Packworks

What Packworks does

Packworks (legal entity: The Pack Solutions Inc.) operates a mobile ERP and connected commerce platform serving sari-sari stores — home-based, women-led micro-retailers — in the Philippines. The company distributes The Pack SuperStore App / Sari.PH Pro, a free mobile application offering inventory management, bookkeeping, sales tracking, customer credit (utang) tracking, supply ordering, and delivery management. The platform is offline-capable and supports chat-based access for areas with limited data connectivity, and is integrated with the GCash and Maya e-wallets (used by 85% and 15% of store owners respectively for business transactions).

Underlying technology includes AI/ML-driven capabilities centered on the Store Insighting Project (SIP) — a personalized recommendation engine that converts each store's transaction history into actionable inventory and merchandising suggestions — and an AI-powered precision marketing tool developed with DOST-PCIEERD grant funding and supported by compute from STT GDC Philippines' AI Synergy Lab and data infrastructure from Ateneo de Manila's BUILD lab. Packworks also publishes proprietary market research based on its transaction data.

The business model is multi-sided and predominantly B2B-monetized on the demand side. While the core app is free to sari-sari store owners (300,000+ network; 213,051 actively transacting in 2025; 1M+ monthly transactions; 96% of Philippine provinces), Packworks generates revenue through (1) Sari IQ, a subscription-based business intelligence platform sold to FMCG brands and manufacturers for micro-retail channel insights; (2) transaction fees on supply chain and wholesale ordering facilitated through the platform; (3) affiliate/referral commissions from partner financial institutions offering working capital loans, e-payments, and micro-insurance to store owners; and (4) wholesale supply chain facilitation margins. Customers therefore span four segments: sari-sari store owners (free users, scale layer), FMCG brands and manufacturers (B2B data buyers, primary revenue layer), financial institutions (distribution partners), and wholesalers/distributors (supply side).

Name

Packworks

Legal name

The Pack Solutions Inc.

Website

https://packworks.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Packworks operates a mobile ERP and B2B data platform serving sari-sari store micro-retailers in the Philippines, with a network of 300,000+ stores, 1M+ monthly transactions, and AI-driven market intelligence (Sari IQ) sold to FMCG brands.

Ownership category

akta.pro rank

Product category

Connected Commerce / Micro-Retail SaaS

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

akta.pro secondary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

• Connected commerce platform
• Micro-retail technology
• Mobile ERP software
• Retail data analytics
• FMCG market intelligence

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Fees: The company generates revenue through transaction fees from processing orders and facilitating supply chain transactions between sari-sari stores and suppliers/brands.
2. Sari IQ Data Analytics (B2B): Business intelligence tool sold to FMCG brands and manufacturers for market insights, brand performance tracking, and demand planning. Covers over 200,000 stores with 90% coverage of everyday CPG products.
3. Financial Products Commissions: Revenue from facilitating access to financial products (working capital loans, e-payments, micro-insurance) through partner financial institutions. The company acts as an enabler rather than originator.
4. Supply Chain / Wholesale Access: Facilitates ordering of supplies at wholesale prices for sari-sari stores, potentially taking a margin on volume transactions or service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Packworks operates a connected commerce platform anchored by The Pack SuperStore App (also called Sari.PH Pro), a free mobile ERP tool that gives sari-sari store owners inventory management, bookkeeping, sales tracking, and customer credit (utang) management. On top of this base, the company sells Sari IQ, a B2B business intelligence and data analytics subscription to FMCG brands, and an AI-powered Store Insighting Project (SIP) that delivers personalized inventory and demand-planning recommendations to store owners.

