BuyGoods
BuyGoods is a curated performance marketplace connecting health and wellness vendors with a vetted network of 90,000+ affiliate marketers across 110+ countries, processing transactions via conversion-optimized checkout and distributing commissions under CPL, CPA, and Revshare models.
- Company typePrivate
- Founded2017
- HeadquartersBoise, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What BuyGoods does
BuyGoods Inc., a privately held Delaware-incorporated company founded in 2017 and headquartered in Wilmington, Delaware, with an additional operational office in Boise, Idaho, operates a curated performance marketplace focused on the health and wellness (nutra) vertical. The platform connects product vendors, primarily dietary supplement sellers, with a vetted network of affiliate marketers who promote offers across digital channels. Entry for both sides is selective, requiring recommendation, referral, or proven track record, and manual application review.
The underlying technology stack centers on a conversion-optimized checkout, a real-time affiliate backoffice with SubID/Geo/Product analytics, built-in A/B split-testing, a dynamic-variable postback pixel system, and a last-touch cookie-based attribution engine with a 90-day window. An API/XML Feed and a ClickFunnels-integrated Landing Page Generator extend the platform into affiliate productivity tooling. The marketplace supports three commission economics, CPL (Pay Per Lead), CPA (Pay Per Customer), and Revshare (percentage of revenues, with a 10% allowance reserve held against refund and chargeback risk over 180 days).
BuyGoods monetizes via marketplace commissions and transaction-fee structures on the flow of payments through its checkout, supplemented by tiered vendor and affiliate program economics. Its two primary customer segments are health and wellness vendors (enterprise/mid-market, the supply side) and affiliate marketers (long-tail persona, the demand side), with end-consumer buyers transacting through vendor storefronts. According to the company's own communications, the platform has distributed more than $3B in lifetime commissions to 90,000+ affiliates and vendors across 110+ countries. Tiered recognition programs (Legends for affiliates, Titans for vendors), the Inner Circle networking community, and an annual retreat structure the platform's go-to-market as much around community and status as around raw transaction processing. No external funding, M&A activity, or formal management disclosures beyond CEO Andrei Covaci were identified in the input.
BuyGoods firmographics
Firmographics- Name
- BuyGoods
- Legal name
- BuyGoods Inc.
- Website
- https://buygoods.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BuyGoods is a curated performance marketplace connecting health and wellness vendors with a vetted network of 90,000+ affiliate marketers across 110+ countries, processing transactions via conversion-optimized checkout and distributing commissions under CPL, CPA, and Revshare models.
- Ownership category
- akta.pro rank
BuyGoods industry classification
Industry- Product category
- Performance Marketing Marketplace
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Consumables Replenishment Subscriptions (CRAFAIAG)
Keywords
Where BuyGoods is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BuyGoods business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission Revenue: BuyGoods processes affiliate marketing transactions and earns commissions when affiliates drive customer purchases. Supports three commission models: CPL (Pay Per Lead), CPA (Pay Per Customer), and Revshare (percentage of revenues). For Revshare, an allowance reserve (typically 10%) is held to cover potential refunds and chargebacks.
- Vendor Listing and Processing Fees: Vendors pay to list and sell products through the BuyGoods marketplace. The platform handles order processing, fulfillment coordination, and customer support for vendor products sold through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Weekly | Weekly Payout (Default) |
| Transaction based/ take rate | Pay-as-you-go | Twice Weekly Payout |
| Transaction based/ take rate | Pay-as-you-go | Three Times Weekly Payout |
| Transaction based/ take rate | Multi-year contract | Revshare Allowance Reserve |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BuyGoods product offering
Product offeringCore offering
BuyGoods operates a two-sided performance marketplace that connects health and wellness product vendors with a global network of affiliate marketers. The platform enables vendors to list campaigns and reach a curated pool of affiliates, while affiliates gain access to high-converting offers, conversion-optimized checkout, tracking, and a backoffice to manage and get paid for promotional activity. BuyGoods monetizes by taking a commission on transactions processed through its marketplace and by charging vendor listing/processing fees.
Product overview
BuyGoods is a performance marketplace platform for health and wellness vendors and affiliates, operating as a two-sided network that connects product creators with marketing partners. The core platform centers on the Marketplace where vendors list campaigns and affiliates promote offers for commissions. The ecosystem is supported by the Legends Affiliate Program and Titans Vendors Program (tiered recognition programs), the Inner Circle (exclusive networking events), the Order Lookup/Shop portal (customer-facing order tracking), and the Affiliate Backoffice with Payments Platform (commission tracking and multi-method payouts). Tools & Resources provide additional productivity through ClickFunnels landing page integration, email optimization tools, and an API/XML Feed for campaign data synchronization. The BuyGoods Insiders Newsletter delivers weekly market intelligence to participants.
Differentiator
Problem solved
Functional benefit
Brands
- Legends Program: VIP affiliate initiative designed to reward top-performing affiliates with tiered status (Masters at $300K+ annual sales, Champions at $1M+, and Legends at $3M+ annual sales), featuring custom trophy awards, retreats, and recognition events.
- Titans Program
- Inner Circle
Products and services
- BuyGoods Marketplace Two-sided performance marketplace where health and wellness vendors list campaigns and affiliate marketers promote them, with built-in checkout, tracking, and payments.
- Legends Affiliate Program Tiered recognition and perks program for top-performing affiliate marketers who generate significant revenue through the BuyGoods marketplace.
