Hush Blankets
Hush Blankets is a Canadian sleep-products company that designs and sells weighted blankets, cooling bamboo and graphite-infused bedding, mattresses, and sleepwear direct-to-consumer across North America, serving individual sleep-seekers along with hospitality, corporate gifting, and retail wholesale channels.
- Company typePrivate
- Founded2017
- HeadquartersNorth York, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hush Blankets does
Hush Blankets is a Canadian sleep-products company founded in 2017 by Aaron Spivak and Lior Ohayon, originally focused on weighted blankets and now operating a full sleep ecosystem organized around three proprietary technology platforms: Iced (cooling bamboo viscose with antibacterial properties), Cloud (cotton threads woven like linen for soft, breathable feel from night one), and Graph-Iced (graphite-infused carbon cooling highways that actively move heat away from the body). The product portfolio spans weighted blankets (Iced, Knit, Plush Faux Fur, Graph-Iced, and weighted duvet inserts at 15-30 lbs), sheet sets, duvet covers, comforters, pillows and protectors, a $1,499 cooling mattress and mattress topper, sleepwear, slippers, and a baby collection, with deep touch pressure stimulation positioned as the underlying therapeutic mechanism for anxiety and stress relief.
The business model is primarily direct-to-consumer e-commerce through owned Shopify-powered storefronts (hushblankets.com for the US, hush.ca for Canada), with one-time purchases ranging from $35 for accessories to $1,499 for the Graph-Iced Mattress, supported by a 100-night trial, bundle discounts, Shop Pay installment financing, and a Hush Rewards loyalty program (1 point per dollar, 25 points = $1). A secondary wholesale channel targets retailers, hospitality venues, and corporate gifting customers. Marketing relies on a 120+ article sleep education blog, organic social presence across Instagram, TikTok, Facebook, and LinkedIn, plus email and SMS campaigns.
In November 2021, Hush was acquired by Sleep Country Canada for approximately $48 million CAD (~$35 million USD) at a 9x EBITDA multiple on $48 million CAD of annual revenue, with the founders remaining as CEOs for a two-year transition; the company now operates as a Sleep Country Canada subsidiary serving a customer base of 400,000+ across North America with an average 4.8-star product review rating.
Hush Blankets firmographics
Firmographics- Name
- Hush Blankets
- Legal name
- Hush Blankets Inc.
- Website
- https://hushblankets.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Hush Blankets is a Canadian sleep-products company that designs and sells weighted blankets, cooling bamboo and graphite-infused bedding, mattresses, and sleepwear direct-to-consumer across North America, serving individual sleep-seekers along with hospitality, corporate gifting, and retail wholesale channels.
- Ownership category
- akta.pro rank
Hush Blankets industry classification
Industry- Product category
- Sleep Bedding
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
- akta.pro secondary industries
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)
Keywords
Where Hush Blankets is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hush Blankets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream from direct-to-consumer sales of weighted blankets, bedding, mattresses, and accessories through the company's website. Products are sold as one-time purchases at various price points ranging from $35 to $1,499.
- Wholesale B2B Sales: Wholesale program offering sleep products to retailers, hospitality businesses, and corporate gifting customers. Provides complimentary samples and free shipping for wholesale orders.
- Rewards Program: Hush Rewards program where customers earn 1 point per dollar spent, redeemable for discounts at checkout (25 points = $1). Points expire after 12 months of inactivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weighted Blankets - from $94.50 to $314.30 |
| Unit Pricing | Pay-as-you-go | Sheet Sets - from $111.30 to $195.30 |
| Unit Pricing | Pay-as-you-go | Duvets & Comforters - from $139.30 to $279.30 |
| Unit Pricing | Pay-as-you-go | Pillows & Pillowcases - from $48.30 |
| Unit Pricing | Pay-as-you-go | Mattress & Toppers - from $90 to $1,499 |
| Unit Pricing | Pay-as-you-go | Accessories - from $35.40 |
| Unit Pricing | Pay-as-you-go | Bundles - discounted package pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Hush Blankets product offering
Product offeringCore offering
Hush Blankets designs, manufactures, and sells a comprehensive sleep ecosystem of weighted blankets, cooling sheet sets, duvets, comforters, pillows, mattresses, mattress toppers, sleepwear, and accessories through direct-to-consumer e-commerce and a wholesale program. Products are organized around proprietary Iced (cooling bamboo), Cloud (linen-inspired cotton), and Graph-Iced (graphite-infused carbon cooling) technology platforms, sold across the US and Canada.
