Rooftop Reds
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Rooftop Reds firmographics
Firmographics- Name
- Rooftop Reds
- Legal name
- Rooftop Reds
- Website
- https://rooftopreds.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rooftop Reds industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)
Keywords
Where Rooftop Reds is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rooftop Reds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-site Wine Sales: Wine by the glass, bottle, and flight tastings served at the Brooklyn rooftop location. Reservations required for entry.
- Wine Shipping: Direct-to-consumer wine shipping to 12 states (NY, VA, PA, MA, CA, DC, FL, CO, MN, WA, OH, OR).
- Private Events: Partial and full rooftop rentals for weddings, corporate events, and celebrations. Turnkey space with staffing, A/V equipment and catering available.
- Offsite Tastings: Mobile wine tasting events at corporate and private gatherings in Manhattan, Queens & Brooklyn. $35/person with minimum 15 attendees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | House wines by glass/bottle |
| Unit Pricing | Pay-as-you-go | Wines on Tap |
| Unit Pricing | Pay-as-you-go | Exclusive Brooklyn Vintages |
| Unit Pricing | Pay-as-you-go | Wine Flights |
| Unit Pricing | Pay-as-you-go | Offsite Tastings |
| Unit Pricing | Pay-as-you-go | Dessert Wine |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Rooftop Reds product offering
Product offeringCore offering
Rooftop Reds operates the world's first commercially-viable urban rooftop vineyard and winery, growing grapes on a 14,800-square-foot rooftop using 42 custom planters and producing 20-25 cases of wine annually. Beyond wine production, the company sells its wine direct-to-consumer with shipping to 12 states, hosts private events at its Brooklyn Navy Yard venue, and conducts offsite tastings for external customers.
Product overview
Rooftop Reds operates the world's first commercially-viable urban rooftop vineyard at the Brooklyn Navy Yard in New York City. The company offers a dual product portfolio combining rooftop vineyard wines (producing 20-25 cases annually from Brooklyn grapes) with an extensive Finger Lakes wine portfolio sourced from their Keuka Lake vineyards. The core experience centers on wine tasting at the rooftop venue, complemented by curated wine flights, exclusive Brooklyn vintage wines, offsite tasting services for corporate and private events, full and partial rooftop private event rentals, and direct-to-consumer wine shipping across 12 states.
Differentiator
Problem solved
Functional benefit
Brands
- Brooklyn Vintage: Exclusive Brooklyn-produced vintage wines made from grapes grown on the rooftop vineyard, including 2017 (first ever vintage), 2019, and 2020 Brooklyn vintages.
Products and services
- Rooftop Reds Wine
- Private Events
- Offsite Wine Tastings
- Direct-to-Consumer Wine Shipping
Quantifiable outcome
- 20-25 cases of Brooklyn wine produced annually from rooftop harvest
Companies that use Rooftop Reds
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Rooftop Reds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rooftop Reds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cornell UniversitycoreAcademic partnership for developing custom urban planter system for rooftop viticulture. Cornell provided research and technical expertise for establishing the world's first commercially-viable urban rooftop vineyard.
- Finger Lakes Industry LeaderscoreCollaboration with Finger Lakes wine region experts to develop the custom urban planter system. Also serves as source for majority of wine portfolio grapes.
- Point of the Bluff VineyardscoreAffiliated vineyard on Keuka Lake in the Finger Lakes wine region. Provides majority of grapes for Rooftop Reds wine portfolio beyond the Brooklyn rooftop production.
- Brooklyn Navy YardcoreIndustrial complex housing the rooftop vineyard at Building 275. Controlled-access facility where Rooftop Reds operates its unique urban viticulture operation.
- The KnotminorWedding vendor marketplace featuring Rooftop Reds as a recommended Brooklyn wedding venue.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Rooftop Reds competitors and assessment
Company assessmentDirect peers
- Pasanella & Son Vintners: NYC wine bar and shop offering curated tastings and events with a similar experiential, education-driven wine GTM and a comparable direct-to-consumer retail model.
- Brooklyn Winery: Brooklyn-based urban winery producing wine on-site and offering tastings, private events, and DTC sales. Closest direct peer given shared NYC urban-winery positioning, event-driven GTM, and DTC focus.
- Red Hook Winery: Brooklyn-based urban winery producing small-lot wines from sourced grapes and offering tastings and events. Closely matches the urban-winery-with-sourced-grapes structure and Brooklyn positioning.
- City Winery: NYC-founded urban winery with multiple locations, on-site production, wine bar, concerts, and private events. Comparable on urban winemaking, event-driven revenue mix, and DTC distribution model.
- City Vineyard: NYC urban winery on the Hudson River waterfront offering on-site tastings, wine flights, and events. Directly comparable as a New York City venue-based urban wine experience operator.
Broad incumbents
- Wölffer Estate Vineyard: Established Long Island winery with broad DTC, tasting room, and private-event operations. Comparable on wine retail/events revenue mix, but at significantly larger scale and a traditional vineyard setting.
Others
- Bucketlisters: Experience marketplace where Rooftop Reds lists ticketed events. Comparable as a distribution/GTM partner rather than a direct wine competitor, but materially affects customer acquisition for the experiential business.
Regional players
- Bedell Cellars: Long Island North Fork winery with tasting room, DTC, and event programming. Comparable as a regional DTC/event-led winery, but operates from a traditional vineyard rather than an urban venue.
- Millbrook Vineyards & Winery: Hudson Valley winery with tastings, events, and DTC. Comparable as a small-to-mid New York regional winery with similar experience-and-DTC revenue mix.
- Channing Daughters Winery: Long Island winery with strong tasting-room and event-driven GTM. Comparable on experiential, small-lot wine positioning and DTC focus, though not an urban venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rooftop Reds social profiles
Digital presenceRooftop Reds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooftop Reds leadership team
Management profileNumber of profiles
Profiles1 record
Rooftop Reds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooftop Reds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooftop Reds
What does Rooftop Reds do?
Rooftop Reds operates the world's first commercially-viable urban rooftop vineyard and winery, growing grapes on a 14,800-square-foot rooftop using 42 custom planters and producing 20-25 cases of wine annually. Beyond wine production, the company sells its wine direct-to-consumer with shipping to 12 states, hosts private events at its Brooklyn Navy Yard venue, and conducts offsite tastings for external customers.
Is Rooftop Reds a public or private company?
Rooftop Reds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rooftop Reds founded?
Rooftop Reds was founded in 2016. It employs 11 to 50 people.
Where is Rooftop Reds based?
Rooftop Reds is headquartered in Brooklyn, United States, in the North America region.
How does Rooftop Reds make money?
Four revenue lines are on record. On-site Wine Sales are the primary driver. The others are wine Shipping, private Events and offsite Tastings.
Who are Rooftop Reds's main competitors?
Direct peers on record are Pasanella & Son Vintners, Brooklyn Winery, Red Hook Winery, City Winery and City Vineyard. Wölffer Estate Vineyard is listed as a broad incumbent. Bucketlisters is listed as an others. Regional players are Bedell Cellars, Millbrook Vineyards & Winery and Channing Daughters Winery.
Does Rooftop Reds have an API?
No public API is recorded for Rooftop Reds.
What industry is Rooftop Reds in?
Rooftop Reds's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAB, Grape Growing & Canopy Management (In-Season Vineyard Operations). Its NAICS code is 312130.