EuropCar Mobility Group

What EuropCar Mobility Group does

Europcar Mobility Group SA is a France-headquartered mobility services company founded in 1949 and listed on the SBF 120 index since 2015. It delivers vehicle rental, light commercial vehicle hire, urban car-sharing, and insurance replacement services across more than 130 countries through four brands — Europcar (premium), Goldcar and Fox (low-cost in Europe and the U.S.), and Euromobil (Germany via Volkswagen Group dealerships) — supported by subsidiaries including Ubeeqo (car-sharing), Buchbinder (vans and trucks), and Scooty (scooter-sharing).

Revenue is generated primarily through time-based vehicle rental billed on usage (daily, weekly, monthly, multi-year corporate contracts) across leisure and business customer segments, supplemented by subscription-based fleet management for corporate clients, usage-based car-sharing through Ubeeqo, and transaction-based insurance replacement services via the vHire platform. Distribution combines directly operated stations, a global franchise network, digital booking platforms, airline co-marketing partnerships (easyJet, Lufthansa, Ryanair via Rentalcars.com, Air Caraïbes), and dedicated B2B insurance and fleet sales teams.

The underlying technology stack centers on connected vehicle telematics delivered through partnerships with Telefónica (connectivity) and Geotab (fleet management), enabling real-time tracking, diagnostics, and fleet intelligence across European operations. The vHire platform adds AI-driven triage for insurance claims workflows, and the FleetShare product extends into corporate car-sharing. The company emerged from a 2020–2021 financial restructuring triggered by COVID-19, and under incoming CEO Sebastian Birkel (effective May 1, 2025) is pursuing renewed expansion through acquisitions, partnerships, and product launches in Europe, North America, and Asia.

Name

EuropCar Mobility Group

Legal name

Europcar Mobility Group SA

Website

https://europcar-mobility-group.com

Company type

Public

Founded year

1949

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Europcar Mobility Group is a France-founded, SBF 120-listed mobility services company operating in 130+ countries through four brands, serving leisure and business travelers, corporate fleets, and insurance clients with vehicle rental, car-sharing, and connected fleet technology.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

akta.pro secondary industries

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Vehicle rental services
• Car rental fleet
• Corporate mobility solutions
• Urban car sharing
• Insurance replacement vehicles

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Core time-based vehicle rental revenue from leisure and business travelers across premium (Europcar), value (Goldcar, InterRent), and low-cost (Fox) brands. Rental periods range from hourly to multi-year contracts.
2. Fleet Management Services: B2B fleet management and corporate rental solutions for business customers, including dedicated account management and flexible corporate billing.
3. Insurance Replacement Vehicles: Vehicle replacement services during insurance claims for total loss or repair delays, provided through the vHire platform partnering with UK insurers.
4. Urban Mobility Services: Car-sharing and urban mobility solutions through Ubeeqo subsidiary, including self-service vehicles in urban areas like Paris.
5. Commercial Vehicle Rental: Vans and trucks rental services through Buchbinder acquisition, serving light commercial vehicle demand.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Europcar Mobility Group provides vehicle rental services across premium, value, and low-cost segments through four brands (Europcar, Goldcar, Fox, Euromobil) operating in 130+ countries. The company also offers urban mobility solutions (car-sharing via Ubeeqo, scooter-sharing via Scooty), corporate fleet management, commercial vehicle rental (Buchbinder), and insurance replacement vehicles (vHire platform).

Product overview

Europcar Mobility Group operates a multi-brand platform with four main brands (Europcar, Goldcar, Fox, and Euromobil) responding to differentiated needs and service levels. Europcar serves as the premium flagship brand for car and van rentals across Europe, while Goldcar and Fox target budget-conscious customers in Europe and the U.S. respectively. Euromobil, acquired in 2023, focuses on Volkswagen Group brand rentals in Germany. The Group also operates urban mobility services through Ubeeqo (car-sharing, including Scooty scooter-sharing), offers corporate car sharing via FleetShare, and provides insurance replacement vehicles through the vHire platform. The portfolio includes acquired brands like Fox Rent A Car, Buchbinder, and various franchise acquisitions across Nordic countries and Ireland, all supported by connected vehicle technology partnerships with Telefónica and Geotab.

