PIM Brands
- Company typePrivate
- Founded1979
- HeadquartersPark Ridge, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
PIM Brands firmographics
Firmographics- Name
- PIM Brands
- Legal name
- PIM Brands, Inc.
- Website
- https://pimbrands.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
PIM Brands industry classification
Industry- Product category
- Fruit Snacks and Confectionery
- NAICS
- Confectionery Merchant Wholesalers (42445), Other Grocery and Related Products Merchant Wholesalers (42449), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industries
- Nuts, Seeds & Trail Mix Snacks (CRADABAF), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)
Keywords
Where PIM Brands is headquartered
LocationHeadquarters
- HQ city
- Park Ridge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PIM Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Wholesale/Retail Distribution: Sale of branded snacks and confections through traditional retail channels including grocery stores, mass merchandisers, convenience stores, drug stores, and club stores
- E-commerce: Direct online sales through Amazon and company websites including personalized/custom products
- Direct Bulk Sales (Candy by the Box): Bulk candy ordering service for events and personal use with $150 minimum order
- Licensing Royalties: Revenue from licensing partnerships including Welch's brand for fruit snacks and Sun-Maid for chocolate raisins
- Fundraising Programs: Sale of products through school and organization fundraising programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Candy by the Box bulk ordering |
| One time/ perpetual license | Pay-as-you-go | Welch's Fruit Snacks Personalized Boxes |
| Unit Pricing | Pay-as-you-go | Original Gummi FunMix peg bags |
| Unit Pricing | Pay-as-you-go | Welch's Fruit 'n Yogurt Snacks various formats |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
PIM Brands product offering
Product offeringCore offering
PIM Brands manufactures, markets, and distributes branded fruit snacks, gummy candies, and confectionery products across its owned brands (Original Gummi FunMix, Sour Jacks, Nuclear Sqworms, Toggi, Tuxedos, SwissKiss) and licensed brands (Welch's Fruit Snacks, Welch's Fusions, Welch's Yogofruits, Sun-Maid Chocolate Raisins, Slice Fruit on the Go). Products are sold wholesale to retailers and food service operators and direct-to-consumer via e-commerce and bulk candy ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Welch's Fruit Snacks Real fruit snacks made with whole fruit as the main ingredient; the flagship Welch's brand under license from Welch Foods Inc., sold across grocery, mass, club, convenience, and e-commerce channels.
- Welch's Probiotic Yogofruits Probiotic yogurt-covered whole fruit bites delivering 2 billion probiotic cultures and 3 grams of fiber per serving; targeted at health-conscious families seeking functional snacking.
- Welch's Fusions Flavor-mashup fruit snacks under the Welch's brand, sold in convenience stores, e-commerce, and grocery.
- Welch's Juicefuls Juicy Fruit Snacks Juicy filled fruit snacks sold under the Welch's brand, including seasonal Monster Splash Halloween variety.
- Welch's Absolute Fruitfuls Fruit Strips Fruit strip snacks sold under the Welch's brand.
- Welch's Fruit 'n Yogurt Snacks Yogurt-covered fruit snacks sold under the Welch's brand, available in multiple formats (18ct boxes, 8ct boxes, 1.8oz tubes, 4oz peg bags).
- Welch's Zero Sugar Fruity Bites Zero-sugar fruit snacks under the Welch's brand; PIM Brands' first zero-sugar snack product.
- Welch's Fruit Rolls Rolled fruit snack product sold under the Welch's brand.
- Slice Fruit on the Go Branded fruit bar product sold under the Slice trademark.
- Sun-Maid Chocolate Raisins Chocolate-covered raisins manufactured under license from Sun-Maid Growers of California.
- Sour Jacks Sour Candy Sour gummy candy in jack-shaped pieces; one of PIM Brands' proprietary confectionery brands.
- Nuclear Sqworms Sour gummy worm candy under PIM Brands' proprietary brand.
- Original Gummi FunMix Gummy candy assortment sold in 4-5oz peg bags at $1.00-$1.79 price points through grocery, mass, club, dollar, and convenience channels.
- Original Gummi Factory Gummy candy product line under the Original Gummi brand family.
- Toggi Fine European Wafers European-style wafer confectionery sold under the Toggi proprietary brand.
- Tuxedos Chocolate Almonds Chocolate-covered almonds sold under the Tuxedos proprietary brand.
- SwissKiss Chocolate confectionery product under the SwissKiss proprietary brand.
- Welch's Fruit Snacks Personalized Boxes Customizable Welch's Fruit Snacks gift boxes sold direct-to-consumer online at $24.99 per box of 40 pouches (0.9oz each).
- Candy by the Box (Bulk Candy Ordering) Direct-to-consumer bulk candy ordering service for events and personal use with a $150 prepaid minimum order (credit card only: Visa, Mastercard, Discover).
- Fundraising Program Branded candy and snack fundraising program distributed to schools, clubs, and organizations through dedicated fundraising distributors (contact 1-800-948-1237).
Quantifiable outcome
- Over 100 packs of Welch's Fruit Snacks consumed every second worldwide
- +2 more outcomes
Companies that use PIM Brands
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
PIM Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
PIM Brands partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- C3 PresentscoreMulti-year music festival partnership for Welch's Fusions brand. Fans can experience the brand at Governors Ball in New York and Lollapalooza in Chicago with immersive experiences and activations.
