Shape (School Health and Physical Education)

What Shape (School Health and Physical Education) does

Shape India, legally Shape Sports and Fitness Solutions Private Limited, is a Pune-based B2B SaaS company founded in 2015 that operates a digital platform delivering structured physical education and sports curriculum to K-5 (kindergarten through Grade 5) schools in India. The company positions itself as the "world's first K5 Sports & Physical Education platform" and provides a research-based, internationally aligned curriculum packaged as 600+ animated video tutorials covering fundamental motor skills (kicking, striking, catching, throwing, dribbling, locomotor, gymnastics) for K-2 and sport-specific training (cricket, football, badminton, basketball, lawn tennis, athletics) for Grades 3-5.

The underlying technology is a cloud-based platform accessible via web dashboard and mobile applications on iOS and Android, using Firebase authentication and Google OAuth for sign-in. The product suite includes live and offline session management, calendar scheduling with notifications, student performance reports with analytics, sports home activity assignments, and a community platform connecting schools, teachers, and parents. Shape monetizes through a per-student monthly subscription model with three tiered packages (Starter at ₹30/student/month for schools up to 100 students, Growing at ₹25 for up to 500 students, and Established at ₹20 for above 500 students), and offers a free BASIC tier to drive adoption. The go-to-market is a direct sales motion with demo-booking functionality on the website, targeting K-5 school principals and PE coordinators as primary buyers, with parents and educators as end users and engagement channels.

Name

Shape (School Health and Physical Education)

Legal name

Shape Sports and Fitness Solutions Private Limited

Website

https://shapeindia.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shape India is a Pune-based B2B SaaS company that delivers a digital K-5 physical education platform with 600+ animated curriculum videos, live session management, and performance analytics to schools, teachers, and parents in India via per-student monthly subscriptions.

Ownership category

akta.pro rank

Product category

School Physical Education Software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Physical Education (PE) & Fitness Programs (EDAJAJAC)

Keywords

• School sports education
• Physical education platform
• K-5 curriculum software
• School PE management
• Student fitness analytics

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Per Student Monthly: Shape India charges schools on a per-student monthly subscription basis with three pricing tiers based on school size. Larger schools receive lower per-student rates, creating a volume-based pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shape India sells a B2B digital sports and physical education platform for K-5 schools, delivered through a web dashboard and iOS/Android mobile apps. The platform bundles a 600+ animated K-2 activity video curriculum, grade-specific sports skill programs (K-2 fundamentals and Grade 3-5 advanced sports), live/offline session management, student performance analytics, and a three-way transparent ecosystem connecting schools, teachers, and parents. Schools subscribe on a per-student monthly basis with tiered pricing scaled by school size.

Product overview

Shape India offers a unified digital sports education platform for K-5 schools featuring the core Digital Platform ecosystem with integrated Animated Curriculum content. The offering includes grade-specific programs (K-2 and Grade 3-5) delivered through a mobile app, with tiered pricing packages (STARTER, GROWING, ESTABLISHED) scaled by student count. The platform connects schools, teachers, and parents through live sessions, activity tracking, performance reports, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• Shape Digital Sports Education Platform End-to-end sports education technology platform providing a transparent ecosystem for schools, teachers, and parents to track and monitor children's sports education progress, including content streaming, live/offline sessions, calendar, homework assignments, reports with analytics, and community features. Targeted at K-5 schools in India.
• Shape Animated Curriculum (600+ K-2 Activity Video Tutorials) Research-based international standard lesson video tutorials featuring 600+ animated activities covering fundamental sport skills for kindergarten to Grade 2 children, designed for teachers and parents to easily implement.
• Shape K-2 Sports Skill Program Foundation program teaching fundamental sports skills including kicking, striking, catching, throwing, dribbling, locomotor, gymnastics, and team building through fun activities for holistic physical and cognitive development in K-2 children.
• Shape Grade 3-5 Sports Skill Program Advanced sports skill development program covering cricket, football, badminton, basketball, lawn tennis, and athletics with techniques and tactics training for Grade 3-5 students.
• Shape Mobile App (iOS and Android)
• Shape SHAPE Certification for School Employees SHAPE Certification program providing certification for one school employee, included as part of the paid subscription packages to train school staff on Shape's sports education methodology.

Quantifiable outcome

• 3X better progress in children with platform usage

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EduSports (Sportz Village Education): EduSports (now Sportz Village Education) is India's largest school sports and physical education provider, offering structured PE curriculum and sports programs to K-12 schools. It is the closest direct competitor to Shape India, operating in the same niche with B2B school sales.
• Sportz Village: Sportz Village operates school sports programs across India including EduSports, and runs sports-based experiential learning for children. It competes directly with Shape for school PE contracts and after-school sports programs.
• GoNoodle: GoNoodle provides movement and physical activity content for K-5 classrooms, used by teachers to engage students in physical activity breaks. It is a US-based direct functional peer to Shape's animated video content for primary school PE, though delivered differently (free, ad-supported model).
• OPEN (Online Physical Education Network): OPEN provides online PE curriculum, resources, and professional development to K-12 schools. It is a direct peer offering PE content delivery to schools, comparable in category but operating primarily in the US market.
• PLT4M: PLT4M is a K-12 PE curriculum and technology platform used by schools to deliver, track, and assess physical education. It is a direct peer in school-PE software, with similar goals of digitizing and measuring PE instruction.
• SPARK PE: SPARK is a research-based PE curriculum provider for K-12 schools, offering structured lesson plans and assessments. It is a direct competitor in the school PE curriculum space, though it focuses on curriculum publishing rather than digital delivery.
• Skillastics: Skillastics provides PE activity products, games, and curriculum for K-6 schools. It is a direct peer in primary-school physical education content and programs.

Regional players

• Kreedo (Kreedo Learning Solutions): Kreedo is an Indian early-childhood and K-12 school solutions provider offering curriculum, training, and content to schools. It overlaps with Shape as a B2B school EdTech partner in India, though its focus is broader (academics + ECE) rather than sports-specific.
• ConnectedPE: ConnectedPE delivers PE curriculum, lesson plans, and teacher resources to schools in Australia, the UK, and expanding markets. It is a regional player with comparable digital PE offerings for primary schools, though geographically focused outside India.

Broad incumbents

• LEAD School: LEAD School is one of India's largest integrated K-12 EdTech platforms providing curriculum, teacher training, and technology to schools nationwide. It is a broad incumbent that could expand into PE/wellness modules, making it a strategic competitor for school content budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shapesportindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape (School Health and Physical Education)