Differentiator

Problem solved

Functional benefit

Brands

• Europcar: European car and van rental leader with a premium positioning
• Goldcar
• Fox
• Euromobil

Products and services

• Europcar Brand Rental Services Premium car and van rental services under the Europcar brand, operating across more than 130 countries. Targets business travelers and leisure customers seeking premium vehicle rental experiences with consistent brand standards.
• Goldcar Brand Rental Services Smart choice low-cost car rental leader in Europe, offering budget-friendly rental services as part of the Group's value segment portfolio. Targets price-sensitive travelers seeking affordable vehicle rentals.
• Fox Rent A Car Brand Rental Services Low-cost car rental services in the U.S. market, operating as part of the Group's North American low-cost segment strategy under the Fox brand.
• Euromobil Brand Rental Services German car rental operator leveraging Volkswagen Group brand dealerships, providing car rentals and subscription services for VW Group brands in Germany as part of the Group's flexible mobility services expansion.
• Buchbinder Commercial Vehicle Rental Vans and trucks rental services under the Buchbinder brand, serving light commercial vehicle demand for last-mile delivery, service vehicles, and trade professionals.
• Ubeeqo Car-Sharing Service Urban car-sharing and mobility service offering self-service vehicles in urban areas like Paris, Milan, and Spain. Targets urban residents requiring short-term vehicle access for city trips without car ownership costs.
• vHire Insurance Replacement Platform Insurance-first vehicle replacement platform for UK insurers, combining Europcar's 40,000-strong UK fleet with vMobility's insurance-focused technology. Features AI-driven triage for mobility solutions and real-time vehicle tracking to reduce replacement vehicle costs during claims.
• FleetShare Corporate Car Sharing Corporate car sharing solution launched in Germany enabling businesses to manage and share vehicles within their organization for employee mobility needs. Targets corporate fleet operators and businesses seeking internal vehicle sharing solutions.
• Scooty Scooter-Sharing Service Scooter-sharing brand acquired through Ubeeqo to expand into micromobility services, providing urban residents with short-distance transportation alternatives.
• Drive & Share Service Car-sharing solution developed in partnership with GoMore for medium-term rentals, later expanded to Germany and Denmark with Snappcar for peer-to-peer car-sharing opportunities.
• Keddy by Europcar Brand extension launched in 2015 for value-segment rental services under the Europcar umbrella, complementing the premium Europcar brand offering.
• Connected Vehicle Service Fleet connectivity service using Telefónica and Geotab technology to connect vehicles in Europe for real-time tracking, fleet management, and diagnostic capabilities across European operations.

Quantifiable outcome

• Record €350 million corporate EBITDA achieved in 2018
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core, innovative, regional, support, flagship and strategic.

