ConnectedPE

What ConnectedPE does

ConnectedPE is a privately held Australian SaaS company (ConnectedPE Pty Ltd, founded 2011, headquartered in Bendigo) that builds an AI-powered professional development and planning platform exclusively for Physical Education teachers. The core product combines 13 domain-specialized AI planning tools (Lesson Planner, Unit Planner, Rubric Maker, Worksheet Maker, Report Writer, PE Games, Game Modifier, Adapted PE, Differentiation, Skill Cue Cards, Resource Builder, Resource Studio, and Progression Builder) with a library of 154 expert-presented professional development video courses, 114+ downloadable teaching resources, 7 free classroom widgets, and an AI Course Companion that grounds responses in actual course transcripts. Distribution is multi-surface: a web platform, native iOS and Android apps, and a family of 19 companion apps that have accumulated millions of downloads across 40+ countries.

The platform is differentiated less by underlying model technology and more by deep domain specialization — guided forms pre-populated with PE best-practice options, curriculum standards alignment (including Australian Curriculum codes), and an ecosystem curated by recognized PE experts. Business model is freemium at the individual teacher level (5 free AI credits, then $9.99/month or $99/year with a $49 first-year promotion), with an institutional Schools & Districts tier at $299/year for 5+ teachers that supports purchase orders, invoicing, and centralized billing. Go-to-market is product-led and community-led: free widgets, free AI credits, SEO/content marketing via a 56-article blog, and word-of-mouth within the PE teacher community, complemented by direct sales for school and district accounts. The company is founder-led (Jarrod Robinson, "The PE Geek"), operates with a 1–10 person team, has no disclosed external funding, and has not disclosed revenue or ARR.

Name

ConnectedPE

Legal name

ConnectedPE Pty Ltd

Website

https://connectedpe.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ConnectedPE is an Australian SaaS platform that provides AI-powered lesson planning, assessment, and professional development tools exclusively for Physical Education teachers, with 13 domain-specific AI tools, 154 expert-led PD courses, and reach into 40+ countries.

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Physical education software
• AI lesson planning
• Teacher professional development
• Edtech SaaS platform
• PE teaching resources

Headquarters

HQ city

Bendigo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Teacher Subscriptions: Freemium model with free tier (5 AI credits) and paid tiers. Monthly subscription at $9.99/mo or Annual at $99/yr (first year $49). Premium unlocks unlimited AI credits, all course videos, all resource downloads, and AI Course Companion. Recurring subscription revenue with automatic renewal.
2. Freemium: Free tier provides 5 AI credits, access to all 7 classroom widgets, ability to browse courses and resources (free content only), and save up to 5 work items. Drives conversion to paid subscriptions through product value demonstration.
3. School & District Plans: Institutional subscription at $299/year for 5+ teachers. Includes unlimited AI credits for every teacher, all AI tools, full course library with AI Course Companion, complete resource library, unlimited saved work & exports, and priority email support. Purchase order and invoicing accepted for school procurement.
4. App Store Purchases: ConnectedPE available on iOS App Store and Google Play Store with in-app purchase options. Subscriptions purchased through app stores follow Apple/Google billing policies. Alternative billing portal at billing.connectedpe.com for direct website subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ConnectedPE provides an AI-powered SaaS platform that generates standards-aligned lesson plans, unit plans, rubrics, worksheets, reports, and PE games for Physical Education teachers using 13 purpose-built AI tools. The platform bundles a 150+ course professional development video library with an AI Course Companion, 114+ downloadable teaching resources, 7 free classroom widgets, and a family of 19 mobile companion apps, sold via freemium individual subscriptions ($9.99/month or $99/year) and a $299/year Schools & Districts team plan with purchase order support.

Product overview

ConnectedPE is a unified SaaS platform built exclusively for Physical Education teachers. The core platform is ConnectedPE — an AI-powered all-in-one tool that combines 13 AI planning tools (Lesson Planner, Unit Planner, Progression Builder, Rubric Maker, Worksheet Maker, Resource Builder, Resource Studio, Report Writer, PE Games, Game Modifier, Adapted PE, Differentiation, Skill Cue Cards, and Ask ConnectedPE), a library of 150+ expert-led professional development video courses with an AI Course Companion, 114+ downloadable teaching resources, and 7 free classroom widgets. The platform is available on the web and as native iOS/Android mobile apps. Alongside the platform, ConnectedPE operates a family of 19 focused companion apps (SEPEP Planner, PE Games, Easy Rubric, Fitness Tests, Run Lap Tap, Spin It, and others) that each do one job independently, with some free and some having their own plans. Schools and districts can purchase team plans with centralized billing starting at $299/year for 5+ teachers. The platform is priced at $0 (free tier with limited credits), $9.99/month, or $99/year for individual teachers.

Differentiator

Problem solved

Functional benefit

Brands

• PE Geek: Brand associated with Jarrod Robinson, founder of ConnectedPE, who presents courses under the PE Geek brand name.

Products and services

• ConnectedPE Platform The all-in-one AI-powered platform for Physical Education teachers that generates lesson plans, unit plans, rubrics, worksheets, games, and reports using 13 AI tools, with access to a library of 150+ professional development courses, 114+ downloadable teaching resources, and 7 free classroom widgets, available on web and mobile.
• Professional Development Course Library Library of 150+ professional development video courses for PE teachers presented by recognized experts such as Dale Sidebottom, Nathan Horne, and Dr. Aaron Beighle, with certificates issued via Sertifier and an AI Course Companion that reads transcripts for grounded Q&A.
• Resource Library Library of 114+ downloadable teaching resources including unit plans, lesson plans, assessment toolkits, and activity cards created by experienced PE teachers, covering fundamental movement skills, sport skills, fitness, games & activities, and health; free resources available with premium unlocking everything.

Quantifiable outcome

• Save 3-5 hours per week on planning, assessment prep, and report writing
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing provider for all subscription transactions. Handles secure credit/debit card payments on the ConnectedPE website. ConnectedPE does not store credit card numbers or banking details.
• SertifiercoreTechnology or IntegrationCertificate issuance partner for course completions. Issues named certificates with teacher name, course title, and date upon course completion.
• VimeocoreTechnology or IntegrationVideo hosting and delivery platform for course video content. All professional development course videos hosted and streamed through Vimeo.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorDistribution channel for ConnectedPE iOS app and 19 companion apps. In-app purchase billing through Apple with revenue share. Reach to iOS users in education market.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorDistribution channel for Android apps including ConnectedPE main app and companion apps (PE Games, Fitness Tests, Balance It). In-app purchase billing through Google Play.
• GopherminorOthersPE equipment company featured in course content. 'How to Play InvaderBall' course developed in collaboration with Gopher, covering rules, equipment setup, game variations, and teaching progressions using Gopher equipment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PE Central: PE Central is one of the longest-running online communities and resource libraries for PE teachers, offering lesson ideas, assessments, and professional development. Direct peer with similar audience and content-library monetization model.
• PLT4M: PLT4M provides a PE-specific learning management system, curriculum, and fitness tracking tools for PE teachers. Direct peer competing for the same PE teacher budget with technology-forward planning and assessment tools.
• SPARK PE: SPARK PE offers researched-backed PE curriculum, teacher training, and resources for K-12 PE programs. Direct peer with overlapping teacher audience, curriculum content, and professional development focus.
• Gopher Sport: Gopher Sport is a major PE equipment vendor that also produces teacher resources, lesson content, and professional development (and is already a content partner of ConnectedPE). Comparable audience of PE teachers with overlapping content + commerce offering.
• Skillastics: Skillastics provides PE activity kits, curriculum, and instructional resources targeting PE teachers and elementary programs. Comparable niche audience and lesson/activity content model.
• Phyz Sprout (PE Scholar): Phyz Sprout / PE Scholar provides digital PE resources, lesson plans, and instructional materials for PE teachers. Directly comparable content and audience, though more resource library than platform.
• OPEN Phys Ed: OPEN Phys Ed provides open-access PE curriculum, lesson plans, and resources to PE teachers globally. Most direct peer to ConnectedPE — both target PE teachers with standards-aligned content, lesson planning tools, and teacher communities.

Emerging players

• MagicSchool AI: MagicSchool AI is an AI-powered platform for teachers across subjects with lesson planning, differentiation, and assessment tools. Comparable AI-assistant value proposition for teachers, though broader (all subjects) rather than PE-specific.

Broad incumbents

• Curriculum Associates (iReady): Curriculum Associates (iReady, Ready Classroom) is a major incumbent selling standards-aligned curriculum, assessment, and teacher tools into K-12 schools. Comparable institutional school sales motion and teacher-tooling category, though broader than PE.
• Khan Academy (for Teachers): Khan Academy's teacher tools include lesson planning, content, and PD resources used widely by K-12 teachers. A broad incumbent with overlapping teacher PD and content offering, though covering all subjects rather than specializing in PE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/connectedpe
• Facebookfacebook.com/connectedpe
• LinkedInlinkedin.com/company/connectedpe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConnectedPE