Yaamava’ Resort & Casino at San Manuel

Name

Yaamava’ Resort & Casino at San Manuel

Legal name

Yaamava' Resort & Casino at San Manuel

Website

https://yaamava.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Yaamava' Resort & Casino at San Manuel is a AAA Five Diamond tribal casino resort in Highland, California, owned by the Yuhaaviatam of San Manuel Nation, operating 7,500+ slot machines, 150+ table games, a 432-room hotel, 20+ dining venues, a 2,500-3,000 seat theater, and a Forbes Five-Star spa for Southern California consumers under the Club Serrano loyalty program.

Ownership category

akta.pro rank

Product category

Casino Resort & Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA), Luxury Casino Resorts (THAGACAJ)

Keywords

• Casino gaming services
• Luxury resort accommodations
• Live entertainment venue
• Fine dining restaurants
• Spa and wellness

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Gaming Revenue: Primary revenue driver from 7,500+ slot machines and 150+ table games including baccarat, blackjack, roulette, pai gow, and poker variations. Revenue generated through house edge on games and promotional play
2. Hotel Accommodations: 432-room 17-floor hotel with standard rooms, executive suites, one-bedroom suites, two-bedroom suites, and luxury suites. Revenue from nightly room rates and upsells
3. Food & Beverage: Over 20 dining outlets including The Pines Modern Steakhouse (fine dining), Hong Bao Kitchen (Asian), Chingon Kitchen (Mexican), Serrano Buffet, Serrano Vista Cafe, bEATS entertainment venue, The 909 sports bar, and multiple lounges. Revenue from covers, food sales, and beverages
4. Entertainment & Ticketing: 2,500-3,000 seat Yaamava' Theater hosting major concert acts, comedy shows, and special events. Revenue from ticket sales, suite rentals, and associated concessions
5. Spa & Wellness: Serrano Spa offering treatments including massages, facials, body treatments, and salon services. Award-winning Forbes Five-Star spa generating revenue from service fees
6. Retail & Merchandise: Multiple retail outlets including 1891 Boutique, Cache & Carry, HERS, HIS, Puuhia't Gift Shop, and The Merch Shop. Revenue from merchandise and gift card sales
7. Online Gaming: Play.yaamava.com online gaming platform allowing players to access casino games digitally

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Yaamava' Resort & Casino at San Manuel operates a 432-room, 17-floor hotel and casino resort in Highland, California, featuring over 7,500 slot machines and 150+ table games across five luxury high-limit rooms, complemented by a 2,500–3,000 seat theater, multiple restaurants, a Forbes Five-Star spa, retail outlets, and a complimentary bus program across Southern California. The property is integrated through the Club Serrano loyalty program, which extends rewards across partner properties including Palms Casino Resort in Las Vegas and Monarch Beach Golf Links.

Product overview

Yaamava' Resort & Casino at San Manuel is a AAA Five Diamond casino resort operated by the Yuhaaviatam of San Manuel Nation in Highland, California. The property functions as a unified resort platform combining gaming, hospitality, entertainment, dining, and wellness into a single integrated experience. The core gaming floor spans over 7,500 slot machines and 150+ table games across five luxury high-limit VIP rooms (The Enclave, The Vault, High Limit Slots, High Limit Table Games, Lotus 8 Palace), supported by the Club Serrano loyalty program. Accommodations include 432 rooms and suites across a 17-floor hotel rated Four-Star by Forbes Travel Guide. Entertainment is delivered through the 2,500–3,000 seat Yaamava' Theater, the bEATS Concert Series, and Tukut Lounge. Dining spans fine dining (The Pines Modern Steakhouse, Hong Bao Kitchen), casual dining (Serrano Vista Cafe, Serrano Buffet), quick bites (The 909 Food Hall, bEATS, Big Mo' Café, TuTu's Food Court), and poolside dining (Radiance Cafe), alongside Collection 86 premium spirits and the reimagined cocktail program with Giancarlo Bar Consulting. Wellness amenities include the Forbes Five-Star Serrano Spa, pool and cabanas, and a health and fitness center. Additional services include a mobile app, online gaming at play.yaamava.com, casino credit, tournaments, meetings and events, and a free bus transportation program across Southern California.

Differentiator

Problem solved

Functional benefit

Brands

• Club Serrano: Rewards program for casino guests offering points, tier benefits, and exclusive promotions
• The Pines Modern Steakhouse
• Serrano Spa
• Yaamava' Theater
• Hong Bao Kitchen
• Chingon Kitchen
• bEATS
• The 909
• Collection 86

Products and services

• Yaamava' Casino Gaming Floor Casino floor with over 7,500 slot machines, 150+ table games (blackjack, baccarat, roulette, pai gow, poker), and five luxury high-limit rooms (The Enclave, The Vault, High Limit Slots, High Limit Table Games, Lotus 8 Palace) including 7,200+ smoke-free machines and dedicated outdoor gaming patios. Targeted at adults aged 21 and older.
• Club Serrano Loyalty Program Multi-tiered rewards program (Classic, Emerald, Amber, Diamond, Turquoise) for casino guests enabling earning and redemption of slot points and tier points across gaming, hotel, dining, entertainment, and partner properties Palms Casino Resort and Monarch Beach Golf Links.
• Yaamava' Resort & Casino Mobile App Native mobile app for iOS (iPhone 5s+, iOS 12+) and Android (7.0+) enabling Club Serrano members to access app-exclusive offers, view promotions, explore entertainment calendars, manage rewards and tier points, and book hotel stays.
• Hotel Rooms & Suites 432-room, 17-floor hotel offering King and Queen Signature Rooms, Executive and Premium Executive Suites, One and Two Bedroom Suites, Pool Suite, Wellness Suite, Premium Retreats, and a 1,487 sq ft Luxury Suite. Rated Four-Star by Forbes Travel Guide.
• Yaamava' Theater

