Coros Wearables

What Coros Wearables does

COROS Wearables, Inc. is a privately held GPS sports watch and training technology company headquartered in Tustin, California. Founded by Lewis Wu (CEO and co-founder) and active since approximately 2014-2016, the company designs and sells a portfolio of GPS sport watches organized across three tiers — PACE for road running and multi-sport, APEX for mountain sports and trail running, and VERTIX for ultra-endurance expeditions — alongside the NOMAD adventure watch, the DURA solar GPS bike computer, and a family of accessories including the POD 2 running dynamics sensor, HYDROP castable fishing sonar, HR monitor, and bike speed/cadence sensors.

The technical core is a proprietary training analytics platform called EvoLab, which delivers race prediction, VO2 max estimation, training load tracking, recovery timing, and a unique Effort Pace metric that translates hilly-terrain effort into equivalent flat-terrain pace. All watches use dual-frequency GNSS chipsets for accuracy in challenging environments and offer class-leading battery life (up to 118 hours GPS on VERTIX 2S). The hardware is unified by the COROS App (mobile) and COROS Training Hub (web), which integrate bidirectionally with Strava, TrainingPeaks, Apple Health, Komoot, Wahoo, and others.

The business model is direct-to-consumer hardware sales through coros.com with no subscription fees on software — a deliberate contrast to competitors. Pricing spans $199 (PACE 3) to $699 (VERTIX 2S), with accessories and special editions extending the range. Marketing relies on elite athlete endorsements (Olympic champion Jakob Ingebrigtsen, Kilian Jornet, NN Running Team, Tommy Caldwell) and content marketing rather than paid acquisition. Revenue, headcount, and funding data are not publicly disclosed.

Name

Coros Wearables

Legal name

COROS Wearables, Inc.

Website

https://coros.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

COROS Wearables is a private US company that designs and sells GPS sports watches, a solar GPS bike computer, and supporting sensors for endurance athletes, unified by a proprietary EvoLab training analytics platform and integrated with major fitness ecosystems — sold direct-to-consumer without subscription fees.

Ownership category

akta.pro rank

Product category

Wearable Sports Electronics

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• GPS sports watches
• Endurance training technology
• Wearable fitness devices
• Bike computers
• Running sensors

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. GPS Watch Sales: Primary revenue stream from selling GPS sport watches ranging from entry-level PACE series ($199-$289) to premium VERTIX 2S ($699). One-time hardware purchase with free lifetime access to all COROS training software.
2. Accessories and Sensors: Sale of complementary products including heart rate monitors ($79+), POD 2 running sensor ($99), bike sensors ($39 each), bike computer DURA ($249), and HYDROP fishing sensor ($89)
3. Watch Bands and Accessories: Replacement and lifestyle bands ($15-$29), charging cables ($20), and other wearable accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Coros Wearables designs, manufactures, and sells GPS sport watches, solar GPS bike computers, and body-worn sensors (heart rate, running dynamics, fishing) targeted at endurance athletes. The hardware is paired with the free COROS mobile app and COROS Training Hub web platform, which deliver training analytics, workout building, race predictions, and route navigation. All software is included free of charge with hardware purchases; no subscription fees are required.

Product overview

COROS Wearables is a GPS watch and training technology company that offers a portfolio of hardware products centered on GPS sport watches, bike computers, and body/sport sensors, supported by the COROS App and COROS Training Hub software platforms. The core product line includes GPS watches spanning three tiers: (1) PACE series (PACE 4, PACE Pro, PACE 3) for road running and multi-sport athletes, (2) APEX series (APEX 4, APEX 2/2 Pro) for mountain sports and trail running, and (3) VERTIX series (VERTIX 2S) for ultra-endurance and expedition use. The NOMAD serves adventurers and anglers with specialized fishing and journaling features. Supporting hardware includes the DURA solar GPS bike computer, COROS Heart Rate Monitor arm strap, COROS POD 2 running dynamics sensor, COROS HYDROP fishing sonar sensor, and bike speed/cadence sensors. The ecosystem is unified by the COROS App (mobile) and COROS Training Hub (web), which provide training plans, workout building, performance analytics, and third-party integrations with platforms like Strava, Nike Run Club, TrainingPeaks, and Apple Health.

