ELB Learning (formerly eLearning Brothers)

What ELB Learning (formerly eLearning Brothers) does

ELB Learning (legally Plato eLearning, LLC, formerly eLearning Brothers) is a privately held learning and development platform company founded in 2009 and headquartered in American Fork, Utah. It sells a full-stack enterprise learning portfolio that combines proprietary authoring tools (Lectora for robust eLearning authoring, MicroBuilder for rapid AI-powered microlearning), immersive learning (CenarioVR for headset-free 360° VR simulations), an AI-powered scenario and coaching platform (Rehearsal), gamification (The Training Arcade with 12 game templates and Arcades), and dual LMS delivery options (Rockstar Learning Platform for collaborative training and CourseMill for compliance-focused deployments). Supporting products include ReviewLink (SME review in 7 languages), the Asset Library of templates and visual assets, and The Learning Creation Studio that integrates the AI Toolkit across the authoring suite. Distribution includes resold off-the-shelf courseware from partners such as OpenSesame, CyberCatch, Traliant, and BizLibrary, and the platform is SOC 2 Type II and GDPR compliant.

ELB Learning monetizes through a hybrid mix: SaaS subscriptions to its authoring tools, LMS platforms, gamification, and VR products; project-based and retainer professional services for custom course development, AI/learning/business/sales transformation, and implementation; on-demand staff augmentation supplying instructional designers, eLearning developers, LMS administrators, and AI enablement specialists; and resold courseware bundles. Pricing is quote-based for enterprise customers with annual billing, supplemented by self-serve free trials across most products and pay-as-you-go staff aug. Go-to-market is primarily enterprise field sales with a consultative approach, an inside sales team for mid-market, and a self-serve PLG funnel for trials and individual buyers. The company serves enterprise customers across Life Sciences & Healthcare, Banking & Finance, Technology, Manufacturing, Government, and Hospitality/QSR verticals, with notable deployed customers including United Airlines, Red Roof, US Air Force, Intuit, Twitch/Amazon, Wincanton, Johnson & Johnson, 3M, Juniper Networks, Arcadis, lululemon, GE Vernova, and Montefiore Medical Center.

The company operates a wholly-owned Indian subsidiary (ELB Learning India Private Limited, Chennai) acquired through Origin Learning and has built capability through multiple M&A: Trivantis and Edulence (April 2020), The Game Agency (March 2021), Rehearsal (January 2022), Origin Learning (January 2022), and CoreAxis (May 2022). Leadership includes Andrew Scivally (CEO), Greg Robinson (Chairman), Mark Zides (CCO), Christian Weibell (CPO), Stephen Baer (Chief Creative Officer), Todd Cummings (COO), John Blackmon (CTO), and Christie Calahan (Senior Director of Marketing). Headcount is reported at 501–1,000 with no public revenue or funding disclosed.

Name

ELB Learning (formerly eLearning Brothers)

Legal name

Plato eLearning, LLC

Website

https://elblearning.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ELB Learning sells a full-stack enterprise learning and development platform—combining authoring tools (Lectora, MicroBuilder), VR (CenarioVR), AI coaching (Rehearsal), gamification (The Training Arcade), LMS delivery (Rockstar, CourseMill), and staff augmentation—serving corporate customers across healthcare, finance, government, manufacturing, technology, and hospitality.

Ownership category

akta.pro rank

Product category

Corporate eLearning Software

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Rapid eLearning Authoring Tools (EDAFAHAA)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), eLearning & Microlearning Module Development (EDAGAKAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• ELearning authoring software
• Learning management systems
• Corporate training services
• VR immersive learning
• Gamification platform

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: SaaS-based subscription revenue from learning management systems (Rockstar Learning Platform, CourseMill), authoring tools (Lectora, MicroBuilder), and gamification platforms. Customers pay subscription fees for ongoing platform access.
2. Professional Services: Custom eLearning course development, learning strategy consulting, AI transformation services, sales transformation and enablement, staff augmentation, and implementation services. Project-based and ongoing retainer arrangements.
3. Staff Augmentation: On-demand talent staffing providing learning and development professionals including instructional designers, eLearning developers, LMS administrators, and other specialists on contract basis.
4. Off-the-Shelf Courseware: Pre-built course libraries from partners including CyberCatch, OpenSesame, Traliant, BizLibrary, and ELB's own library, sold as standalone or bundled subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

ELB Learning develops and sells proprietary eLearning software—including the Lectora and MicroBuilder authoring tools, Rockstar Learning Platform and CourseMill learning management systems, CenarioVR 360-degree VR simulations, The Training Arcade gamification platform, and the Rehearsal AI-powered video coaching platform. Alongside its software, the company delivers custom eLearning course development, on-demand staff augmentation of L&D specialists, and learning strategy and transformation consulting for enterprise customers.

Product overview

ELB Learning offers a comprehensive platform-plus-modules architecture for corporate learning and development. The core portfolio centers on Lectora® for robust eLearning authoring and MicroBuilder® for rapid AI-powered microlearning creation. The ecosystem includes The Training Arcade® for gamification (JEOPARDY!, Wheel of Fortune®, Match, Trivia, and 12 game templates), CenarioVR® for immersive 360° VR training without headsets, and Rehearsal for AI-powered scenario-based video coaching. Two Learning Management Systems serve different needs: Rockstar Learning Platform (collaborative, award-winning LMS) and CourseMill® (compliance-focused LMS for regulated industries). Supporting tools include ReviewLink® for course review workflows, Asset Library with millions of creative templates, and the AI Toolkit integrated into The Learning Creation Studio. Services include custom eLearning development, staff augmentation (instructional designers, eLearning developers, AI specialists), and strategic consulting for AI, leadership, and workforce transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Lectora: Robust learning authoring tool for building dynamic, interactive courses
• CenarioVR
• Rehearsal
• The Training Arcade
• MicroBuilder
• Rockstar Learning Platform
• CourseMill
• Asset Library
• ReviewLink
• The Game Agency
• Arcades

Products and services

• Lectora Robust eLearning authoring tool used to build dynamic, interactive courses for corporate training programs.
• MicroBuilder Rapid AI-powered authoring tool that quickly creates bite-sized, impactful learning content designed for speed, scalability, and AI-driven engagement.
• The Training Arcade Gamification platform offering 12 easy-to-edit game templates—including JEOPARDY!, Wheel of Fortune, Match, Trivia, and Scramble—that can be customized with training content to motivate and engage learners.
• CenarioVR Virtual immersive learning platform that transforms learning with 360-degree VR simulations that do not require headsets.
• Rehearsal Scenario-based training platform with AI that accelerates performance through video practice and coaching.
• Rockstar Learning Platform Collaborative, award-winning Learning Management System (LMS) that helps businesses deliver engaging, personalized training at scale.
• CourseMill Learning Management System with a structured, compliance-focused platform ideal for regulated industries and corporate training.
• Asset Library Creative assets and templates library providing millions of assets to enhance learning projects with visuals, templates, and media.
• ReviewLink Online eLearning course review tool that enables quick gathering and incorporating of feedback from stakeholders and SMEs in seven languages.
• The Learning Creation Studio Comprehensive learning creation platform that integrates the AI Toolkit with authoring tools for creating comprehensive learning content.
• AI Toolkit AI-powered toolkit integrated with The Learning Creation Studio for enhancing learning content with AI capabilities across authoring and delivery.
• Off-The-Shelf Courseware Pre-built course libraries from partners including CyberCatch (cybersecurity), OpenSesame, Traliant (compliance), BizLibrary (business and professional development), and ELB's own learning course library, sold as standalone or bundled subscriptions.
• Custom eLearning Development Custom eLearning course development services that partner with clients to design courses meeting specific business objectives across compliance, sales, leadership, product, and soft skills training.
• Staff Augmentation Talent staffing services providing on-demand L&D experts including instructional designers, eLearning developers, LMS administrators, AI enablement and implementation specialists, ERP/CRM administrators, and learning strategists on a contract basis.
• Learning Strategy & Transformation Consulting services including AI transformation, leadership transformation, business transformation, sales transformation and enablement, workforce transformation, association accelerator, last-mile transformation, and organizational transformation.

Quantifiable outcome

• eLearning can reduce employee training time by up to 60% and increase knowledge retention by 25 to 60%
• +1 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CoreAxiscoreStrategic or Co-development Partner · 2 May 2022Corporate training services and content development provider acquired by eLearning Brothers in May 2022 as part of expansion strategy. Integration of CoreAxis's custom content and staff augmentation services.
• Origin LearningcoreStrategic or Co-development Partner · 24 January 2022India-based company acquired by eLearning Brothers in January 2022 to expand workforce and product development capacity. The acquisition aimed to enhance learning solutions and enter new markets, leveraging Origin's industry awards and experience.
• CyberCatchminorChannel Partner/ Reseller/ DistributorCybersecurity course library offered through ELB Learning's off-the-shelf courseware marketplace
• OpenSesameminorChannel Partner/ Reseller/ DistributorOnline training course library distributed through ELB Learning's off-the-shelf courseware offerings
• TraliantminorChannel Partner/ Reseller/ DistributorCompliance training courses available through ELB Learning's off-the-shelf courseware platform
• BizLibraryminorChannel Partner/ Reseller/ DistributorBusiness and professional development courses distributed through ELB Learning's courseware offerings
• The Game AgencycoreOEM/ Whitelabel/ Licensing PartnerAffiliate company operating thegameagency.com and thetrainingarcade.com websites, part of the ELB Learning family of companies

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Articulate: Articulate is the dominant pure-play eLearning authoring tool vendor (Storyline, Rise) competing head-on with ELB's Lectora and MicroBuilder for course-authoring budgets across enterprise L&D teams. Both companies target the same corporate training buyer and overlap on rapid authoring plus template-driven course creation.
• Docebo: Docebo is a publicly traded AI-powered learning platform with LMS, authoring, and content marketplace capabilities that directly overlap ELB's Rockstar Learning Platform, CourseMill, and Off-the-Shelf Courseware offerings for enterprise customers.
• TalentLMS: TalentLMS offers a cloud LMS with course authoring and a content marketplace targeting SMB and mid-market customers, overlapping with ELB's LMS and authoring offerings but typically at lower price points and more self-serve motion.

Broad incumbents

• Adobe (Captivate and Learning Manager): Adobe's Captivate authoring tool and Adobe Learning Manager compete with ELB across authoring and LMS, and Adobe bundles them with Creative Cloud for enterprise customers. Adobe brings substantially larger R&D and brand reach than ELB.
• Cornerstone OnDemand: Cornerstone offers an enterprise talent and learning suite that overlaps with ELB's LMS, compliance, and content offerings, often sold into the same regulated HR/L&D buyer. Its broader talent management portfolio makes it a broader incumbent rather than a focused peer.
• Workday Learning: Workday Learning is an LMS module embedded in Workday HCM, frequently displacing standalone LMS vendors like ELB's Rockstar Learning Platform and CourseMill at large enterprises that have standardized on Workday for HR.
• Skillsoft: Skillsoft is an established corporate learning content and platform provider with deep coverage in compliance, leadership, and IT skills, competing with ELB's off-the-shelf courseware partnerships and custom content services for enterprise L&D budgets.

Emerging players

• Sana (Sana Learn): Sana is an AI-native learning and knowledge platform that competes with ELB's MicroBuilder and AI Toolkit by offering end-to-end AI-generated courses, personalized learning, and an enterprise knowledge assistant to the same corporate L&D buyer.
• Synthesia: Synthesia is an AI video generation platform widely used inside corporate training programs for avatar-led explainer videos, intersecting with ELB's video, Rehearsal coaching, and custom content services where AI-generated video is becoming a baseline expectation.

Others

• OpenSesame: OpenSesame is a corporate eLearning content marketplace that is both a partner and adjacent competitor to ELB; while their off-the-shelf courses are distributed through ELB, OpenSesame also sells directly to enterprise L&D buyers, sometimes displacing ELB's custom content services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/eLearningBros
• YouTubeyoutube.com/c/ELBLearning
• Facebookfacebook.com/elearningbros
• LinkedInlinkedin.com/company/elblearning
• Instagraminstagram.com/elblearning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELB Learning (formerly eLearning Brothers)