iSeller
iSeller (Intersoft Solutions Corp.) is an Indonesian cloud-based SaaS provider of point-of-sale and omnichannel commerce solutions serving small and medium retail and food-and-beverage businesses across 35 Indonesian cities with integrated payments, marketplace, and AI analytics capabilities.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What iSeller does
iSeller, operated by Intersoft Solutions Corp., is an Indonesian cloud-based SaaS provider of point-of-sale and omnichannel commerce solutions targeting small and medium businesses (MSMEs) across retail, food and beverage, and quick-service verticals. The platform unifies in-store POS, online store, social commerce (Facebook, Instagram), marketplace integration (Tokopedia, Shopee, Blibli, Lazada), digital invoicing, and food delivery into a single dashboard with synchronized inventory, customer, and reporting layers accessible across Android, iOS, Windows, and web. Core proprietary technology includes iSeller SmartSync for online-offline inventory synchronization and iSeller AI (powered by "Deep Context AI"), a natural-language analytics assistant for real-time business intelligence. The company also operates iSeller Pay (integrated payment processing with a 2.2% starting MDR, covering cards and Indonesian e-wallets including OVO, GoPay, DANA, LinkAja) following its January 2023 acquisition of local payment gateway Yukk. Additional modules include a digital kiosk, online ordering and checkout, and iSeller Capital (working capital financing up to Rp 2 billion via OJK-regulated lenders).
iSeller operates on a hybrid revenue model combining recurring subscription fees (Starter, Enterprise tiers, plus add-on modules), transaction-based payment processing (MDR), hardware sales (mPOS Pro, Tab X2 Pro, Premium terminals), tiered premium support services (Silver Rp 2.5M, Gold Rp 9M, Platinum Rp 20M annually), and a managed services stream via iSeller Capital. Go-to-market combines product-led growth (free 14-day trial, no credit card required) with an extensive channel partner program encompassing referral affiliates (10-45% commission tiers) and distribution partners that handle onboarding in exchange for volume discounts on bulk license purchases. The company claims 60,000+ merchants on its website (with prior reports citing over 100,000 businesses served as of January 2023) across 35 Indonesian cities, supported by integrations with 50+ technology partners including Microsoft, SAP, Gojek, Grab, and the major Indonesian marketplaces. Founded in 2016 by Jimmy Petrus, iSeller is headquartered in Jakarta, has 101-250 employees, and has raised approximately US$20 million in venture funding across a 2020 Mandiri Capital Indonesia / Openspace round, an October 2021 pre-Series B co-led by Openspace and AppWorks (US$8M), and a January 2023 Series B led by Intudo Ventures (US$12M).
iSeller firmographics
Firmographics- Name
- iSeller
- Legal name
- Intersoft Solutions Corp.
- Website
- https://isellercommerce.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- iSeller (Intersoft Solutions Corp.) is an Indonesian cloud-based SaaS provider of point-of-sale and omnichannel commerce solutions serving small and medium retail and food-and-beverage businesses across 35 Indonesian cities with integrated payments, marketplace, and AI analytics capabilities.
- Ownership category
- akta.pro rank
iSeller industry classification
Industry- Product category
- Omnichannel Commerce / Point-of-Sale (POS) Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Merchant Acquiring & Processing Platforms (BPAMAFAB)
- akta.pro secondary industries
- Merchant Acquiring & Card Processing (PSPs) (CRAFALAB), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where iSeller is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
iSeller business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Recurring subscription fees billed monthly or annually based on plan tier. Plans differentiated by number of outlets and included registers. Pay-as-you-go model with no long-term commitment required.
- Transaction Fees (MDR): Merchant discount rate (MDR) charged per transaction for card payments. 2.2% MDR for in-store credit card purchases, with separate rates for online transactions. Also includes fees for payment methods like bank transfer and convenience store payments.
- Hardware Sales: Sale of POS hardware including mPOS Pro, Tab X2 Pro with 360° Stand, iSeller Premium terminals, card readers, and accessories. Hardware purchased, not leased.
- Premium Support Services: Tiered premium support tiers (Silver Rp 2.5M, Gold Rp 9M, Platinum Rp 20M per year) offering dedicated support tickets, on-site service, and priority assistance.
- Add-on Features: Additional paid add-ons including automation tools, ERP integrations, and channel-specific features available for purchase beyond base subscription.
- Working Capital Financing: iSeller Capital platform connecting merchants with OJK-regulated lending partners for business loans up to Rp 2 billion with flat interest rates starting at 1.25% per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry level for small businesses |
| Subscription | Annual | Enterprise Plan - For larger businesses with multiple outlets |
| Unit Pricing | One time/ perpetual license | Hardware Bundles - POS equipment for in-store operations |
| Subscription | Annual | Premium Support - Silver Tier |
| Subscription | Annual | Premium Support - Gold Tier |
| Subscription | Annual | Premium Support - Platinum Tier |
| Other | Monthly | Training - Office Sessions |
| Other | Pay-as-you-go | Training - On-Site |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Processing - In-Store |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Processing - Online |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
iSeller product offering
Product offeringCore offering
iSeller provides a cloud-based omnichannel commerce platform for Indonesian retail, F&B, and service businesses, unifying point-of-sale (Android, iOS, Windows), online store, social commerce, marketplace integrations, digital payments (iSeller Pay), and working capital financing in a single dashboard with real-time cross-channel inventory synchronization. The platform is offered on a subscription basis with tiered plans, per-transaction MDR-based payment fees, optional POS hardware purchases, and tiered premium support services.
Product overview
iSeller is a cloud-based omnichannel commerce platform built by Intersoft Solutions, comprising a unified core POS system (iSeller POS) with specialized apps for Retail, F&B, and Express/Service business types, complemented by a web-based Online Store, mobile Admin App, and a suite of add-on modules covering payments (iSeller Pay), social commerce, marketplace integrations, food delivery, digital invoicing, digital kiosk self-service, and working capital financing. The platform also offers an AI-powered assistant (iSeller AI) and recently acquired the Yukk payment gateway. All modules share a centralized product catalog, inventory, customer, and analytics layer, and are accessible across Android, iOS, Windows, and web. iSeller's partner ecosystem includes 50+ international technology partners spanning accounting (Jurnal, Accurate, Mekari), payment providers (Gojek, GrabExpress, OVO, DANA, LinkAja, DOKU, 2C2P, Nicepay, Yukk), and marketplaces (Tokopedia, Shopee, Blibli, Lazada). Hardware is sold through the iSeller Hardware Store as separate bundles.
Differentiator
Problem solved
Functional benefit
Brands
- iSeller AI: AI-powered business assistant platform offering real-time analytics, intelligent insights, and data-driven recommendations across iSeller Dashboard and Admin App on iOS and Android.
- iSeller Capital
Products and services
- iSeller POS Cloud-based point-of-sale system available on Android, iOS, and Windows for omnichannel retail and F&B businesses, supporting multi-outlet, multi-register operations, inventory management, sales tracking, customer management, and integrated POS hardware.
- iSeller Admin App Mobile companion application for iOS and Android enabling merchants to manage POS, access real-time analytics and dashboards, monitor inventory alerts, handle orders, and stay connected with customers and staff on the go.
- iSeller Online Store Web-based e-commerce store builder letting merchants create and manage online storefronts with customizable themes, manage orders, shipping, and accept credit card payments without coding.
- iSeller Pay Integrated payment processing solution accepting credit cards (Visa, MasterCard, JCB, American Express), debit cards, and Indonesian digital wallets (OVO, GoPay, ShopeePay, DANA, LinkAja), with MDR starting from 2.2% per transaction and wireless card reader connectivity.
- iSeller Digital Kiosk Self-service digital kiosk module designed for time-based service businesses such as quick-service restaurants, barbershops, and salons, enabling customers to place orders independently.
- iSeller Online Ordering Online ordering module allowing merchants to accept and manage orders placed digitally for pickup or delivery.
- iSeller Online Checkout Streamlined checkout module for online transactions supporting multiple payment methods and integration with shipping carriers.
- iSeller Digital Invoicing Digital invoicing module for generating and managing electronic invoices for business transactions.
- iSeller Social Media Social commerce module enabling merchants to sell directly on Facebook and Instagram with automatic order syncing from social media directly into iSeller for unified business management.
- iSeller Marketplaces Multi-marketplace integration module allowing merchants to list products on major Indonesian e-commerce platforms (Tokopedia, Shopee, Blibli, Lazada) with synchronized inventory and order management.
- iSeller Food Delivery Food delivery integration module connecting merchants with Indonesian delivery services (including Gojek and GrabExpress) for order fulfillment.
- iSeller Working Capital (iSeller Capital) Working capital loan platform enabling Indonesian merchants to apply for business financing up to Rp 2 billion (approximately US$125,000) through OJK-regulated partner lenders, with a flat interest rate of 1.25% per month and tenors up to 12 months.
- iSeller AI AI-powered intelligent assistant powered by Deep Context AI, available across the iSeller Dashboard, Admin App, and web. Provides natural-language chat-based business query interface, real-time analytics, intelligent data visualization (charts and graphs), and actionable insights for sales trends, inventory, and customer behavior.
- iSeller POS Hardware (mPOS Pro, Tab X2 Pro with 360° Stand, iSeller Premium) Branded and compatible POS hardware sold through the iSeller Hardware Store, including iSeller mPOS Pro (suitable for startups and SMEs), iSeller Tab X2 Pro with 360° Stand (for growing businesses), iSeller Premium (for large retail and full-service restaurants), plus card readers, receipt printers, barcode scanners, and complete bundle kits.
Quantifiable outcome
- 60,000+ merchants using iSeller in Indonesia
- +3 more outcomes
Companies that use iSeller
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
iSeller technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature7 records
iSeller partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Yukk (Acquired)flagshipiSeller completed acquisition of Yukk, a local payment gateway in Indonesia. This acquisition strengthens iSeller's payment capabilities and integrates payment processing directly into the platform.
- JurnalcoreIntegration partnership enabling synchronization of sales data, products, and inventory from iSeller POS to Jurnal accounting software. Includes automatic account mapping and product import functionality.
- MicrosoftcoreTechnology partnership with Microsoft for cloud infrastructure and integration capabilities supporting the iSeller platform.
- TokopediacoreMarketplace integration enabling merchants to list and sell products on Tokopedia directly from iSeller dashboard with synchronized inventory.
- ShopeecoreMarketplace integration for Shopee e-commerce platform, allowing synchronized product listings and inventory management.
- OVOcorePayment integration for OVO e-wallet acceptance at iSeller POS terminals, providing customers with convenient digital payment options.
- GojekcoreIntegration with Gojek for delivery services (GrabExpress) and payment capabilities within the iSeller ecosystem.
- GrabcorePartnership with Grab for GrabExpress delivery integration and Grab payment solutions available through iSeller Pay.
- DokucorePayment gateway integration for processing various digital payment methods including cards and e-wallets.
- SAPcoreEnterprise ERP integration partnership for larger businesses requiring SAP connectivity.
- Distribution Partners NetworkcoreNetwork of distribution partners including Nurosoft, Bya, Optima, TBI, Qios, Acis, Adminku, Biru, MRB, and Falinwa Odoo who resell and onboard iSeller merchants, receiving volume discounts.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
iSeller competitors and assessment
Company assessmentDirect peers
- Pawoon: Pawoon is an Indonesian cash register and POS software provider for SMB retail and F&B. Comparable to iSeller on target customer (Indonesian SMEs), core product (POS with inventory and reporting), and pricing tier structure.