Quantifiable outcome

• AAA Five Diamond designation - only casino resort in the US with this rating
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Paramount PicturescoreGTM or Marketing Partner · 1 June 2026Partnership to celebrate Yaamava's 40th anniversary and 40th anniversary of Ferris Bueller's Day Off film. Features replica of Cameron's Ferrari giveaway for Club Serrano members. Includes themed dining experiences and photo opportunities.
• Wheel of FortunecoreGTM or Marketing Partner · 11 May 2026Wheel of Fortune aired Yaamava' Resort & Casino Week May 11-15, 2026 featuring Jay Leno and Vanna White filmed at the resort. First-of-its-kind promotional collaboration for the iconic game show with luxury prize packages including guaranteed Corvette Stingray.
• Aristocrat GamingflagshipStrategic or Co-development Partner · 15 April 2026Aristocrat Gaming launched MONOPOLY Big Board Bucks slot game at Yaamava' - first casino in U.S. under new multiyear licensing partnership with Hasbro. Yaamava' hosted largest-ever promotional campaign culminating May 29 with prize package valued at over $1.6 million.
• AGS (American Gaming Systems)flagshipStrategic or Co-development Partner · 4 March 2026AGS partners with Yaamava' for world premiere slot game launches including Ultra Werewolf (March 2026) and Der Rakin' Bacon! (June 2026). Yaamava' serves as exclusive launch partner before games expand nationwide. Partnership highlights collaborative approach to bringing fresh gaming experiences to players.
• Palms Casino ResortcoreStrategic or Co-development PartnerPalms Casino Resort in Las Vegas is integrated with Yaamava' through Club Serrano loyalty program. Members earn and redeem rewards at both properties. Partnership creates cross-promotional opportunities and expanded loyalty benefits.
• Monarch Beach Golf LinkscoreStrategic or Co-development PartnerMonarch Beach Golf Links partnered with Yaamava' through Club Serrano loyalty program, extending golf benefits to members. Creates comprehensive resort-casino-golf experience for loyalty members.
• Cal Poly Pomona Collins College of Hospitality ManagementminorStrategic or Co-development PartnerYuhaaviatam of San Manuel Nation invested $200,000 in student success initiatives and $600,000 to support transfer students. Creates talent pipeline connecting Collins College graduates with career opportunities at Yaamava', Palms Casino Resort, and Waldorf Astoria Monarch Beach Resort & Club.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pechanga Resort Casino: Direct competitor - a large tribal-owned integrated casino resort in Temecula, CA, with comparable hotel, gaming floor, dining, and entertainment offerings targeting the same Southern California catchment.
• Morongo Casino Resort & Spa: Direct competitor - tribal-owned casino resort located in Cabazon, CA (also Inland Empire), with hotel, gaming, and spa - competes for the same regional guest base and bus-program traffic.
• Seminole Hard Rock Hotel & Casino Hollywood: Direct peer - large tribal-owned integrated casino resort in Florida with similar model: hotel, gaming floor, restaurants, entertainment, and Forbes-rated amenities; provides cross-jurisdiction benchmark for tribal integrated-resort economics.
• Foxwoods Resort Casino: Direct peer - one of the largest tribal casino resorts in the US (Connecticut), offering hotel, gaming, dining, and entertainment under a similar sovereign-operator model and competing for regional destination gaming spend.
• Mohegan Sun: Direct peer - tribal-owned integrated casino resort in Connecticut with hotel, gaming, entertainment arena, dining, and spa; comparable scale and operational footprint to Yaamava'.
• Resorts World Las Vegas: Direct peer - newer integrated casino resort on the Las Vegas Strip with hotel tower, gaming floor, dining, entertainment, and loyalty integration with Genting's broader portfolio; a relevant model for scale and digital integration.
• Encore Boston Harbor: Direct peer - luxury integrated casino resort in Everett, MA operated by Wynn Resorts with hotel, gaming, dining, spa, and entertainment; comparable premium positioning, scale, and Forbes-rated amenities to Yaamava'.

Broad incumbents

• Wynn Resorts / Encore Las Vegas: Broader incumbent - luxury integrated casino resort operator in Las Vegas and Macau; comparable in Forbes/AAA ratings and high-end positioning but with public-company capital structure and global footprint.
• Caesars Entertainment: Broader incumbent - largest US casino operator with Caesars Rewards loyalty network across 50+ properties; benchmark for loyalty program scale, customer segmentation, and multi-property integration.
• MGM Resorts International: Broader incumbent - major multi-property integrated resort operator with MGM Rewards loyalty program covering Las Vegas, regional US markets, and BetMGM iGaming - directly relevant as a digital and loyalty benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/yaamava
• YouTubeyoutube.com/c/yaamava
• Facebookfacebook.com/yaamava
• LinkedInlinkedin.com/company/yaamava-resort-casino-at-san-manuel
• Instagraminstagram.com/yaamava
• TikToktiktok.com/@yaamava

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaamava’ Resort & Casino at San Manuel