Studio82
Studio82 is a Belgian craftsman business that designs and manufactures handcrafted solid wood hottubs, outdoor furniture, grill-planchas, and plant pots from its Ledegem workshop, selling via its showroom and a Belgium and Netherlands dealer network to residential and hospitality customers.
- Company typePrivate
- Founded2013
- HeadquartersLedegem, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Studio82 does
Studio82 is a Belgian craftsmanship company that designs, develops, and manufactures handcrafted solid wood products for indoor and outdoor living. Founded in 2013 by Vanhaverbeke Brecht and headquartered in Ledegem, Belgium, the company operates from a single atelier where all products are made in-house using sustainable hardwoods—primarily French oak and Iroko tropical hardwood. The portfolio spans wood-fired hottubs (HOTTUB), grill-planchas (STOOOK°°°), wooden plant pots and outdoor furniture under the POTZZZ sub-brand, design tables (THE TABLE CONNECTOR), and a MAATWERK personalization service covering custom dimensions, names, logos, and LED options. Studio82 holds the HIB (Handmade in Belgium) certification and operates with 1–10 employees.
Underlying technology is mechanical and craft-based rather than digital: the proprietary wood-burning stove system integrated into hottubs is positioned around heating-speed performance (reaching 38°C in under two hours), while POTZZZ planters incorporate frost-resistant plastic inner liners for year-round outdoor durability. Products are largely made-to-order, with limited but visible standardization via the FE60, FE90, and FE120 planter series and standardized hottub filtration (standard and Pro variants for residential and commercial use).
Studio82 runs a sales-led go-to-market anchored on a by-appointment showroom at its Ledegem headquarters, combined with a multi-channel dealer network across Belgium (Buitenhuis, Willaert boomkwekerij, Desomer-Plancke, Aquagroup) and the Netherlands (Skoy outdoor cooking). THE TABLE CONNECTOR is sold and rented exclusively through COCO EVENTS for the events and hospitality segment, and hottubs are installed at wellness partners Ardome Bubble and Laethemgoed. Revenue is generated almost entirely through one-time product sales (hottubs, furniture, grills, custom projects) supplemented by transaction-fee rentals of THE TABLE CONNECTOR, with prices quoted per spec and not publicly disclosed. Customers are primarily private residential buyers, with smaller B2B demand from hospitality, wellness, winery, and event sectors.
Studio82 firmographics
Firmographics- Name
- Studio82
- Legal name
- Studio82
- Website
- https://studio82.be
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio82 is a Belgian craftsman business that designs and manufactures handcrafted solid wood hottubs, outdoor furniture, grill-planchas, and plant pots from its Ledegem workshop, selling via its showroom and a Belgium and Netherlands dealer network to residential and hospitality customers.
- Ownership category
- akta.pro rank
Studio82 industry classification
Industry- Product category
- Handcrafted Wooden Outdoor Furniture and Wellness Products
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
- akta.pro secondary industry
- Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE)
Keywords
Where Studio82 is headquartered
LocationHeadquarters
- HQ city
- Ledegem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Studio82 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time sale of handcrafted wooden hottubs, outdoor furniture, wood pottery (POTZZZ), grills (STOOOK), and custom designs (MAATWERK). The company also sells accessories and offers customization/personalization services.
- Table Connector Rentals: THE TABLE CONNECTOR design tables are available for both rental and sale through COCO EVENTS partner, targeting events and hospitality sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom-built products priced via quotation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Studio82 product offering
Product offeringCore offering
Studio82 designs, develops, and manufactures handcrafted solid wood products at its atelier in Ledegem, Belgium. Its core offerings include wood-fired hottubs, grill-planchas (STOOOK°°°), wooden plant pots and outdoor furniture (POTZZZ), and design tables (THE TABLE CONNECTOR), built primarily from sustainable French oak and Iroko hardwoods. The company also provides custom personalization (MAATWERK) and full-service delivery and installation across Europe.
Product overview
Studio82 is a Belgian craftsmanship company founded in 2013, operating as a single unified product portfolio centered on solid wood furniture and outdoor living. The company designs, develops, and manufactures all products in-house at their Ledegem workshop. The core offerings include wood-fired HOTTUB hot tubs, STOOOK°°° grill-plancha, POTZZZ wood pottery planters and benches, and THE TABLE CONNECTOR design tables. MAATWERK custom personalization services allow customers to add names, logos, or custom modifications to any product. SHOWROOMMODELLEN offers discounted display items. All products feature the distinctive Studio82 design aesthetic characterized by authentic craftsmanship, sustainable hardwood materials (primarily French oak and Iroko), and thoughtful functionality. The company holds the HIB (Handmade in Belgium) label certification.
Differentiator
Problem solved
Functional benefit
Brands
- POTZZZ: Belgian brand specializing in 'Wood Pottery' - exclusive wooden plant pots and garden furniture designed and manufactured in their own workshop.
- STOOOK°°°
- THE TABLE CONNECTOR
Products and services
- HOTTUB Authentic wood-fired hot tubs made from sustainable hardwood (French oak and Iroko), featuring proprietary wood-burning stove technology that reaches 38°C in under two hours. Available with standard or Pro filtration systems for residential and commercial use.
- STOOOK°°°
Quantifiable outcome
- Hottub reaches 38°C in under two hours with proprietary wood stove
Companies that use Studio82
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Studio82 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Studio82 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered standard, minor and core.
- BuitenhuisstandardRetail partner for POTZZZ wood pottery collection. Located in Sijsele-Damme, Belgium. Provides local customer access and sales advice for Studio82 products.
- Willaert boomkwekerijstandardWholesale partner for professionals in the green sector. Located in Roeselare, Belgium. Serves trade professionals only, not retail customers.
- Desomer-PlanckestandardOutdoor furniture retailer with 3000m² showroom. Located in Poperinge, Belgium. Offers Studio82 products to end customers.
- AquagroupstandardWater treatment and outdoor lifestyle specialist. Located in Waregem, Belgium. Combines water expertise with Studio82 outdoor furniture offerings.
- Skoy Outdoor CookingminorGrill and outdoor cooking retailer. Located in Dodewaard, Netherlands. Extends Studio82's reach into the Dutch market.
- COCO EVENTScoreExclusive partner for THE TABLE CONNECTOR product line. Handles both sales and rental for events and hospitality sector. Contact: Serge Kints, Waregem.
- Ardome BubblestandardWellness center in Ardooie, West Flanders. Features Studio82 hottubs in their wellness offerings.
- LaethemgoedstandardLocation in Sint-Maria-Latem (Zwalm). Wellness venue featuring Studio82 hottub installations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Studio82 competitors and assessment
Company assessmentDirect peers
- Tribù: Belgian designer of luxury outdoor furniture for residential and hospitality segments. Highly comparable to Studio82 in premium outdoor positioning, Belgian design heritage, and focus on weather-resistant, design-led pieces for terraces and gardens.
- Ooni: Wood-, gas-, and charcoal-fired outdoor pizza ovens targeted at premium home cooks and outdoor entertaining. Comparable to Studio82's STOOOK°°° wood-fired grill-plancha in wood-fired outdoor cooking category and premium consumer positioning.
- Gloster: Premium outdoor furniture manufacturer specializing in teak and weather-resistant materials for high-end residential and hospitality use. Comparable to Studio82 in target customer (luxury outdoor living), craftsmanship positioning, and dealer-led distribution.
- Manutti: Belgian luxury outdoor furniture manufacturer for residential and hospitality projects. Comparable to Studio82 in Belgian premium outdoor furniture positioning, custom capabilities, and international dealer distribution.
- Almost Heaven Saunas: Manufacturer of wooden hot tubs, barrel saunas, and cold plunges using cedar and similar premium hardwoods. Directly comparable to Studio82's HOTTUB line in wood-fired hot tub category, premium wellness positioning, and custom-build model.
- Snorkel Hot Tubs: Wood-fired hot tub manufacturer using cedar construction with wood stove heating. Directly comparable to Studio82's HOTTUB line in product category, wood-fired heating, and premium custom build model.
- Royal Botania: Belgian premium outdoor furniture brand producing teak and durable material pieces for residential and contract hospitality markets. Comparable to Studio82 in premium outdoor furniture category, Belgian design roots, and dealer-based distribution.
Regional players
- Krampouz: French manufacturer of professional and consumer planchas and griddles. Comparable to Studio82's STOOOK°°° wood-fired grill-plancha in outdoor cooking category and craftsmanship positioning, though primarily serving French market.
- Serax: Belgian designer homeware and lifestyle brand offering curated collections across tableware, lighting, and furniture. Comparable to Studio82 in Belgian craftsmanship heritage, designer-driven positioning, and serving hospitality and residential premium markets.
Broad incumbents
- Big Green Egg: Global incumbent in kamado-style outdoor cooking with extensive dealer network and brand recognition. Comparable to Studio82 in outdoor cooking premium positioning, though at much larger scale and broader product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Studio82 social profiles
Digital presenceStudio82 compliance and trust
Trust signalCompliance1 record
Studio82 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio82 leadership team
Management profileNumber of profiles
Profiles1 record
Studio82 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio82 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio82
What does Studio82 do?
Studio82 designs, develops, and manufactures handcrafted solid wood products at its atelier in Ledegem, Belgium. Its core offerings include wood-fired hottubs, grill-planchas (STOOOK°°°), wooden plant pots and outdoor furniture (POTZZZ), and design tables (THE TABLE CONNECTOR), built primarily from sustainable French oak and Iroko hardwoods. The company also provides custom personalization (MAATWERK) and full-service delivery and installation across Europe.
Is Studio82 a public or private company?
Studio82 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio82 founded?
Studio82 was founded in 2013. It employs 1 to 10 people.
Where is Studio82 based?
Studio82 is headquartered in Ledegem, Belgium, in the Europe region.
How does Studio82 make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are table Connector Rentals.
Who are Studio82's main competitors?
Direct peers on record are Tribù, Ooni, Gloster, Manutti, Almost Heaven Saunas, Snorkel Hot Tubs and Royal Botania. Regional players are Krampouz and Serax. Big Green Egg is listed as a broad incumbent.
Does Studio82 have an API?
No public API is recorded for Studio82.
What industry is Studio82 in?
Studio82's product category is Handcrafted Wooden Outdoor Furniture and Wellness Products. Its primary akta.pro industry code is CRAMAMAC, Camping Furniture & Camp Kitchen Retail, with a secondary code of HSAPALAE, Outdoor Kitchens & Built-In BBQ Construction. Its NAICS code is 337122 and its SIC code is 2511.