TrackMan

What TrackMan does

TrackMan is a Danish sports technology company founded in 2003 and headquartered in Vedbæk, Denmark. It develops Doppler radar-based 3D ball flight and club measurement systems for golf, baseball, football, and soccer, with the TrackMan 4 portable launch monitor and TrackMan iO indoor unit as flagship products. The technology stack captures launch angle, spin rate, carry distance, swing path, club delivery, and — via the recently launched 3D Motion Analysis module — biomechanical body movement during a swing, then feeds those data points into the TrackMan 360 platform, which combines range applications, simulator software, coaching tools, and business intelligence. Virtual Golf 3 supplies rendered course content for simulator environments.

The company monetizes through a hybrid model: one-time hardware sales (entry-level simulators starting at USD 13,995, with commercial builds custom-quoted), recurring subscriptions for the TrackMan 360 software suite, licensing for virtual golf courses, and franchise program fees paid by indoor golf facility operators. Go-to-market runs through direct enterprise sales for commercial installations, a consumer e-commerce storefront, app store distribution, and a dedicated franchise channel for indoor venues. Customer segments span professional tours (LPGA, PGA Tour), all 30 MLB teams, more than 400 U.S. college programs, commercial golf clubs and resorts (Eaglewood, Royal Drottningholm, Black Desert, 5iron, Gloria, Melbourne Golf Park), entertainment venues (Pitch Dublin, The Golf Place, GolfTRK), and home consumers. Leadership is held by co-founder and CTO Fredrik Tuxen, with Matt Frelich leading sales and business development and Michael Munck Bertelsen leading application development; the company remains privately held with 51-100 employees.

Name

TrackMan

Legal name

TrackMan

Website

https://trackmangolf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

TrackMan is a Danish sports technology company that builds Doppler radar launch monitors, indoor simulators, and performance analytics software for golf, baseball, and football, serving professional tours, collegiate programs, commercial facilities, and home consumers globally.

Ownership category

akta.pro rank

Product category

Sports Performance Tracking Technology

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf launch monitors
• Ball flight tracking
• Golf simulator systems
• Radar sports analytics
• Swing analysis technology

Headquarters

HQ city

Vedbæk

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Launch Monitors: Sale of proprietary Doppler radar launch monitors (TrackMan 4, TrackMan iO) as standalone products for golf professionals, coaches, and facilities.
2. Golf Simulators: Complete golf simulator systems including hardware, software, and graphics packages for commercial and residential installations.
3. Range Solutions: TrackMan Range platform providing driving range applications, gaming features, and business analytics tools for golf facilities.
4. Software Subscriptions: Performance Studio software, app access, and analytics platforms with recurring subscription components for continued feature updates and cloud services.
5. Virtual Course Library: Access to licensed virtual golf courses for simulator use, likely through one-time purchase or subscription.
6. Business Intelligence Solutions: TrackMan 360 business tools for golf clubs including revenue tracking, customer engagement metrics, and operational analytics.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

TrackMan develops and manufactures Doppler radar-based launch monitors (TrackMan 4, TrackMan iO) and integrated indoor simulator systems that capture ball flight, club delivery, and body motion data for golf, baseball, and football. The company sells these products to golf clubs, resorts, driving ranges, professional tours, collegiate programs, entertainment venues, and home consumers, with pricing starting at USD 13,995 for residential simulator setups. Complementary offerings include the TrackMan 360 range/coaching platform, baseball and football tracking systems, franchise opportunities, and mobile/simulator software.

Product overview

TrackMan offers a unified platform-plus-modules architecture centered on launch monitor technology and golf simulation. The core products are TrackMan 4 (portable launch monitor) and TrackMan iO (indoor-specific launch monitor), which feed data into the TrackMan 360 platform that integrates driving ranges, simulators, coaching tools, and analytics. Virtual Golf 3 provides the graphics engine for simulators, while TrackMan Range delivers premium driving range applications. The TrackMan Golf App serves as the mobile companion tying all products together. TrackMan Performance Studio (with 3D Motion Analysis) and Sim Builder add coaching and customization capabilities. The portfolio extends beyond golf to baseball (Portable B1, V3 Game Tracking), football, and US football tracking systems. Products range from portable devices starting at USD 13,995 to complete simulator solutions and franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Trackman 360: Golf technology platform integrating driving ranges, simulators, coaching tools, and analytics for golf clubs and facilities.

Products and services

• TrackMan 4

Quantifiable outcome

• 140% revenue increase in first 3 months after TrackMan 360 installation; projected 2-year ROI vs original 7-year projection
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• D1BaseballcoreGTM or Marketing Partner · 13 February 2026D1Baseball.com and TrackMan announced strategic partnership to integrate TrackMan's advanced baseball tracking technology and analytics into D1Baseball's college baseball coverage. TrackMan's technology capturing pitch velocity, spin rate, exit velocity, and other performance metrics will be featured across articles, rankings, podcasts, and premium content throughout the upcoming season.
• Esports World Cup FoundationminorOthers · 29 January 2026Esports World Cup Foundation confirmed Trackmania as one of the confirmed titles for the inaugural Esports Nations Cup 2026 competition. TrackMan's involvement in esports through Trackmania franchise creates visibility in gaming entertainment markets.
• PLATFORM GolfcoreTechnology or Integration · 20 January 2026PLATFORM Golf announced partnership with TrackMan to integrate its Singularity for Simulated Golf technology with TrackMan's launch monitors. The integration enables all existing TrackMan simulators to be upgraded with PLATFORM Golf's TrueSlope product that mimics real-world slope, lie, and putting conditions. The combination provides comprehensive golfer performance analytics by connecting data capture from both systems, establishing a new standard for off-course golf simulation.
• Hawkeye GolfcoreStrategic or Co-development Partner · 1 March 2025TrackMan acquired Hawkeye Golf in March 2025, expanding its technology portfolio and competitive positioning in the golf technology market. This strategic acquisition strengthens TrackMan's capabilities in the golf simulator space.
• LPGA (Ladies Professional Golf Association)flagshipStrategic or Co-development Partner · 1 January 2025Five-year agreement signed in late 2025 providing TrackMan's broadcast enhancement technology to the LPGA Tour. TrackMan provides six tracing cameras (four on tee boxes, two for final/featured groupings) for enhanced tournament coverage at the Fortinet Founders Cup, with goal of extending tracing to every tournament by 2027. Additional enhancements include in-round player interviews.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Full Swing Golf: Full Swing produces indoor golf simulators and launch monitors (including the Pro 2.0 and Sport) used by professional golfers. Both companies compete in commercial simulator installations and home simulator markets with integrated hardware/software packages.
• FlightScope: FlightScope manufactures Doppler radar-based launch monitors (X2 Pro, Mevo+) competing directly with TrackMan 4 and TrackMan iO. Both companies serve golf instructors, club fitters, and home simulator users with overlapping product positioning and similar technology approach.
• Foresight Sports: Foresight Sports is the most direct competitor to TrackMan in launch monitors, offering the GCQuad and GC3 photometric/camera-based systems. Both companies sell into golf professionals, commercial facilities, and simulator builders with comparable accuracy claims and pricing tiers.
• Ernest Sports: Ernest Sports manufactures the ES14 Tour and ES Tour Plus launch monitors for golf instructors and club fitters. They offer Doppler-based tracking at lower price points and compete with TrackMan in teaching professional and fitting segments.
• Rapsodo: Rapsodo makes affordable launch monitors and sports performance tracking devices for golf and baseball, including the Rapsodo MLM2 and Mobile Launch Monitor. They compete in both consumer and professional segments with more accessible pricing than TrackMan.

Broad incumbents

• Garmin Golf: Garmin's Approach series includes GPS golf watches, rangefinders, and the recently introduced Approach R10 launch monitor. As a large consumer electronics and wearables company, Garmin brings scale and consumer distribution that TrackMan lacks in the residential segment.
• Bushnell Golf: Bushnell is an established golf technology brand specializing in rangefinders and GPS devices (Bushnell Tour V5, Phantom 2). As part of Vista Outdoor's broader sporting goods portfolio, Bushnell competes in adjacent golf measurement categories with mass-market distribution.
• Toptracer (Callaway): Toptracer, owned by Callaway, provides ball-tracking technology for driving ranges and broadcast visualization, directly competing with TrackMan Range. Both companies serve commercial driving ranges and professional tour broadcast enhancement markets.

Emerging players

• Arccos Golf: Arccos provides shot-tracking and analytics via sensors attached to clubs, with a recent Foresight Sports partnership. While not a direct launch monitor competitor, Arccos competes in the golf performance analytics space that TrackMan Performance Studio addresses.
• Voice Caddy (Voice Golf): Voice Caddy manufactures voice-announcing launch monitors (SC200, T2, SL2) targeting consumer and teaching professional segments. They offer accessible pricing for home users, positioning against TrackMan's premium residential offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trackmangolf
• Facebookfacebook.com/TrackManGolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrackMan