What Bedly does

Bedly is a New York-based privately held housing company that operates Outpost Club, a tech-enabled coliving and furnished-apartment rental platform serving individual renters, students, and corporate groups. The platform lists 15+ named furnished houses and full apartments across Manhattan, Brooklyn, and Queens in New York City, with a second U.S. market in Washington DC; unit list prices range from approximately $1,250 to $2,030 per month with utilities, Wi-Fi, cleaning, and amenities bundled. Operational features include Matterport-powered 3D virtual tours, keyless access and self check-in, a self-serve online application flow, and a 24/7 support function, supported by a marketing and analytics stack built on HubSpot, Heap/Amplitude, Hotjar, VWO, and Cloudflare.

Bedly makes money primarily through recurring monthly residential rent on furnished coliving rooms and full apartments, supplemented by Corporate Group and Student Housing verticals that target relocating employees, interns, and university students, plus a third-party Property Management service for external building owners. Distribution is fully direct-to-consumer via outpost.me with no third-party marketplace; demand generation spans owned social (Instagram, Facebook, YouTube, TikTok), paid acquisition across Meta, Google, TikTok, Snapchat, LinkedIn, Twitter/X, and Microsoft Advertising, SEO-driven programmatic neighborhood and university landing pages, and tenant referral and influencer programs. Cumulative tenants served exceeds 12,000 across 50+ nationalities, and the company assumed management of former Common coliving units in April 2024 as an inventory expansion move.

Name

Bedly

Legal name

OUTPOST CLUB

Website

https://bedly.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bedly is a New York-based housing company operating the Outpost Club furnished coliving and apartment rental platform across NYC and Washington DC, serving individual renters, students, and corporate groups with bundled monthly leases, keyless self check-in, and Matterport virtual tours.

Ownership category

akta.pro rank

Product category

Co-living and Furnished Rentals

NAICS

Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Coliving rentals
• Furnished apartments
• Corporate housing solutions
• Student housing rentals
• Property management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Monthly residential rent (coliving rooms & full apartments): Primary recurring revenue from month-to-month residential leases on furnished coliving rooms and full apartments across NYC (Manhattan, Brooklyn, Queens) and Washington DC. List rates observed range from approximately $1,250 to $2,030/month, with promotional discounts (e.g., 'Save 22%', 'Save 12%') and seasonal promo codes such as 'HelloSummer' ($800 off). Utilities, Wi-Fi, cleaning, and amenities are bundled.
2. Corporate housing / corporate group bookings: Dedicated corporate-group offering providing furnished housing solutions for relocating employees, interns, and business teams on recurring/contractual terms.
3. Student housing rentals: Dedicated student-housing product line offering furnished rooms/apartments near major NYC universities (NYU, Columbia, Fordham, Hunter, Baruch, City College, Pratt, FIT, SVA), typically on monthly/term rental basis.
4. Property management services for third-party owners: A 'Property Management' (/management) offering for property owners, suggesting fee-based management of externally-owned units in addition to the directly-operated portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels16 records

Core offering

Bedly provides fully furnished, all-inclusive coliving rooms and full apartments on flexible month-to-month leases across multiple New York City neighborhoods (Manhattan, Brooklyn, Queens) and Washington DC. The offering bundles rent, utilities, Wi-Fi, cleaning, and shared amenities into a single monthly price, supported by a self-serve online application, virtual 3D tours, keyless self check-in, and 24/7 support. Dedicated tracks serve students near major universities and corporate clients placing relocating employees or interns, while a property management service is offered to third-party building owners.

Product overview

The offering is a single platform of furnished coliving and apartment rentals rather than separate software products. The core service is Coliving (private/shared rooms in shared houses such as The Owens House, The Heritage House, The Maison on Halsey, The Cornelia House, The Montrose Williamsburg House, The Lafayette House, The Cathedral House, The Brower House, The Maison on Jefferson, The Atlantic House, The Lenox House, The Crown Heights House, The Central Park West, The Willoughby House, The Ditmas House, and The Hell's Kitchen House II), supplemented by Full Apartments, a Student Housing track near universities, a Corporate Group track for organizations, an Influencers program, a Referral Program, and a Property Management service for building owners. The platform unifies booking, leasing, housekeeping, and 24/7 support across all of these inventory types.

Differentiator

Problem solved

Functional benefit

Products and services

• Coliving Rooms Furnished shared rooms in coliving houses across New York City neighborhoods (Manhattan, Brooklyn, Queens) and Washington DC, with utilities, Wi-Fi, cleaning, common spaces, and community events bundled into a single monthly rent on a month-to-month lease. List rates span approximately $1,250 to $1,990 per month.
• Full Apartments Fully furnished full-apartment rentals offered alongside coliving options for tenants seeking private units, with the same all-inclusive bundled pricing structure and month-to-month flexibility. Maisonette and larger units listed up to $2,030 per month with promotional discounts available.
• Student Housing Targeted housing inventory near major NYC universities including NYU, Columbia, Fordham, Hunter, Baruch, City College of New York, Pratt, FIT, and SVA, marketed to students and visiting scholars via university-specific landing pages on a monthly or term rental basis.
• Corporate Group Housing Dedicated corporate housing program providing furnished accommodation blocks for organizations placing relocating employees, interns, or business teams in NYC on recurring or contractual terms, with a dedicated sales phone line for B2B placements.
• Property Management Services Property-owner-facing service where Bedly takes on management and operation of externally-owned furnished coliving or apartment buildings, covering leasing, marketing, resident support, and maintenance on a fee-based managed-services model.

Quantifiable outcome

• Trusted by over 12,000+ tenants
• +5 more outcomes

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WeLive (WeWork): WeWork's co-living extension historically offered furnished, amenity-rich shared residences in select US cities; although its physical coliving footprint has been reduced, it remains a reference point for the tech-enabled, community-driven furnished rental category.
• The Collective: Global coliving and members' club operator offering large-format co-living residences with extensive amenity programming — a broader incumbent with overlap on the coliving + community + all-inclusive bundle that defines Outpost's offering.
• Blueground: Large-scale furnished apartment rental platform operating in NYC and dozens of other global cities — competes with Outpost's 'Full Apartments' product line and on the furnished, all-inclusive, flexible-stay dimensions, though with a more corporate and longer-stay orientation.

Direct peers

• Common: Operates a network of furnished coliving houses in NYC and other US metros with month-to-month leases, community programming, and a tech-enabled application flow — the closest direct competitor to Outpost Club, and notably the operator whose former units Outpost assumed management of in April 2024.
• Ollie: Tech-enabled coliving and furnished apartment operator in major US cities, offering all-inclusive monthly rentals with bundled amenities and a self-serve application experience — directly comparable on product, target renter, and bundled-pricing model.
• Bungalow: Operates a network of furnished, professionally managed shared homes in US metros with move-in-ready rooms and month-to-month flexibility — closely comparable on furnished room product, roommate matching, and city-by-city rollout.
• Quarters: Coliving and furnished apartment operator in major US metros with a focus on flexible month-to-month leases, community amenities, and an all-inclusive pricing model — directly competitive in the same product category and renter segment.

Emerging players

• Kasa: Tech-enabled operator of professionally managed furnished apartments and short-stay rentals in US cities — comparable on the tech-enabled, self-serve booking flow and on targeting urban renters in markets that overlap with Outpost's expansion plan.
• HubHomes: NYC-focused furnished and coliving rental operator using a tech-enabled booking and management platform — comparable on geography, product type, and tech-stack-led go-to-market, though at a smaller footprint than Outpost.

Regional players

• Lodgis: Furnished mid- and long-stay apartment rental specialist — comparable on all-inclusive furnished rentals and flexible lease terms, but with a primary focus on European markets rather than direct US competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@outpostcoliving
• Facebookfacebook.com/outpostcoliving
• Instagraminstagram.com/outpostcoliving
• TikToktiktok.com/@outpost.coliving
• Xx.com/bedly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedly