Paciolan
Paciolan provides enterprise ticketing, fundraising, marketing, and data analytics software to 500+ live entertainment organizations across North America, including 75% of Power Four Conference college athletics programs. Operating as a Learfield subsidiary since 1980, it processes 120M+ tickets annually.
- Company typePrivate
- Founded1980
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Paciolan does
Paciolan is a B2B ticketing, fundraising, marketing, and data analytics platform serving live entertainment organizations across North America. Founded in 1980 and headquartered in Irvine, California, the company operates as a subsidiary of Learfield and supports more than 500 live entertainment clients — including 160+ college athletics programs (75% of Power Four Conference schools), performing arts venues, and arenas/professional sports organizations — processing over 120 million tickets annually.
The core platform, PAC Live, delivers digital ticketing with mobile delivery, NFC contactless entry, Apple Pay/Google Pay checkout, interactive 3D seat maps, dynamic seat-level pricing, and secondary marketplace distribution through a SeatGeek integration. PAC Fund adds fundraising campaign management with per-seat and priority points donation models. Paciolan iQ is the data intelligence layer, combining Master Data Management (MDM) with Golden Record identity resolution and a Snowflake-powered Data Warehouse as a Service (DWaaS) to deliver propensity scoring, Tableau dashboards, and Salesforce CRM enrichment. The platform integrates with Oracle Eloqua for marketing automation, Salesforce for CRM, Snowflake for data warehousing, and partner-led hardware (Janam, Alvarado) for venue access.
Paciolan generates revenue primarily through annual enterprise subscriptions bundled with transaction fees on ticket sales, plus recurring fees for data, analytics, marketing, and fundraising modules. Go-to-market is direct enterprise field sales, supplemented by the PAC Community network of 500+ organizations and event presence at NACDA and INTIX. Recent strategic emphasis has shifted toward biometric venue entry (Wicket partnership, 2026), 3D seat visualization (Ballena Seats3D), and data-driven fundraising outcomes.
Paciolan firmographics
Firmographics- Name
- Paciolan
- Legal name
- Paciolan
- Website
- https://paciolan.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Paciolan provides enterprise ticketing, fundraising, marketing, and data analytics software to 500+ live entertainment organizations across North America, including 75% of Power Four Conference college athletics programs. Operating as a Learfield subsidiary since 1980, it processes 120M+ tickets annually.
- Ownership category
- akta.pro rank
Paciolan industry classification
Industry- Product category
- Live Entertainment Ticketing Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)
- akta.pro secondary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where Paciolan is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paciolan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticketing Platform Subscription: Annual subscription fees for ticketing platform access, support, and maintenance for college athletics, performing arts, and arena/pro sports clients.
- Transaction/Ticketing Fees: Transaction-based fees on ticket sales processed through the platform, including primary ticketing and integration with secondary marketplaces like SeatGeek.
- Data & Analytics Services: Paciolan iQ analytics services including MDM, data warehouse, and custom dashboards with expert consultation, typically bundled with ticketing subscriptions.
- Marketing Services: Email marketing automation, digital campaigns, and marketing workflow services integrated with Oracle Eloqua, often bundled or sold as add-on.
- Fundraising Platform: PAC Fund solution for donor management, campaign pages, and fundraising automation supporting annual giving and capital campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ticketing platform with full feature access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Paciolan product offering
Product offeringCore offering
Paciolan provides live entertainment organizations with an integrated software platform combining digital and mobile ticketing, fundraising/donor management, marketing automation, and customer data analytics. The platform powers NFC contactless venue entry, dynamic seat-level pricing, mobile ticket delivery via text and digital wallet (Apple/Google Pay), email campaign automation, donor cultivation with per-seat and priority points models, and unified customer data through Master Data Management and propensity scoring. It is delivered as a SaaS subscription to college athletics departments, performing arts venues, and professional sports arenas across North America.
Product overview
Paciolan is a ticketing, fundraising, marketing, and data analytics platform serving live entertainment organizations across college athletics, performing arts, and arenas/pro sports. The core product is PAC Live, a digital ticketing platform that powers mobile ticket sales, NFC contactless entry, dynamic pricing, and seat-level inventory management. PAC Fund provides fundraising campaign and donor management capabilities. Marketing automation is delivered through Oracle Eloqua integration for email campaigns and multi-step customer journeys. Data intelligence is centralized through Paciolan iQ, which combines Master Data Management (MDM) for golden record creation and Data Warehouse as a Service (DWaaS) on Snowflake, with propensity scoring for predictive customer engagement. The platform connects to secondary ticketing via SeatGeek, integrates with Salesforce CRM, and provides 24/7/365 support through the PAC Community portal. Recent innovations include Wicket biometric facial authentication for venue entry and Ballena Seats3D seat visualization across mobile apps.
Differentiator
Problem solved
Functional benefit
Brands
- Paciolan iQ: Data and insights platform providing master data management and data warehouse as a service solutions.
- PAC Sync
- PAC Community
- MDM Solutions
Products and services
- PAC Live Digital ticketing platform enabling mobile ticket purchases, instant text delivery, digital wallet integration (Apple Pay/Google Pay), ticket transfers, NFC contactless entry, fee display configuration, and seat-level dynamic inventory pricing. Powers event sales across college athletics, performing arts, and arena/professional sports venues.