Differentiator

Problem solved

Functional benefit

Brands

• COROS Training Hub: A free, powerful web-based portal for managing training journey, used by athletes and coaches for deeper metric analysis.
• COROS EvoLab
• COROS App

Products and services

• COROS PACE 4 Ultralight AMOLED GPS sport watch weighing 32g with nylon band, featuring 1.2" touchscreen AMOLED display, 41-hour GPS battery, 19-day daily use, built-in microphone for voice training logs and Voice Pins, race predictor, and personalized marathon plans. Targets road runners, triathletes, and multi-sport athletes.
• COROS PACE 4 Jakob Ingebrigtsen Edition Premium special-edition PACE 4 with aluminum bezel, gold accents honoring Olympic medals, exclusive transparent dial showing gold pin, woven 'FEARLESS' jacquard nylon band, and all PACE 4 features. Inspired by Olympic champion Jakob Ingebrigtsen.
• COROS PACE Pro High-performance AMOLED GPS watch with 1.3" 1500-nit display, Ambiq Apollo510 processor (2x faster than PACE 3, 30x faster graphics), 38-hour GPS battery, 20-day daily use, built-in microphone and speaker, and advanced running metrics. Targets multi-sport athletes seeking precision and performance.
• COROS PACE 3 Lightweight GPS sport watch (30g with nylon band) with 1.2" transflective touchscreen, 38-hour GPS battery, dual-frequency GPS, next-gen optical heart rate sensor with 5 LEDs and 4 photodetectors, barometric altimeter, and breadcrumb navigation. Targets multi-sport athletes and runners.
• COROS APEX 4 Performance mountain sports GPS watch with Grade 5 titanium bezel, scratch-resistant sapphire glass, 3rd-gen MIP always-on display, speaker and microphone, 65-hour GPS (46mm) / 41-hour GPS (42mm) battery, and comprehensive climbing, skiing, and trail running features. Built for racing and training in mountains.
• COROS APEX 2/2 Pro Trail running and mountain sport GPS watch with sapphire screen, titanium bezel (Grade 5), 40-hour GPS (APEX 2) / 66-hour GPS (APEX 2 Pro), enhanced climbing features including auto pitch detection, and 5-LED optical heart rate sensor. Targets mountain athletes.
• COROS NOMAD Adventure GPS watch with dual-layer aluminum-polymer bezel, 1.3" Memory-in-Pixel display, Adventure Journal feature (voice pins, saved locations, photos/videos), fishing sensors (weather, moon phase, tide), 22-day battery, and 40+ sport modes. Designed for hikers, anglers, and adventurers.
• COROS VERTIX 2S Ultra-endurance GPS adventure watch with full titanium case, scratch-resistant sapphire touchscreen, dual-frequency GPS, 118-hour GPS battery, 36-day daily use, and extreme weather durability (-22°F to 122°F). Designed for ultramarathons, mountaineering, and multi-week expeditions.
• COROS DURA Solar GPS bike computer with 2.7" MIP color touchscreen, 120-hour battery with solar charging (up to 2 extra hours per hour of sunlight), dual-frequency GPS, turn-by-turn navigation with Google Maps smart rerouting, built-in global offline maps, and comprehensive cycling training platform integration.
• COROS Heart Rate Monitor Arm-worn optical heart rate monitor with multi-channel sensor, up to 38 hours continuous battery or 80-day standby, magnetic USB charging, up to 3 simultaneous Bluetooth connections, and wear detection for automatic device pairing.
• COROS POD 2 Foot/waist-worn sensor for advanced running metrics including instant pace, treadmill tracking, Effort Pace improvement, running form test (ground vs aerial analysis), and real-time temperature. 5.6g weight, 25-hour battery with portable charging dock.

Quantifiable outcome

• Eliud Kipchoge's marathon world record achieved with COROS training system
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability22 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• WahoocoreTechnology or Integration · 24 April 2026Partnership enables COROS watches to receive data from the Wahoo KICKR RUN treadmill and send completed activities between apps bidirectionally, giving athletes more control over their training data.
• StravacoreTechnology or IntegrationFull integration allowing route sync from Strava to COROS watches, activity uploads to Strava, and workout downloads. One of the primary third-party platforms for activity sharing.
• Nike Run ClubcoreTechnology or IntegrationActivity data sync to Nike Run Club app for runners who prefer Nike's ecosystem.
• Apple HealthcoreTechnology or IntegrationHealth data integration for iOS users, syncing workout and health metrics with Apple Health ecosystem.
• KomootcoreTechnology or IntegrationRoute planning and navigation integration. Users can download routes from Komoot and sync to COROS watches for turn-by-turn navigation.
• Ride with GPScoreTechnology or IntegrationRoute sync for cyclists, allowing route planning in Ride with GPS and transfer to COROS DURA and watches.
• TrainingPeakscoreTechnology or IntegrationTraining plan and workout sync with TrainingPeaks coaching platform for structured training management.
• NN Running TeamflagshipStrategic or Co-development PartnerElite running team trusted by COROS Training Hub for coaching and athlete management. Multiple Olympic medalists and world record holders use COROS training system.
• Garmin VariacoreTechnology or IntegrationRadar integration with Garmin Varia vehicle radar for cycling safety, allowing rear-facing radar alerts on COROS DURA.
• GoProcoreTechnology or IntegrationAction camera control from COROS watches, enabling riders to control GoPro recording during activities.
• DJIcoreTechnology or IntegrationAction camera control for DJI drones and action cameras from COROS watches.
• Insta360coreTechnology or IntegrationVideo overlay integration with Insta360 cameras, allowing COROS data to be overlaid on adventure videos. Also supports camera control.
• StrydcoreTechnology or IntegrationPower meter integration for running power data, providing running power metrics alongside heart rate and pace.
• Health ConnectcoreTechnology or IntegrationSamsung/BHP Health Connect integration for broader health data ecosystem compatibility on Android.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Polar Electro: Polar makes GPS multisport watches (Vantage) and heart rate monitors that compete head-to-head with COROS in running, cycling, and triathlon segments. Its training analytics platform (Polar Flow) parallels COROS EvoLab and Training Hub.
• Wahoo Fitness: Wahoo is a direct peer in GPS bike computers (Elemnt series), heart rate monitors, and indoor trainers. COROS now partners with Wahoo for KICKR RUN data exchange, but Wahoo's Elemnt Roam competes directly with the COROS DURA.
• Bryton: Bryton makes GPS bike computers and multisport watches that overlap with COROS DURA and entry-level PACE lines, targeting price-conscious cyclists and triathletes globally.
• Suunto: Suunto specializes in GPS adventure and outdoor watches (Vertical, 9 Peak) that overlap directly with COROS APEX and VERTIX lines for trail running, mountaineering, and expedition use cases.

Others

• Strava: Strava is a core integration partner and the dominant social fitness platform for runners and cyclists. While not a hardware competitor, Strava's subscription model and ecosystem positioning influences COROS's software strategy.

Broad incumbents

• Samsung: Samsung Galaxy Watch competes in the consumer smartwatch/fitness tracker segment with COROS, though Samsung focuses on mainstream consumers rather than endurance athletes.
• Garmin: Garmin is the dominant GPS sports watch and bike computer maker, with overlapping lines (Forerunner, Fenix, Edge) that directly compete with COROS PACE, APEX, VERTIX, and DURA. It is the closest incumbent and primary competitive benchmark in endurance wearables.
• Apple: Apple Watch holds 45-50% of US smartwatch revenue share and competes with COROS for general fitness tracking, though it lacks the battery life, dual-frequency GPS precision, and dedicated training metrics core to COROS.
• Fitbit (Google): Fitbit competes in fitness trackers and smartwatches, overlapping with COROS on health monitoring and casual fitness use cases, but lacks COROS's deep endurance athlete training features.

Emerging players

• Hammerhead: Hammerhead makes the Karoo cycling computer, a touchscreen bike computer competing with COROS DURA. Smaller scale than Garmin/Wahoo but a direct specialty competitor in cycling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/corosglobal
• YouTubeyoutube.com/coros
• Facebookfacebook.com/corosglobal
• LinkedInlinkedin.com/company/coros-wearables-inc.
• Instagraminstagram.com/coros

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coros Wearables