Brother
- Company typePublic
- Founded1908
- HeadquartersNagoya, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Brother firmographics
Firmographics- Name
- Brother
- Legal name
- Brother Industries, Ltd.
- Website
- https://brother.co.jp
- Company type
- Public
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Brother is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Brother business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of printers, multifunction devices, industrial sewing machines, machining centers, label printers, scanners, and other hardware products.
- Consumables and Supplies: Recurring revenue from ink cartridges, toner cartridges, TZe tapes, and other consumable supplies through Brother Direct Club and authorized channels.
- Service and Support: Paid repair services, Brother Service Pack (fixed-cost maintenance contracts), and installation services provided by service engineers.
- Software and Digital Services: Print terrace content downloads, embroidery design downloads (Heart Stitches), and extended warranty services through Brother Online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium business laser printers priced for high-volume office environments |
| One time/ perpetual license | Pay-as-you-go | Consumer and small business laser printers under Rs. 50,000 |
| One time/ perpetual license | Pay-as-you-go | Spot cooler product Pure Drive for Philippine market |
| Subscription | Annual | Brother Service Pack (fixed-cost maintenance) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Brother product offering
Product offeringCore offering
Brother Industries manufactures and sells printing, imaging, sewing, and machine-tool hardware for both consumer and industrial customers, including inkjet and laser multifunction printers, label writers, industrial sewing machines, compact CNC machining centers, garment printers, mobile printers, document scanners, and coding/marking equipment. The company also sells consumables (ink, toner, TZe tapes), maintenance services (Brother Service Pack), extended warranty (HiPri), and operates the Brother Direct Club e-commerce platform. The product range is delivered under sub-brands including PRIVIO, JUSTIO, P-touch, ScanCut, SPEEDIO, NEXIO, and GTX.
Product overview
Brother Industries operates as a diversified manufacturing company offering both consumer and industrial products. The consumer segment includes the PRIVIO inkjet printer line, JUSTIO laser printer series, P-touch labeling solutions, ScanCut cutting machines, professional embroidery machines, mobile printers, and document scanners. The industrial segment features Speedio machining centers (CNC machines), NEXIO industrial sewing machines with DigiFlex Tune technology, and GTX garment printers. Additional offerings include Brother Online customer portal with HiPri extended warranty service, Brother Direct Club e-commerce, air conditioning products (Pure Drive spot coolers), and acquired Mutoh large-format printing solutions. The company serves markets across printing, manufacturing, textiles, and related industrial applications.
Differentiator
Problem solved
Functional benefit
Brands
- PRIVIO: Inkjet printer brand for home and office use
- JUSTIO
- P-touch
- SPEEDIO
- NEXIO
- Brother Direct Club (ブラザーダイレクトクラブ)
Products and services
- SPEEDIO Series Machining Centers
- NEXIO Series Industrial Sewing Machines
- K Series Pattern Sewing Machine with DigiFlex Tune
- GTX Series Garment Printers
- PRIVIO (プリビオ) Inkjet Printers
- JUSTIO (ジャスティオ) Laser Printers and MFPs
- Secure Color Laser Printer Series (Mexico)
- P-touch (ピータッチ) Label Writers and Label Printers
- ScanCut (スキャンカット) Cutting Machines
- Professional Embroidery Machines
- Brother Industrial Printing Products (Coding, Marking, Laser Markers)
- Mobile Printers
- Document Scanners
- Stamp Creator Systems
- Brother Direct Club (ブラザーダイレクトクラブ)
- Brother Service Pack
- HiPri (ハイプリ) Extended Warranty
- Mutoh Large Format Printers and CAD/CAM Software
- DTRX Direct-to-Film Printer
- PD-7105 Spot Air Conditioner
Quantifiable outcome
- Brother Speedio machining centers enable 50% output boost and 20% cycle time reduction
- +3 more outcomes
Companies that use Brother
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles7 records
Brother technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brother partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Whitehouse Machine ToolscoreUK-based distributor and installer of Brother Speedio machining centers. Installed two Brother Speedio M200Xd1-5AX 5-axis machining centers and Tezmaksan CubeBOX Blues DR robotic automation system for Kirkstall Precision's medical machining facility.
- ABB RoboticscorePartnership for delivering automated solutions for apparel, automotive interiors, furniture, and technical textile manufacturers, combined with Brother's industrial sewing technologies and Busche Automation integration capabilities.
- SIP-ItalycoreStrategic partnership for delivering automated solutions for textile manufacturers, complementing Brother's industrial sewing and automation technologies alongside ABB Robotics partnerships.
- Mutoh HoldingsflagshipBrother completed acquisition of 88.01% controlling stake in Mutoh Holdings at 7,626 yen per share (approximately ¥35 billion / $223 million). The acquisition integrates Mutoh's specialized CAD/CAM software, inkjet printing, and design/measurement technologies into Brother's portfolio, particularly enhancing sewing machine product lines with digital fabrication capabilities and expanding into industrial print market. Post-acquisition, Mutoh's shares were delisted from Tokyo Stock Exchange Standard Market.
- PLTFRMminorShanghai-based creative agency partnered with Brother to power AI Virtual Human Livestreaming Service on JD.com and Tmall, achieving 30% increase in e-commerce sales and 80% reduction in livestreaming costs. Partnership with Baidu Cloud for AI technology.
- Busche AutomationcoreBusche Automation was integrated into Brother's operations, expanding Brother's automation capabilities for industrial sewing solutions. The integration enables enhanced automated solutions for apparel and textile manufacturers.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Brother competitors and assessment
Company assessmentDirect peers
- Canon: Canon competes head-to-head with Brother in inkjet and laser printers, multifunction devices, and large-format printing (imagePRESS series). Direct overlap in consumer, SMB, and commercial print segments with similar GTM through retail and enterprise channels.
- Ricoh: Ricoh competes with Brother in office multifunction devices, laser printers, and commercial/industrial printing. Direct overlap in enterprise document workflows and production print, with comparable service contract economics.
- Epson: Epson is a primary competitor in inkjet printing, multifunction devices, and label printers (ColorWorks series). Closely comparable to Brother's PRIVIO and P-touch lines with strong presence in retail, retail labeling, and industrial marking segments.
- Lexmark: Lexmark competes with Brother in laser printers, multifunction devices, and managed print services, primarily serving enterprise and SMB customers. Similar channel-led GTM and consumables-driven economics.
- Xerox: Xerox is a direct competitor in office printers, multifunction devices, and managed print services targeting enterprise and SMB customers. Overlapping portfolio with Brother's JUSTIO line and competing on similar managed-services contracts.
- HP Inc. HP is the global leader in printers, multifunction devices, and consumables for consumer, SMB, and enterprise segments. Directly comparable to Brother's PRIVIO and JUSTIO printer lines, with overlapping channel partners and competing on price/performance across inkjet and laser categories.
- Kyocera: Kyocera is a Japanese peer competing in ECOSYS laser printers, multifunction devices, and document solutions for SMB and enterprise. Direct overlap with Brother's JUSTIO laser line, with similar Japanese manufacturing heritage and ECOSYS long-life consumables model.
- Juki Corporation: Juki is a Japanese manufacturer of industrial sewing machines and automation systems for apparel manufacturing, directly competing with Brother's NEXIO series. Overlap in garment manufacturing, automotive interiors, and automated sewing solutions.
- Zebra Technologies: Zebra is a leading manufacturer of industrial label printers, barcode printers, and RFID solutions, directly comparable to Brother's P-touch and industrial labeling product lines. Overlap in retail, logistics, and healthcare labeling use cases.
Emerging players
- DMG MORI: DMG MORI manufactures CNC machining centers and turnkey manufacturing solutions, with overlap to Brother's SPEEDIO product line in precision machining for medical, automotive, and industrial applications. Comparable in target verticals though DMG MORI operates at higher-end price/performance tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Brother social profiles
Digital presenceBrother financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brother leadership team
Management profileNumber of profiles
Brother subsidiaries and ownership
Company hierarchySubsidiaries5 records
Brother funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brother M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brother
What does Brother do?
Brother Industries manufactures and sells printing, imaging, sewing, and machine-tool hardware for both consumer and industrial customers, including inkjet and laser multifunction printers, label writers, industrial sewing machines, compact CNC machining centers, garment printers, mobile printers, document scanners, and coding/marking equipment. The company also sells consumables (ink, toner, TZe tapes), maintenance services (Brother Service Pack), extended warranty (HiPri), and operates the Brother Direct Club e-commerce platform. The product range is delivered under sub-brands including PRIVIO, JUSTIO, P-touch, ScanCut, SPEEDIO, NEXIO, and GTX.
Is Brother a public or private company?
Brother is a public company. It is classified as public and is currently operating.
When was Brother founded?
Brother was founded in 1908. It employs 1,001 to 5,000 people.
Where is Brother based?
Brother is headquartered in Nagoya, Japan, in the Asia region.
How does Brother make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are consumables and Supplies, service and Support and software and Digital Services.
Who are Brother's main competitors?
Direct peers on record are Canon, Ricoh, Epson, Lexmark, Xerox, HP Inc., Kyocera, Juki Corporation and Zebra Technologies. DMG MORI is listed as an emerging player.
Does Brother have an API?
No public API is recorded for Brother.