Spry
Spry is a SaaS platform that streamlines compliance, NIL management, recruiting, paperwork, and operations for NCAA, NAIA, and NJCAA collegiate athletic departments, serving 200+ institutions and 50,000+ users via per-team subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spry does
Spry (legal entity: Spry Payment Systems, Inc.) is a New York-based SaaS company founded in 2020 by Lyle Adams that provides an all-in-one intercollegiate athletics management platform for NCAA, NAIA, and NJCAA athletic departments. The platform is delivered via web and native iOS/Android apps and bundles compliance (NCAA Bylaw 17 rule engine, CARA Assistant, D1/D2 Playing Season Calculator), NIL management, paperwork and e-signature (SprySign), recruiting email with NCAA Bylaw 13 compliance (SpryMail), a drag-and-drop workflow builder, calendar, messaging, facility management, an education library, and an Admission Tracker integrating with the Slate admissions CRM via bidirectional SFTP. The company serves compliance officers, coaches, athletic department administrators, and student-athletes across 200+ institutions, replacing fragmented spreadsheets, paper forms, and email workflows with a single mobile-plus-desktop platform.
Spry monetizes via recurring per-team SaaS subscriptions, publicly disclosed at approximately $100 per month per team and positioned 20–50% below incumbents such as FrontRush, JumpForward, Teamworks, and ARI, with separate SKU pricing for the dedicated SpryNIL compliance module. The go-to-market is sales-led — every page routes to a "Schedule a Demo" CTA — supported by dedicated account managers, inside-sales competitive displacement pages, conference-level roll-ups (e.g., Conference Carolinas), content marketing (downloadable guides, NIL state map, NCAA terms glossary), email newsletter (Spry 5), paid digital (Google, LinkedIn, Meta, X), and event-driven PR announcements. Customers include USF, UTEP, Knox College, Niagara, Siena, Rider, Purdue Fort Wayne, Denison, and a long tail of NCAA DII/DIII, NAIA, and NJCAA institutions.
The company is privately held with disclosed strategic investment from Upper Deck in 2021 and additional venture rounds in 2024 with Alumni Ventures, Derive Ventures, High Street Equity Partners, and Hatzimemos/Libby. It maintains security and accessibility standards (annual third-party VAPT, SAML SSO, WCAG 2.1, HIPAA-capable forms) and ships product updates on a biweekly cadence driven by customer feedback.
Spry firmographics
Firmographics- Name
- Spry
- Legal name
- Spry Payment Systems, Inc.
- Website
- https://spry.so
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spry is a SaaS platform that streamlines compliance, NIL management, recruiting, paperwork, and operations for NCAA, NAIA, and NJCAA collegiate athletic departments, serving 200+ institutions and 50,000+ users via per-team subscriptions.
- Ownership category
- akta.pro rank
Where Spry is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SpryConnect Subscription: Per-team subscription SaaS pricing, stated at approximately $100 per month per team (less than incumbent competitors). Recurring subscription revenue, billed monthly/annually, with onboarding within 30 minutes and a 24-hour implementation window for paperwork/SprySign. Pricing positioned 20–50% below competitors.
- SpryNIL (NIL Compliance) Subscription: Subscription module dedicated to NIL disclosures, education, and reporting, often sold as a separate plan from SpryConnect ("Looking Only for an NIL Solution?") — indicates a tiered/upsell motion within the same SaaS contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| — | — | Per-team monthly subscription (~$100/month per team) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Spry product offering
Product offeringCore offering
Spry provides an all-in-one intercollegiate athletics management platform (delivered as SpryConnect) that helps NCAA, NAIA, and NJCAA athletic departments manage compliance, NIL (Name, Image and Likeness) disclosures, recruiting, paperwork/e-signature, calendar, messaging, facility management, workflows, and education through a unified web and mobile application. The platform includes dedicated modules such as SpryNIL for NIL management, SprySign for digital paperwork, SpryMail for NCAA Bylaw 13-compliant recruiting email, Admission Tracker for Slate admissions integration, and a drag-and-drop Workflow Builder, sold on a per-team subscription basis at approximately $100 per month per team.
Product overview
Spry is a single, integrated platform marketed as an "All-In-One Intercollegiate Athletics Management Tool." The offering is delivered as one core product (Spry / SpryConnect) with named modules, add-on solutions, and feature areas layered on top. SpryConnect is the flagship all-in-one administrative and compliance platform for NCAA, NAIA, and NJCAA athletic departments and bundles the Calendar, Compliance, Paperwork (including SprySign), Messaging, Recruiting, Workflow Builder, Facility Management, Education, and SpryMail modules. SpryNIL is a separate, dedicated Name, Image and Likeness (NIL) management solution that can be purchased independently to handle NIL disclosures, education, conflict flagging, and reporting. SprySign is a paperwork and digital signature module that can be used standalone or as part of SpryConnect. Other named offerings such as Admission Tracker, the CARA Assistant, and SpryMail function as specialized modules within the broader platform.
Differentiator
Problem solved
Functional benefit
Brands
- SpryConnect: Affordable all-in-one athletics management platform focused on compliance, communication, calendar, and workflows for NCAA, NAIA, and NJCAA athletic departments.
- SpryNIL
- SprySign
- SpryMail
Quantifiable outcome
- 75% reduction in time required to complete tasks (homepage stat)
- +7 more outcomes
Companies that use Spry
Customer profileNamed customers36 records
Segments8 records
Ideal customer profiles4 records
Spry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
Spry partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, minor and flagship.
- Siena University AthleticscoreSiena University Athletics (Loudonville, NY) selected Spry as official compliance and operations partner on a multi-year basis.
- Denison University AthleticscoreMulti-year partnership announced by Denison University Athletics (Granville, Ohio) to implement Spry's integrated systems to streamline recruiting, admissions, compliance, and communication workflows across its athletic programs.
- Rider University AthleticscoreRider University (Lawrenceville, NJ) Athletics extended its long-term partnership with Spry.
- Purdue Northwest AthleticsminorPurdue Northwest (Hammond, IN) Athletics announced a partnership with Spry.
- Southwest Minnesota State University AthleticsminorSouthwest Minnesota State University (Marshall, MN) Athletics announced a partnership with Spry.
- Benedict College AthleticsminorBenedict College (Columbia, S.C.) Athletics extended its partnership with Spry.
- Hartwick College AthleticsminorHartwick College (Oneonta, NY) Athletics announced a partnership with Spry.
- Westminster University AthleticsminorWestminster University (Salt Lake City, UT) Athletics announced a multi-year partnership with Spry.
- Southern Wesleyan University AthleticsminorPartnership announced to enhance Southern Wesleyan University athletics operations with Spry.
- Fort Lewis College AthleticsminorPartnership announced to bring Fort Lewis College athletics onto the Spry platform.
- Barton College AthleticsminorPartnership announced to bring Barton College athletics onto the Spry platform.
- Erskine College AthleticsminorPartnership announced to bring Erskine College athletics onto the Spry platform.
- College of DuPage AthleticsminorPartnership announced to bring College of DuPage (NJCAA) athletics operations onto the Spry platform.
- Truman State University AthleticsminorStrategic partnership announced with Truman State University Athletics.
- D'Youville University AthleticsminorPartnership announced with D'Youville University Athletics.
- Warren Wilson College Owls AthleticsminorPartnership announced to bring Warren Wilson College Owls athletics onto the Spry platform.
- Illinois College AthleticsminorPartnership announced to bring Illinois College athletics onto the Spry platform.
- UW-Oshkosh AthleticsminorPartnership announced with UW-Oshkosh Athletics to enhance operations and compliance.
- Slate (by Technolutions)flagshipSlate® integration delivered via Spry's 'Admission Tracker' feature. Bidirectional SFTP transfers PSA data between Spry and Slate, eliminating spreadsheet duplication and surfacing admission status, missing documents, and synced PSA records in Spry.
- Conference CarolinascoreConference-level deployment of Spry. Associate Commissioner Kit Alewine publicly endorses Spry as a national leader in intercollegiate athletics compliance. Acts as a roll-up channel standardizing Spry across member institutions.
- Twilio SendGridcoreEmail communications vendor used by Spry for transactional and marketing email delivery. Listed in the Privacy Policy vendor table.
- Mailchimp (Intuit)coreEmail communications vendor used by Spry. Listed in the Privacy Policy vendor table.
