What Energylinx Ltd. does

Energylinx Ltd. is a UK specialist energy price comparison and switching platform, founded in 2000 and operating from Cardiff under the legal entity Gocompare.com Ltd., a subsidiary of Future plc following a 2018 acquisition. The platform enables UK residential consumers to compare gas and electricity tariffs across 21 energy suppliers — including British Gas, EDF Energy, ScottishPower, E.ON Next, OVO Energy, and Octopus Energy — and initiate supplier switches, with a dedicated Energylinx for Business portal extending the proposition to SMEs. The underlying technology centers on a tariff comparison engine with automated MPAS (Meter Point Administration Service) and MPRN identification (~92% auto-identification rate), data validation tooling, and a supplier-facing integration layer that exposes REST JSON APIs, SFTP batch transfers (loaded 03:00–04:00 daily), and a supplier onboarding platform.

The business model is a two-sided commission platform. On the consumer side, the service is free to end users; on the supplier side, Energylinx earns referral commissions on completed switches, funded out of supplier marketing budgets, and supplements this with B2B services for suppliers including API access (with sandbox), pricing feeds, bespoke reports, historical data, and contact centre support. Go-to-market combines a self-serve online platform (switch.energylinx.com), phone-based energy advisors, and a large affiliate partner network of thousands of websites that display Energylinx tariffs on a commission-share basis. The business holds Ofgem Confidence Code accreditation as one of eleven UK comparison sites and an original signatory of the code, providing a regulatory trust anchor for the consumer proposition.

Name

Energylinx Ltd.

Legal name

Gocompare.com Ltd.

Website

https://energylinx.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Energy Price Comparison

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industries

Auto-Switching & Price Comparison Platforms (EUAGAEAD), Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF), Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

Keywords

• Energy price comparison
• Energy switching service
• Gas electricity tariffs
• Business energy comparison
• Utility switching platform

Headquarters

HQ city

Alloa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Energy Suppliers: Energy suppliers pay Energylinx a commission fee when a customer completes a switch through their platform. This fee is included in the marketing budgets of the energy supplier, so consumers do not pay anything extra for using the service.
2. Supporting Services for Suppliers: Additional services provided to energy suppliers including API services, contact centre access, pricing feeds, pricing checking, standard and bespoke reports, and access to historical data.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Energylinx Ltd. operates an Ofgem-accredited online price comparison platform that allows UK domestic households and small businesses to compare gas and electricity tariffs from 21 energy suppliers and initiate supplier switches. The platform handles the switching process end-to-end, including automatic MPAS/MPRN identification, data validation, and supplier notification, with consumers using the service free of charge while Energylinx earns commissions from suppliers.

Product overview

Energylinx operates as a specialist domestic energy price comparison platform in the UK, offering consumers the ability to compare gas and electricity prices across multiple energy suppliers and switch providers. The core product is the comparison website supplemented by dedicated business energy services for SMEs. The platform connects energy suppliers with consumers through tariff listings, with suppliers accessing the platform via a dedicated onboarding portal. Additional services for suppliers include REST API integration, pricing and analysis tools, and contact centre services. The company is Ofgem-accredited under the Confidence Code.

Differentiator

Problem solved

Functional benefit

Products and services

• Energylinx Domestic Energy Comparison An Ofgem-accredited online comparison platform that allows UK residential consumers to compare gas and electricity prices across 21 energy suppliers and initiate switches free of charge.
• Energylinx for Business A dedicated online comparison service enabling UK small and medium businesses to compare and switch business electricity and gas suppliers to reduce operational energy costs.
• Energylinx Supplier API Services REST JSON API services offered to energy suppliers for integrating tariff data into the Energylinx platform, including a safe sandbox environment, SLA-backed shared management, and batch file transfer via SFTP or email.
• Energylinx Pricing and Analysis Tools Analysis services provided to energy suppliers including pricing feeds, pricing checking, standard and bespoke reports, and access to historical tariff data.
• Energylinx Supplier Onboarding Platform A platform for energy suppliers to list their tariffs on Energylinx, providing visibility across the affiliate network and access to Energylinx comparison surfaces.

Quantifiable outcome

• Customers can save approximately £300 annually by switching energy supplier according to Ofgem research

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• 21 UK Energy SupplierscoreChannel Partner/ Reseller/ DistributorEnergylinx has commercial agreements with 21 UK energy suppliers including 100Green, British Gas, Co-operative Energy, E, E.ON Next, Ebico Living, Ecotricity, EDF Energy, Fuse Energy, Good Energy, HomeEnergy, London Power, Octopus Energy, Outfox Energy, OVO Energy, Sainsbury's Energy, ScottishPower, So Energy, Tulo Energy, Utilita, and Utility Warehouse. Suppliers pay commission when customers complete switches through the platform.
• Affiliate Partner NetworkcoreChannel Partner/ Reseller/ DistributorThousands of affiliate partner websites display Energylinx tariffs and enable customers to compare and switch energy suppliers. Commission is shared with partners when switches are completed. Partners range from various comparison sites to individual website owners who integrate Energylinx comparison widgets.
• Energy Suppliers (API and Data Services)coreTechnology or IntegrationTechnical integrations with energy suppliers for data transfer including batch files via SFTP, API loads, and email batch files. Approximately 92% of cases have MPAS data automatically identified and passed to suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MyGridGB: MyGridGB is a UK energy comparison platform focused on helping consumers understand and switch their gas and electricity tariffs. It is a smaller, emerging specialist competitor to Energylinx in the domestic energy vertical and competes for organic search traffic on long-tail switching queries.
• Quotezone: Quotezone is a UK price comparison aggregator operating an affiliate model that includes domestic energy comparison among other verticals. While not a specialist energy comparator, it overlaps with Energylinx on consumer energy switching and is increasingly aggressive in the SME energy segment.

Direct peers

• Uswitch: Uswitch is a major UK price comparison platform offering gas and electricity switching side-by-side with broadband, insurance, and other utilities. It is one of the eleven Ofgem Confidence Code-accredited sites and competes directly with Energylinx for consumer energy switching traffic, with a much larger brand and paid media footprint.
• MoneySupermarket: MoneySupermarket is one of the UK's largest generalist comparison platforms, with energy switching as a flagship vertical. It is an Ofgem Confidence Code-accredited competitor that monetises consumer energy switching through supplier commissions in an essentially identical model to Energylinx.
• Selectra: Selectra is a multi-country utility comparison platform with a strong UK presence comparing gas, electricity, broadband, and phone services. It targets similar UK residential and SME customers as Energylinx and operates on the same supplier-commission model, with growing UK brand awareness.
• Love Energy Savings: Love Energy Savings is a UK-focused energy price comparison and switching platform serving both domestic and SME customers. It operates a near-identical consumer switching model to Energylinx and competes for the same affiliate traffic and supplier commission pools, particularly in the SME business energy segment.
• Catalyst Commercial Services: Catalyst Commercial Services is a UK business energy broker offering comparison and procurement services for commercial gas and electricity customers. It is a direct competitor to Energylinx for Business and operates on a similar supplier-commission model focused on the SME segment.
• Compare the Market: Compare the Market is a UK generalist comparison site (famous for the meerkats campaign) that includes energy switching as a core vertical alongside insurance and broadband. It competes head-to-head with Energylinx in domestic energy price comparison and is an Ofgem Confidence Code signatory with substantially larger traffic.
• Switch Gas and Electric: Switch Gas and Electric is a UK specialist energy price comparison site that helps consumers compare and switch domestic gas and electricity suppliers. It mirrors Energylinx's specialist-only positioning and competes for the same niche consumer demographic that prefers dedicated energy comparators over generalist sites.

Others

• GoCompare: GoCompare (also a Future plc subsidiary) is Energylinx's sister brand and the parent trading entity. While GoCompare offers a broader comparison experience, the two share corporate infrastructure, supplier contracts, and switching engine technology, making GoCompare the closest corporate cousin even though it is not a direct end-market competitor in the specialist energy vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Energylinx
• Facebookfacebook.com/energylinx.advice
• LinkedInlinkedin.com/company/energylinx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energylinx Ltd.