What Imediacenter does

Imediacenter is a French retail-media operator and Digital Out-of-Home (DOOH) specialist founded in 2016 as a wholly-owned subsidiary of Auchan Retail France. The company runs an advertising sales house ("régie publicitaire") managing more than 3,200 digital screens across French hypermarkets, supermarkets, shopping centers, and drive-through locations, reaching over 35% of the French population monthly. Beyond its core sales house, Imediacenter operates two supporting divisions: a Creative Studio that produces DOOH, print, web and event content, and a Facilities unit that handles screen installation, deployment strategy, and ongoing maintenance for retailers and live-spaces operators (enseignes et lieux de vie). The company is organized around four commercial pillars — trade, promotion, data, and experience — and sells primarily to brands, their media agencies, and retail/live-space operators.

Imediacenter's underlying technology combines three layered assets. First, physical infrastructure: an installed base of DOOH screens, interactive kiosks, ePaper (low-energy) screens, backlit displays, shelf stoppers, window graphics, and event-driven devices such as shopping-cart tags. Second, a data layer built on Auchan's first-party retail data — 21 million monthly transaction receipts, 7.5 million loyalty card holders, 7.6 million e-commerce unique visitors — supporting 17 proprietary "Smart Shoppers" behavioral buyer segments (Bio, Made in France, Budget, Beauty, Health, etc.). Third, a programmatic and contextual targeting layer: a partnership with Vistar Media enables SSP/DSP-based automated buying, while proprietary capabilities such as Météo/ads (weather-triggered campaign delivery) and Dynamic Creative Optimization adapt creative in real time based on temperature, time, location, and audience signals. The 2025 rapprochement with Valiuz (another Auchan-group retail-media sales house) is intended to combine online and offline retail-media inventory into one omnichannel offering.

The business model is primarily advertising-driven. Revenue streams include DOOH ad sales (CPM/fixed-placement on owned and partner screens), programmatic DOOH transactions via SSP/DSP, creative-studio professional services, and Facilities/install/maintenance contracts. Pricing is not publicly disclosed and is negotiated per campaign; an exclusive 5-year contract with Auchan Retail France (renewed in 2024) anchors the screen inventory. Imediacenter markets through thought-leadership research (annual Shopper Trends with Publicis Media + Epsilon France; Sustainable Brands with Infopro Digital + LSA), industry events and trade press, and direct B2B field sales out of Paris and Lille. The company operates exclusively in France, has 11–50 employees, and reports no public revenue or funding figures.

Name

Imediacenter

Legal name

IMEDIACENTER

Website

https://imediacenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Imediacenter is a French retail-media and DOOH advertising operator managing 3,200+ digital screens across hypermarkets, shopping centers, and drive-through locations, serving brands, agencies, and retailers with data-driven targeting and measurement. It is a subsidiary of Auchan Retail France.

Ownership category

akta.pro rank

Product category

Retail Media / Digital Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• DOOH advertising
• Retail media network
• Programmatic DOOH
• In-store digital signage
• Contextual advertising

Headquarters

HQ city

Croix

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. DOOH Advertising Sales: Sale of advertising space on digital screens (over 3,200 screens) across shopping malls, hypermarkets, supermarkets, and drive-through locations. Revenue generated from CPM/CPC-style impressions, fixed placements, and contextual/weather-triggered campaigns. Covers the full funnel from brand awareness to conversion at point of sale.
2. Creative Studio Services: Graphic design and creative production for DOOH, web, and print campaigns. Studio creates impactful visual content for advertisers and designs operational event concepts.
3. Facilities & Digitalization Services: Digitalization of retail environments including screen installation, maintenance, and in-store placement strategy. Accompaniment services for retail and living space operators seeking to digitize their spaces.
4. Programmatic DOOH: Automated trading of DOOH inventory via SSP/DSP platforms, enabling real-time bidding and dynamic creative optimization based on context, time, weather, and audience data.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Imediacenter operates France's largest physical retail media network, selling advertising space on over 3,200 digital out-of-home (DOOH) screens deployed across Auchan hypermarkets, supermarkets, shopping malls, and drive-through locations. The company offers three core services: an advertising sales house (Régie publicitaire) for DOOH and retail media campaigns, a creative studio producing content for DOOH/web/print, and facilities services for digitalization of retail environments including screen installation and maintenance.

Product overview

Imediacenter is a French Retail Media operator and DOOH (Digital Out-of-Home) specialist founded in 2016, part of Auchan Retail France group. The company operates as 'The Impact Network' offering three core divisions: the advertising sales division (Régie) managing over 3,200 DOOH screens and 10,000m² of event spaces reaching 35% of the French population monthly; the Creative Studio producing content for DOOH, web, and print; and Facilities providing digitalization, installation, and maintenance services for retail spaces. Imediacenter's core offering centers on Retail Media in-store solutions combining digital screens, interactive kiosks, ePaper screens, light boxes, and window graphics with data-driven targeting capabilities. The company also offers programmatic DOOH, weather-based campaign optimization (Météo/ads), and Smart Shoppers data targeting. In 2025, Imediacenter partnered with Valiuz to provide a unified omnichannel Retail Media offer combining online and offline advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Régie publicitaire (Advertising Sales House) Advertising sales house managing DOOH advertising on over 3,200 digital screens and 10,000+ square meters of event spaces across France, reaching 35% of the French population monthly. Targets brands, agencies, and retailers seeking to reach consumers at point of purchase.
• Studio créatif (Creative Studio) Creative production service producing impactful graphic creations, video, and content for DOOH, web, and print campaigns. Includes campaign direction, operational setup, and event concept design for advertisers and brand activations.
• Facilities (Digitalization Services) Digitalization services for retail stores and living spaces including installation, strategy, and maintenance of digital screens and DOOH infrastructure. Accompanies retail and living space operators in digitizing their physical environments.
• Retail Media In-Store Digital advertising devices deployed in the purchase journey to communicate with consumers near the point of purchase, including DOOH screens, interactive kiosks, ePaper screens, light boxes, shelf stoppers, window graphics, and event-driven activations such as shopping cart tags.
• Programmatic DOOH (pDOOH) Automated buying, selling, and delivery of advertising space on digital screens via SSP/DSP platforms (Vistar Media partnership), enabling real-time optimization based on weather, location, time, and audience data with Dynamic Creative Optimization.
• Shopper Trends Study Annual barometer of French shopping habits conducted in partnership with Publicis Media and Epsilon France, providing insights into omnichannel consumption patterns. The 2025 edition is the 4th edition with focus on non-food retail.
• Sustainable Brands Study Annual study on French consumers and brand responsibility conducted in partnership with Infopro Digital and LSA, analyzing responsible consumption trends and brand engagement with sustainability.

Quantifiable outcome

• 35% of French population reached monthly by Imediacenter devices
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• ValiuzcoreStrategic or Co-development Partner · 1 January 2025Valiuz, the retail media advertising sales house, announced its rapprochement with Imediacenter in 2025 to create a unified omnicanal retail media offering. The combination brings together Valiuz's retail media expertise and Imediacenter's DOOH network (3,200+ screens) to provide brands and retailers with a comprehensive, measurable, omnichannel advertising solution covering both online and offline touchpoints. Valiuz manages shared data protection via a mutualized DPO.
• Hope NewsflagshipGTM or Marketing PartnerExclusive partnership with Hope News, a positive media outlet, to diffuse positive editorial content on Imediacenter's digital screens in shopping malls. The partnership enriches Imediacenter's editorial strategy with curated positive news content alongside commercial advertising.
• Vistar MediacoreTechnology or IntegrationPartnership to launch Imediacenter's programmatic DOOH offering in shopping malls and drive-through locations. Vistar Media provides the programmatic infrastructure enabling automated buying and selling of DOOH inventory through SSP/DSP platforms.
• RizeminorStrategic or Co-development PartnerPartnership with Rize to support Imediacenter's strategy for contributing to global carbon neutrality, including carbon footprint assessment and reduction planning.
• SydminorImplementation/ SI/ Consulting PartnerFollowing a competitive review of 3 agencies, Imediacenter selected Syd, a brand strategy and design consultancy, to support its new growth dynamic with brand strategy and design services.
• BoulangercoreChannel Partner/ Reseller/ DistributorBoulanger partnered with Valiuz and Imediacenter to deploy a 100% omnicanal retail media strategy, including DOOH in-store at its flagship Englos location with 15 participating advertisers. Boulanger is the first electronics retailer to implement an omnicanal retail media offer.
• Leroy MerlincoreChannel Partner/ Reseller/ DistributorFirst joint project between Valiuz and Imediacenter following their 2024 rapprochement, implementing in-store retail media solutions for Leroy Merlin.
• QomodminorChannel Partner/ Reseller/ DistributorImediacenter accompanies Qomod throughout its expansion in France, installing screens and creating specific advertising content in its future multi-brand pedestrian drive locations with its dedicated studio.
• Publicis Media & Epsilon FranceflagshipStrategic or Co-development PartnerAnnual Shopper Trends study partnership. Imediacenter collaborates with Publicis Media and Epsilon France to produce the annual barometer of French consumer purchasing habits, now in its 4th edition (2025).
• Infopro Digital & LSAflagshipStrategic or Co-development PartnerPartnership with Infopro Digital's research institute and LSA for the annual Sustainable Brands study on French consumer attitudes toward brand responsibility and sustainable consumption.
• Label Ad For GoodflagshipStrategic or Co-development PartnerPartnership to launch 'DOOH FOR GOOD', the first contextualized and solidarity-oriented DOOH screen in the in-store universe. Brands commit 5% of media spend to a charitable cause, with Ad For Good coordinating donations to 100+ partner associations.
• CeetruscoreChannel Partner/ Reseller/ DistributorCEETRUS operates Aushopping shopping centers and partnered with Imediacenter for DOOH advertising, the Coclicco consumer panel, and the 'D'un clic à vous' click-and-collect platform. Imediacenter deployed DOOH and advertising content across CEETRUS centers.
• DefabnordminorOthersPartnership with Defabnord for the recycling of electronic equipment and hardware, supporting Imediacenter's environmental commitment to responsible equipment disposal.
• TF1 FactoryminorGTM or Marketing PartnerUnprecedented in-store partnership between Imediacenter and TF1 Factory for UEFA EURO 2020, featuring exclusive in-store media activations around the football tournament.

