What MaaS Alliance does

Now operating as Mobility Alliance, the organization is a private, neutral, membership-based alliance founded in 2016 and headquartered in Brussels, Belgium. It convenes 80+ member organizations across 35+ countries spanning public authorities, transport operators, technology providers, corporates, and research institutions to advance an integrated, user-centric mobility ecosystem. Under its March 2026 rebrand from MaaS Alliance to Mobility Alliance, it has widened its scope from Mobility-as-a-Service to the broader Open Mobility Ecosystem, with three explicit pillars: public mobility, corporate mobility (CMaaS), and destination mobility.

The core offering is not a product or platform but a set of convening services: structured working groups, policy and standards contributions, white papers (including a CMaaS publication), webinars, and the MaaS Star Awards recognition program. It partners with ITS national organizations across 20+ countries and activates around major industry events such as Intertraffic Amsterdam. There is no proprietary technology stack, app, or AI/ML capability disclosed — the deliverable is institutional coordination, knowledge products, and policy influence.

The business model is membership-dues based (subscription/recurring revenue), with tiered fees differentiated by member type (public, corporate, SME). Pricing is not publicly disclosed. The permanent team is small (1–10 employees) in Brussels, and the largest operational contribution comes from member-participants in working groups. The customer base is B2G-leaning but diversifying into B2B via the CMaaS pillar; with 80+ members no single anchor accounts for a disproportionate share of dues, though public-sector budget exposure is a structural risk.

Name

MaaS Alliance

Legal name

Mobility Alliance

Website

https://maas-alliance.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MaaS Alliance, now rebranded as Mobility Alliance, is a Brussels-based, neutral membership organization founded in 2016 that convenes 80+ public authorities, transport operators, tech providers, and corporates across 35+ countries to advance an integrated, user-centric Open Mobility Ecosystem spanning public, corporate, and destination mobility.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: The organization generates revenue through membership fees paid by public authorities, technology providers, transport operators, data providers, mobility service providers, and research institutions. Members receive access to deep-dives, lessons learned, structured knowledge hubs, deployment toolkits, playbooks, and networking opportunities across local, regional, national and cross-border contexts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mobility Alliance (formerly MaaS Alliance) operates a global membership organization that sells annual subscriptions to public authorities, transport operators, technology providers, and research institutions. Members gain access to the Open Mobility Ecosystem Framework, structured knowledge hubs, deployment toolkits and playbooks, working groups, webinars, and the MaaS Star Awards program, all aimed at advancing integrated, user-centric mobility and interoperability standards across public, corporate, and destination mobility domains.

Product overview

MaaS Alliance (now Mobility Alliance) is a neutral, independent membership organization that evolved from focusing on Mobility as a Service (MaaS) to supporting an Open Mobility Ecosystem. The organization operates primarily as a membership-based platform rather than a traditional product company. Its portfolio consists of membership services providing access to a knowledge hub, deployment toolkits, playbooks, webinar series, and the MaaS Star Awards program. The Open Mobility Ecosystem framework serves as the conceptual foundation, bringing together public authorities, mobility operators, corporates, and technology providers to align and collaborate on integrated mobility solutions. The organization facilitates connections across local, regional, national, and cross-border contexts without offering a standalone commercial software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Alliance Membership Annual membership program for public authorities, transport operators, technology and platform providers, data providers, mobility service providers, and research institutions. Members gain direct connections across the global mobility ecosystem, collaborative working groups, early insight through deep-dives and a structured knowledge hub, access to deployment toolkits and playbooks, influence over standards and policy discussions, and visibility through programs such as the MaaS Star Awards.

Quantifiable outcome

• Global membership spanning 35+ countries across Europe, Americas, Asia-Pacific
• +1 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core and flagship.

