Quero Education

What Quero Education does

Quero Education, operating under the brand Quero Bolsa, runs a Brazilian online marketplace that connects prospective students with private universities, colleges, and technical schools offering discounted tuition via scholarships. The platform aggregates over 1,544 partner educational institutions and 2,000+ scholarship-bearing courses spanning undergraduate, graduate, technical, language, and free courses across all Brazilian states, with students able to filter by course, city, price, and modality (in-person, hybrid, or distance learning). The core product is supported by complementary features including the Revista Quero content hub, the Teste Vocacional Grátis (a free vocational assessment based on Howard Gardner's Multiple Intelligences Theory), the Comunidade Quero Q&A forum, and the Portal do Aluno student portal access tool, all of which strengthen SEO and top-of-funnel demand capture.

The business model is a free, product-led growth marketplace for students, with revenue generated through commissions or transaction fees paid by partner institutions on successful enrollments. Distribution is digital-only via web and mobile web, with WhatsApp-based customer support (0800 123 2222) and earned media coverage from major Brazilian outlets such as Globo, Exame, and Pequenas Empresas & Grandes Negócios. The company has built institutional relationships across Brazil's largest private higher-education groups, including Anhanguera, Estácio, UNIP, FMU, UNICSUL, UAM, UNISA, UNICID, USJT, UFBRA, and Centro Universitário FAM, and has consolidated adjacent platforms such as Vs Mais Estudo / Neora. Quero Education is registered in Brazil under CNPJ 10.542.212/0001-54 and is recognized for customer service quality through the Reclame Aqui RA1000 certification (2017) and the Prêmio Época Reclame Aqui award.

Quero Education is a private, venture-backed company headquartered in São José Dos Campos, Brazil, with 501–1,000 employees and funding history spanning Y Combinator (lead investor in the 2016 seed round), Lumia Capital (2016), Endeavor Catalyst (2018), and G2D Investments (2019). The company operates exclusively in Brazil with no disclosed international expansion, and its revenue, headcount growth, and post-2019 funding trajectory are not publicly disclosed in the available source material.

Name

Quero Education

Legal name

Quero Educação

Website

https://querobolsa.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quero Education operates Quero Bolsa, a Brazilian online marketplace connecting students with 1,544+ partner universities and colleges offering scholarships of up to 90% off tuition across 2,000+ courses nationwide. Revenue is earned through transaction fees on student enrollments.

Ownership category

akta.pro rank

Product category

Education Marketplace / Edtech

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Scholarship marketplace
• Higher education platform
• Student enrollment marketplace
• Tuition discount aggregator
• Edtech marketplace

Headquarters

HQ city

São José Dos Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Enrollments: Quero Bolsa earns revenue by facilitating student enrollments at partner institutions. The platform drives student acquisition for universities in exchange for a referral or transaction fee, likely a percentage of tuition or a fixed enrollment commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Quero Educação operates Quero Bolsa, an online marketplace that aggregates more than 1,544 partner educational institutions across Brazil and enables students to search, compare, and apply for scholarships of up to 90% off tuition on over 2,000 courses. The platform is free for students; revenue is generated through transaction-based commissions paid by partner institutions for enrollments facilitated through the marketplace.

Product overview

Quero Bolsa is a scholarship aggregation and educational marketplace platform operating as a unified platform that connects students with over 1,544 partner educational institutions offering discounted tuition. The platform consists of the core Quero Bolsa marketplace (for finding scholarships up to 90% off across 2,000 courses), complemented by supporting tools including the Portal do Aluno (student portal access finder), Teste Vocacional Grátis (career assessment based on Multiple Intelligences Theory), Comunidade Quero (peer Q&A community), Revista Quero (educational content magazine), and comprehensive listing features for courses and institutions. The platform serves as a bridge between students seeking affordable higher education and private Brazilian universities.

Differentiator

Problem solved

Functional benefit

Brands

• Quero Bolsa: Main educational scholarship platform connecting students with universities and colleges offering discounted tuition rates
• Revista Quero
• Comunidade Quero

Products and services

• Quero Bolsa Online marketplace that aggregates Brazilian educational institutions and allows students to search, compare, and apply for scholarships of up to 90% off tuition across undergraduate, graduate, technical, free, and language courses.

Quantifiable outcome

• Scholarships of up to 90% off tuition prices for students
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• UNICSUL - Cruzeiro do SulcoreChannel Partner/ Reseller/ DistributorMajor partner institution in São Paulo offering scholarships through the Quero Bolsa platform. 86% of students recommend this institution. Monthly prices from R$75.
• UAM - Anhembi MorumbicoreChannel Partner/ Reseller/ DistributorMajor partner institution in São Paulo offering scholarships through the Quero Bolsa platform. 86% of students recommend this institution. Monthly prices from R$99.
• UNISA - Universidade Santo AmarocoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 84% of students recommend this institution. Monthly prices from R$119.
• UNICIDcoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 87% of students recommend this institution. Monthly prices from R$112.
• USJT - São Judas TadeucoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 85% of students recommend this institution. Monthly prices from R$102.
• AnhangueracoreChannel Partner/ Reseller/ DistributorMajor partner institution with broad national presence. 81% of students recommend this institution. Monthly prices from R$84. Listed as a top institution on the platform.
• EstáciocoreChannel Partner/ Reseller/ DistributorMajor partner institution with broad national presence. 84% of students recommend this institution. Monthly prices from R$92. Listed as a top institution on the platform.
• FMUcoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 73% of students recommend this institution. Monthly prices from R$124.
• UNIPcoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 87% of students recommend this institution. Monthly prices from R$146.
• UFBRAcoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 87% of students recommend this institution. Monthly prices from R$73. Listed as a top institution on the platform.
• Centro Universitário FAMcoreChannel Partner/ Reseller/ DistributorPartner institution offering scholarships through the Quero Bolsa platform. 90% of students recommend this institution. Monthly prices from R$89.
• Cruzeiro do Sul VirtualcoreChannel Partner/ Reseller/ DistributorPartner institution offering distance learning (EaD) courses through the Quero Bolsa platform. 88% of students recommend this institution.
• Vs Mais Estudo / NeoraminorOthersReferenced as a related entity in the footer links, suggesting an acquisition or merger.
• Educa BrasilminorOthersReferenced as a related platform in the footer links, possibly indicating consolidation of educational platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CIEE: Brazilian nonprofit student services organization offering internship and entry-level workforce programs; overlaps with Quero on serving Brazilian students and partner-institution relationships, though focused on internships rather than degree enrollment.
• Hotmart: Brazilian-origin edtech and digital products platform serving creators and learners across Latin America; comparable as a large Brazilian education marketplace with similar PLG distribution mechanics, though focused on online courses rather than degree scholarships.
• Descomplica: Major Brazilian online education platform covering K-12, vestibular prep, and higher education enrollment; overlaps with Quero on the Brazilian student acquisition funnel but is content/test-prep-led rather than marketplace-led.
• Me Salva!: Brazilian edtech platform offering vestibular and ENEM test prep plus higher education enrollment services; comparable as a Brazilian student acquisition platform with institution partnerships that competes with Quero for the same prospect base.

Broad incumbents

• 2U: Edtech company partnering with universities to deliver online degree programs; comparable as an institution-partnered enrollment and education marketplace, though focused on online program management and operating primarily in the US.
• Coursera: Global online learning marketplace partnering with universities and companies; comparable as a higher-education enrollment marketplace with similar institution partnership dynamics, though operating globally and with course fees rather than scholarships.

Direct peers

• Pravaler: Brazilian student financing and enrollment platform that connects students with institutions via sponsored credit; a comparable Brazilian marketplace addressing affordability barriers in higher education, though with a financing rather than scholarship model.
• Quero Bolsa Vai (formerly Estudar.vc): Listed here only for completeness as a same-company product extension; included as a reference data point rather than a separate competitor.
• Vai de Bolsa: Brazilian scholarship marketplace connecting prospective students with discounted tuition at partner institutions; overlaps directly with Quero on scholarship matching and institution referral mechanics.
• Educa Mais Brasil: Brazilian online marketplace that aggregates private universities and offers scholarship-enabled enrollment, directly competing with Quero Bolsa for the same Brazilian student segment with a comparable institution-partnered model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/querobolsa
• YouTubeyoutube.com/channel/UCuDHqlCyA94yMQAaZK0R1Ig
• Facebookfacebook.com/querobolsa
• LinkedInlinkedin.com/company/quero-bolsa
• Instagraminstagram.com/querobolsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quero Education