NewRocket
NewRocket is a privately held, AI-first Elite ServiceNow implementation partner that delivers advisory, AI accelerator, managed services, and proprietary products to global enterprise clients across financial services, higher education, government, manufacturing, and other verticals.
- Company typePrivate
- Founded2006
- HeadquartersVista, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What NewRocket does
NewRocket, Inc. is a privately held, AI-first Elite ServiceNow Partner that designs, implements, and operates enterprise digital workflows on the ServiceNow platform. Founded in 2006 and headquartered in Vista, California, the company employs 501-1,000 people across offices in the US (Vista, New York), Canada (Kanata), the United Kingdom (London), and India (Pune, an engineering and delivery center). The firm holds 3,600+ ServiceNow certifications and has been recognized as ServiceNow Worldwide Partner of the Year and Americas Partner of the Year, with active membership on the ServiceNow Partner Advisory Council.
The company's portfolio spans strategic advisory (FlightPath, a four-week strategic engagement), AI accelerators (FlightPath.AI, Now Assist LAUNCH, Intelligent Agent Crew, Agent Packs Catalog, Origin), analytics and governance products (NewRocket Intelligence, Value Intelligence), a four-tier UX design practice (Navigate UX, Launch UX, Enhance UX, Transform UX), and ongoing managed services for platform health and optimization. NewRocket composes generative and agentic AI capabilities on top of the ServiceNow platform and integrates third-party models such as Anthropic's Claude through ServiceNow's MCP Server; it also resells 3CLogic's AI-driven contact center solutions for financial services. Customer engagements are multi-year enterprise implementations and managed services contracts, with named clients across Financial Services (TD Bank, Sun Life, Scotiabank, Canada Life, Fastwyre), Government (European Space Agency, Livestock Information Service, Salvation Army), Manufacturing (Bakkavor), Higher Education, Healthcare, Energy, and Retail.
NewRocket generates revenue primarily through professional services (implementation, advisory, AI activation), managed services, AI accelerator engagements, and product sales (proprietary products plus authorized resale). The go-to-market is a direct enterprise field sales motion led by Chief Revenue Officer Kevin Connolly, augmented by ServiceNow co-sell and channel partner arrangements. The company is backed by private equity firm Gryphon Investors and underwent a significant leadership transition in December 2024 with the appointment of Harsha Kumar (formerly CEO of Prodapt) as CEO, followed by additional C-suite additions through 2025 and 2026 to professionalize the operating model.
NewRocket firmographics
Firmographics- Name
- NewRocket
- Legal name
- NewRocket, Inc.
- Website
- https://newrocket.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NewRocket is a privately held, AI-first Elite ServiceNow implementation partner that delivers advisory, AI accelerator, managed services, and proprietary products to global enterprise clients across financial services, higher education, government, manufacturing, and other verticals.
- Ownership category
- akta.pro rank
Where NewRocket is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
NewRocket business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Implementation, consulting, and advisory services for ServiceNow deployments. Includes strategic advisory, transformation services, implementation expertise, and hands-on delivery across the ServiceNow platform.
- Managed Services: Ongoing platform support, health monitoring, and optimization services. Provides continuous improvement and peace of mind with proactive support.
- AI Accelerator Services: Agentic AI integration, FlightPath.AI, Now Assist LAUNCH, and AI governance services that help enterprises activate AI capabilities on ServiceNow.
- Product Sales: Sale of proprietary products including NewRocket Intelligence and Value Intelligence, plus authorized resale of third-party solutions like 3CLogic Contact Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise consulting and implementation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
NewRocket product offering
Product offeringCore offering
NewRocket is an AI-first ServiceNow Elite Partner that sells advisory, implementation, managed, and UX design services to enterprise clients deploying the ServiceNow platform. The company also sells proprietary AI accelerators and products (FlightPath.AI, Now Assist LAUNCH, Origin, Intelligent Agent Crew, NewRocket Intelligence, Value Intelligence) and operates as an authorized global reseller of 3CLogic contact center solutions.
Product overview
NewRocket is an AI-first ServiceNow Elite Partner offering a comprehensive portfolio of advisory, implementation, and managed services centered on the ServiceNow platform. The core offerings include strategic advisory services (FlightPath, FlightPath.AI), AI acceleration programs (Now Assist Launch, Intelligent Agent Crew, Agent Packs Catalog), and UX design services (Navigate UX, Launch UX, Enhance UX, Transform UX). Supporting products include NewRocket Intelligence for analytics, Value Intelligence for governance, and specialized vertical solutions like City of NewRocket Solutions. The company also offers Claude integration services as an Anthropic Claude Partner, helping enterprises deploy AI agents that work with ServiceNow's governed enterprise actions through MCP Server integration.
Differentiator
Problem solved
Functional benefit
Brands
- FlightPath: Strategic advisory service that aligns business goals with ServiceNow platform capabilities and AI opportunities, delivered as a focused four-week engagement.