Product overview

Packworks operates as a B2B marketplace and connected commerce platform for sari-sari stores (micro-retailers) in the Philippines. The product portfolio consists of The Pack SuperStore App / Sari.PH Pro App as the core mobile ERP platform for store owners, supplemented by the Sari IQ business intelligence tool for brands and manufacturers. The platform also incorporates AI-powered capabilities including the Store Insighting Project (SIP) for personalized recommendations. The ecosystem serves over 300,000 sari-sari stores, offering inventory management, bookkeeping, sales tracking, data analytics, and access to financial products.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pack SuperStore App Mobile ERP platform for sari-sari store owners providing all-in-one inventory management, bookkeeping, sales tracking, customer credit (utang) tracking, supply ordering, and delivery management. Accessible via web, mobile app, and chat-based messaging for low-connectivity areas. Free to store owners.
• Sari.PH Pro App Store management mobile application for sari-sari store owners offering pricing tools, inventory management, sales and revenue tracking, and access to working capital loans. Free to sari-sari store owners in the Philippines.
• Sari IQ Business intelligence and data analytics subscription platform sold to FMCG brands and manufacturers. Provides market intelligence on sari-sari channel performance, brand and category analytics, pricing trends, and customized reporting covering 200,000+ stores with ~90% coverage of everyday CPG products in the Philippines.
• AI-Powered Store Insighting Project (SIP) AI-powered personalized report and recommendation engine that converts each sari-sari store's transaction history into actionable insights for inventory optimization, product mix improvements, and demand planning. Drives measurable sales and GMV gains for participating stores.

Quantifiable outcome

• 35% increase in monthly average sales for store users
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• STT GDC Philippines (ST Telemedia Global Data Centres)coreTechnology or Integration · 1 January 2025Partnered to access AI Synergy Lab computing resources for running large-scale machine learning models to develop AI-powered precision marketing tools for sari-sari stores.
• Ateneo BUILD (Business Insights Laboratory for Development)coreStrategic or Co-development Partner · 1 January 2025Collaborated with Ateneo de Manila University's business research lab to build comprehensive data warehouse and business intelligence tools, and co-develop AI-driven insights for micro-retailers.
• Fourth WallminorOthers · 15 January 2023Sociocultural research firm partner that provides analysis on Filipino consumer behavior during festivals and cultural events. Conducted research on why Filipinos defy liquor bans during Sinulog Festival.
• Unilever PhilippinesminorGTM or Marketing Partner · 1 January 2017Conducted seminars to train sari-sari store owners on technology adoption. Promoted Packworks app to their retail network of sari-sari stores.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Others

• Lightspeed Commerce:
• GCash: Philippines' largest e-wallet, integrated with Packworks for store payments. As an ecosystem participant rather than direct competitor, GCash represents both a partner and a potential disintermediation risk if it builds native merchant tools.
• ADG Creative Labs / SariSariHub-style networks: Informal sari-sari store network aggregators and FMCG-direct retail programs in the Philippines. While not formal SaaS competitors, these FMCG-led retailer engagement programs are alternative distribution channels for store attention.

Broad incumbents

• Mekari: Indonesia's largest B2B SaaS suite covering accounting, payroll, POS, and CRM for Indonesian SMBs. Competes in the SMB digitalization space and could expand into micro-retail vertical.

Emerging players

• Olsera: Indonesian POS and retail management platform serving SMBs with inventory, sales, and online ordering. Comparable as a Southeast Asian SMB retail-tech provider with overlapping feature set.
• iSeller: Indonesia-focused mobile POS and omnichannel platform for retail and F&B SMBs. Comparable in mobile-first SMB retail technology targeting Southeast Asian micro-retailers, though broader in vertical scope.

Direct peers

• BukuKas: Indonesia-focused bookkeeping and inventory app for warung and small merchants, with adjacent fintech and supplier services. Closely mirrors Packworks' free bookkeeping/inventory offering for micro-retailers in the ASEAN region.
• StoreHub: Malaysia-headquartered POS and business management platform serving SMBs across Southeast Asia including F&B and retail. Comparable in product-led SMB retail-tech approach and SEA geographic footprint.
• Mapan: Indonesian network platform organizing warungs into buying groups and providing supply chain, digital payments, and data services. Highly comparable as a micro-retail network aggregator in an adjacent market.
• Warung Pintar: Indonesia-based micro-retail digitization platform serving warung owners with inventory tools, supply chain, and fintech integration. Operates the closest analog to Packworks' sari-sari model in a neighboring ASEAN country, making it the most directly comparable peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepackworks
• LinkedInlinkedin.com/company/thepackworks
• Xx.com/PackworksPH

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packworks