Scale indicators12 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Criteo: French-founded global adtech company with a major retail media platform serving European grocery and specialty retailers. Competes with Imediacenter indirectly by enabling retailers to monetize media themselves rather than relying on an in-store DOOH sales house.
• Clear Channel Outdoor: Global OOH/DOOH operator with mall, roadside, and street-furniture digital screens across France. Overlaps with Imediacenter in shopping mall DOOH but operates a much broader portfolio beyond retail environments.
• JCDecaux: World's largest outdoor advertising company with significant DOOH presence across French shopping malls, transport hubs, and streetscapes. Broader incumbent with overlapping capabilities in programmatic DOOH and place-based screens, though Imediacenter is more retail-specialized.

Others

• Vistar Media: US-based programmatic DOOH SSP/DSP infrastructure provider and Imediacenter's technology partner for programmatic buying/selling. Comparable technology layer for pDOOH, though positioned as an enabling partner rather than direct competitor for in-store media sales.
• Auchan Retail France: Parent company and exclusive anchor retailer of Imediacenter. Operates hypermarkets, supermarkets, and AuchanDrive drives; provides the first-party data (21M receipts, 7.5M loyalty cards) underpinning Imediacenter's Smart Shoppers targeting and measurement offering.

Regional players

• Citoyen Optimum: Canadian retail media and in-store digital signage operator focused on grocery retail networks. Comparable operating model (in-store screens in supermarkets, retailer partnerships, audience measurement) but serves North American retailers rather than French ones.

Direct peers

• ExterionMedia (now Global Street Art / TEG Outdoor): French OOH/DOOH media sales house operating large-format and place-based digital screens across shopping malls, transport, and retail environments. Direct competitor for French DOOH budgets; Imediacenter's commercial director previously worked at ExterionMedia.
• Valiuz: Valiuz is the retail media sales house for the Auchan ecosystem (online) and entered a rapprochement with Imediacenter in 2025 to create a unified omnichannel retail media offering. Direct comparable in audience, retail media model, and customer base, with complementary online/offline channels.
• HighCo Group: French marketing and trade media company operating in-store digital media and promotional solutions for retailers. Account Director Romain Boitrand joined Imediacenter from HighCo, indicating overlapping sales-side expertise and customer overlap.
• Carrefour Media: Retail media arm of Carrefour, France's other major grocery retailer, operating both in-store digital media and online retail media. Direct competitor to Imediacenter for French brand budgets across hypermarkets and supermarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imediacenter
• Xx.com/imediacenter_

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imediacenter