TicketsCandy

What TicketsCandy does

TicketsCandy is a cloud-based event ticketing and booking platform founded in 2019 and headquartered in Los Angeles, California. The platform enables event organizers to sell tickets online through hosted event pages, on their own websites via an embeddable widget, in-person through a Square POS integration, and to manage event entry through a free iOS/Android mobile ticket scanner app. TicketsCandy serves a long-tail of small and mid-sized organizers across more than 60 event verticals, including concerts, festivals, museums, theaters, sports, conferences, haunted houses, escape rooms, and seasonal events; named customers are predominantly SMBs and individual event operators such as Clowns Incorporated, Selfies Museum, Repticon, and Portland Fair. The platform differentiates on a transparent pricing model: organizers retain 100% of ticket revenue while a flat 0.9% service fee is passed to buyers, in contrast to the 10-20% commissions charged by incumbents like Ticketmaster.

The underlying product is a modular SaaS platform built around a core ticketing engine extended through an app marketplace of add-on modules, including Cross-Sell Products, Discount Codes, Digital Waivers, Remarketing, Custom Questions, RSVP, Password Protect, Shared Stock, Email Delivery Tracking, and 30 customizable event page themes. The platform integrates natively with 19+ third-party tools spanning payments (Square, PayPal, Stripe), marketing automation (Mailchimp, Constant Contact, Active Campaign, Meta Pixel, TikTok Pixel, Google Ads), analytics (Google Analytics), CRM (HubSpot, Salesforce), accounting (QuickBooks), and communications (SMS, Gmail, Slack, Discord); a Zapier integration extends reach to 7,000+ downstream applications. The company does not disclose AI/ML capabilities, funding history, revenue, or detailed headcount beyond a 1-10 employee range.

TicketsCandy operates a pure product-led growth (PLG) go-to-market with self-serve signup and no sales interaction required. The company claims 30,000+ active organizers and a 30% ticket sales uplift for users, attributed to low-fee economics and built-in marketing tools. Revenue is generated primarily through a 0.9% buyer-paid transaction fee (the only monetization disclosed at material scale) with optional third-party promotion plans as a secondary advertising stream. The most significant recent strategic action is a February 2026 distribution partnership with AllEvents, which automatically lists TicketsCandy events on a global event discovery platform and directs purchase traffic back to TicketsCandy. The company is privately held with no disclosed investors, funding rounds, or ownership structure.

Name

TicketsCandy

Legal name

TicketsCandy

Website

https://ticketscandy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TicketsCandy is a cloud-based event ticketing platform founded in 2019 that lets SMB event organizers sell tickets online, via embedded website widgets, and in-person through Square POS, charging buyers a flat 0.9% fee while organizers keep 100% of ticket revenue. It serves 30,000+ organizers across 60+ event verticals.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Ticketing system
• Event booking platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Transaction Service Fees: TicketsCandy charges a flat 0.9% service fee on the total order amount, which is passed to buyers (not organizers). Service fees are earned at the time an order is successfully processed and are non-refundable. This is the primary revenue stream, positioning the platform as free for organizers while generating revenue from ticket buyers.
2. Third-Party Promotion Plans: Optional third-party event promotion or marketing plans offered through the platform, provided by external partners. These promotional services are purchased by organizers seeking additional marketing reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TicketsCandy is a cloud-based event ticketing platform that enables event organizers to sell tickets online, in-person, and via embedded website widgets. It charges a flat 0.9% service fee passed to buyers rather than organizers, allowing organizers to keep 100% of ticket revenue. The platform includes built-in marketing tools, attendee management, and integrations with 7,000+ apps via Zapier.

Product overview

TicketsCandy is an event ticketing platform offering a unified solution with a core ticketing platform plus modular add-on apps. The core platform (TicketsCandy Core Ticketing Platform) provides online and in-person ticket sales, embedded website widgets, hosted event pages, Square POS integration, and a mobile scanner app. The platform is differentiated by its 0.9% flat service fee model and claims of 30% higher ticket sales for organizers. Add-on modules include the Cross-Sell Products App, Discount Codes App, Digital Waiver App, Remarketing App, Custom Questions App, RSVP App, Password Protect App, Shared Stock, and Email Delivery Tracking. Additionally, the platform offers 30 customizable Event Page Themes. The platform integrates with 19 third-party tools including Zapier, Mailchimp, Square, HubSpot, Salesforce, and various marketing/analytics platforms. TicketsCandy serves diverse event industries including concerts, festivals, museums, theaters, sports, conferences, and seasonal events.

