What Safety Center does

Safety Center is a Sacramento-based 501(c)(3) non-profit founded in 1934 that delivers community safety education across the full lifespan — children (Safetyville USA, a 1/3-scale interactive city on 3.5 acres), teens (Teen Safe Driving Campaign co-sponsored with The Allstate Foundation, Alive at 25), workers (Cal/OSHA- and OSHA-aligned workplace safety training, the nine-day Certified Safety Management Specialist designation, Workplace Violence Prevention Planning), motorcyclists (rider courses), and court-referred DUI/Alcohol & Drug Program participants across six Northern California service locations. The organization trains over 500 organizations and 10,000 individuals annually through Workplace Safety, serves roughly 14,000 visitors per year at Safetyville USA, and reports average ratings of 9.3/10 for overall satisfaction and 9.5/10 for instructor quality. Operations are anchored by a Northern California campus in Sacramento and a Southern California campus in Claremont (opened 2009), with channel partnerships extending OSHA 500/501/502/503/510/511 series and IVES mobile-equipment trainer certifications through Chabot-Las Positas CCD, UC San Diego Extension, and IVES Training Group.

The underlying technology stack is modest and conventional for a training services organization: a WordPress-based website with online enrollment and member portal, Constant Contact for email newsletter, Zoom for Virtual Instructor-Led Training (VILT) delivery, JotForm for campaign and enrollment forms, and PayPal for donations. Curriculum co-development with Cal/OSHA and the OSHA Training Institute Education Centers, combined with OSHA Authorized Outreach Trainer credentials held by instructors, is the principal technical differentiator — not software. Safetyville USA functions as a unique physical-immersion platform: a 1/3-scale city with sidewalks, crosswalks, stoplights, police and fire stations, a dentist office, and a grocery store, where children practice everyday safety skills. VILT on Zoom extends the same content globally while preserving instructor-led engagement.

The business model blends earned and contributed revenue across seven streams: per-seat open-enrollment course tuition (e.g., $149 First Aid, $249 Traffic Control & Flagging or Fall Protection, $3,500 CSMS designation), quote-based on-site and custom corporate training, annual membership dues (with unlimited Video/DVD Library use), per-video rental fees ($20/week non-member, free for members), Safetyville USA tour and birthday-party fees, motorcycle rider course tuition, state/county-contracted DUI/Alcohol & Drug Programs, and tax-deductible donations/sponsorships (Building Sponsors, Adopt-A-Class at $400, Safety Brick Road from $35, event sponsorships). The GTM motion is hybrid: direct sales-led for enterprise on-site training, inside sales (800.825.7262) for open enrollment, direct-to-consumer self-serve for community programs, community-led peer-to-peer for Teen Safe Driving, event-driven for fundraising, and channel-partner for OSHA/IVES credentialed courses. Pricing is publicly disclosed for most open-enrollment classes; payment is due 5 business days before class with tiered refund policy.

Name

Safety Center

Legal name

Safety Center Incorporated

Website

https://safetycenter.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Safety Center is a Sacramento-based 501(c)(3) non-profit, founded 1934, delivering regulator-aligned workplace, traffic, motorcycle, DUI, and children's safety education across California, training 500+ organizations and 10,000+ individuals annually.

Ownership category

akta.pro rank

Product category

Workplace Safety Training and Community Safety Education Services

NAICS

Technical and Trade Schools (6115), Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Occupational Safety & OSHA Compliance (EDABAEAA)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Safety, Security & Facilities Onboarding (EHS, Physical Security) (EDABAOAI)

Keywords

• Workplace safety training
• OSHA compliance courses
• DUI alcohol programs
• Motorcycle rider education
• Children safety education

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Enrollment Course Tuition: Per-seat course fees for scheduled in-person and Virtual Instructor-Led Training (VILT) classes held at the Sacramento and Claremont campuses, paid in advance by individuals or employers. Membership discounts available. Examples: $249 for Traffic Control & Flagging or Fall Protection, $149 for First Aid, $3,500 for the 9-session CSMS designation.
2. On-Site & Custom Corporate Training: Customized safety training delivered at the customer's worksite; pricing varies by group size, location, and content, quoted on request. Replaces drive-time/mileage costs of sending employees to campus.
3. Safety Video/DVD Library Rental: Per-title rental fees for safety training videos/DVDs (English and Spanish catalogs): free for members (unlimited use) and $20.00 per video per week for non-members, plus UPS shipping/handling charges, with $20/week late fees and full replacement liability for loss/damage.
4. Membership Dues: Annual Safety Center membership providing unlimited use of the Video/DVD Library, special discounts on classes and special events, and access to member-only resources.
5. Donations & Sponsorships: Tax-deductible donations from individuals and corporate sponsors supporting the non-profit mission; includes Building Sponsors for Safetyville USA, Adopt-A-Class ($400/transport 60 children), Safety Brick Road ($35 individual, $50 non-profit, $100 business), and event sponsorships (Taste of the Little City, Halloween Haunt, Family Bike Nights, etc.).
6. Community Program Fees: Per-program fees for community-facing services: Safetyville USA group tours and birthday party rentals, motorcycle rider courses, DUI/alcohol & drug programs (state/county contracted), Teen Alive at 25, and rental of Safetyville for private events.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Safety Center is a 501(c)(3) non-profit that delivers OSHA/Cal/OSHA-aligned workplace safety training (open-enrollment classes, on-site custom trainings, and the nine-day Certified Safety Management Specialist designation program), alongside community safety education including Safetyville USA (a 3.5-acre 1/3-scale interactive city for children), motorcycle rider courses, court-ordered DUI/Alcohol & Drug Programs, the Teen Safe Driving Campaign, and a safety video/DVD rental library. Training is delivered at two California campuses (Sacramento and Claremont), on customer sites, and via Virtual Instructor-Led Training on Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Safetyville USA: A unique 1/3 scale city with sidewalks, crosswalks, stoplights and signs, police and fire stations, a dentist office, grocery store, and more, providing an immersive learning environment where children practice everyday safety skills.
• Certified Safety Management Specialist (CSMS)

Products and services

• Workplace Safety Training (Open Enrollment, On-Site Custom, and VILT) Cal/OSHA- and OSHA-aligned workplace safety training delivered through open-enrollment classes at the Sacramento and Claremont campuses, customized on-site trainings at customer worksites, and Virtual Instructor-Led Training (VILT) via Zoom. Topics include Cal/OSHA 10/30, OSHA 500/501/502/503/510/511 trainer series, HAZWOPER, confined space, fall protection, excavation, electrical safety, ergonomics, lockout/tagout, forklift operator, traffic control & flagging, and Workplace Violence Prevention Planning. For employers in general industry and construction needing Title 8 compliance and a documented workforce safety record.
• Certified Safety Management Specialist (CSMS) Designation Program Nine-day Virtual Instructor-Led Training professional designation program for safety officers, EHS managers, safety leads, safety consultants, and employees with safety as a collateral duty. Delivered in three 3-day sessions over three months, covering safety culture, technical safety, and leadership competencies, and culminating in the CSMS designation awarded upon completion of classes, a SMART goal project, report, and final examination.
• Safetyville USA Children's Safety Education A 3.5-acre 1/3-scale interactive city complete with sidewalks, crosswalks, stoplights, signs, police and fire stations, a dentist office, and a grocery store that provides an immersive learning environment where children practice everyday safety skills. Delivered via group tours, birthday party rentals, school field trips, team-building events, and event rentals; serves 14,000 visitors annually.
• Motorcycle Rider Training Course Motorcyclist Training Course offered to individual riders seeking to develop motorcycle handling and safety skills. Listed under the Motorcycle Training menu with Participation Requirements and the Motorcyclist Training Course page.
• DUI / Alcohol & Drug Programs (including Drug Diversion, DOT SAP, and Out-of-State Assessments) Court-ordered and state-contracted DUI/Alcohol & Drug Programs, Drug Diversion Programs, DOT Substance Abuse Professional (SAP) assessments, and Out-of-State Assessments delivered on behalf of the State of California and various counties. Available in-person at six Northern California service locations (Citrus Heights, Davis, Modesto, North Highlands, West Sacramento, Woodland) and via Remote Client Services.
• Teen Safe Driving Campaign Peer-to-peer teen driver safety campaign in which California high schools enroll student teams to run distracted-driving campaigns with the support of a toolkit, training, and recognition. Sponsored jointly by Safety Center and The Allstate Foundation through the Good Starts Young Program; uses Facebook, Twitter/X, Instagram, and Snapchat channels to reach teen audiences.
• Safety Video / DVD Library Rental Per-title rental of safety training videos/DVDs from English and Spanish catalogs; unlimited use included for Safety Center members and $20.00 per video per week for non-members, plus UPS standard ground shipping/handling. Includes $20/week late fees and full replacement liability for loss or damage.

Quantifiable outcome

• Over 500 organizations and 10,000 individuals trained per year
• +4 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• IVES Training GroupcoreStrategic or Co-development PartnerCo-delivers Mobile Equipment Trainer Certification programs at Safety Center's Northern and Southern California campuses. Programs include Aerial Lifts Trainer, Excavator Trainer Upgrade, Loader Group Trainer Certification, Rough Terrain Forklift Trainer Upgrade, Trainer Recertification, Skid Steer Loader Trainer, Counterbalanced Forklift Trainer, Premium Forklift Trainer, and Premium Combo Trainer certifications. Based on IVES theory training.
• OSHA Training Institute Education Center at Chabot-Las Positas Community College DistrictcoreStrategic or Co-development PartnerHosts OSHA compliance training courses (Cal/OSHA 8/10/30, OSHA 500/501/502/503/510/511 trainer and standards courses, OSHA 2015/2264/3015/3085/3095/3115/7005/7115/7200/7500/7505, etc.) at Safety Center's Northern California Sacramento campus.
• UC San Diego Extension's OSHA Training Institute Education CentercoreStrategic or Co-development PartnerOffers OSHA courses (Cal/OSHA 5029, 5039, 5109, 5119 standards and update courses) at Safety Center's Southern California campus in Claremont.
• The Allstate FoundationcoreGTM or Marketing PartnerCo-sponsor (with Safety Center) of the Teen Safe Driving Campaign, including the Good Starts Young Program funding received in 2017. Provides funding, co-branding, and access to Allstate agents across California as local campaign resources; Allstate Parent-Teen Driver Agreement is also featured in the campaign toolkit.
• Zoom (US06web.zoom.us)coreTechnology or IntegrationVirtual delivery platform used for Virtual Instructor-Led Training (VILT) courses, monthly Virtual Safety Forums, and online course registration meetings; linked Zoom meeting registration pages for safety forums and CSMS cohorts.
• Constant ContactcoreTechnology or IntegrationEmail newsletter and subscription management platform powering 'Join Our Mailing List', Workplace Safety monthly updates, and Safetyville USA newsletter signups.
• Uptown StudiosminorImplementation/ SI/ Consulting PartnerSacramento website development and implementation vendor responsible for safetycenter.org (WordPress) design, build and ongoing implementation.
• SMUD (Sacramento Municipal Utility District)minorGTM or Marketing PartnerPresenting sponsor of Safetyville USA's Halloween Haunt 2018 (since at least 2018) and Silver sponsor of Taste of the Little City 2017.
• Granite ConstructionminorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Vision Service Plan (VSP)minorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Swinerton BuildersminorGTM or Marketing PartnerBronze Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Gilbert Associates, Inc.minorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Hefner, Stark & Marois, LLPminorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Setzer FoundationminorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Skyline Scaffold, Inc.minorGTM or Marketing PartnerVIP Table Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• First Northern BankminorGTM or Marketing PartnerArea Sponsor (Dessert Court) of Taste of the Little City 2017 fundraiser for Safetyville USA.
• Breathe Easy InsuranceminorGTM or Marketing PartnerArea Sponsor (Designated Driver Area) of Taste of the Little City 2017 fundraiser for Safetyville USA.
• TV Log of SacramentominorGTM or Marketing PartnerBronze Sponsor of Taste of the Little City 2017 fundraiser for Safetyville USA.
• California Highway Patrol (CHP) StartSmart ProgramminorStrategic or Co-development PartnerCo-listed resource partner on the Teen Safe Driving Campaign Toolkit page; California-based safe-driving program that schools can schedule for in-person or online instruction alongside Safetyville USA programs.
• Impact Teen DriversminorStrategic or Co-development PartnerCo-listed resource partner on the Teen Safe Driving Campaign Toolkit page (916-733-7432); provides in-school presentations on distracted driving and other safe-driving topics in California.

Scale indicators10 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vector Solutions (ClickSafety): Acquired ClickSafety and UL PureSafety to form one of the largest online safety, compliance, and workforce training platforms. Directly competes with Safety Center in OSHA 10/30, construction safety, and EHS training through self-paced online courses and enterprise LMS deployment.
• Health & Safety Institute (HSI): Major provider of first aid/CPR/AED and workplace safety training programs whose instructor and certification pathways Safety Center delivers. Competes at the curriculum/content level; Safety Center operates as a downstream HSI-approved training center.
• CareerSafe: OSHA-Authorized online provider focused on safety training for high school and college students and early-career workers. Overlaps with Safety Center's younger-audience safety mission (Teen Safe Driving, Safetyville USA) and competes in entry-level OSHA 10-Hour General Industry training.
• American Red Cross: National non-profit that provides first aid/CPR/AED certification, lifeguarding, and community safety training — directly overlapping with Safety Center's HSI First Aid/CPR/AED certification pathways and community-mission positioning.
• 360training: One of the largest online providers of OSHA, Cal/OSHA, HAZWOPER, food safety, and workplace compliance training. Direct competitor to Safety Center's regulatory open-enrollment courses, especially in the asynchronous e-learning segment, with significantly broader catalog and national reach.
• OSHA.com: OSHA-Authorized online outreach training provider offering self-paced OSHA 10/30 and Hazwoper courses at very low price points. Competes with Safety Center's open-enrollment OSHA courses on price and convenience, particularly for individual learners.
• IVES Training Group: Mobile-equipment trainer certification specialist that co-delivers programs at Safety Center's campuses. Direct competitor in the trainer-certification segment for forklifts, aerial lifts, excavators, and skid steers.

Broad incumbents

• National Safety Council: Long-established, broad-scope U.S. safety organization offering defensive driving, first aid/CPR, workplace safety training, and the original Alive at 25 program that Safety Center's Teen Alive at 25 mirrors. Functions as a broad incumbent rather than direct regional competitor.
• OSHA Training Institute Education Centers: Network of official OSHA-authorized training centers (including Chabot-Las Positas CCD and UC San Diego Extension, which partner with Safety Center). Functions as the regulatory backbone that defines Safety Center's authorized-trainer credentials; broader network of sites delivers similar OSHA 500/501/510/511 series elsewhere.

Regional players

• Cal/OSHA Consultation Service: Free California state-run consultation and training service that competes with Safety Center's Cal/OSHA outreach training and IIPP services within California employers. Differentiated by being regulator-provided rather than fee-based, but substitutes for Safety Center's compliance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/safetycenterinc
• YouTubeyoutube.com/watch?v=INVviXVhbT8&feature=emb_logo
• Facebookfacebook.com/teensafedriving
• Instagraminstagram.com/teensafedriving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Center