Product overview
Hush Blankets is a sleep technology company offering a comprehensive sleep ecosystem organized around three main collections: Iced (cooling bamboo with antibacterial properties), Cloud (relaxed cotton with linen-inspired weave), and Graph-Iced (graphite-infused ultra-cooling with carbon cooling highways). Their product portfolio spans weighted blankets in multiple variants (Plush Faux Fur, Knit, Iced Cooling, Graph-Iced Ultra Cold), weighted duvets (15-30 lbs depending on size), complete bedding sets (sheet sets, duvet covers, comforters, pillows, mattress protectors), mattresses and toppers with cooling technology, sleepwear (Iced PJ sets), and accessories (slippers). The products are designed to work together as an integrated sleep system, combining deep pressure stimulation therapy with temperature regulation technologies. The company sells direct-to-consumer via Shopify-powered e-commerce, with a wholesale program for retail and hospitality partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Iced Cooling Bamboo Sheet Set Breathable, antibacterial cooling bamboo sheet set for individual consumers seeking temperature-regulated sleep bedding.
- Graph-Iced Ultra Cold Performance Sheet Set Active cooling sheet set using carbon cooling highways in a proprietary nylon-spandex blend, designed for individual sleepers needing maximum heat dissipation.
- Cloud Duvet Premium fluffy cotton duvet for individual consumers seeking a plush, breathable sleep layer.
- Iced Cooling Bamboo Duvet Cover Set Cooling bamboo duvet cover set with antibacterial properties for individual consumers wanting a temperature-regulated duvet layer.
- Graph-Iced Ultra Cold Performance Duvet Cover Set Ultra-cold performance duvet cover made from a nylon-carbon-spandex jersey blend with carbon cooling technology for hot sleepers.
- All Season Reversible Duvet Reversible all-season duvet with cooling properties for year-round use by individual consumers.
- Iced Cooling Bamboo Comforter Cooling bamboo comforter with antibacterial properties in multiple colors for individual consumers.
- Iced Cooling Bamboo Pillowcase Set Cooling bamboo pillowcase set with antibacterial properties for individual consumers.
- Graph-Iced Pillow Graphite-infused cooling pillow with carbon cooling technology for active temperature regulation.
- Hybrid Adjustable Cooling Pillow Adjustable hybrid cooling pillow allowing customizable fill and comfort for individual consumers.
- Iced Weighted Blanket Cooling bamboo weighted blanket that combines Iced temperature regulation with deep touch pressure stimulation for sleep and anxiety relief.
- Knit Weighted Blanket Hand-knit 15-lb cotton weighted blanket available in 11 colors for individual consumers seeking calming deep pressure.
- Plush Faux Fur Weighted Blanket 15-lb plush faux fur weighted blanket with velvety finish designed for machine washing and everyday consumer use.
- Graph-Iced Ultra Cold Performance Weighted Blanket Ultra-cold Graph-Iced weighted blanket with 25-30 lb fill using carbon cooling technology for individual consumers seeking maximum cooling and deep pressure.
- Weighted Duvet Precision-weighted duvet insert (15-30 lbs by size) providing calming weight for individual consumers.
- Iced Long PJ Set Silky-smooth Iced Cooling Tech sleepwear set for individual consumers wanting temperature-regulated loungewear and sleepwear.
- Slippers Cozy luxury slippers in wooly or suede finishes for individual consumers.
- Graph-Iced Mattress 12-inch engineered cooling mattress with zero motion transfer priced from $1,499 for individual consumers.
- Graph-Iced Mattress Topper Graphite-infused cooling mattress topper that upgrades an existing mattress into a cooler, more supportive sleep surface for individual consumers.
- Graph-Iced Mattress Protector Graphite-infused mattress protector combining cooling technology with mattress protection for individual consumers.
- Graph-Iced Pillow Protector 2 Pack Two-pack of graphite-infused pillow protectors with cooling technology for individual consumers.