Differentiator

Problem solved

Functional benefit

Products and services

• TicketsCandy Ticketing Platform
• TicketsCandy Embedded Widget
• TicketsCandy Hosted Event Pages
• TicketsCandy Square POS
• TicketsCandy Mobile Scanner App

Quantifiable outcome

• 30% more ticket sales for organizers using the platform
• +3 more outcomes

Named customers11 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• AllEventscoreGTM or Marketing Partner · 12 February 2026Partnership provides automatic listing of TicketsCandy events on AllEvents' global event discovery platform used by millions of event-goers. Enables organizers to reach tourists and local attendees seeking live experiences without paying high advertising or commission fees typically charged by larger platforms. Every event published on TicketsCandy is automatically listed on AllEvents at no additional cost, directing users to TicketsCandy to complete ticket purchases. Early feedback from Austin, Texas festival organizer indicates increased traffic, page views, and ticket sales.
• SquarecoreTechnology or IntegrationSquare is the primary payment processor integrated with TicketsCandy. Enables in-person ticket sales at venues via Square POS system, with all transactions syncing automatically to the TicketsCandy dashboard. Also processes online payments with funds deposited directly into organizer connected accounts.
• ZapiercoreTechnology or IntegrationNative integration with Zapier's 7,000+ app ecosystem, enabling automation of workflows between TicketsCandy and CRM systems, email marketing platforms, accounting tools, and other business applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventbrite: Public event ticketing platform serving concerts, festivals, classes, and community events with a similar self-serve SMB organizer model. Most direct comparable on product and target customer; differs primarily on take rate and fee structure.
• Ticket Tailor: Low-fee event ticketing platform targeting independent organizers with no-fee-for-organizers pricing. Direct competitor on the same SMB/event-organizer wedge, often cited alongside TicketsCandy as a cheaper alternative to Eventbrite.
• Tixr: Modern event ticketing platform for live entertainment and sports with hosted event pages, POS, and scanner apps. Competes for the same live event organizers but skews more toward larger venues and professional promoters.
• Universe (by Ticketmaster): Self-serve ticketing platform owned by Ticketmaster/Live Nation aimed at small and mid-size event organizers. Direct competitor on SMB self-serve ticketing, with the distribution advantage of Live Nation's parent ecosystem.
• ShowClix: Full-service event ticketing platform offering box office, online, POS, and scanning tools for festivals, venues, and live events. Comparable feature set including embedded widgets, scanner app, and integrations.
• Eventzilla: Self-serve online event registration and ticketing platform for conferences, classes, and community events. Direct SMB-focused competitor with similar embeddable widgets, branded event pages, and integrations.
• Brown Paper Tickets: Independent event ticketing service offering general admission, reserved seating, and donations across live events. Competes for the same independent/SMB organizer base with similar flat-fee, no-subscription positioning.

Regional players

• TryBooking: Online ticketing and event booking platform with strong penetration in Australia, New Zealand, Ireland, and the UK. Similar free-for-organizers model with low buyer-passed fees, comparable to TicketsCandy's pricing approach but geographically concentrated.

Broad incumbents

• Cvent: Enterprise event management platform for large conferences, trade shows, and corporate events with registration, attendee management, and venue sourcing. Broader and higher-end than TicketsCandy but overlaps in conferences/business events.

Emerging players

• Hopin: Event platform spanning virtual, hybrid, and in-person events with registration, ticketing, and engagement tools. Overlaps with TicketsCandy on ticketing and registration but adds a virtual-events technology layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ticketscandyofficial
• YouTubeyoutube.com/@TicketsCandy
• Facebookfacebook.com/ticketscandy
• LinkedInlinkedin.com/company/ticketscandy
• Instagraminstagram.com/ticketscandy
• TikToktiktok.com/@ticketscandyofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicketsCandy