My health

What My health does

My Health, operating under the legal entity OOO «Zdorovie Goroda» (Здоровье Города), is a Russian digital health company founded in 2017 and headquartered in Saint Petersburg. The company operates two free mobile applications — a patient-facing app branded Здоровье.ру and a separate Doctor App for healthcare specialists — alongside more than 20 structured chronic disease management programs covering asthma, diabetes, atopic dermatitis, migraine, gastrointestinal diseases, hypertension, osteoarthritis, psoriasis, post-stroke recovery, and age-related macular degeneration / diabetic macular edema. Each program combines symptom and disease diaries, evidence-based educational content (articles, podcasts, videos), chat access to specialist physicians, medication reminders, and personalized health reports. Content is developed in collaboration with 56+ recognized medical experts, positioning the platform on an evidence-based medicine premise.

The technology stack is a cross-platform mobile application built on React Native with React, JavaScript, and TypeScript on the front end, backed by a NodeJS server, MongoDB database, Firebase (authentication/notifications), OpenSearch, and Grafana monitoring, deployed via Docker containers with Bitbucket and TeamCity for CI/CD. The platform reports a total installed base of 650,000 users, with the largest active cohorts in the diabetes program (41,553 users), asthma (26,622), atopic dermatitis (21,350), osteoarthritis (8,727), hypertension (6,429), gastrointestinal diseases (4,608), and migraine (4,313).

The business model is described as freemium, although in practice the application is currently offered to all users free of charge with no paid tiers, premium features, or in-app purchases disclosed. The go-to-market motion is product-led growth: users discover the app organically via app stores, content marketing through a health blog, and physician referrals for chronic disease patients. The customer base consists primarily of individual patients with chronic diseases, with secondary segments of health-conscious consumers and the physicians who serve them through the companion Doctor App. Geographic reach is limited to Russia, with no evidence of international expansion or monetization mechanisms such as B2B contracts, insurer partnerships, or pharmacy integrations.

Name

My health

Legal name

OOO «Zdorovie Goroda» (ООО «Здоровье Города»)

Website

https://moezdorovie.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

My Health (Здоровье.ру) is a Russian digital health company that operates two free mobile applications and over 20 chronic disease management programs — including diabetes, asthma, and atopic dermatitis — serving 650,000 patients and physicians in Russia via evidence-based, content-driven self-management tools.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Digital health platform
• Chronic disease management
• Mobile health apps
• Telemedicine services
• Evidence-based medicine

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Mobile Application: The core product is a completely free application for users with access to all features including disease management programs, doctor consultations, symptom tracking, and educational content. Revenue generation mechanism is not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My health (Здоровье.ру / Zdorovie.ru) operates a free digital health ecosystem consisting of a patient-facing mobile application and a separate doctor application. The platform delivers 20+ chronic disease management programs (asthma, diabetes, atopic dermatitis, migraine, gastrointestinal diseases, hypertension, osteoarthritis, stroke recovery, psoriasis, vision preservation, and others) with digital symptom diaries, educational content, chat access to profile specialists, and automated health reports. The company reports 650,000 users and involvement of 56+ medical experts.

Product overview

Здоровье.ру (My health) is a digital health ecosystem consisting of two mobile applications and over 20 disease management programs. The core offering includes a free patient-facing mobile app for general health management and chronic disease control, paired with a separate doctor application for healthcare specialists. The platform integrates specialized programs for conditions including stroke recovery, psoriasis, vision preservation, asthma, diabetes, atopic dermatitis, migraine, gastrointestinal diseases, hypertension, and osteoarthritis. All programs are developed with evidence-based medicine principles and feature disease diaries, symptom tracking, educational content, specialist chat access, and personalized reports. The company reports over 650,000 users across its platform.

Differentiator

Problem solved

Functional benefit

Brands

• Doctor App (Приложение врача): Separate mobile application for healthcare professionals and specialists

Quantifiable outcome

• 650,000 users have downloaded and use the application
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DocDoc: Russian online telemedicine and doctor-booking service operating in the same Russian D2C digital health market as Zdorovie.ru, providing patient-facing access to physician consultations and serving overlapping chronic-care audiences.
• SberZdorovye (SberHealth): Sber's consumer telemedicine and digital health platform in Russia, offering doctor consultations and chronic care tools — directly comparable given shared geography, D2C model, and chronic-condition orientation.
• BestDoctor: Russian digital health platform combining telemedicine with employer-sponsored wellness and chronic-disease management programs — competes in the same Russian digital-health ecosystem with overlapping employer/patient propositions.
• mySugr: D2C diabetes management app with symptom diaries, coaching, and device integration; now part of Roche. Closely comparable to Zdorovie.ru's Diabetes program (41,553 users) in product functionality and target user.
• One Drop: D2C chronic-condition management platform with a strong diabetes/coaching offering and employer/payer channels; a direct functional peer for Zdorovie.ru's chronic-disease management modules.
• Omada Health: Digital therapeutics platform for diabetes, hypertension, and other chronic conditions sold to payers and employers; competes with Zdorovie.ru's condition-specific programs at the enterprise layer.
• Ada Health: D2C AI symptom-assessment and care-navigation app used by consumers globally; overlaps with Zdorovie.ru's symptom diary and self-management features on the consumer side.
• Vida Health: Virtual chronic-care platform combining coaching, app-based tracking, and clinician visits for diabetes, hypertension, and mental health — comparable in scope and chronic-condition depth to Zdorovie.ru.

Broad incumbents

• Medsi: Russia's largest private healthcare network with both physical clinics and a growing digital health offering; a broad incumbent that overlaps with Zdorovie.ru's chronic-disease content and physician network.
• Teladoc Health: Global virtual care leader with chronic-condition management (via Livongo) plus general telehealth; represents the scaled-incumbent benchmark for the same D2C chronic-care category Zdorovie.ru is operating in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My health