VCCP Group

What VCCP Group does

VCCP Group is a London-headquartered, independent full-service creative agency network founded in 2002 and operating globally across seven offices (UK, Spain, US, Czechia, Singapore, Australia, and New Zealand). The group is structured around four core subsidiaries: the flagship VCCP integrated creative agency; Girl&Bear, a global content creation studio with 250+ makers; Bernadette, a digital product and service innovation company with ~100 specialists; and faith, a dedicated generative AI creative agency launched in May 2023. VCCP Group operates as part of Chime Group (parent) and reports 1,001–5,000 employees.

The group's proprietary technology stack includes custom-trained generative AI applications — The Bubl Generator (image generation), The Copy Checker (LLM-based tone-of-voice evaluation, both co-developed with O2), and Daisy (an autonomous multimodal conversational AI scambaiter combining custom LLM, Diffusion Model, and image-to-video architecture). R&D is anchored by Knowledge Transfer Partnerships with Staffordshire University and Keele University Business School, and faith operates under a documented four-principle generative AI policy framework.

VCCP generates revenue primarily through agency-of-record retainer contracts and project-based campaign fees with enterprise brand clients, supplemented by content production (Girl&Bear), digital product builds (Bernadette), and AI-enabled creative services (faith). Long-standing AOR relationships include O2 (since 2009), Cadbury (since 2017), Transport for London (since 2016), and Virgin Media O2, alongside challenger brands and a specialist VCCP Health practice in pharmaceuticals. Pricing is negotiated on a project or retainer basis and not publicly disclosed. The firm is recognized as Adweek International Agency of the Year (2025), the most awarded independent UK agency at Cannes Lions (2025, seven Lions), and the highest-billings creative agency in Campaign's School Reports 2026.

Name

VCCP Group

Legal name

VCCP Holdings Limited

Website

https://vccp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VCCP Group is a London-headquartered independent full-service creative agency network operating across 7 global offices, serving enterprise brands including O2, Cadbury, and TfL through integrated advertising, content production (Girl&Bear), digital products (Bernadette), and generative AI creative services (faith).

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Creative agency services
• Integrated advertising campaigns
• Generative AI creative
• Digital product innovation
• Content production studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Retainers and Project Fees: VCCP generates the majority of its revenue from creative agency fees, primarily through agency-of-record retainer contracts and project-based campaign engagements with major brand clients. These engagements typically involve integrated campaigns spanning advertising, digital, content, social, and production services across multiple channels.
2. Content Production Services (Girl&Bear): Girl&Bear operates as VCCP's global content creation studio, producing crafted content at scale for both VCCP clients and external brands. Revenue is generated through production fees for TV, digital, social, and OOH content production.
3. Digital Product and Service Innovation (Bernadette): Bernadette, VCCP's Product & Service Innovation company, generates revenue by designing and building digital products, services, and experiences for clients. Engagements span UX/UI design, digital platforms, AR/voice interfaces, and e-commerce solutions.
4. AI Creative Services (faith): faith, VCCP's dedicated Generative AI creative agency, produces AI-enabled creative work for VCCP clients and external brands. It launched with founding client Sage and operates as a separate entity within the VCCP Group with its own client roster.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VCCP Group is an integrated creative agency network providing full-service advertising, digital, content, and AI-enabled creative services for enterprise brands. The group operates through its core VCCP agency along with specialized subsidiaries: Girl&Bear (global content production), Bernadette (digital product and service innovation), faith (generative AI creative), and VCCP Media (media planning and buying). It delivers integrated multi-channel campaigns spanning TV, digital, social, OOH, PR, and production for clients such as O2, Cadbury, TfL, and Virgin Media O2.

Product overview

VCCP Group is a integrated creative network comprising multiple specialized divisions. The core offering is VCCP, a full-service creative advertising agency. Supporting this are Girl&Bear (global content creation studio), Bernadette (digital products and innovation company), and faith (AI creative agency). The Group also produces proprietary AI tools including The Bubl Generator and The Copy Checker for client applications, and Daisy - an AI scambaiter for fraud prevention. This multi-brand structure enables integrated creative services spanning traditional advertising, content production, digital products, and AI-powered solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Girl&Bear: Global content creation studio producing world-class crafted content and providing scale through technology. Home of all VCCP makers.
• Bernadette
• faith
• VCCP Media

Products and services

• VCCP (Full-Service Creative Agency) Full-service creative advertising agency offering integrated marketing communications, campaign development, and creative strategy across multiple channels and markets for enterprise brand clients.
• Girl&Bear (Global Content Creation Studio) Global content creation studio producing world-class crafted content and providing scale through technology. Home of all VCCP makers, serving clients across TV, digital, social, and OOH content production.
• Bernadette (Digital Product & Service Innovation) Digital and Innovation company bringing together strategy and execution to create breakthrough digital products, services, and brand experiences. Specializes in supercharging existing products, inventing new products, and activating digital brand experiences across UX/UI, AR/voice, and e-commerce.
• faith (Generative AI Creative Agency) AI creative agency serving as VCCP Group's Generative AI creative shop. Produces AI-enabled creative work for clients and conducts R&D through university partnerships, operating under principles of transparency, authenticity, compliance, and ethics in AI usage.
• VCCP Media (Media Planning and Buying) Media planning and buying services division of VCCP Group.

Quantifiable outcome

• VCCP won 7 Lions at Cannes Lions 2025, making it the most awarded independent UK agency of 2025.
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Girl&BearcoreStrategic or Co-development Partner · 15 June 2026Girl&Bear is VCCP's global content creation studio and the home of all of VCCP's makers. It is described as an integral part of the VCCP group, producing world-class crafted content and providing scale through technology. VCCP worked with Girl&Bear alongside Bernadette on campaigns for O2 (Walrus Whizzer, Priority, Roaming), Cadbury (Made to Share), TfL, Naturo, and many others.
• Sling & StonecoreStrategic or Co-development Partner · 16 September 2021VCCP Business acquired Sling & Stone, a PR and communications agency with offices in Sydney, Auckland, and Los Angeles, to form a $50 million global group. The acquisition aimed to expand the group's technology billings and strengthen its presence with a 250+ team. This acquisition established VCCP's footprint in Australia, New Zealand, and the US West Coast.
• BernadettecoreStrategic or Co-development PartnerBernadette is VCCP's Product & Service Innovation company, described as 'as brave as a bear' — the girl standing up to the bear in the VCCP logo. Bernadette focuses on creating legendary digital products and services, spanning strategy, UX/UI, AR/voice, e-commerce, and digital brand experiences. It operates as a separate business unit within the VCCP Group with ~100 team members and its own client base including Virgin Media O2, Cadbury, Kia, Canon, Reckitt, and Saga.
• faithcoreStrategic or Co-development Partnerfaith is VCCP's dedicated Generative AI creative agency, launched globally in May 2023. It produces AI-enabled creative work for VCCP clients and external brands, and operates as an explorative R&D hub through university partnerships. faith launched with founding client Sage and is led by VCCP Partnership CEO Michael Sugden.
• Staffordshire UniversityminorStrategic or Co-development PartnerVCCP entered a Knowledge Transfer Partnership with Staffordshire University's Digital Technologies and Arts faculty, focused on designing new frameworks for the use of generative AI within the creative industry.
• Keele University Business SchoolminorStrategic or Co-development PartnerVCCP entered a partnership with Keele University Business School to explore the implications of AI on the operational and commercial structure of businesses. Keele University has previously worked with industries such as law and architecture on AI applications.
• Jim BrowningminorOthersVCCP worked with leading UK scambaiter Jim Browning to ensure the Daisy AI scambaiter was armed with the best information and tactics to keep phone scammers on the line for extended periods.
• Amy HartminorOthersO2 and VCCP partnered with Former Love Islander Amy Hart (herself a scam victim) to expose fraudsters' tactics and help connect the campaign with the Gen-Z audience.
• MG OMDminorChannel Partner/ Reseller/ DistributorMG OMD handled media planning and buying for Virgin Media O2's 'Walrus Whizzer' campaign. MG OMD also led media for other O2 campaigns including the Only O2/Priority campaign.
• Alzheimer's Research UKminorStrategic or Co-development PartnerCadbury extended its partnership with Alzheimer's Research UK into 2025. The two organisations first joined together in 2024 to celebrate the role of Cadbury in the nation's shared memories and to support the charity's mission for a cure for dementia. VCCP created the 'Memory' campaign in support of this partnership.
• Wavemaker UKminorChannel Partner/ Reseller/ DistributorWavemaker UK led media planning for TfL's 'Abuse Has Consequences' campaign and the TfL 25 Years anniversary campaign.
• Publicis MediaminorChannel Partner/ Reseller/ DistributorPublicis Media led media for Cadbury's 'Memory' campaign and 'Made to Share' campaign.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• WPP: World's largest advertising holding company operating Ogilvy, VMLY&R, Grey, GroupM and other creative/media networks. Directly comparable as a competitor for the same enterprise AOR and integrated campaign mandates that VCCP serves, but operates at vastly greater scale across creative, media, data, and production.
• Publicis Groupe: Global advertising holding company encompassing Leo Burnett, Saatchi & Saatchi, BBH, Publicis Media and others. Competes with VCCP for the same enterprise clients and integrated mandates; Publicis's acquisition of BBH positions it as a particularly close competitor in the UK independent-style creative space that VCCP occupies.
• Omnicom Group: Global holding company including BBDO, DDB, TBWA and Goodby Silverstein. Competes for the same enterprise AOR mandates and integrated campaigns; relevant comparable for VCCP's full-service creative offering, though at significantly greater scale and with bundled media/data capabilities.
• Dentsu: Global advertising holding company with strong UK and APAC presence (Dentsu Creative, dentsu X). Comparable to VCCP in serving enterprise clients with integrated creative and media services, particularly relevant given VCCP's Singapore and APAC expansion.
• Havas: Global advertising holding company (Havas Creative, Havas Media) competing with VCCP for enterprise AOR mandates across creative and media. Comparable as a full-service network competitor though smaller in scale than WPP/Publicis/Omnicom.
• Stagwell: Global digital-first marketing and communications holding company (Assembly, Anomaly, Forsman & Bodenfors). Comparable to VCCP as a multi-brand creative network pursuing enterprise clients with integrated digital and creative capabilities; relevant independent-holding comparable given VCCP's Chime Group ownership context.
• Accenture Song: Accenture's creative, tech, and consulting division (formerly Accenture Interactive), competing with VCCP for enterprise mandates that combine creative, digital product, and technology execution. Particularly comparable to VCCP's Bernadette digital-product offering and integrated creative+technology pitch approach.

Direct peers

• Mother: London-based independent creative agency renowned for challenger-brand work and emotionally resonant storytelling. Closely comparable to VCCP as a UK independent creative competitor targeting enterprise and challenger clients; both operate without holding-company backing and compete for similar AOR mandates.
• Adam&EveDDB: London-based creative agency (part of Omnicom's DDB network) and one of the UK's most awarded independent-style shops. Direct competitor to VCCP for UK enterprise AOR work and Cannes Lions-level creative recognition; comparable in client roster and integrated campaign scope.
• Bartle Bogle Hegarty (BBH): London-based creative agency now part of Publicis following the 2024 acquisition, historically a UK independent creative powerhouse. Direct comparable to VCCP in terms of UK enterprise AOR relationships, integrated creative campaigns, and award-winning creative output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vccp
• Instagraminstagram.com/wearevccp
• TikToktiktok.com/@vccp__
• Xx.com/vccp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VCCP Group