What Datawizard does

Datawizard S.r.l. is an Italian digital health consultancy founded in 2013 (per company history; firmographic data indicates 2012) and headquartered in Rome. The company combines Design, Technology, Innovation, and trusted health information to serve pharmaceutical companies, insurance companies, healthcare providers, and patient/citizen end-users across Europe. Its core technology stack is built on Human-Centered Design, Service Design, AI, and NLP/semantic technology methodologies.

The company operates two parallel business lines. The first is a portfolio of five branded digital health platforms: Pharmawizard (an API service applying NLP and semantic technology to trusted pharmaceutical leaflet data), Pharmanow (customizable e-pharmacy for product research and behavioral analysis), Pharmachat (real-time chat with professional pharmacists), PharmaTravel (cross-border medication guidance), and EasyHealth (medical center finder). These platforms have generated approximately 900,000 downloads and subscriptions in Italy and process 17 million annual searches. The second business line comprises professional services covering Innovation Management (EU funding scouting, proposal development, project management), Consulting (digital transformation strategy), and Digital Services (Service Design, Digital Development, AI & Data Analytics), supplemented by B2B2C pharmacy e-commerce launched in 2019.

Datawizard's go-to-market operates through direct enterprise sales, EU research consortium participation (over 10 active projects including Gravitate Health, UNICOM, EHDEN, Genomed4All, PROTEIN, TeNDER, COMPASS, Thera4Care, and SYNTHEMA), and digital platform distribution. The company is uniquely positioned in Italy as the only EHDEN/OHDSI-certified Data Partner, having mapped 2 million+ patient health records to the OMOP common data model for SIMG. Revenue is generated from professional services fees, subscription/recurring platform revenue, EU grant funding (Horizon 2020, IMI2, Horizon Europe), and transaction-based e-commerce. The company is privately held, employs 11-50 people, and has been led since founding by CEO Francesco Marcellino, with a leadership team that includes CTO Francesco Sisca and CMO Valeria Pozzilli.

Name

Datawizard

Legal name

Datawizard S.r.l.

Website

https://datawizard.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Datawizard is a Rome-based digital health consultancy that builds AI- and NLP-powered platforms (Pharmawizard, Pharmanow, Pharmachat) and provides digital transformation services to pharmaceutical companies, insurers, healthcare providers, and EU research consortia across Europe.

Ownership category

akta.pro rank

Product category

Digital Health Platforms

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Healthcare Data Integration, ETL/ELT & Pipeline Orchestration (HLACAIAC)

akta.pro secondary industries

Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)

Keywords

• Digital health consulting
• Health data interoperability
• Patient empowerment platforms
• Pharmaceutical information services
• EHealth AI solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Health Consulting: Consulting services for digital transformation including strategy, service design, AI integration, and innovation management for healthcare organizations.
2. Digital Health Platforms: End-to-end Digital Health platform solutions provided as plug-and-play services for patient empowerment and engagement.
3. EU Research Project Funding: Participation in Horizon 2020, IMI2, and other EU funding programs as consortium partner, bringing expertise to digital health research projects.
4. B2B2C Pharmacy E-commerce: E-commerce platform for pharmacy B2B2C and B2B operations launched in 2019.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Datawizard is a Digital Health consultancy that builds plug-and-play and end-to-end digital health platforms combining Human-Centered Design, AI, semantic/NLP technology, and Service Design. It sells a portfolio of standalone products (Pharmawizard API, Pharmachat, Pharmanow, PharmaTravel, EasyHealth) alongside consulting services in strategy, service design, digital development, AI and data analytics, and innovation management for pharmaceutical, insurance, and healthcare organizations.

Product overview

Datawizard is a Digital Health consultancy offering a portfolio of plug-and-play and end-to-end digital health solutions through a Service Design approach. The core product portfolio includes five digital health services: Pharmanow (e-pharmacy platform), Pharmachat (real-time pharmacist chat), Pharmawizard (pharmaceutical information API), PharmaTravel (international medicine guidance), and EasyHealth (medical center finder). These products are complemented by consulting services covering Strategy and Marketing Design, Service Design, Digital Development, and AI & Data Analytics. The company also participates in European research and innovation projects including PROTEIN, Drug-Pin, UNICOM, TeNDER, Genomed4All, EHDEN, Gravitate Health, Voice4Health, COMPASS, Thera4Care, SYNTHEMA, Health Wings, E-LINUS, @HOME, and DIGIT, focused on personalized health, AI-driven diagnostics, health data interoperability, and active aging solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Pharmanow: Customizable e-pharmacy designed to facilitate product research and analyze user's behaviour.
• Pharmachat
• Pharmawizard
• PharmaTravel
• EasyHealth

Products and services

• Pharmawizard API API service providing users easy access to trusted pharmaceutical information using semantic and NLP technology to level up the common leaflet experience; for app developers, pharma, and patient empowerment platforms.
• Pharmachat Real-time chat platform connecting users with professional pharmacists for engagement on health-related needs; for consumers seeking pharmaceutical consultation.
• Pharmanow Customizable e-pharmacy platform designed to facilitate product research and analyze user behaviour; for pharmacies and pharma companies seeking direct-to-consumer digital commerce.
• PharmaTravel

Quantifiable outcome

• 8 out of 10 European citizens search for health products and services online
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• AmazoncoreStrategic or Co-development Partner · 1 December 2021Voice4health study conducted with Amazon's unconditional contribution, evaluating effectiveness of Alexa voice assistants for promoting well-being and active ageing in elderly population. Dr Riccardo Emmolo from Datawizard co-designed and implemented the experiment.
• EngageMinds HUB (Università Cattolica del Sacro Cuore)coreStrategic or Co-development Partner · 1 January 2021Research collaboration with EngageMinds HUB center at Università Cattolica for Voice4health study on voice assistants for elderly well-being. The center, led by Prof. Graffigna, is Italy's first multidisciplinary research center dedicated to patient engagement.
• Pfizer (in Gravitate Health consortium)coreStrategic or Co-development PartnerGravitate Health IMI2 project co-led by Pfizer and other pharma companies for improving patient health access, understanding and adherence to therapy through ePI implementation and EHR access.
• SIMG (Società Italiana di Medicina Generale)coreStrategic or Co-development PartnerItalian Society of General Medicine selected Datawizard as key EHDEN Data Partner to assist in mapping more than 2 million patient health records to the OMOP common data model.
• UNICOM ConsortiumcoreStrategic or Co-development Partner48 partners across 19 countries implementing ISO IDMP standards for unique drug identification. Datawizard is the only Italian SME involved, leading Patient Information Empowerment Apps activities.
• OHDSI (Observational Health Data Sciences and Informatics)coreTechnology or IntegrationGlobal OHDSI community working on health data standardization. Datawizard is certified SME in the global OHDSI community for OMOP data transformation.
• Giomi GroupmajorStrategic or Co-development PartnerE-LINUS and @HOME projects for elderly care and social isolation prevention. Giomi will adopt solutions for home care and future dedicated facilities.
• La Sapienza University of RomemajorStrategic or Co-development PartnerE-LINUS and @HOME projects collaboration with La Sapienza University for elderly care monitoring using AI and IoT technologies.
• PROTEIN ConsortiummajorStrategic or Co-development PartnerH2020 project with 20 partners across 11 countries for ICT-based personalized nutrition systems. Datawizard serves as pivot partner for digital platform connecting patients and professionals.
• TeNDER ConsortiummajorStrategic or Co-development Partner13 partners across 7 countries developing integrated care model for patients with neurodegenerative and cardiovascular conditions using assistive technologies.
• Genomed4All ConsortiumcoreStrategic or Co-development PartnerH2020 project connecting 86+ clinical repositories with genomics data across 15 EU countries to develop AI-based therapeutic approaches for rare hematological disorders.
• Thera4Care ConsortiumcoreStrategic or Co-development PartnerHorizon Europe IHI JU project on radiotheranostics for personalized cancer care, with 60 months duration and €25 million budget. Datawizard contributes to data management and AI innovation.
• COMPASS ConsortiumcoreStrategic or Co-development PartnerCardio-Oncology project coordinated by King's College London, Grant #101253264, 60 partners across 18 countries. Datawizard is key technology partner for AI-driven patient-centered digital health solutions.
• SYNTHEMA ConsortiummajorStrategic or Co-development PartnerH2020 project creating synthetic data for research through AI for rare hematological diseases using federated learning and privacy-preserving technologies.
• Health WingsminorStrategic or Co-development PartnerDigital educational games platform on drugs and health for promoting healthy lifestyle through gamification.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Healthware Group: Italian-founded digital health consultancy and communications agency offering strategy, design, and technology services to pharma and healthcare. Directly comparable to Datawizard in being a mid-sized Italian digital health consultancy serving pharma with patient-engagement and transformation services.
• TriNetX: Global health-research network providing federated access to clinical and genomic data across hundreds of hospitals, widely used in EU consortia. Comparable to Datawizard's federated-data and EHDEN-style consortium roles for European clinical research.
• LynxCare: European health-data analytics platform that transforms hospital EHR data into structured, research-grade datasets using OMOP. Directly comparable to Datawizard's EHDEN Data Partner work on OMOP standardization and clinical-data interoperability.

Emerging players

• Castor: Netherlands-based clinical-data capture and decentralized trial platform serving pharma and academic research. Comparable to Datawizard's clinical-trial-adjacent digital-health and patient-engagement offerings to European pharma customers.
• Lifebit Biotech: UK-based genomics and biomedical data platform provider working with pharma and public-health bodies on federated, OMOP-compatible analytics. Comparable to Datawizard's federated/genomics work in Genomed4All and SYNTHEMA on cross-border clinical data.

Broad incumbents

• IQVIA: Global clinical research, real-world evidence and health-data analytics incumbent. Comparable to Datawizard because it competes for pharma digital-transformation, patient-engagement and real-world-data budgets across the same European enterprise customers.
• InterSystems: Global health-data platform vendor (HealthShare, IRIS for Health) widely deployed across European hospital networks and increasingly used for OMOP/EHDEN work. Comparable because it underpins healthcare-data integration projects in the same European ecosystem where Datawizard operates.
• Dedalus Group: Large Italian-headquartered healthcare IT vendor providing EHR, clinical software and interoperability solutions to hospitals across Europe. Comparable because it competes for the same Italian/European healthcare-provider digital-transformation spend and increasingly for OMOP/EHDEN data-integration projects.
• Engineering Ingegneria Informatica: Large Italian IT services and systems-integration group with significant healthcare and public-sector digital-transformation business. Comparable because it competes for Italian and EU healthcare-IT and data-integration contracts of similar scope.
• Exprivia (now Relatech): Italian IT services group with a dedicated healthcare division delivering digital health, clinical and data-management solutions to hospitals and pharma. Comparable because it targets the same Italian healthcare-provider and pharma customers with data and digital transformation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datawizard-ita
• Xx.com/Pharma_Wizard
• Facebookfacebook.com/pharmawizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datawizard