- FlightPath.AI
- Now Assist LAUNCH
- NewRocket Intelligence
- Value Intelligence
- Intelligent Agent Crew
- Origin
Products and services
- FlightPath
- FlightPath.AI
- Now Assist Launch
- Agent Packs Catalog
- Intelligent Agent Crew
- Origin
- NewRocket Intelligence
- Value Intelligence
- Navigate UX
- Launch UX
- Enhance UX
- Transform UX
- OCM & Adoption Strategy
- Advisory & Consulting Services
- Implementation Services
- Managed Services
- Claude Services
- City of NewRocket Solutions
Quantifiable outcome
- Agentic AI cut onboarding time by 40% and delivered over $13 million in annual savings in early enterprise pilots for a global financial firm
- +6 more outcomes
Companies that use NewRocket
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles4 records
NewRocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature9 records
NewRocket partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, secondary and flagship.
- 3CLogiccoreStrategic partnership under which NewRocket serves as an authorized global reseller of 3CLogic's AI-driven Contact Center solutions targeting financial services institutions. The joint offering integrates voice AI, real-time transcription, GenAI call summaries, and unified agent workspaces into the ServiceNow platform to help financial organizations automate high-volume transactional requests.
- AnthropiccoreNewRocket joined Anthropic's Claude Partner Network and launched offerings to bring Claude to enterprise customers. This partnership enables NewRocket to integrate Claude AI capabilities with ServiceNow workflows, providing enterprise-grade AI governance and integration.
- Phoenix SoftwaresecondaryPartnership to deliver greater value for Higher Education institutions. Combined expertise to help higher education organizations maximize their ServiceNow investments.
- ServiceNowflagshipElite ServiceNow partner and digital workflow advisor. Primary platform partnership involving extensive certifications (3600+), co-development, joint go-to-market, and ecosystem participation including Partner Advisory Council membership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
NewRocket competitors and assessment
Company assessmentDirect peers
- Plat4mation: Plat4mation is a European-headquartered Elite ServiceNow Partner with similar boutique-scale ServiceNow implementation focus, comparable AI/automation service lines, and active competition for global enterprise deals.
- Slalom: Slalom is a direct competitor as a similarly sized, regionally focused consulting firm with deep ServiceNow Elite Partner credentials and comparable AI activation offerings targeting mid-to-large enterprise clients.
- Persistent Systems: Persistent Systems is a ServiceNow Elite Partner with comparable AI-led digital transformation offerings and similar global delivery model (US/India footprint), making it one of the closest head-to-head competitors.
- GlideFast Consulting: GlideFast is an Elite ServiceNow Partner of comparable size that focuses exclusively on ServiceNow implementations, making it a pure-play direct competitor with overlapping AI accelerator and managed services offerings.
Broad incumbents
- KPMG: KPMG is a Big Four firm operating as a ServiceNow Elite Partner, pairing advisory heritage with implementation services in the same enterprise transformation deals NewRocket targets.
- Deloitte: Deloitte is a Big Four firm with ServiceNow Elite Partner status and an extensive digital transformation practice, competing head-to-head with NewRocket for large-scale ServiceNow implementations and AI transformation engagements.
- PwC: PwC is a Big Four advisory firm with a ServiceNow partnership and a managed services/ERM focus; it competes with NewRocket in financial services and risk-management-led ServiceNow deployments.
- NTT Data: NTT Data is a global IT services incumbent with ServiceNow Elite Partner status, frequently competing with NewRocket on large enterprise and public-sector ServiceNow implementation engagements.
- Accenture: Accenture is a broad incumbent and ServiceNow Elite Partner with global scale; it competes for the same large enterprise ServiceNow transformation RFPs but bundles ServiceNow work within a much wider technology and operations portfolio.
- Cognizant: Cognizant is a global IT services incumbent and ServiceNow partner with scale delivery across ServiceNow's enterprise customer base, particularly in financial services and healthcare where NewRocket also concentrates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NewRocket social profiles
Digital presenceNewRocket compliance and trust
Trust signalCompliance9 records
NewRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewRocket leadership team
Management profileNumber of profiles
Profiles6 records
NewRocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewRocket M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewRocket
What does NewRocket do?
NewRocket is an AI-first ServiceNow Elite Partner that sells advisory, implementation, managed, and UX design services to enterprise clients deploying the ServiceNow platform. The company also sells proprietary AI accelerators and products (FlightPath.AI, Now Assist LAUNCH, Origin, Intelligent Agent Crew, NewRocket Intelligence, Value Intelligence) and operates as an authorized global reseller of 3CLogic contact center solutions.
Is NewRocket a public or private company?
NewRocket is a private company. It is classified as private equity controlled and is currently operating.
When was NewRocket founded?
NewRocket was founded in 2006. It employs 501 to 1,000 people.
Where is NewRocket based?
NewRocket is headquartered in Vista, United States, in the North America region.
How does NewRocket make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are managed Services, AI Accelerator Services and product Sales.
Who are NewRocket's main competitors?
Direct peers on record are Plat4mation, Slalom, Persistent Systems and GlideFast Consulting. Broad incumbents are KPMG, Deloitte, PwC, NTT Data, Accenture and Cognizant.
Does NewRocket have an API?
No public API is recorded for NewRocket.