• MIC Co., Ltd.coreStrategic or Co-development Partner · 22 April 2026Exclusive partnership to expand Europcar's presence in Japan. Strategic business alliance aimed at market growth in the Japanese mobility market.
• vMobilitycoreTechnology or Integration · 1 February 2026Launch of vHire joint replacement vehicle platform for UK insurers, combining Europcar's 40,000-vehicle national fleet with vMobility's insurance-focused technology. Features AI-driven triage for mobility solutions and real-time vehicle tracking.
• Euromobil GmbHcoreStrategic or Co-development Partner · 15 September 2023Acquisition of 51% stake in Euromobil GmbH, a German car rental operator leveraging Volkswagen Group brand dealerships. Strategic expansion of flexible mobility services in Germany.
• Post Nord and Mercedes-Benz (Denmark)innovativeStrategic or Co-development Partner · 8 December 2020Innovative partnership in Denmark involving Post Nord logistics and Mercedes-Benz vehicles for sustainable mobility solutions.
• Telefónica and GeotabcoreTechnology or Integration · 23 October 2020Strategic technology partnership to connect Europcar vehicles in Europe. Telefónica provides connectivity infrastructure while Geotab supplies telematics and fleet management technology for real-time vehicle tracking and diagnostics.
• Routes Car Rental (Canada)regionalChannel Partner/ Reseller/ Distributor · 30 September 2020Partnership with Routes Car Rental in Canada to provide Europcar brand services to Canadian customers.
• Bureau VeritassupportImplementation/ SI/ Consulting Partner · 10 June 2020Partnership to consolidate hygiene and sanitary measures for rental stations and vehicle fleet, ensuring health safety standards during COVID-19 pandemic.
• easyJetflagshipGTM or Marketing Partner · 4 December 2019Extension of 16-year relationship as preferred car rental partner. easyJet passengers gain access to Europcar services through integrated booking. Also extended to Ryanair platform via Rentalcars.com as lead partner.
• ECO Rent a Car (India)regionalChannel Partner/ Reseller/ Distributor · 19 December 2018Worldwide commercial partnership renewal for car rental services in India. Europcar brand offered through ECO Rent a Car network.
• Shouqi Car Rental (China)regionalChannel Partner/ Reseller/ Distributor · 12 December 2018Two-year renewal of worldwide commercial partnership for car rental services in China.
• MaaS AlliancestrategicStrategic or Co-development Partner · 16 July 2018Membership in Mobility as a Service Alliance to advance MaaS ecosystem development and integration.
• LufthansaflagshipGTM or Marketing Partner · 24 March 2017Partnership with Lufthansa for car rental services, providing Europcar offerings to airline customers.
• Air CaraïbesregionalGTM or Marketing Partner · 18 March 2016Exclusive commercial partnership with Air Caraïbes for car rental services to airline passengers.
• PWN (Professional Women's Network)supportStrategic or Co-development Partner · 14 March 2016Global partnership promoting women in business, supporting gender equality initiatives.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Turo: Largest peer-to-peer car-sharing marketplace globally; represents the disruptive car-sharing model that could pressure Europcar's leisure and urban customer segments over time, particularly in North America.
• Getaround: Peer-to-peer car-sharing platform; partially overlaps with Europcar's Ubeeqo and SnappCar car-sharing operations, representing the asset-light alternative model Europcar has invested in but not core to traditional rental.

Broad incumbents

• Hertz Global Holdings: Major US-headquartered global rental incumbent operating Hertz, Dollar, and Thrifty brands; competes head-to-head with Europcar across leisure and corporate segments, and recently underwent its own financial restructuring in 2020.
• Avis Budget Group: US-based global rental operator of Avis, Budget, and Zipcar brands; competes with Europcar in airport corporate and leisure rentals globally and shares similar asset-heavy operational structure.
• Enterprise Mobility: World's largest car rental company and the dominant global incumbent; operates Enterprise, National, and Alamo brands across 90+ countries with massive fleet scale, directly competing with Europcar in airport and off-airport rentals.
• Arval (BNP Paribas): Leading European full-service vehicle leasing and fleet management subsidiary of BNP Paribas; competes directly with Europcar's corporate and fleet services across Europe with strong balance sheet backing.
• Localiza & Co: Largest car rental operator in South America (Brazil-focused); comparable multi-brand, multi-country strategy with Europcar and operates fleet management services. Outside of core EU geography but a comparable peer in fleet rental business model.
• ALD Automotive: Major European vehicle leasing and fleet management company owned by Société Générale; competes with Europcar's B2B fleet management and corporate rental services, particularly for long-term corporate fleet solutions.

Direct peers

• Sixt SE: German premium car rental leader and Europcar's strongest direct European competitor; aggressive fleet renewal, premium positioning, and strong tech investment make Sixt the primary share-taker threat in core Western European markets.

Others

• Goldcar (now part of Europcar): Note: Goldcar is a Europcar subsidiary. Pre-acquisition, Goldcar was Europe's leading low-cost rental operator and a relevant peer reference; competitors like Record Go and Centauro occupy similar low-cost leisure positioning that overlaps with Goldcar/Fox brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/europcar-mobility-group
• Xx.com/e_mobilitygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuropCar Mobility Group