Fortune Media

What Fortune Media does

Fortune Media, Inc. is a privately held political media planning and buying firm founded in 2000 by Ondine Fortune. The company provides strategic media services to political campaigns, candidates at all levels (statewide, local, federal), public affairs campaigns, advocacy groups, PACs, and political consulting firms across the United States. Its service portfolio spans media consulting, pitch materials, media planning, placement, execution, and monitoring across television, cable, satellite, radio, digital and social media, print, out-of-home, outdoor, and OTT/VOD channels, complemented by proprietary data mining, demographic and market research, geographic mapping and zip code analysis, multi-lingual media strategy, competitive analysis, and regulatory traffic coordination including FEC/FPPC reporting and FCC compliance. The company is headquartered in the Los Angeles area (Redondo Beach, California) and operates with a headcount of 11-50 employees.

The business operates on a professional services revenue model, with fees likely structured as a percentage of media spend or fixed consulting fees for individual campaign requirements. Go-to-market is sales-led, relying on direct engagement with political campaigns and public affairs consultants, leveraging Ondine Fortune's 25-year industry reputation, her board position at the American Association of Political Consultants since 2009, and testimonials from senior political consultants. Since founding, Fortune Media has facilitated over $300M in cumulative advertising buys for political and public affairs clients, including case-study work turning North Carolina from Red to Blue through targeted outreach to young adult and African American 18-30 voters.

The technical foundation rests on proprietary data mining and market research capabilities for demographic and geographic targeting analysis, with particular expertise in micro-targeting political advertising. Fortune Media maintains established, long-standing relationships with television stations, cable interconnects, and ad networks, which the company leverages to negotiate tiered rate levels, greater frequency, shorter deadlines, and more favorable placement terms on behalf of clients — including negotiation across LUR, non-pre-emptible, and hybrid inventory structures.

Name

Fortune Media

Legal name

Fortune Media, Inc.

Website

https://fortune-media.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortune Media is a private political media planning and buying firm founded in 2000, serving political campaigns, candidates, and public affairs organizations across the United States with media placement, proprietary data mining, micro-targeting, and regulatory compliance services.

Ownership category

akta.pro rank

Product category

Political Media Buying Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Political media buying
• Media planning services
• Campaign advertising
• Political consulting
• Voter targeting

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Professional services revenue from media planning, placement, execution, and monitoring for political campaigns. Services include negotiating tiered rate levels for candidates and non-candidate advertisers, with fees likely structured as a percentage of media spend or fixed consulting fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fortune Media is a media planning and buying partner for political and public affairs campaigns, providing strategic solutions including media placement across television, cable, satellite, radio, digital, social media, print, out-of-home, outdoor, and OTT/VOD channels. The firm offers media consulting, proprietary data mining with market and demographic research, mapping and zip code analysis for micro-targeting, multi-lingual media strategy, and regulatory traffic coordination covering FEC/FPPC reporting and FCC compliance. Since its founding, the company has facilitated over $300M in advertising buys for political and public affairs clients nationwide.

Product overview

Fortune Media, Inc. is a media planning and buying partner providing comprehensive strategic solutions for political campaigns. The offering consists of integrated service modules including core media planning and buying services, media consulting, proprietary data mining with market and demographic research, geographic mapping and zip code analysis, multi-lingual media strategy, and regulatory traffic coordination (FEC/FPPC reporting and FCC compliance). The company specializes in micro-targeting and data-driven advertising across television, cable, satellite, radio, digital/social media, print, out-of-home, outdoor, and OTT/VOD platforms. Founded in 2000 by Ondine Fortune, the company has facilitated over $300M in political advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Services End-to-end political media planning and buying service for political and public affairs campaigns, including strategic media placement across television, cable, satellite, radio, digital, social media, print, out-of-home, outdoor, and OTT/VOD channels. Includes media planning, placement, execution, monitoring, pitch materials, and negotiation of tiered rate levels for candidate and non-candidate advertisers. Available for campaigns in any U.S. state.
• Proprietary Data Mining and Market Research

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• American Association of Political Consultants (AAPC)coreOthers · 1 January 2009Ondine Fortune has served on the board of the American Association of Political Consultants since 2009. The AAPC is the trade association for political and public affairs professionals, requiring members to sign and uphold a code of ethics. This membership and board position provides industry credibility, networking opportunities, and access to the broader political consulting community.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• GMMB: One of the largest Democratic-aligned political media and advertising agencies in the U.S., offering media planning/buying, creative, and digital strategy for political and public-affairs campaigns — directly overlapping Fortune Media's core offering.
• Murphy Putnam Media: Boutique political media-buying firm serving Democratic campaigns with planning, placement, and execution services — closest head-to-head comparable in size, clientele, and service mix to Fortune Media.
• Bully Pulpit Interactive: Digital-first political marketing agency serving Democratic campaigns, advocacy groups, and causes with paid media, creative, and analytics — competes for the same client RFPs as Fortune Media, particularly on digital/CTV buys.
• The New Media Firm: Republican-aligned political media and consulting agency providing direct mail, paid media, and digital advertising to GOP campaigns, PACs, and advocacy organizations — the right-leaning counterpart to Fortune Media's service stack.
• Aisle B Strategies: Political media buying and consulting firm focused on Democratic campaigns and progressive organizations — comparable boutique offering in media planning, placement, and execution.
• Blueprint Interactive: Digital and integrated media agency for Democratic campaigns, ballot measures, and progressive advocacy — directly comparable paid-media execution and micro-targeting capabilities.
• Trilogy Interactive: Political digital media and strategy firm serving Democratic and progressive clients with paid digital, CTV, and micro-targeted campaigns — close peer on the digital/programmatic side of Fortune Media's practice.
• BrabenderCox: Full-service Republican political media, public affairs, and advertising agency — analogous service scope (media buying, consulting, micro-targeting) on the GOP side of the political marketplace.
• Linchpin: Democratic political digital agency offering paid media, data, and creative for campaigns and progressive organizations — comparable digital media buying capability and overlapping client base.

Broad incumbents

• SKDKnickerbocker: Large integrated political, public-affairs, and corporate communications firm serving candidates, advocacy groups, and Fortune 500 clients — overlaps Fortune Media's paid-media and consulting work but operates across the broader political/corporate mix at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune Media