Doist
Doist is a bootstrapped, profitable, remote-first software company that builds and operates Todoist, a top-ranked task management app, and Twist, an asynchronous team communication platform, serving millions of individual users and distributed teams globally via freemium subscription SaaS.
- Company typePrivate
- Founded2007
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Doist does
Doist is a privately held, bootstrapped software company founded in 2007 by Amir Salihefendic, operating the productivity application Todoist and the asynchronous team communication platform Twist. The company is incorporated in Delaware (Doist Inc.) with a registered address in Wilmington and operational offices in Palo Alto, but functions as a fully distributed remote-first organization with approximately 100 employees across 36+ nationalities and roughly 30+ countries. Doist's products are delivered across web, iOS, Android, and desktop clients, backed by public REST APIs, SOC2 Type II certified infrastructure (Google Cloud, Microsoft Azure, AWS), and integrations with Google Calendar, Slack, Dropbox, and major identity providers. Revenue is generated primarily through a freemium-to-paid subscription model: Todoist Free and Pro for individuals, Todoist Business for teams, and Twist Free and Twist Unlimited for async collaboration. Distribution is product-led and self-serve via app stores and direct web sign-up, with payment processing handled through Stripe.
The company has raised $0 in venture capital and has been profitable since early operations, deliberately maintaining independence and a stated "no exit strategy" posture. Its go-to-market relies on PLG, content marketing through the Todoist and Twist blogs, earned media coverage, and thought leadership on remote and async-first work. Recent strategic emphasis has shifted toward team and enterprise monetization, evidenced by the 2024 launch of Team Workspaces, the 2025 SOC2 Type II certification, the 2025 Project Insights feature, and the hiring of a CRO and a Customer Success team. The January 2026 launch of Todoist Ramble, an AI-powered voice-to-task feature powered by Google Gemini 2.5 Flash Live via Vertex AI, marks Doist's entry into AI-augmented productivity across 38 languages. Customer base spans individual consumers, SMBs, and remote/distributed teams globally, with no concentration in named enterprise accounts and revenue distributed across a long tail of subscribers.
Doist firmographics
Firmographics- Name
- Doist
- Legal name
- Doist Inc.
- Website
- https://doist.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Doist is a bootstrapped, profitable, remote-first software company that builds and operates Todoist, a top-ranked task management app, and Twist, an asynchronous team communication platform, serving millions of individual users and distributed teams globally via freemium subscription SaaS.
- Ownership category
- akta.pro rank
Doist industry classification
Industry- Product category
- Productivity Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where Doist is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Doist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Todoist Pro Subscription: Paid subscription tier for Todoist providing enhanced features beyond the free version. Automatically renews at the end of billing period. $21M annual recurring revenue reported in 2025.
- Todoist Business Subscription: Team-oriented subscription plan with administrative interface for managing user access, shared workspaces, and team collaboration features.
- Todoist for Teams Workspaces: Shared workspace functionality allowing teams to collaborate and manage projects together. Can be created within existing Todoist/Pro accounts.
- Twist Unlimited Subscription: Paid version of the Twist asynchronous team communication platform, upgrading from the free version with enhanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Todoist Free - Basic task management at no cost |
| Subscription | Monthly | Todoist Pro - Enhanced productivity features for individuals |
| Subscription | Monthly | Todoist Business - Team management and collaboration features |
| Freemium | Others | Twist Free - Basic asynchronous team communication |
| Subscription | Monthly | Twist Unlimited - Enhanced collaboration features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Doist product offering
Product offeringCore offering
Doist develops and sells two SaaS productivity applications: Todoist, a cross-platform task management app for individuals and teams, and Twist, an asynchronous-first team communication platform. Both products are delivered via web, iOS, Android, and desktop clients with freemium entry points and paid Pro, Business, and Unlimited subscription tiers.
Product overview
Doist offers a dual-product portfolio centered around productivity and team communication. Todoist serves as the flagship task management application for individuals and teams, available in free and paid tiers (Pro, Business), while Twist provides asynchronous-first team communication. The two products are designed to work together, with Todoist handling task organization and Twist enabling calm, transparent teamwork. Both products offer API access for developers. Doist is a bootstrapped, profitable company with no VC funding since its founding in 2007.
Differentiator
Problem solved
Functional benefit
Brands
- Todoist: The top-ranked productivity app that brings clarity and efficiency to millions of people and teams. A task management application for organizing tasks, projects, and goals.
- Twist
Products and services
- Todoist A cross-platform task management application that enables individuals and teams to organize tasks, projects, and goals. Available on web, iOS, Android, and desktop with free and paid subscription tiers (Pro and Business).