- CrayolacoreBack-to-school campaign partnership featuring limited-edition interactive packaging with fruit-themed line art. Includes Thank You Teacher Sweepstakes with 250 teacher gift card winners and $10,000 classroom makeover grand prize.
- Welch Foods Inc.coreLicensing agreement for Welch's brand for fruit snacks, fruit rolls, juicefuls, and other products. Welch's is owned by cooperative of 600+ U.S. family farms.
- FlowcodecoreFirst-time partnership using QR code technology for omnichannel media campaign. Interactive campaign featuring Mark Andrews for Big Game giveaway, running on CTV, linear platforms, and social media.
- Feeding AmericaminorDonated 1.2 million packs of Welch's Fruit Snacks during COVID-19 pandemic to address food insecurity.
- Children's Confectionary Advertising Initiative (CCAI)minorProud partner making pledge not to advertise on/in any media targeting children under age 13.
- Sun-Maid Growers of CaliforniacoreLicensing agreement for Sun-Maid trademark for chocolate raisins product line.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
PIM Brands competitors and assessment
Company assessmentBroad incumbents
- The Hershey Company: U.S. confectionery leader (Reese's, Hershey's Kisses, Twizzlers, SkinnyPop). Broad incumbent in chocolate and confections with overlapping snack portfolio and grocery distribution.
- Mars Wrigley: Global confectionery giant (M&Ms, Skittles, Starburst, Sour Patch Kids, plus Wrigley gum). Broad incumbent overlapping in gummies, fruit-flavored candies, and kids' snacks with significantly larger scale.
- Mondelez International: Global snack conglomerate (Cadbury, Sour Patch Kids, Trident, Toblerone). Broad incumbent with overlap in fruit-flavored gummies/confectionery and global distribution scale.
- General Mills: U.S. packaged food giant (Annie's, Nature Valley, Pillsbury). Broad incumbent in CPG snacks with grocery distribution overlap, though focused more on cereal/bars than gummy confectionery.
- Kellanova (Kellogg's Snacks): Global snack and cereal company (Pringles, Cheez-It, Pop-Tarts). Broad incumbent in salty and sweet snacks with comparable mass/club distribution and CPG scale.
Direct peers
- Ferrara Candy Company: U.S. multi-brand confectionery manufacturer (Brach's, Trolli, Nerds, SweeTarts). Closest direct peer: similar multi-brand CPG candy/sweets portfolio, mass retail distribution, and recent PE-to-strategic ownership transition via Ferrero.
- Haribo: Global gummy candy leader (Gold-Bears). Direct peer in the gummy/fruit snack category with comparable product format, mass distribution, and family/children target consumer.
- Jelly Belly Candy Company: U.S. specialty confectionery manufacturer of jelly beans, gummies, and candy. Comparable specialty gummy/candy manufacturer serving similar retail and food service channels.
- Albanese Confectionery: U.S. gummy candy manufacturer specializing in gummy bears, gummi worms, and bulk confectionery. Direct peer in the gummy category with similar private-company structure and mass/grocery distribution.
- Perfetti Van Melle: Global confectionery manufacturer (Mentos, Chupa Chups, Fruit-tella, Haribo-licensed brands outside U.S.). Direct peer in fruit-flavored gummies, chews, and confections with international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PIM Brands social profiles
Digital presencePIM Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIM Brands leadership team
Management profileNumber of profiles
Profiles10 records
PIM Brands subsidiaries and ownership
Company hierarchySubsidiaries10 records
PIM Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIM Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIM Brands
What does PIM Brands do?
PIM Brands manufactures, markets, and distributes branded fruit snacks, gummy candies, and confectionery products across its owned brands (Original Gummi FunMix, Sour Jacks, Nuclear Sqworms, Toggi, Tuxedos, SwissKiss) and licensed brands (Welch's Fruit Snacks, Welch's Fusions, Welch's Yogofruits, Sun-Maid Chocolate Raisins, Slice Fruit on the Go). Products are sold wholesale to retailers and food service operators and direct-to-consumer via e-commerce and bulk candy ordering.
Is PIM Brands a public or private company?
PIM Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PIM Brands founded?
PIM Brands was founded in 1979. It employs 501 to 1,000 people.
Where is PIM Brands based?
PIM Brands is headquartered in Park Ridge, United States, in the North America region.
How does PIM Brands make money?
Five revenue lines are on record. Wholesale/Retail Distribution is the primary driver. The others are E-commerce, direct Bulk Sales (Candy by the Box), licensing Royalties and fundraising Programs.
Who are PIM Brands's main competitors?
Broad incumbents on record are The Hershey Company, Mars Wrigley, Mondelez International, General Mills and Kellanova (Kellogg's Snacks). Direct peers are Ferrara Candy Company, Haribo, Jelly Belly Candy Company, Albanese Confectionery and Perfetti Van Melle.
Does PIM Brands have an API?
No public API is recorded for PIM Brands.
What industry is PIM Brands in?
PIM Brands's product category is Fruit Snacks and Confectionery. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of CRADABAF, Nuts, Seeds & Trail Mix Snacks. Its NAICS code is 42445 and its SIC code is 2060.