- Cashlez: Cashlez is an Indonesian payment solutions provider offering mobile POS, mPOS card readers, and merchant acquiring services. Comparable to iSeller on the payments/merchant acquiring dimension and Indonesian SMB merchant base, though with less POS software depth.
- KotaPOS: KotaPOS is an Indonesian cloud POS and retail management system for SMB retail and F&B businesses. Comparable on Indonesian SMB target market, POS + inventory + online store feature set, and subscription pricing model.
- DealPOS: DealPOS is an Indonesian cloud POS platform serving retail, F&B, and service businesses with inventory, CRM, and omnichannel features. Closely comparable on product scope, Indonesian SMB target market, and SaaS subscription pricing model.
- Olsera: Olsera is an Indonesian POS and retail management platform serving SMB retail and F&B with inventory, loyalty, and online store features. Comparable on product scope and Indonesian SMB target market.
- Moka (by GoTo/Gojek): Moka is an Indonesian cloud-based POS and omnichannel commerce platform serving SMB retail and F&B businesses. Directly comparable to iSeller on product (POS, online store, payments), target market (Indonesian MSMEs), and distribution model (super-app integration via Gojek).
- NadiPOS: NadiPOS is an Indonesian POS system focused on retail, F&B, and salon/barbershop verticals with hardware bundle offerings. Comparable on Indonesian SMB target market, vertical-specific POS workflows, and hardware-plus-software distribution model.
Broad incumbents
- Toast: Toast is a US-listed cloud POS and restaurant management platform serving SMB and enterprise F&B. Comparable on the omnichannel POS, integrated payments, and SMB subscription revenue model, but operates at much larger scale and serves a different geography.
- Block (Square): Block/Square offers integrated POS hardware, software, and payments for SMBs globally. Comparable on the combined hardware + SaaS + payment processing model and SMB merchant focus, but operates at significantly larger scale and broader geographic reach.
- Lightspeed Commerce: Lightspeed is a global commerce platform providing POS, e-commerce, and payments for retail and restaurant SMBs. Comparable on omnichannel commerce, payments integration, and SaaS subscription model, but at a much larger global scale than iSeller.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
iSeller social profiles
Digital presenceiSeller compliance and trust
Trust signalCompliance1 record
iSeller financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSeller leadership team
Management profileNumber of profiles
Profiles1 record
iSeller funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSeller M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSeller
What does iSeller do?
iSeller provides a cloud-based omnichannel commerce platform for Indonesian retail, F&B, and service businesses, unifying point-of-sale (Android, iOS, Windows), online store, social commerce, marketplace integrations, digital payments (iSeller Pay), and working capital financing in a single dashboard with real-time cross-channel inventory synchronization. The platform is offered on a subscription basis with tiered plans, per-transaction MDR-based payment fees, optional POS hardware purchases, and tiered premium support services.
Is iSeller a public or private company?
iSeller is a private company. It is classified as venture growth investor backed and is currently operating.
When was iSeller founded?
iSeller was founded in 2016. It employs 101 to 250 people.
Where is iSeller based?
iSeller is headquartered in Jakarta, Indonesia, in the Asia region.
How does iSeller make money?
Six revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees (MDR), hardware Sales, premium Support Services, add-on Features and working Capital Financing.
Who are iSeller's main competitors?
Direct peers on record are Pawoon, Cashlez, KotaPOS, DealPOS, Olsera, Moka (by GoTo/Gojek) and NadiPOS. Broad incumbents are Toast, Block (Square) and Lightspeed Commerce.
Does iSeller have an API?
No public API is recorded for iSeller.
What industry is iSeller in?
iSeller's product category is Omnichannel Commerce / Point-of-Sale (POS) Software. Its primary akta.pro industry code is BPAMAFAB, Merchant Acquiring & Processing Platforms, with a secondary code of CRAFALAB, Merchant Acquiring & Card Processing (PSPs). Its NAICS code is 423430 and its SIC code is 5045.