Qrator
Qrator Ltd. is a London-based curated online marketplace founded in 2011 that connects independent designers and artisans with consumers seeking art, fashion accessories, interior design, and lifestyle products across multiple categories.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Qrator does
Qrator Ltd. is a London-headquartered private limited company that operates an online curated marketplace for art and design, connecting independent designers and artisans with design-conscious consumers. Founded in 2011, the platform at qrator.com spans categories including art (illustrations, paintings, prints, photography), men's and women's fashion accessories (watches, wallets, sunglasses, bags, jewelry), interior design products (tables, seating, lighting, home accessories), and adjacent lifestyle verticals such as smart tech, bikes, and pet products. The platform includes a self-serve seller onboarding feature ('Sell on Qrator') and a content marketing blog (Qrator Journal) covering interior design, jewelry, and lifestyle topics.
The business operates on a marketplace commission revenue model, taking a fee on transactions between listed designers and buyers. Distribution is exclusively through its own e-commerce storefront, with content marketing as the primary customer acquisition channel. The company has raised a single seed funding round of $810,000 in 2016 and has no disclosed institutional investors, parent company, or executive team beyond founder and CEO Nikolaos Ioannidis. Headcount is reported at 1-10 employees, and there is no disclosed mobile application, API, social media presence, or external partnership footprint.
Operating status remains active, but the Qrator Journal blog has been dormant since December 2018, and no funding, hiring, product, or partnership activity has been disclosed since the 2016 round, indicating limited recent commercial momentum. No AI/ML capabilities, patents, awards, or regulatory actions are disclosed in the available source data.
Qrator firmographics
Firmographics- Name
- Qrator
- Legal name
- Qrator Ltd.
- Website
- https://qrator.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Qrator Ltd. is a London-based curated online marketplace founded in 2011 that connects independent designers and artisans with consumers seeking art, fashion accessories, interior design, and lifestyle products across multiple categories.
- Ownership category
- akta.pro rank
Qrator industry classification
Industry- Product category
- Online Art and Design Marketplace
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Art Dealers (45992)
- SIC
- Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Qrator is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Qrator business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Sales Commission: As a marketplace platform for art and design, Qrator generates revenue by facilitating transactions between independent designers and consumers. Designers list products on the platform and presumably pay a commission or fee on completed sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Qrator product offering
Product offeringCore offering
Qrator operates a curated online marketplace for art and design that connects independent designers and artisans directly with consumers. The platform aggregates listings across categories including art (illustrations, paintings, prints, photography), men's and women's fashion accessories (watches, wallets, sunglasses, jewelry, bags), interior design products (tables, storage, seating, lighting, kitchen/bar, home accessories), smart tech gadgets, bikes, and pet products.
Product overview
Qrator is The Marketplace for Art and Design — an e-commerce platform connecting independent designers with consumers. The platform offers a diverse portfolio across multiple categories: art (illustrations, paintings, prints, posters, photography), men's fashion accessories (watches, wallets, sunglasses, bags, accessories), women's fashion accessories (watches, wallets, sunglasses, purses, jewelry, bags, accessories), interior design products (tables, storage, seating, lighting, kitchen/bar, home accessories), smart tech gadgets, bikes, and pet products. The Qrator Journal serves as a content platform providing design inspiration and buying guides. Independent designers can sell on the platform through the 'Sell on Qrator' feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Qrator Marketplace An online marketplace platform connecting independent designers with consumers for art and design products across categories including jewelry, watches, bags, home décor, furniture, and art.
- Sell on Qrator Platform feature enabling independent designers and artisans to list and sell their handcrafted products, designer items, and art pieces on the Qrator marketplace.
Companies that use Qrator
Customer profileSegments2 records
Ideal customer profiles2 records
Qrator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Qrator partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Qrator competitors and assessment
Company assessmentBroad incumbents
- Etsy: Etsy is the dominant public marketplace for handmade, vintage, and unique goods including art, jewelry, and home decor. It is the broad incumbent Qrator competes with most directly across nearly all of Qrator's categories, though Etsy serves a much wider price range and has vastly more scale.
- Amazon Handmade: Amazon Handmade is Amazon's curated marketplace for handcrafted goods including jewelry, home decor, and art accessories. It competes with Qrator on supply acquisition and buyer traffic, leveraging Amazon's massive distribution and Prime ecosystem.
Direct peers
- 1stDibs: 1stDibs is a curated online marketplace for high-end art, antique furniture, jewelry, and home design from dealers and designers worldwide. It is the most direct premium-positioned comparable to Qrator's curated art and design marketplace model.
- Faire: Faire is a curated wholesale marketplace connecting independent brands and artisans with retailers. While primarily wholesale, it competes with Qrator for the same designer supply base and offers similar curation across jewelry, home decor, and lifestyle categories.
- Chairish: Chairish is a curated marketplace for vintage and designer furniture, decor, and art. It directly overlaps with Qrator's interior design and art categories and shares the curated, premium positioning strategy.
- Artfinder: Artfinder is a curated online marketplace for original art connecting independent artists with buyers worldwide. It competes directly with Qrator's art collection category (paintings, prints, illustrations, photography).
- NOVICA: NOVICA is a global marketplace for handmade artisan products including jewelry, home decor, and art, sourced from artisans in developing countries. It shares Qrator's curated, globally-sourced design positioning across overlapping categories.
- Society6: Society6 is an online marketplace where independent artists sell art prints, home decor, and lifestyle products. It overlaps with Qrator's art collection (illustrations, paintings, prints) and home accessories categories with a similar designer-onboarding model.
Regional players
- Notonthehighstreet: Notonthehighstreet is a UK-based curated marketplace for unique gifts, home, and lifestyle products from independent designers. It is a strong regional comparable to Qrator given both companies operate from the UK and target similar design-conscious consumers.
- Trouva: Trouva is a London-based curated online marketplace for independent boutiques selling fashion, home, and lifestyle products. It directly competes with Qrator geographically and conceptually in the curated independent designer space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
Qrator social profiles
Digital presenceQrator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qrator leadership team
Management profileNumber of profiles
Profiles1 record
Qrator funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qrator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qrator
What does Qrator do?
Qrator operates a curated online marketplace for art and design that connects independent designers and artisans directly with consumers. The platform aggregates listings across categories including art (illustrations, paintings, prints, photography), men's and women's fashion accessories (watches, wallets, sunglasses, jewelry, bags), interior design products (tables, storage, seating, lighting, kitchen/bar, home accessories), smart tech gadgets, bikes, and pet products.
Is Qrator a public or private company?
Qrator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qrator founded?
Qrator was founded in 2011. It employs 1 to 10 people.
Where is Qrator based?
Qrator is headquartered in London, United Kingdom, in the Europe region.
How does Qrator make money?
One revenue line is on record: marketplace Sales Commission.
Who are Qrator's main competitors?
Broad incumbents on record are Etsy and Amazon Handmade. Direct peers are 1stDibs, Faire, Chairish, Artfinder, NOVICA and Society6. Regional players are Notonthehighstreet and Trouva.
Does Qrator have an API?
No public API is recorded for Qrator.
What industry is Qrator in?
Qrator's product category is Online Art and Design Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 458110 and its SIC code is 5600.