Valiuz

What Valiuz does

Valiuz is a French B2B retail media data network and data alliance operating a platform-plus-modules architecture, headquartered in Roubaix/Lille and founded in 2018. The company intermediates between an alliance of 12-16 major French retailers — including Auchan, Boulanger, Decathlon, Leroy Merlin, Kiabi, and (since January 2026) Intermarché — and consumer brand advertisers. Collectively the alliance covers approximately 80% of French households, aggregates 141M customer profiles, spans 4,200 physical stores plus e-commerce sites, and produces 34M+ monthly unique visitors, ranking Valiuz as France's third-largest advertising network per Médiamétrie Netratings.

The core technology is the Valiuz Connect platform (launched June 2025), which provides real-time data processing and unified performance measurement across in-store sales, drive-through, and ROPO (Research Online, Purchase Offline) channels. Following the January 2026 Infinity Advertising merger, Valiuz Connect unifies 27% of the French grocery market across Auchan, Chronodrive, and Intermarché. The product surface also includes the Data Alliance, Audience Activation, Insight Sharing, Performance Measurement, Data Collaboration, Multi-Brand Experience (cross-retailer profile reconciliation), programmatic in-store audio (deployed at Boulanger as a European first), and broadcast TV audience extension via partnerships with TF1 PUB, M6 Unlimited, CANAL+ BRAND SOLUTIONS, FranceTV Publicité, and RMC BFM Ads. Google Cloud's Gemini Enterprise was deployed in October 2025 for internal AI adoption.

Valiuz monetizes through advertising space commercialization, audience activation, data collaboration, and performance measurement services under bespoke monthly-billed enterprise contracts. Distribution is direct enterprise sales to large retailers and brands, supplemented by the alliance network and integrations with The Trade Desk, Equativ, Liveramp, Mediarithmics, and other adtech platforms. The company completed a strategic merger with Infinity Advertising (Le Groupement Mousquetaires' retail media arm) on January 1, 2026, acquired Imediacenter in July 2025, and operates from offices in Lille (HQ), Paris, Madrid, Milan, and Warsaw.

Name

Valiuz

Legal name

Valiuz SAS

Website

https://valiuz.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Valiuz is a French B2B retail media data network and alliance of 16 major retailers representing 80% of French households. Its Valiuz Connect platform unifies first-party data across 4,200 stores and 141M customer profiles to connect brands with consumers online, in-store, and via broadcast TV.

Ownership category

akta.pro rank

Product category

Retail Media Platform

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Retail media platform
• Data alliance network
• Customer data platform
• Programmatic advertising
• Audience activation services

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commercialisation d'Espaces Publicitaires (Advertising Space Commercialization): Valiuz commercializes advertising spaces across retailer networks, enabling advertisers to diffuse campaigns on retailer spaces including websites, mobile apps, email, SMS, DOOH, and in-store displays.
2. Activation d'Audience (Audience Activation): Targeted audience activation service allowing advertisers to reach specific customer segments across retailer networks and third-party media channels based on customer profile data.
3. Insight Sharing: Statistical analysis and insights services providing brands with customer behavior understanding, market trends, and competitive intelligence without enriching individual customer profiles.
4. Mesure de Performance (Performance Measurement): Campaign performance measurement services providing advertisers with metrics on advertising impact, including sales lift and conversion tracking.
5. Data Collaboration: Data sharing services providing aggregated and pseudonymized customer data to advertisers for statistical analysis and marketing activation purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Valiuz operates a B2B retail media data ad network and data alliance connecting brands to consumers at the point of purchase across in-store, on-site, off-site, CRM, and broadcast TV channels. The company aggregates customer data from 16 major French retailers covering 141 million customer profiles and commercializes advertising inventory through its Valiuz Connect platform, enabling audience targeting, campaign activation, and sales impact measurement for advertisers.

Product overview

Valiuz is a Retail Media Data Ad Network and Data Alliance operating as a platform-plus-modules architecture. The core offerings consist of Valiuz Connect (unified retail media data platform), the Data Alliance (16-retailer network with 141M customer profiles), and Retail Media Solutions (omnichannel advertising). Individual modules include Audience Activation, Insight Sharing, Performance Measurement, Data Collaboration, Multi-Brand Experience, Programmatic In-Store Audio, and Audience Extension. The platform connects brands to consumers at the point of purchase online and offline through 12 retail banners (Auchan, Alcampo, Boulanger, Bricomat, Chronodrive, Decathlon, Kiabi, Krefel, Leroy Merlin, Tecnomat, Intermarché) across France, Spain, Italy, Poland, and Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Valiuz Connect: Retail media data platform enabling advertisers to measure performance across retail partners with real-time data processing and unified performance tracking.