- Twist An asynchronous-first team collaboration application that enables distributed teams to communicate calmly and transparently without real-time messaging pressure. Available with free and paid Unlimited subscription tiers.
Quantifiable outcome
- Task creation success improved from approximately 40% to 62% with Todoist Ramble feature
- +2 more outcomes
Companies that use Doist
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Doist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature4 records
Doist partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Google Cloud (including Vertex AI and Gemini)coreDoist uses Google Gemini 2.5 Flash Live via Vertex AI for AI features in Todoist Ramble. Google Cloud is also listed as a cloud service provider for data storage alongside Microsoft Azure and Amazon Web Services.
- Microsoft AzurecoreCloud service provider used by Doist for data storage. Listed alongside Google Cloud and Amazon Web Services as infrastructure providers.
- Amazon Web ServicescoreCloud service provider used by Doist for data storage. Listed alongside Microsoft Azure and Google Cloud as infrastructure providers.
- StripecorePayment processor for handling subscription payments and transaction processing. Cookies used for payment handling and pricing/upgrade page functionality.
- ZendeskcoreCustomer support solution provider helping manage and respond to customer questions and complaints. Used for help center support functionality.
- Apple (iOS App Store)coreDistribution platform for Todoist iOS app. Users can register through Apple accounts. App subject to App Store review and guidelines.
- Google (Android / Google Play)coreDistribution platform for Todoist Android app. Users can register through Google accounts. OAuth integration available for account creation.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Doist competitors and assessment
Company assessmentDirect peers
- Trello (Atlassian): Kanban-style task management platform owned by Atlassian. Direct competitor to Todoist in task organization, especially among SMB and team use cases.
- Any.do: Cross-platform to-do and task management app with consumer focus. Directly comparable to Todoist in features, target audience, and freemium business model.
- Slack (Salesforce): Real-time team communication platform serving distributed teams. Directly comparable to Twist as a team messaging/collaboration tool, though with sync-first vs async-first positioning.
- TickTick: Direct consumer and prosumer task management app with similar productivity features. Comparable to Todoist in target market, freemium model, and cross-platform delivery.
- Monday.com: Work operating system offering project and task management. Comparable to Todoist's Business tier in team-oriented task workflows, with stronger enterprise positioning.
- ClickUp: All-in-one productivity platform combining tasks, docs, goals, and chat. Comparable to Todoist as a feature-rich work management solution targeting teams and individuals.
- Asana: Work management platform for teams offering tasks, projects, and goals. Closely comparable to Todoist in core task management functionality, though Asana is more enterprise-focused and VC-funded.
Emerging players
- Notion: Workspace platform combining docs, databases, and lightweight tasks. Comparable to Todoist for users seeking task management within a broader productivity suite, with growing overlap.
Broad incumbents
- Google Tasks: Free task tool integrated with Gmail and Google Workspace. A direct free alternative competing with Todoist, particularly for users in the Google ecosystem.
- Microsoft To Do: Free task management app from Microsoft, bundled with Windows and Microsoft 365. A primary free alternative cited in Doist's competitive landscape, with deep OS integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Doist social profiles
Digital presenceDoist compliance and trust
Trust signalCompliance1 record
Doist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doist leadership team
Management profileNumber of profiles
Profiles9 records
Doist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doist
What does Doist do?
Doist develops and sells two SaaS productivity applications: Todoist, a cross-platform task management app for individuals and teams, and Twist, an asynchronous-first team communication platform. Both products are delivered via web, iOS, Android, and desktop clients with freemium entry points and paid Pro, Business, and Unlimited subscription tiers.
Is Doist a public or private company?
Doist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doist founded?
Doist was founded in 2007. It employs 51 to 100 people.
Where is Doist based?
Doist is headquartered in Palo Alto, United States, in the North America region.
How does Doist make money?
Four revenue lines are on record. Todoist Pro Subscription is the primary driver. The others are todoist Business Subscription, todoist for Teams Workspaces and twist Unlimited Subscription.
Who are Doist's main competitors?
Direct peers on record are Trello (Atlassian), Any.do, Slack (Salesforce), TickTick, Monday.com, ClickUp and Asana. Notion is listed as an emerging player. Broad incumbents are Google Tasks and Microsoft To Do.
Does Doist have an API?
Yes. Doist offers public REST APIs for both Todoist and Twist products. The API enables developers to access user data, manage tasks, projects, comments, and other content. The privacy policy references providing full access to user information via the APIs and mentions Standard Contractual Clauses for data transfers. The API documentation is available at developer.todoist.com and developer.twist.com. Developer documentation is at developer.todoist.com.
What industry is Doist in?
Doist's product category is Productivity Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 5132 and its SIC code is 7372.