Le Cicogne
Le Cicogne is an Italian two-sided marketplace, operating as a division of Orienta SpA, that connects families in five major Italian cities with vetted babysitters and nannies while handling the full domestic-employment lifecycle — contracts, INPS registration, payroll, and insurance — via web and mobile apps.
- Company typePrivate
- Founded2013
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Le Cicogne does
Le Cicogne is an Italian two-sided marketplace that connects families seeking childcare with babysitters, nannies, and child-minders, and additionally manages the full domestic-employment lifecycle on their behalf. The platform operates as a division of Orienta SpA (under Gruppo Orienta SRL), with headquarters in Rome. Parents register for free, post job proposals, and receive candidate profiles within 24 hours (or 30 minutes for last-minute requests); babysitters join for free and browse opportunities within a 5 km radius. The technology stack includes a web portal and native iOS/Android apps, with a proprietary check-in/check-out system that timestamps work sessions, calculates pay per second, and triggers automatic cashless transfers. Beyond matching, Le Cicogne handles contract drafting, INPS registration, monthly payslip generation, quarterly M.Av. contribution bulletins, annual CU (Certificazione Unica) certifications, and provides €1,000,000 of insurance coverage during working hours. Additional product lines include a paid Research & Selection service (from €200), Last-Minute matching, Baby Party animation (from €110), pediatric airway-unblocking training, and corporate/B2B work-life-balance services tied to Italian welfare-law benefits.
The business model combines a usage-based consumption fee (€2.50/hour) with tiered subscriptions (€60 monthly, €150 quarterly, €240 semi-annual, €360 annual) covering regulatory, payroll, and insurance overhead, plus one-time fees for activation (€15) and the premium R&S service. Customers are primarily Italian families in Rome, Milan, Bologna, Turin, and Florence, with a secondary corporate segment using the platform as an employee welfare benefit. Go-to-market is self-serve and product-led via web and mobile, supplemented by content marketing (blog, social channels including Telegram), earned media in major Italian outlets (Corriere della Sera, La Repubblica), and referral. The company was admitted to the LUISS-Enlabs incubator in Rome in 2016 alongside its seed round, and has been operationally embedded within Orienta SpA's domestic-employment services group since that period.
Le Cicogne firmographics
Firmographics- Name
- Le Cicogne
- Legal name
- Le Cicogne divisione Orienta SpA
- Website
- https://lecicogne.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Cicogne is an Italian two-sided marketplace, operating as a division of Orienta SpA, that connects families in five major Italian cities with vetted babysitters and nannies while handling the full domestic-employment lifecycle — contracts, INPS registration, payroll, and insurance — via web and mobile apps.
- Ownership category
- akta.pro rank
Le Cicogne industry classification
Industry- Product category
- Online childcare services marketplace
- NAICS
- Child Care Services (6244), Employment Placement Agencies (561311)
- SIC
- Services-Child Day Care Services (8351), Services-Employment Agencies (7361)
- akta.pro primary industry
- Full-Time Nanny Placement Agencies (HSAAALAB)
Keywords
Where Le Cicogne is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Le Cicogne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumption Fee (Pay-per-use): Parents pay a service fee of €2.50 per hour worked by the babysitter. The babysitter's compensation is paid separately on top. This is the primary revenue model for occasional users. The fee covers automated payroll processing, INPS registration, insurance, and transaction costs.
- Subscription Plans: Parents can subscribe to monthly (€60), quarterly (€150), semi-annual (€240), or annual (€360) plans that cover all service costs regardless of hours worked. The subscription includes up to 3 employment relationships per parent. This model is more cost-effective for families using babysitters more than 6 hours per week (monthly) or 3 hours per week (annual).
- Practice Activation Fee: A one-time activation fee of €15 applies for on-demand service usage.
- Research and Selection Service: A paid service (starting from €200) where internal staff pre-verify and pre-screen candidate profiles, delivering only vetted candidates to the parent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Consumption / Pay-as-you-go |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Pay-as-you-go | Quarterly Subscription |
| Subscription | Pay-as-you-go | Semi-annual Subscription |
| Subscription | Annual | Annual Subscription |
| Other | Pay-as-you-go | Research and Selection Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Le Cicogne product offering
Product offeringCore offering
Le Cicogne operates a two-sided digital marketplace that connects Italian families seeking babysitters, nannies, and childcare assistants with caregivers seeking work. Parents post job listings for free and receive candidate profiles within 24 hours (30 minutes for last-minute requests); the platform then manages the full domestic-employment lifecycle including INPS registration, contract drafting, monthly payroll, quarterly M.Av. contribution bulletins, annual CU certification, automatic per-second pay via a check-in/check-out mobile system, and €1,000,000 insurance coverage during working hours.
Product overview
Le Cicogne is a platform operated by Orienta Family (division of Orienta SpA) that connects parents with babysitters, nannies, and childcare assistants across Italy. The core offering consists of a web and mobile application platform for babysitter search and matching, supplemented by administrative service modules including INPS paperwork handling, automated payroll and payment processing via a proprietary check-in/check-out system, and optional professional recruitment services. Additional services include Last Minute urgent requests, Baby Party entertainment animation, pediatric first aid training, and corporate work-life balance solutions. Pricing is structured around a per-hour consumption model (€2.50-3.50/hour) or subscription plans (€60-360/month to year).