- Titans Vendors Program VIP recognition program for top-performing health and wellness vendors, providing priority access to top affiliates and exclusive events.
- Affiliate Backoffice Web-based dashboard that lets affiliate marketers monitor campaign performance, download promotional creatives, generate tracking links, and manage payouts.
- Payments Platform Multi-currency payment processing and global payout infrastructure that settles transactions between vendors and affiliates on accelerated schedules.
- Order Lookup / Shop Public-facing storefront and order-lookup portal for end consumers to browse featured health and wellness offers and check the status of their orders.
- Tools & Resources Suite of free promotional tools including a landing page generator, an email optimization tool, and an API/XML feed for vendors and affiliates to integrate BuyGoods offers into their own systems.
- Inner Circle Networking and education program that brings top BuyGoods vendors and affiliates together for in-person events, retreats, and masterminds.
Quantifiable outcome
- $3B+ in commissions paid to affiliates and vendors
- +2 more outcomes
Companies that use BuyGoods
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
BuyGoods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
BuyGoods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClickFunnelscoreIntegrated landing page generation tool within the BuyGoods platform. Enables affiliates to quickly create and deploy landing pages for campaigns without leaving the platform ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BuyGoods competitors and assessment
Company assessmentDirect peers
- ClickBank: Global performance marketplace connecting product creators (notably in health & wellness, supplements, nutra) with affiliate marketers via CPA and Revshare commission models. Closest direct analog in operating model, vertical concentration (supplements/digital health), commission structure, and 90-day cookie-style attribution.
- Dr.Cash: Affiliate network focused on nutra, health, and beauty verticals with CPA and Revshare models and global reach. Operates a curated affiliate offer marketplace similar to BuyGoods' core offering, with comparable commission tools and payout cadence.
- AdCombo: CPA network specializing in nutra, health, and beauty affiliate offers with multi-geo payouts and Revshare structures. Most directly comparable to BuyGoods in vertical mix (supplements-led) and affiliate-centric monetization.
- MyLead: Affiliate network offering CPS/CPA campaigns across e-commerce, nutra, and finance verticals with global affiliate base and multi-currency payouts. Overlaps with BuyGoods on nutra offers, multi-geo reach, and similar commission mechanics.
- MaxBounty: Long-standing CPA network with significant nutra and supplement vertical presence, serving performance affiliates globally. Closely comparable in commission structure (CPL/CPA/Revshare) and affiliate curation approach.
Broad incumbents
- Impact: Enterprise partnership and affiliate marketing platform serving global brands with broader category coverage. Competes for the same types of vendors and offers a more enterprise-oriented Payouts/Tracking stack than BuyGoods' SMB-leaning offering.
- CJ Affiliate (Commission Junction): One of the largest global affiliate networks serving enterprise brands across retail, health, and supplements. Overlaps with BuyGoods in offering health/wellness affiliate programs but operates as a much broader, more enterprise-oriented incumbent.
- Awin: Global affiliate network with thousands of advertisers across retail and health verticals. Comparable on affiliate marketplace mechanics and multi-currency global payouts, though typically larger enterprise brand focus.
- ShareASale: Long-standing affiliate network with broad merchant and affiliate base, including health and supplements merchants. Comparable on marketplace structure and commission-based monetization, but lower vertical specialization.
Emerging players
- PartnerStack: B2B partnership and affiliate platform targeting SaaS and ecommerce companies with modern tracking and payouts. Adjacent in performance-marketing infrastructure but differentiated by SaaS-first positioning and smaller vertical overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BuyGoods social profiles
Digital presenceBuyGoods compliance and trust
Trust signalCompliance6 records
BuyGoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuyGoods leadership team
Management profileNumber of profiles
Profiles1 record
BuyGoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuyGoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuyGoods
What does BuyGoods do?
BuyGoods operates a two-sided performance marketplace that connects health and wellness product vendors with a global network of affiliate marketers. The platform enables vendors to list campaigns and reach a curated pool of affiliates, while affiliates gain access to high-converting offers, conversion-optimized checkout, tracking, and a backoffice to manage and get paid for promotional activity. BuyGoods monetizes by taking a commission on transactions processed through its marketplace and by charging vendor listing/processing fees.
Is BuyGoods a public or private company?
BuyGoods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuyGoods founded?
BuyGoods was founded in 2017. It employs 51 to 100 people.
Where is BuyGoods based?
BuyGoods is headquartered in Boise, United States, in the North America region.
How does BuyGoods make money?
Two revenue lines are on record. Affiliate Commission Revenue is the primary driver. The others are vendor Listing and Processing Fees.
Who are BuyGoods's main competitors?
Direct peers on record are ClickBank, Dr.Cash, AdCombo, MyLead and MaxBounty. Broad incumbents are Impact, CJ Affiliate (Commission Junction), Awin and ShareASale. PartnerStack is listed as an emerging player.
Does BuyGoods have an API?
Yes. BuyGoods provides an API/XML Feed integration that enables affiliates and vendors to sync live campaign data to their own systems. The API supports postback pixels with dynamic variables including {SUBID}, {SUBID2}, {SUBID3}, {SUBID4}, {SUBID5}, {ORDERID}, {PRODUCT_CODENAME}, and {COMMISSION_AMOUNT}.
What industry is BuyGoods in?
BuyGoods's product category is Performance Marketing Marketplace. Its primary akta.pro industry code is CRAFAIAG, Consumables Replenishment Subscriptions. Its NAICS code is 4561 and its SIC code is 5122.