Quantifiable outcome
- 400,000+ customers have purchased Hush products
- +1 more outcomes
Companies that use Hush Blankets
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hush Blankets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hush Blankets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sleep Country CanadacoreSleep Country Canada acquired Hush Blankets for approximately $48 million CAD (~$35 million USD) in November 2021. Founders Aaron Spivak and Lior Ohayon remained as CEOs for two years post-acquisition to manage the transition. This acquisition represents the most significant strategic relationship in Hush's history, positioning the company within Canada's largest specialty sleep retailer.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Hush Blankets competitors and assessment
Company assessmentDirect peers
- Baloo Living: Baloo Living sells weighted blankets and bedding accessories direct-to-consumer with an emphasis on natural, chemical-free materials. It overlaps with Hush on weighted blanket construction and the sleep wellness consumer segment.
- Bearaby: Bearaby is a DTC weighted blanket brand offering hand-knit and cotton weighted blankets directly to consumers — a near-identical business model to Hush's core weighted blanket category, with overlapping price points and target customers seeking sleep and anxiety relief.
- Luxome: Luxome is a DTC bedding and weighted blanket brand selling premium weighted blankets, sheets, comforters, and pillows online. It targets the same sleep-and-wellness consumer with overlapping product architecture.
- YnM Weighted Blankets: YnM is one of the largest weighted blanket sellers on Amazon and DTC, offering budget-friendly weighted blankets with glass bead filling. It competes with Hush at lower price points in the same weighted blanket category.
- Gravity Blankets: Gravity Blankets is one of the original DTC weighted blanket brands, selling premium weighted blankets directly to consumers online. It competes head-to-head with Hush in the therapeutic weighted blanket niche targeting sleep and anxiety use cases.
- Buffy: Buffy is a DTC comfort and bedding brand selling weighted blankets, comforters, and bedding. It targets a similar eco-conscious, sleep-focused consumer and competes directly with Hush's weighted blanket and comforter lines.
- Brooklinen: Brooklinen is a leading DTC bedding brand selling sheets, duvets, comforters, and sleep accessories online. It competes directly with Hush's Cloud and Iced bedding collections for the same millennial/Gen-X premium bedding shopper.
Regional players
- Silk & Snow: Silk & Snow is a Canadian DTC bedding and mattress brand selling sheets, duvets, pillows, and mattresses direct to consumers. It is a fellow Sleep Country Canada portfolio brand and competes with Hush in the Canadian sleep category.
Broad incumbents
- Casper: Casper is a major DTC sleep brand that sells mattresses, bedding, pillows, and sleep accessories. While it carries weighted blankets, Casper's scale and broader product portfolio position it as a broad incumbent that Hush competes against across multiple sleep categories.
- Sleep Country Canada: Sleep Country Canada is Hush's parent company and Canada's largest specialty sleep retailer, operating physical stores and selling mattresses, bedding, and sleep accessories from multiple brands including Hush, Endy, and Dormeo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hush Blankets social profiles
Digital presenceHush Blankets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hush Blankets leadership team
Management profileNumber of profiles
Profiles2 records
Hush Blankets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hush Blankets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hush Blankets
What does Hush Blankets do?
Hush Blankets designs, manufactures, and sells a comprehensive sleep ecosystem of weighted blankets, cooling sheet sets, duvets, comforters, pillows, mattresses, mattress toppers, sleepwear, and accessories through direct-to-consumer e-commerce and a wholesale program. Products are organized around proprietary Iced (cooling bamboo), Cloud (linen-inspired cotton), and Graph-Iced (graphite-infused carbon cooling) technology platforms, sold across the US and Canada.
Is Hush Blankets a public or private company?
Hush Blankets is a private company. It is classified as corporate owned and is currently acquired.
When was Hush Blankets founded?
Hush Blankets was founded in 2017. It employs 11 to 50 people.
Where is Hush Blankets based?
Hush Blankets is headquartered in North York, Canada, in the North America region.
How does Hush Blankets make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales and rewards Program.
Who are Hush Blankets's main competitors?
Direct peers on record are Baloo Living, Bearaby, Luxome, YnM Weighted Blankets, Gravity Blankets, Buffy and Brooklinen. Silk & Snow is listed as a regional player. Broad incumbents are Casper and Sleep Country Canada.
Does Hush Blankets have an API?
No public API is recorded for Hush Blankets.
What industry is Hush Blankets in?
Hush Blankets's product category is Sleep Bedding. Its primary akta.pro industry code is CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise), with a secondary code of CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 337910 and its SIC code is 2300.