• ITS BelgiumcoreStrategic or Co-development PartnerNational ITS organization partner for Belgium, part of the broader ITS European network facilitating cross-border mobility collaboration and knowledge sharing.
• ITS GermanycoreStrategic or Co-development PartnerNational ITS organization partner for Germany, contributing to European mobility standards development and policy discussions.
• ITS FinlandcoreStrategic or Co-development PartnerNational ITS organization partner for Finland, known for pioneering mobility innovation and MaaS development.
• ITS USA (America)coreStrategic or Co-development PartnerNational ITS organization partner for the United States, expanding the Alliance's reach into North American mobility ecosystem.
• ITS JapancoreStrategic or Co-development PartnerNational ITS organization partner for Japan, facilitating Asia-Pacific mobility collaboration and technology exchange.
• IntertrafficflagshipStrategic or Co-development PartnerFlagship event partner for Intertraffic Amsterdam 2026 where Mobility Alliance officially launched its rebrand. Strategic platform for industry visibility and member recruitment.
• World Resources Institute (WRI)coreStrategic or Co-development PartnerGlobal research organization partner contributing to sustainable mobility research and urban mobility transformation initiatives.
• Smart Ticketing AlliancecoreTechnology or IntegrationAlliance partner focused on smart ticketing interoperability, supporting integration across mobility services and payment systems.
• SkedGocoreTechnology or IntegrationMaaS platform technology provider and long-term member actively shaping the Mobility-as-a-Service sector and contributing to standards development.
• UbiRidercoreTechnology or IntegrationMobility technology partner rethinking global transportation through digital solutions and platform development.
• MovesioncoreTechnology or IntegrationCorporate mobility technology partner collaborating on shared and sustainable mobility solutions for corporate clients.
• GooglecoreTechnology or IntegrationTechnology platform partner providing integration capabilities and contributing to mobility ecosystem development.
• SiemenscoreTechnology or IntegrationTechnology and infrastructure partner contributing to mobility technology development and smart city integration.
• HitachicoreTechnology or IntegrationTechnology partner contributing to mobility infrastructure and digital transformation solutions.
• KPMGcoreImplementation/ SI/ Consulting PartnerProfessional services partner providing consulting expertise in mobility strategy and implementation.
• City of AmsterdamcoreStrategic or Co-development PartnerMajor European city partner contributing to urban mobility innovation and open mobility ecosystem development.
• City of AntwerpcoreStrategic or Co-development PartnerMajor European city partner co-creating open mobility ecosystem with user at the center, interacting with governmental and private organizations.
• Chicago Transit AuthoritycoreStrategic or Co-development PartnerMajor US transit authority partner bringing North American perspective to integrated mobility development.
• EMT MadridcoreStrategic or Co-development PartnerMajor European transit operator partner contributing technology and innovation leadership through Board representation.
• RMV (Rhein-Main-Verkehrsverbund)coreStrategic or Co-development PartnerGerman transport authority partner developing regional mobility platform enabling users to plan, book and pay for multimodal mobility in one place.
• Transport for Greater ManchestercoreStrategic or Co-development PartnerMajor UK transport authority partner contributing to integrated mobility standards and best practice development.
• Transdev GroupcoreStrategic or Co-development PartnerGlobal public transport operator partner providing operational expertise in multimodal mobility services.
• De LijncoreStrategic or Co-development PartnerBelgian public transport operator partner contributing to regional mobility integration.
• Aalto UniversitycoreStrategic or Co-development PartnerFinnish research university partner contributing academic expertise to mobility research and innovation.
• University College LondoncoreStrategic or Co-development PartnerUK research university partner contributing to mobility research and knowledge development.
• Finnish Ministry of Transport and CommunicationsflagshipStrategic or Co-development PartnerGovernment ministry partner providing policy leadership and regulatory perspective on mobility development.
• Belgian Ministry of MobilityflagshipStrategic or Co-development PartnerGovernment ministry partner contributing to European mobility policy and cross-border coordination.
• European GNSS AgencycoreStrategic or Co-development PartnerEU agency partner contributing satellite navigation and positioning expertise to mobility applications.
• European Cyclists' FederationcoreStrategic or Co-development PartnerMobility advocacy partner representing cyclist interests in integrated mobility ecosystem discussions.
• Feonix Mobility RisingcoreStrategic or Co-development PartnerMobility nonprofit partner contributing to inclusive mobility solutions and community engagement.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubesoundcloud.com/user-94824980
• LinkedInlinkedin.com/company/maas-alliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaaS Alliance