Differentiator
Problem solved
Functional benefit
Products and services
- Le Cicogne Babysitter Search & Matching Platform Free web and mobile marketplace platform where parents post babysitter job listings and receive candidate profiles filtered by language, driving licence, experience, and availability within a 5 km radius; babysitters build profiles and apply autonomously. Targets Italian families and caregivers across Rome, Milan, Bologna, Turin, and Florence.
- INPS Practices Service Subscription add-on covering the full bureaucratic lifecycle of legal babysitter employment in Italy, including INPS registration, employment contract drafting, monthly payroll processing, quarterly M.Av. contribution bulletins, and annual CU (Certificazione Unica). Priced from €60/month, €150/quarter, €240/six months, or €360/year.
- Last Minute Service Urgent matching service that delivers vetted babysitter candidate profiles within 30 minutes for parents needing childcare within 24 hours of the request.
- Research & Selection Service Professional recruitment service in which Le Cicogne's internal staff pre-verifies and pre-screens babysitter candidates and delivers only vetted, compatible profiles to the parent, starting from €200 per engagement.
- Baby Party Animation Service Professional children's entertainment service providing age-tailored activities (sensory games for under 3, creative workshops, face painting, magic shows for ages 4+) for birthday parties, corporate events, and school-closure days, starting from €110 for three hours.
- Pediatric Airway-Unblocking Courses Training courses teaching life-saving airway-unblocking techniques for children and adults in choking emergencies, delivered by Le Cicogne.
- Corporate / Business Services B2B package of work-life-balance services for Italian employers, including corporate-event childcare, school-closure coverage, "Children in the Office" day organization, and Baby Party services, structured to qualify as a tax-favourable welfare benefit under the 2016 Stability Law.
Quantifiable outcome
- Job posting response within 24 hours (30 minutes for last-minute requests)
- +2 more outcomes
Companies that use Le Cicogne
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Le Cicogne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Cicogne partnerships and signals
Strategic signalScale indicators8 records
Recent moves3 records
Expansion highlights5 records
Le Cicogne competitors and assessment
Company assessmentDirect peers
- Sitly: European babysitter/nanny marketplace with active operations in Italy. Closely comparable two-sided marketplace model targeting families seeking vetted caregivers with similar location-based matching and profile feedback mechanics.
- Babysits: Dutch-origin babysitter marketplace operating across Europe including Italy. Directly comparable matching-and-review marketplace model serving the same parent/caregiver segments, with overlapping value proposition around trusted caregiver discovery.
- Yoopies: European family-services marketplace headquartered in France offering babysitting, childcare, and pet care matching. Operates the Italian-localized yoopies.it and competes directly for the same parent persona and caregiver supply.
- UrbanSitter: US-based babysitter marketplace with the same parent-posting/caregiver-applying model, sitter reviews, and recurring-engagement features. Highly comparable business model; differs primarily by geography, serving as a useful reference peer for unit economics and product benchmarking.
Broad incumbents
- ProntoPro: Leading Italian home-and-personal-services marketplace connecting households with vetted professionals across many categories including childcare. Comparable marketplace mechanics but a much broader category footprint makes it a broad incumbent rather than a focused babysitter rival.
- Care.com: Global care-services marketplace with strong US presence and active European operations including Italy. Overlaps on the senior care, childcare, and pet care matchmaking categories but operates at much broader scale and as a general incumbent, not a niche Italy-focused player.
Regional players
- Helpling: European home-services platform originating in Germany with strong German/UK markets, expanding into cleaning and adjacent services. Comparable marketplace mechanics and Europe-centric footprint, though historically focused on cleaning rather than childcare — a useful adjacent peer for European platform scalability.
Others
- Subito: Italy's largest horizontal classifieds platform where families informally post and search for babysitters. Not a curated marketplace but a critical adjacent ecosystem on which informal caregiving matchups originate, making it a meaningful substitute-channel peer for Le Cicogne's target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Le Cicogne social profiles
Digital presenceLe Cicogne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Cicogne leadership team
Management profileNumber of profiles
Profiles2 records
Le Cicogne funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Cicogne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Cicogne
What does Le Cicogne do?
Le Cicogne operates a two-sided digital marketplace that connects Italian families seeking babysitters, nannies, and childcare assistants with caregivers seeking work. Parents post job listings for free and receive candidate profiles within 24 hours (30 minutes for last-minute requests); the platform then manages the full domestic-employment lifecycle including INPS registration, contract drafting, monthly payroll, quarterly M.Av. contribution bulletins, annual CU certification, automatic per-second pay via a check-in/check-out mobile system, and €1,000,000 insurance coverage during working hours.
Is Le Cicogne a public or private company?
Le Cicogne is a private company. It is classified as corporate owned and is currently operating.
When was Le Cicogne founded?
Le Cicogne was founded in 2013. It employs 1 to 10 people.
Where is Le Cicogne based?
Le Cicogne is headquartered in Rome, Italy, in the Europe region.
How does Le Cicogne make money?
Four revenue lines are on record. Consumption Fee (Pay-per-use) is the primary driver. The others are subscription Plans, practice Activation Fee and research and Selection Service.
Who are Le Cicogne's main competitors?
Direct peers on record are Sitly, Babysits, Yoopies and UrbanSitter. Broad incumbents are ProntoPro and Care.com. Helpling is listed as a regional player. Subito is listed as an others.
Does Le Cicogne have an API?
No public API is recorded for Le Cicogne.
What industry is Le Cicogne in?
Le Cicogne's product category is Online childcare services marketplace. Its primary akta.pro industry code is HSAAALAB, Full-Time Nanny Placement Agencies. Its NAICS code is 6244 and its SIC code is 8351.