Vai de Bolsa
Vai de Bolsa is a Brazilian online marketplace that aggregates 800,000+ discounted scholarships from 35+ partner universities, connecting prospective undergraduate and postgraduate students to enrollment pathways without requiring ENEM exam scores.
- Company typePrivate
- Founded2018
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vai de Bolsa does
Vai de Bolsa is a Brazilian online scholarship marketplace that aggregates 800,000+ discounted tuition offerings from 35+ partner universities and connects prospective undergraduate and postgraduate students to enrollment pathways without requiring the ENEM exam in most cases. The platform is built around a self-service web flow — students search by course name and city, compare scholarship offers, register on a user dashboard (Minha Área), and complete enrollment through partner institutions. Supporting the core marketplace are several product surfaces: Vai de Conteúdo (a multi-category educational blog covering ENEM, vestibulares, scholarships, and careers), an ENEM Score Simulator that estimates per-institution discounts, and a library of free downloadable guides (Materiais Gratuitos). Distribution runs entirely on owned digital channels (website, blog, Facebook, Instagram, LinkedIn, YouTube) with WhatsApp used for bottom-of-funnel conversion. The company is registered as VAI DE BOLSA EDUCACAO E TECNOLOGIA LTDA (CNPJ 52.507.885/0001-13), a private limited company headquartered in Florianópolis, Brazil, with 11–50 employees.
Vai de Bolsa firmographics
Firmographics- Name
- Vai de Bolsa
- Legal name
- VAI DE BOLSA EDUCACAO E TECNOLOGIA LTDA
- Website
- https://vaidebolsa.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vai de Bolsa is a Brazilian online marketplace that aggregates 800,000+ discounted scholarships from 35+ partner universities, connecting prospective undergraduate and postgraduate students to enrollment pathways without requiring ENEM exam scores.
- Ownership category
- akta.pro rank
Vai de Bolsa industry classification
Industry- Product category
- Higher Education Scholarship Marketplace
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)
- akta.pro secondary industry
- University/Institutional Scholarships & Tuition Waivers (EDAIAOAG)
Keywords
Where Vai de Bolsa is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Vai de Bolsa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Educational Institution Partnerships: Vai de Bolsa partners with universities and educational institutions to offer exclusive scholarship discounts to students. The platform generates revenue through commission or referral arrangements with partner institutions when students successfully enroll through the platform. Institutions benefit from student acquisition while Vai de Bolsa earns fees for connecting scholarship-seeking students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Scholarship discounts up to 80% on tuition |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vai de Bolsa product offering
Product offeringCore offering
Vai de Bolsa is an online marketplace platform that connects Brazilian students with discounted undergraduate and postgraduate scholarship opportunities from partner universities. Students search for courses by city and name, compare scholarship offers (with advertised discounts up to 80% on the homepage and up to 100% via certain partners), and complete enrollment through partner institutions. The platform aggregates more than 800,000 scholarship offerings from 35+ partner universities and education groups, including Estácio, Anhanguera, Unopar, and the Ânima Educação group.
Product overview
Vai de Bolsa is a scholarship marketplace platform that operates as a search-and-compare service for Brazilian higher education. The core product is the Vai de Bolsa Platform itself—a marketplace connecting students with over 800,000 scholarships across partner universities with discounts up to 80%. Supporting this are complementary features: Vai de Conteúdo (Blog) provides educational content about courses, universities, and careers; the Course Search enables discovery by name and city; the ENEM Score Simulator calculates potential discounts based on exam scores; Minha Área offers a user dashboard for managing applications; and Materiais Gratuitos provides free downloadable guides. The platform supports multiple course modalities (presencial, EAD, semipresencial, and flex) and covers undergraduate, postgraduate, and technical education.
Differentiator
Problem solved
Functional benefit
Products and services
- Vai de Bolsa Platform Online scholarship marketplace connecting Brazilian students with 800,000+ discounted undergraduate, postgraduate, and technical course offerings across 35+ partner universities and education groups, with advertised discounts up to 80% on the homepage.
- Vai de Conteúdo (Educational Blog) Educational content portal providing articles, guides, and resources about courses, universities, ENEM exams, vestibulares, scholarships, and career guidance to help students make informed decisions.
Quantifiable outcome
- Students can save over R$21,000 on tuition through platform scholarships
Companies that use Vai de Bolsa
Customer profileSegments2 records
Ideal customer profiles2 records
Vai de Bolsa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vai de Bolsa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- EstáciocoreMajor partner university offering undergraduate and postgraduate courses with scholarship discounts up to 70-80% through the Vai de Bolsa platform. Students can access various courses including Direito, Administração, and others at reduced monthly rates.
- Ânima EducaçãocoreEducational group comprising multiple universities including São Judas Tadeu, Anhembi Morumbi, UNIFACS, UNP, UNIFG, and others. Partner institutions offer exclusive scholarships through the platform for various undergraduate and postgraduate programs.
- AnhangueramajorLarge private university network partnered with Vai de Bolsa to offer scholarship programs for students across multiple course areas including technology, business, and healthcare.
- UnoparmajorMajor private university founded in 1972, offering distance learning and on-campus programs. Partner through Vai de Bolsa for scholarship access with discounts available through ENEM scores or simplified entry processes.
- UnirittermajorPartner university offering undergraduate courses including Recursos Humanos with exclusive conditions and free enrollment through the Vai de Bolsa platform.
- IBMRmajorHigher education institution partnered with Vai de Bolsa offering undergraduate courses with exclusive conditions and free enrollment for students finding programs through the platform.
- FadergsmajorPartner institution offering exclusive conditions for undergraduate programs including Recursos Humanos with free enrollment opportunities through Vai de Bolsa.
- UnisociescmajorPartner university offering undergraduate programs with exclusive conditions for students accessing through the Vai de Bolsa platform.
- UnisulmajorPartner university offering undergraduate courses including Recursos Humanos with exclusive conditions available through Vai de Bolsa platform.
- WydenminorPartner educational institution offering distance learning programs through the Vai de Bolsa platform with scholarship opportunities.
- UnyleyaminorPartner institution specializing in postgraduate programs offered through the Vai de Bolsa platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Vai de Bolsa competitors and assessment
Company assessmentBroad incumbents
- Ânima Educação: Brazilian higher-education group whose brands (São Judas, Anhembi Morumbi, UNIFACS, UNP, UNIFG, etc.) form one of Vai de Bolsa's core partner networks. Operates proprietary enrollment platforms that overlap with the aggregator model.
- Cogna Educação: Major Brazilian education group whose Anhanguera and Unopar brands are key Vai de Bolsa partners. Combines K-12, higher-ed and digital learning with proprietary enrollment funnels that can compete with the Vai de Bolsa marketplace.
- Hotmart: Brazilian-origin EdTech platform for online courses, digital products and creator-led education. Adjacent rather than direct, but competes for Brazilian students' education budget and content-marketing attention.
- Prouni (MEC): Government-run scholarship program (Programa Universidade para Todos) offering full and partial tuition scholarships at private Brazilian universities. A free incumbent alternative that competes with Vai de Bolsa's value proposition for the most price-sensitive students.
- Yduqs (Estácio): One of the largest private higher-education groups in Brazil and parent of Estácio, a core Vai de Bolsa partner. Operates its own digital enrollment channels and scholarship programs that can substitute for aggregator-driven acquisition.
Emerging players
- Estudar Fora: Brazilian platform focused on study-abroad and international scholarship opportunities. Overlaps with Vai de Bolsa on scholarship discovery but addresses international rather than domestic Brazilian higher education.
Direct peers
- Quero Bolsa: Brazil's leading scholarship marketplace for undergraduate and postgraduate courses, offering discounts at hundreds of partner institutions. Closest direct competitor to Vai de Bolsa with a nearly identical search-and-compare value proposition.
- Educa Mais Brasil: Brazilian scholarship program offering discounted tuition at partner institutions across the country. Targets the same price-sensitive Brazilian student segment and competes directly for the same ENEM and vestibular audience.
- Bolsas de Estudo: Brazilian platform aggregating scholarships and student financing options for higher-education courses. Comparable marketplace model focused on Brazilian students seeking affordable enrollment options.
- O Educa: Brazilian higher-education marketplace connecting students with universities and scholarship opportunities. Operates with the same affiliate/referral model and overlaps heavily on target customers and partner institutions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vai de Bolsa social profiles
Digital presenceVai de Bolsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vai de Bolsa leadership team
Management profileNumber of profiles
Vai de Bolsa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vai de Bolsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vai de Bolsa
What does Vai de Bolsa do?
Vai de Bolsa is an online marketplace platform that connects Brazilian students with discounted undergraduate and postgraduate scholarship opportunities from partner universities. Students search for courses by city and name, compare scholarship offers (with advertised discounts up to 80% on the homepage and up to 100% via certain partners), and complete enrollment through partner institutions. The platform aggregates more than 800,000 scholarship offerings from 35+ partner universities and education groups, including Estácio, Anhanguera, Unopar, and the Ânima Educação group.
Is Vai de Bolsa a public or private company?
Vai de Bolsa is a private company. It is classified as unknown and is currently operating.
When was Vai de Bolsa founded?
Vai de Bolsa was founded in 2018. It employs 11 to 50 people.
Where is Vai de Bolsa based?
Vai de Bolsa is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Vai de Bolsa make money?
One revenue line is on record: educational Institution Partnerships.
Who are Vai de Bolsa's main competitors?
Broad incumbents on record are Ânima Educação, Cogna Educação, Hotmart, Prouni (MEC) and Yduqs (Estácio). Estudar Fora is listed as an emerging player. Direct peers are Quero Bolsa, Educa Mais Brasil, Bolsas de Estudo and O Educa.
Does Vai de Bolsa have an API?
No public API is recorded for Vai de Bolsa.
What industry is Vai de Bolsa in?
Vai de Bolsa's product category is Higher Education Scholarship Marketplace. Its primary akta.pro industry code is EDAIAOAN, Application Support, Matching Platforms & Scholarship Administration Services, with a secondary code of EDAIAOAG, University/Institutional Scholarships & Tuition Waivers. Its NAICS code is 611710 and its SIC code is 8200.