- HubSpotcoreWebsite analytics and marketing communications platform used by Spry. Listed in the Privacy Policy vendor table.
- ZendeskcoreCustomer support platform used by Spry. Listed in the Privacy Policy vendor table.
- Google (Workspace / Calendar API)coreSpry uses Google API services to allow Collegiate Administrators and Student-Athletes to synchronize Spry calendar events with Google Calendar, in compliance with Google API Services User Data Policy (Limited Use).
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Spry competitors and assessment
Company assessmentDirect peers
- Teamworks: Teamworks is the dominant all-in-one operations, communication, and compliance platform for collegiate and professional sports organizations. It directly competes with Spry across calendar, messaging, recruiting, and compliance, and is the primary incumbent Spry targets on its comparison pages.
- FrontRush: FrontRush provides recruiting, compliance, and eligibility management software for college athletic departments. Spry's comparison page lists FrontRush as a direct alternative, indicating feature overlap in compliance and recruiting workflows.
- JumpForward: JumpForward offers NCAA compliance, eligibility, and athletic-department management software. It is named on Spry's competitor comparison page as a direct alternative for NCAA athletic departments.
- ARI (Athletic Recruiting Information): ARI provides compliance and recruiting workflow software for collegiate athletic departments, focused on NCAA rules monitoring and reporting. Spry's comparison page lists ARI as a direct competitor.
- ARMS Software (Xenial): ARMS Software (now part of Xenial) provides eligibility, financial aid, and compliance management for NCAA athletic departments. It competes with Spry in the eligibility and compliance workflow layer of college athletics.
- PrestoSports: PrestoSports provides athletic-department websites, apps, statistics, and communication tools for colleges and high schools. It overlaps with Spry's messaging and engagement features for student-athletes and coaches.
Broad incumbents
- Sidearm Sports (Learfield): Sidearm Sports, a Learfield business, provides athletic-department websites, apps, and digital fan engagement for collegiate programs. It overlaps with Spry's communication and engagement modules as part of a broader multimedia rights portfolio.
- Hudl: Hudl is the dominant video analysis and performance platform for sports teams at every level, including college athletics. It is adjacent to Spry — overlapping on coaching workflows and team management but focused on video, not compliance and NIL.
- Stack Sports: Stack Sports provides a portfolio of sports-management software (including SportsEngine for youth and amateur sports) that overlaps with Spry's administrative and communication features for athletic organizations.
Emerging players
- NCSA (Next College Student Athlete): NCSA is a leading college athletic recruiting platform that helps prospective student-athletes connect with college coaches. It overlaps with Spry on the recruiting workflow and coach-PSA communication layer, but focuses on the recruiting side rather than compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Spry social profiles
Digital presenceSpry compliance and trust
Trust signalCompliance5 records
Spry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spry leadership team
Management profileNumber of profiles
Profiles10 records
Spry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spry
What does Spry do?
Spry provides an all-in-one intercollegiate athletics management platform (delivered as SpryConnect) that helps NCAA, NAIA, and NJCAA athletic departments manage compliance, NIL (Name, Image and Likeness) disclosures, recruiting, paperwork/e-signature, calendar, messaging, facility management, workflows, and education through a unified web and mobile application. The platform includes dedicated modules such as SpryNIL for NIL management, SprySign for digital paperwork, SpryMail for NCAA Bylaw 13-compliant recruiting email, Admission Tracker for Slate admissions integration, and a drag-and-drop Workflow Builder, sold on a per-team subscription basis at approximately $100 per month per team.
Is Spry a public or private company?
Spry is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spry founded?
Spry was founded in 2020. It employs 11 to 50 people.
Where is Spry based?
Spry is headquartered in New York, United States, in the North America region.
How does Spry make money?
Two revenue lines are on record. SpryConnect Subscription is the primary driver. The others are spryNIL (NIL Compliance) Subscription.
Who are Spry's main competitors?
Direct peers on record are Teamworks, FrontRush, JumpForward, ARI (Athletic Recruiting Information), ARMS Software (Xenial) and PrestoSports. Broad incumbents are Sidearm Sports (Learfield), Hudl and Stack Sports. NCSA (Next College Student Athlete) is listed as an emerging player.
Does Spry have an API?
No public API is recorded for Spry.