Products and services

• Valiuz Connect Unified retail media data platform providing real-time data processing and cross-channel performance measurement connecting advertisers to audiences across in-store sales, drive-through, and ROPO channels. Covers 27% of the French grocery market following Intermarché integration. Available to advertisers and retailers seeking unified cross-channel campaign measurement.
• Data Alliance Data alliance network of 16 major retail companies representing 80% of French households with 141M customer profiles across 4,200 stores and e-commerce websites. Enables customer insights, market research, competitive analysis, and strategic data partnerships for retailers and brand advertisers.
• Retail Media Solutions Omnichannel and omnimarket retail media offering covering the full customer journey from profiling through on-site activation, off-site extension, in-store advertising, and CRM. Enables advertisers to reach consumers at point of purchase across retailer websites, mobile apps, email, SMS, DOOH, and in-store displays.
• Audience Activation Standalone service allowing advertisers to target specific audiences across retail advertising spaces and third-party media channels based on customer profile characteristics such as family type, purchasing habits, and location.
• Insight Sharing Statistical analysis service enabling clients to understand the profile, purchasing behavior, and needs of their own customers and prospects through aggregated data without enriching individual person profiles.
• Performance Measurement Campaign performance measurement service using indicators to measure advertising impact, particularly on sales within retail store environments.
• Data Collaboration Service providing Valiuz data to advertisers or their agents for statistical analysis use cases and validated marketing activation purposes.
• Programmatic In-Store Audio Europe's first programmatic in-store audio advertising solution enabling data-driven ad campaign targeting based on geolocation, time of day, and real-time footfall. Deployed at Boulanger retail locations.

Quantifiable outcome

• 4x increase in sales last year for client using Valiuz platform
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Google CloudcoreTechnology or Integration · 9 October 2025Strategic collaboration for deployment of Gemini Enterprise AI platform to accelerate AI adoption across Valiuz business processes, improve campaign creation, data analytics, and internal communication. Part of broader strategy to leverage AI for retail media and data-driven marketing solutions.
• Intermarché / Le Groupement MousquetairesflagshipStrategic or Co-development PartnerStrategic partnership effective January 2026 integrating Intermarché into Valiuz Connect platform, enabling unified measurement across 27% of French grocery market alongside Auchan and Chronodrive. Represents merger of Infinity Advertising retail media operations with Valiuz.
• AuchanflagshipStrategic or Co-development PartnerFounding alliance member providing customer data and advertising inventory to the Valiuz network. Represents 80% French household coverage and 4x sales improvement case study.
• Leroy MerlinflagshipStrategic or Co-development PartnerAlliance member and key partner with €20K weekly additional revenue case study. Operations in France, Spain, Italy, Poland through Leroy Merlin Polska.
• BoulangercoreStrategic or Co-development PartnerPartner for deployment of Europe's first programmatic in-store audio solution. Deploying 100% omnicanal retail media with DOOH instore investment.
• MediarithmicscoreTechnology or IntegrationTechnology partner providing programmatic advertising and customer data platform capabilities integrated with Valiuz's retail media network.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform integration enabling automated media buying across Valiuz retail media inventory.
• EquativcoreTechnology or IntegrationSupply-side platform integration for managing and monetizing retail media advertising inventory.
• LiverampcoreTechnology or IntegrationIdentity resolution and data collaboration platform enabling secure customer data matching across retail network.
• TF1 PUB, M6 Unlimited, CANAL+ BRAND SOLUTIONS, FranceTV Publicité, RMC BFM AdscoreGTM or Marketing PartnerBroadcast TV partnerships making Valiuz the first retail data provider in the French broadcast TV ecosystem, enabling audience extension campaigns beyond retail environments.
• ImediacentercoreChannel Partner/ Reseller/ DistributorAdvertising agency partner specializing in in-store retail media, co-deploying programmatic audio at Boulanger.
• TeadsminorChannel Partner/ Reseller/ DistributorMedia partner for digital advertising solutions.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Criteo: French-founded global adtech/retail media platform offering audience targeting and retargeting across retailer networks. Closely comparable to Valiuz's audience activation and retail media model, though at much larger scale and with broader geographic reach.
• LiveRamp: Identity resolution and data collaboration platform; already a Valiuz technology partner. Directly comparable to Valiuz's data collaboration, multi-brand customer profiling, and audience extension services for advertisers and retailers.
• The Trade Desk: Global programmatic DSP with which Valiuz already integrates. Comparable as a media buying and activation platform serving large advertisers with omnichannel reach, though The Trade Desk operates at vastly greater scale globally.
• Equativ: Independent SSP and ad curation platform; integrated with Valiuz for supply-side monetization. Directly comparable in the programmatic retail media and audience activation space, particularly across European markets.
• Mediarithmics: French customer data platform and programmatic activation vendor; integrated with Valiuz for cookie deployment and audience matching. Comparable technology stack for retailer first-party data monetization.
• CitrusAd (by Bridgestone / Epsilon): Retail media platform enabling brands to advertise on retailer websites and apps. Closely comparable in providing on-site sponsored product and retail media monetization, particularly outside France.

Broad incumbents

• Awin: Global affiliate and partner marketing network with strong European retailer relationships. Comparable in serving advertisers seeking retailer-driven audiences, though primarily focused on affiliate rather than retail media display.
• Publicis Groupe: Global advertising holding company with Epsilon data and media capabilities. Comparable as a B2B provider of advertising, data, and audience solutions to large brands and retailers, but with a much broader service portfolio.
• dunnhumby: UK-based customer data science and retail media company owned by Tesco. Comparable as a retailer data alliance and retail media monetization platform, though anchored in a single large grocery retailer rather than a multi-retailer alliance.

Emerging players

• Moloco: AI-driven programmatic DSP and retail media platform; listed as a Valiuz technology partner. Comparable in machine-learning-driven audience activation and monetization for retailers and DTC brands, though more focused on mobile/app environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/valiuz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valiuz