What Peacocks does

Peacocks is a UK-based value fashion retailer founded in 1884, operating as a trading name of Anglo Global Property Limited (registered in England and Wales, company number 10688906). The company sells affordable clothing, footwear, accessories, nightwear, lingerie, and babywear across Womenswear, Menswear, and Kidswear (Girls, Boys, Baby) through an omnichannel footprint that combines a Salesforce Commerce Cloud e-commerce storefront (peacocks.co.uk), native iOS and Android mobile applications, a UK-wide network of physical stores, and phone ordering. Product depth is organised into dedicated category shops — Linen Shop, Denim Shop, Holiday Shop, Workwear Collection — and three flagship celebrity collaborations: The Louise Redknapp Edit (womenswear), the Michael Owen Collection (menswear), and the Dani Dyer Collection, which extends into a Dani Dyer Mini childrenswear line. Women’s sizing extends from 6 to 24/26.

The business model is direct-to-consumer retail: one-time unit sales at low price points (e.g., women’s tops £9.60–£40, jumpsuits £10–£30) supported by frequent promotional campaigns (e.g., 20% off everything) and Buy Now, Pay Later checkout options via Klarna and Clearpay. Customer segments are horizontal personas (Women, Men, Kids) served through a unified brand; marketing is run in-house via the e-commerce site, email newsletter, YouTube, and celebrity brand ambassadors, with retention driven by the My Peacocks Club loyalty programme and a physical store estate that supports returns and click-and-collect-style fulfilment. Peacocks employs 5,001–10,000 people, operates exclusively in the United Kingdom, has no disclosed parent company, subsidiaries, funding rounds, or M&A activity, and reports no revenue or ARR figures publicly.

Name

Peacocks

Legal name

Anglo Global Property Limited

Website

https://peacocks.co.uk

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Peacocks is a UK-based value fashion retailer founded in 1884, selling affordable clothing, footwear, and accessories for women, men, and children through e-commerce, mobile apps, and a nationwide physical store network.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Peacocks generates revenue through one-time retail sales of clothing and fashion accessories across menswear, womenswear, and kidswear categories. Products are sold at full price with periodic promotional discounts (e.g., 20% off everything campaigns). The company also offers buy-now-pay-later options through Klarna and Clearpay partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peacocks is a UK-based value fashion retailer selling affordable clothing, footwear, and accessories for women, men, and children. It operates an omnichannel retail model combining a nationwide network of physical high street stores, a Salesforce Commerce Cloud e-commerce site (peacocks.co.uk), and native iOS and Android shopping apps, supported by celebrity brand ambassador collaborations and loyalty programmes.

Product overview

Peacocks is a UK-based fashion retail company offering a comprehensive omnichannel fashion offering through its e-commerce platform and physical stores. The product portfolio consists of women's, men's, and children's clothing and footwear, accessories, nightwear, lingerie, and baby clothing across multiple sub-brands and curated collections including The Louise Redknapp Edit, Dani Dyer Collection, and Michael Owen Collection. The company also operates dedicated category shops for Linen, Denim, Workwear, and Holiday clothing. Peacocks provides a mobile shopping application for iOS and Android, a loyalty programme (My Peacocks Club), and gift card products. Payment options include Klarna and Clearpay BNPL services. The retailer positions itself as an affordable fashion destination with sizes ranging from petite to plus size (up to 24) and free delivery on orders over £40.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Comprehensive women's apparel including dresses, tops, trousers, jumpsuits, playsuits, waistcoats, blouses, jeans, skirts, knitwear, sweatshirts, hoodies, leggings, joggers, coats, jackets, blazers, swimwear and co-ords across sizes 6-24 and XS-XXL, targeting style-conscious female shoppers seeking affordable everyday and occasion wear.
• Men's Clothing Men's apparel including t-shirts, tops, shorts, swimwear, shirts, trousers, chinos, jeans, jumpers, cardigans, coats, jackets, hoodies, sweatshirts and loungewear for male consumers seeking everyday casual and smart-casual attire.
• Kids' and Baby Clothing Children's and baby apparel for girls, boys, and newborns through age 15, including outfits, sets, dresses, tops, shorts, swimwear, jeans, trousers, leggings, jumpers, coats, jackets, sweatshirts, hoodies, bodysuits and sleepsuits aimed at parents of children up to 15 years.
• Footwear Footwear ranges spanning women's, men's and children's lines including sandals, trainers, casual shoes, heels, boots, wellies, and slippers.
• Women's Lingerie and Nightwear Lingerie (bras, knickers, lingerie sets, seamfree, shapewear, socks, tights, thermals, vests and camis including the Dorina brand) and nightwear (pyjamas, nightdresses, dressing gowns, loungewear, slippers) targeted at women.
• Men's Underwear and Nightwear Men's underwear (boxers, trunks, briefs, socks, thermals) and nightwear (pyjamas, pyjama tops, pyjama bottoms, dressing gowns, slippers).
• Accessories Accessories for women, men and children including bags, belts, jewellery, scarves and wraps, hats, sunglasses, hair accessories, gloves, umbrellas, wallets, ties, make-up and beauty items, hair and beauty items.
• The Louise Redknapp Edit Celebrity co-branded womenswear collection in collaboration with Louise Redknapp featuring tailored waistcoats, trousers, blouses and coordinate pieces designed for sophisticated feminine styling at accessible prices.
• Dani Dyer Collection Women's and kidswear collection in collaboration with celebrity Dani Dyer, including the Dani Dyer Mini Collection for children and womenswear pieces.
• Michael Owen Collection Menswear collection in collaboration with footballer Michael Owen, featuring everyday essentials and smart-casual pieces.
• Holiday Shop Seasonal holiday-specific clothing and accessories for women, men and children including swimwear, kaftans, cover-ups, summer dresses, sandals and travel accessories.
• Linen Shop Dedicated curated collection of linen clothing items across women's categories.
• Denim Shop Dedicated curated collection of jeans and denim clothing for women, men and children.
• Workwear Collection Professional work attire including tailored trousers and waistcoats for women and work shirts for men.
• Peacocks Mobile App Native mobile shopping application available on iOS (App Store ID uk.co.peacocks.app) and Android (Google Play) platforms for browsing and purchasing Peacocks products.
• My Peacocks Club Customer loyalty and rewards programme offering exclusive offers and benefits to members.
• Gift Cards Digital and physical gift cards available for purchase for gifting purposes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• KlarnacoreOthersPayment partnership enabling customers to use Klarna's buy-now-pay-later services for flexible payment options on purchases.
• ClearpaycoreOthersPayment partnership offering customers installment payment options for spreading purchase costs over time.
• Louise RedknappflagshipGTM or Marketing PartnerCelebrity brand ambassador collaboration featuring exclusive womenswear collection 'The Louise Redknapp Edit' including tailored waistcoats, trousers, blouses and coordinate pieces designed to deliver sophisticated, feminine styling.
• Michael OwenflagshipGTM or Marketing PartnerCelebrity brand ambassador collaboration featuring exclusive menswear collection including everyday essentials and smart casual pieces.
• Dani DyerflagshipGTM or Marketing PartnerCelebrity brand ambassador partnership featuring womenswear and kidswear collections, including the Dani Dyer Mini Collection for children and womenswear pieces.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primark: UK and Ireland-headquartered value fashion chain owned by Associated British Foods, selling affordable apparel, footwear, and accessories for the whole family. Directly comparable to Peacocks in price positioning, family-centric assortment, and high-street store estate.
• Bonmarché: UK value womenswear retailer focused on affordable, inclusive-size clothing for older demographics. Highly comparable to Peacocks' womenswear value positioning, sizing range, and high-street UK store base.
• Matalan: UK value fashion and home retailer selling family clothing at accessible price points. Comparable to Peacocks through its family-oriented value positioning, multi-category apparel offering, and predominantly UK store network.
• New Look: UK-based fashion retailer offering affordable womenswear, menswear, and accessories across stores and online. Comparable to Peacocks on price point, customer demographic, and omnichannel footprint in the British high street.

Broad incumbents

• TK Maxx: UK off-price apparel and home retailer selling discounted branded fashion across a national store estate. Comparable to Peacocks as a UK value fashion destination, differentiated by its off-price model and brand assortment.
• Zara (Inditex): Global fast-fashion flagship of Inditex operating across multiple geographies with rapid trend turnover. Comparable to Peacocks as a major family-fashion retailer, though positioned at a higher price point and operating with global scale.
• H&M: Global fast-fashion retailer offering affordable apparel for women, men, and children. Comparable to Peacocks on value-fashion positioning and family assortments, though H&M operates at significantly larger scale and international footprint.
• George at Asda: The clothing arm of Asda, one of the UK's largest grocery groups, selling affordable family fashion through stores and online. Comparable to Peacocks in value positioning and family demographic, but operating within a much broader grocery retail platform.
• Next plc: Major UK apparel, footwear, and home retailer with a substantial online and store estate. Comparable to Peacocks in UK omnichannel apparel breadth but operates across a wider price spectrum and brand portfolio.

Emerging players

• B&M: UK value general merchandise retailer that has expanded into apparel and family fashion through its Heron Foods and B&M Home stores. Adjacent competitor in UK value retail with growing fashion exposure relevant to Peacocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3GffS_jMPYqHGXNSUvQw9g
• Xx.com/peacocks
• Facebookfacebook.com/peacocksclothing
• LinkedInlinkedin.com/company/peacocks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacocks