Calyx Flowers
Calyx Flowers is a family-owned, direct-to-consumer luxury flower and plant delivery service founded in 1988, sourcing from 12 global partner farms and shipping overnight via FedEx/UPS to continental US consumers and corporate gifting clients.
- Company typePrivate
- Founded1988
- HeadquartersYarmouth, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Calyx Flowers does
Calyx Flowers is a family-owned, direct-to-consumer luxury flower and plant delivery business founded in 1988 (originally as Calyx & Corolla) and currently headquartered in Freeport, Maine. The company operates an e-commerce platform (calyxflowers.com) supplemented by a Maine-based call center (1-800-800-7788) and a dedicated corporate sales channel ([email protected]). Its core product portfolio spans hand-arranged bouquets, potted plants (orchids, bromeliads, succulents, air plants), preserved wreaths and garlands, designer vases, specialty gifts, and digital gift cards, with pricing ranging from approximately $10 for promotional items up to $1,579 for premium multi-month subscriptions. Distribution is restricted to the continental United States via FedEx and UPS overnight shipping, with a documented geographic exclusion for Alaska, Hawaii, APO/FPO, and P.O. Box addresses.
The company's underlying operational model is built on a farm-direct supply chain comprising 12 partner farms across Colombia, Florida, Hawaii, Thailand, California, and Oregon, enabling it to ship flowers in bud form directly from farms to customers and bypass traditional wholesale florist cold storage. Revenue is generated through four primary streams: one-time direct product sales, monthly and multi-month subscription programs (Farmer's Choice, Orchid Designer's Choice, and Year-of Flowers/Plants/Roses/Orchids/Tropicals), B2B corporate gifting with 20% volume discounts on orders of 10+ items and custom branding, and digital gift cards. Marketing is multi-channel, including an email Luxury Rewards program, SMS/text promotions, organic Facebook and Instagram presence with user-generated content, paid social/SEM, a monthly print catalog, and a content marketing library curated by horticulture expert Dr. George Staby. The company holds Rainforest Alliance Certification for sustainable flower farming and is owned by Kap and Mark, who acquired the business from a private equity firm in 2015.
Calyx Flowers firmographics
Firmographics- Name
- Calyx Flowers
- Legal name
- Calyx Flowers, Inc.
- Website
- https://calyxflowers.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Calyx Flowers is a family-owned, direct-to-consumer luxury flower and plant delivery service founded in 1988, sourcing from 12 global partner farms and shipping overnight via FedEx/UPS to continental US consumers and corporate gifting clients.
- Ownership category
- akta.pro rank
Calyx Flowers industry classification
Industry- Product category
- Luxury Flower Delivery
- NAICS
- Florists (4593), Florists (45931), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)
Keywords
Where Calyx Flowers is headquartered
LocationHeadquarters
- HQ city
- Yarmouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Calyx Flowers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchases of individual bouquets, plants, wreaths, and gift items. Products range from single-stem selections to elaborate arrangements. Includes DIY bulk flowers for weddings and events.
- Monthly Subscription Programs: Recurring monthly flower and plant subscription programs including Farmer's Choice ($119/month), Orchid Designer's Choice ($129/month), and Year of Flowers/Plants/Roses multi-month programs ranging from $229 to $1,579.
- Corporate Gifting: B2B corporate gift sales with volume discounts (20% off for 10+ items), custom branding options, and dedicated account management for business clients.
- Digital Gift Cards: E-gift certificates purchased by customers for recipients to use toward any website offerings. Cards are emailed with customized gift messages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Subscription | Monthly | Farmer's Choice Subscription |
| Subscription | Monthly | Orchid Designer's Choice Subscription |
| Subscription | Multi-year contract | Year of Programs (Multi-Month Subscriptions) |
| Transaction based/ take rate | Pay-as-you-go | Corporate Volume Discounts |
| Subscription | Annual | First-Time Customer Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Calyx Flowers product offering
Product offeringCore offering
Calyx Flowers is a family-owned direct-to-consumer e-commerce floral retailer that sells hand-arranged luxury bouquets, indoor plants, preserved wreaths, decorative vases, DIY bulk flowers, and digital gift cards. Products are sourced from a curated network of 12 partner farms across the US, Colombia, Hawaii, and Thailand and shipped overnight via FedEx or UPS directly from those farms to customers in the continental US, bypassing traditional cooler storage. The company also operates recurring monthly and year-long flower and plant subscription programs, plus a B2B corporate gifting program with volume discounts and custom branding.
Product overview
Calyx Flowers is a family-owned luxury flower and plant delivery business operating since 1988. The company operates a direct-to-consumer e-commerce platform offering hand-arranged bouquets and plants shipped overnight from sustainable farms. The core product portfolio centers on luxury bouquets (fresh-cut arrangements featuring orchids, lilies, roses, hydrangeas, peonies, tropical flowers, and sunflowers), potted plants (orchids, bromeliads, succulents, air plants), preserved wreaths and gifts, and decorative vases. The company also offers subscription programs including the Farmer's Choice Subscription, Orchid Designer's Choice Subscription, and Year of Flowers/Plants/Roses monthly delivery services. Additional offerings include DIY bulk flowers for weddings and events, corporate gifting programs with volume discounts, and digital gift cards. The business partners with farms globally and is Rainforest Alliance Certified, shipping exclusively within the continental US via FedEx and UPS.
Differentiator
Problem solved
Functional benefit
Products and services
- Bouquets
Quantifiable outcome
- Flowers last longer than traditional florist arrangements due to freshness from farm-direct model (no cooler storage)
- +2 more outcomes
Companies that use Calyx Flowers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Calyx Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Calyx Flowers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rainforest AlliancecoreRainforest Alliance certification for sustainable flower farming. Supports rainforest conservation with every order placed, validating Calyx Flowers' environmental commitment.
- 12 Global Partner FarmscoreNetwork of 12 farms across the globe including Colombia (roses), Florida (orchid plants), Hawaii and Thailand (cymbidium orchids), California (wildflowers), Oregon (evergreen and balsams). Flowers sourced directly from these farms for overnight shipping.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Calyx Flowers competitors and assessment
Company assessmentDirect peers
- Farmgirl Flowers: DT
- UrbanStems: Direct-to-consumer online florist operating a farm-direct model with strong digital branding and subscription offerings. Closely comparable to Calyx on customer segment (modern gifting consumers), pricing tier, and supply chain approach, though more digitally native.
- The Bouqs Co. Farm-to-consumer online florist founded in 2012 with a similar farm-direct sourcing model and subscription products. Directly comparable to Calyx on supply chain philosophy (farm-direct, eco-friendly) and DTC gifting focus, but with venture backing and a younger digital-first brand.
- BloomsyBox: Subscription-focused online flower delivery company shipping farm-fresh bouquets on recurring schedules. Direct competitor in the recurring flower subscription category that overlaps Calyx's Farmer's Choice and Year of Flowers programs.
- ProFlowers: Long-running DTC online flower delivery brand owned by FTD's parent. Directly competes with Calyx on direct-to-consumer bouquets, plants, and same-day/next-day gifting. Comparable on occasion-driven product mix and price points.
- 1-800-Flowers.com: Largest publicly traded DTC floral and gifting retailer in the US. Directly competes with Calyx across bouquets, plants, subscriptions, and corporate gifting, with a much larger marketing budget and broader brand portfolio (Harry & David, Shari's Berries). Most direct comparable for national luxury/celebration floral.
Broad incumbents
- Teleflora: Established national floral network aggregating thousands of local member florists for delivery. Competes with Calyx on nationwide gifting occasions and is a major player in the same consumer florist category, though via a federated network model rather than farm-direct.
- FTD (Florists' Transworld Delivery): Historic floral delivery network connecting consumers with local florists. Competes with Calyx on nationwide floral delivery and corporate gifting but uses a multi-florist network model rather than Calyx's farm-direct overnight model. Comparable for category presence if not business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Calyx Flowers social profiles
Digital presenceCalyx Flowers compliance and trust
Trust signalCompliance1 record
Calyx Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calyx Flowers leadership team
Management profileNumber of profiles
Profiles2 records
Calyx Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calyx Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calyx Flowers
What does Calyx Flowers do?
Calyx Flowers is a family-owned direct-to-consumer e-commerce floral retailer that sells hand-arranged luxury bouquets, indoor plants, preserved wreaths, decorative vases, DIY bulk flowers, and digital gift cards. Products are sourced from a curated network of 12 partner farms across the US, Colombia, Hawaii, and Thailand and shipped overnight via FedEx or UPS directly from those farms to customers in the continental US, bypassing traditional cooler storage. The company also operates recurring monthly and year-long flower and plant subscription programs, plus a B2B corporate gifting program with volume discounts and custom branding.
Is Calyx Flowers a public or private company?
Calyx Flowers is a private company. It is classified as family owned and is currently operating.
When was Calyx Flowers founded?
Calyx Flowers was founded in 1988. It employs 51 to 100 people.
Where is Calyx Flowers based?
Calyx Flowers is headquartered in Yarmouth, United States, in the North America region.
How does Calyx Flowers make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are monthly Subscription Programs, corporate Gifting and digital Gift Cards.
Who are Calyx Flowers's main competitors?
Direct peers on record are Farmgirl Flowers, UrbanStems, The Bouqs Co., BloomsyBox, ProFlowers and 1-800-Flowers.com. Broad incumbents are Teleflora and FTD (Florists' Transworld Delivery).
Does Calyx Flowers have an API?
No public API is recorded for Calyx Flowers.
What industry is Calyx Flowers in?
Calyx Flowers's product category is Luxury Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 4593.