United Way of Monroe County

What United Way of Monroe County does

United Way of Monroe County, operating under the legal name United Way of South Central Indiana, is a 501(c)(3) nonprofit charitable organization headquartered at 431 S College Ave in Bloomington, Indiana, with a regional office in Bedford. The firmographic record lists a founding year of 1906 and operates as part of the broader United Way network (national origins traceable to 1887). The organization serves six counties in South Central Indiana — Brown, Greene, Lawrence, Monroe, Orange, and Owen — through three programmatic pillars: Youth Opportunity, Healthy Community, and Financial Security.

The organization delivers a portfolio of social-impact programs rather than technology products. Key programs include Dolly Parton's Imagination Library (mailing 26,000 books to 2,800 children ages birth to five), Tax Hero free community tax preparation (serving 1,200 filers), the Healthy Community initiative (reaching 5,500 residents with mental and physical health services), a Financial Empowerment Hub, a Disaster Resources & Recovery Hub, and youth development programs. The chapter is led by Executive Director Cassidy Lujan and operates with a 1–10 person staff. It has earned the Charity Navigator Four-Star Rating (2025), GuideStar Platinum Seal of Transparency (2026), and United Way Worldwide Annual Certification (2024).

United Way generates revenue entirely through donations, grants, and charitable contributions rather than product pricing. Revenue streams include individual donations (annual fund drive and leadership giving), corporate partnerships (including a Domino's Slice the Price cause-marketing fundraiser and Blue Jean Ball event sponsorships), and grants from foundations and government sources. Distribution occurs through the unitedwaysci.org digital portal, two physical offices, workplace giving campaigns with employer toolkits, and a partner agency network across the six-county footprint.

Name

United Way of Monroe County

Legal name

United Way of South Central Indiana

Website

https://monroeunitedway.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Civic and Social Organizations (81341), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Community fundraising
• Nonprofit programs
• Early childhood literacy
• Free tax preparation
• Community health services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations: Annual fund drive campaigns and leadership giving programs where individuals contribute recurring or one-time donations. Includes workplace giving campaigns with toolkits for employers.
2. Corporate Partnerships: Corporate sponsorships for events such as Blue Jean Ball and various community programs. Domino's Slice the Price Fundraiser represents a cause marketing partnership.
3. Grants and Government Funding: Grants from foundations and government sources to fund specific community programs like Dolly Parton's Imagination Library and Tax Hero free tax preparation services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

United Way of South Central Indiana is a community-based nonprofit that mobilizes individual donations, corporate sponsorships, and foundation grants to deliver social services across six counties in South Central Indiana. Its core offerings are organized under three impact pillars—Youth Opportunity, Healthy Community, and Financial Security—and include free book distribution through Dolly Parton's Imagination Library, free volunteer-staffed tax preparation (Tax Hero), community health and wellness programs, financial empowerment resources, and disaster recovery support.

Product overview

United Way of South Central Indiana operates as a community services organization rather than a technology product company. The organization offers a portfolio of social impact programs organized around three core impact areas: Youth Opportunity, Healthy Community, and Financial Security. Key programs include Dolly Parton's Imagination Library (early literacy through book distribution to children birth-5 years), Tax Hero/Free Tax Prep services, Financial Empowerment Hub, Disaster Recovery Hub, and Youth Opportunity initiatives. The organization also runs annual fundraising campaigns including the Annual Fund Drive and Leadership Giving program. Additional services include volunteer coordination, advocacy programs, nonprofit capacity building, and community events such as the Blue Jean Ball. Services are delivered across six counties: Brown, Greene, Lawrence, Monroe, Orange, and Owen counties in Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Dolly Parton's Imagination Library: A program that mails free books to children ages birth to 5 years. The organization reported mailing 26,000 books to 2,800 children.

Products and services

• Dolly Parton's Imagination Library

Quantifiable outcome

• 1,200 people received help filing taxes
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerUnited Way of South Central Indiana partners with Dolly Parton's Imagination Library to provide free age-appropriate books monthly to children from birth until age 5. The program has mailed 26,000 books to approximately 2,800 children across the service area, supporting early childhood literacy development.
• Domino's PizzaminorGTM or Marketing PartnerDomino's Slice the Price Fundraiser is a cause marketing partnership where a portion of pizza sales supports United Way of South Central Indiana's community programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: The national parent organization of the United Way system. Issues the annual certification this chapter holds, sets operational standards, and provides brand, training, and national partnership infrastructure that directly enables local chapter operations.
• Goodwill of Central and Southern Indiana: Large regional nonprofit operating workforce development, financial security, and family-services programs across much of the same Indiana geography. Overlaps with United Way's Financial Security and Youth Opportunity pillars, and competes for similar corporate and foundation funding.
• American Red Cross – Indiana Region: National humanitarian organization with active Indiana operations. Overlaps with this chapter's disaster recovery and emergency assistance mission, and competes for corporate and individual donations earmarked for community resilience and disaster relief.

Direct peers

• United Way of Central Indiana: The largest United Way chapter in Indiana, serving the Indianapolis metro. Operates the same brand, three-pillar impact model (education, income, health), and community-led fundraising motion, but at significantly larger scale — a useful benchmark for United Way of South Central Indiana's potential growth trajectory.
• Hoosier Hills Food Bank: Regional food bank serving South Central Indiana including Monroe County. A peer in the local social-services ecosystem, participating in joint initiatives such as Stamp Out Hunger and competing for the same pool of community donors and corporate sponsors.
• Big Brothers Big Sisters of Central Indiana: Youth mentoring organization serving Central Indiana including Monroe County. Overlaps with United Way's Youth Opportunity work, particularly mentoring and school-readiness programs, and is a likely United Way partner agency or programmatic peer.
• Community Foundation of Bloomington and Monroe County: Local community foundation serving the same Monroe County geography. Competes for the same donor and grant dollars, runs grantmaking and community investment programs, and is a natural co-investment or co-programming partner for this United Way chapter.
• Boys & Girls Clubs of Bloomington: Local youth-development nonprofit serving Monroe County children and teens. Directly overlaps with United Way's Youth Opportunity pillar, competes for the same youth-focused grants and donor dollars, and could be a partner agency in the United Way funding model.
• Habitat for Humanity of Monroe County: Local affordable housing nonprofit serving Monroe County. Operates in the same community-services space, draws on overlapping volunteer and donor networks, and is a natural partner or competitor for Financial Security and community development resources.

Regional players

• Indiana United Ways: Statewide association representing Indiana's local United Way chapters. Provides collective advocacy, training, and shared services, and serves as the institutional layer between this chapter and United Way Worldwide — relevant for benchmarking and statewide funding opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-of-monroe-county
• Facebookfacebook.com/MonroeUnitedWay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Monroe County