- PAC Fund Fundraising platform enabling campaign creation, donation management, per-seat and priority points models, pledge tracking, benefit management, and donor relationship management within a unified ticketing-and-fundraising environment for college athletics and live entertainment clients.
- Paciolan iQ Data intelligence platform combining Master Data Management (MDM) and Data Warehouse as a Service (DWaaS) powered by Snowflake. Creates unified golden records across fragmented customer data, assigns AI-driven propensity scores for predictive engagement, delivers custom Tableau dashboards, and integrates with Salesforce CRM. Includes expert consulting and onboarding support from the iQ team.
- MDM Solutions Master Data Management solution delivering identity resolution that unifies fragmented customer data into a single golden record. Includes up-to-date customer account views, propensity scoring, daily maintenance, configurable matching preferences, and automatic deduplication inside Salesforce. Sold as part of Paciolan iQ or as a standalone MDM engagement.
- Marketing Solutions Marketing automation platform powered by Oracle Eloqua integration. Enables email campaigns, multi-step automation workflows based on customer behavior, targeted audience segmentation, and push notifications via SIDEARM apps, with renewal reminders and personalized fan communications.
- Data & Insights Analytics and KPI tracking solution enabling organizations to visualize key performance metrics, apply filters, export to spreadsheets, and drive data-informed decision-making through simplified dashboard views on ticket sales, fundraising, and engagement performance.
- PAC Community Customer knowledge base and support portal offering 24/7/365 assistance, toolkits, best practices, success stories, and peer networking for Paciolan users. Drives retention, upsell, and community-led growth across 500+ client organizations.
Quantifiable outcome
- $90,924 revenue generated for WestCoast Entertainment through Open Distribution across 11 performances
- +5 more outcomes
Companies that use Paciolan
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Paciolan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature11 records
Paciolan partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- WicketcoreBiometric ticketing partnership enabling facial authentication for streamlined venue entry at college sports venues. Pilot programs ahead of football season 2026.
- LearfieldflagshipParent company and strategic parent. Paciolan is a Learfield company, integrated within the broader collegiate sports marketing and ticketing ecosystem.
- SeatGeekcoreOfficial Secondary Ticket Marketplace partnership enabling verified resale within Paciolan client ecosystems. Led to $1.2M+ revenue from targeted campaigns and 279K new fans added.
- Oracle/EloquacoreMarketing automation platform integration for email campaigns, multi-touch automation, and push notifications. Powers marketing workflows for client organizations.
- SalesforcecoreCRM integration for golden record MDM data, customer profiles, and sales/marketing alignment. Paciolan iQ surfaces actionable data in Salesforce.
- SnowflakecoreCloud-based data warehouse providing fast, secure data access and integration for Paciolan iQ platform.
- TableaucoreData visualization platform powering custom dashboards and analytics for Paciolan iQ customers.
- SIDEARM SportscoreMobile app developer with SDK integration providing client mobile experiences. Also provides content management solutions.
- GoogleminorDigital and search engine marketing partnership. PMI Entertainment achieved $10:1 ROAS with Google's PMAX for winter wedding show campaigns.
- VetTixminorTicket donation solution for US Veterans, enabling clients to offer charitable ticket programs.
- Broadway Across AmericaminorMulti-platform inventory management for Broadway productions.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Paciolan competitors and assessment
Company assessmentBroad incumbents
- Ticketmaster: Ticketmaster (a Live Nation subsidiary) is the largest global ticketing platform and the dominant broad incumbent in primary ticketing. It competes with Paciolan for performing arts, arena, and pro sports accounts while also bundling ticketing with concert promotion rights.
- AXS: AXS, owned by AEG, is a major ticketing platform focused on arenas, sports, and concerts. It is a broad incumbent with overlapping CRM, mobile, and resale features competing for the same enterprise venue and team clients that Paciolan serves.
Emerging players
- SeatGeek: SeatGeek is both an integration partner (Official Secondary Marketplace for Paciolan clients) and an emerging primary ticketing competitor in sports and live entertainment. It pushes into the same college athletics and pro sports accounts where Paciolan competes.
- Eventbrite: Eventbrite is a self-serve event ticketing platform that has expanded into more enterprise and venue-style use cases. While primarily SMB-focused, it represents adjacent competitive pressure on smaller Paciolan accounts and live entertainment market segments.
Others
- Learfield IMG College: Learfield is the parent company of Paciolan and the leading multimedia rights holder and collegiate sports marketing company in the US. It is an ecosystem/parent peer — not a direct competitor — that provides distribution leverage to Paciolan and is a frequent co-sell partner on college athletics accounts.
- Cvent: Cvent provides event management, registration, and venue sourcing software that overlaps with aspects of live entertainment ticketing and on-site event technology. It is an adjacent player in the broader event technology stack rather than a direct ticketing competitor.
Direct peers
- Tessitura Network: Tessitura is the leading CRM and ticketing platform purpose-built for performing arts organizations, including Broadway theaters, opera houses, and concert halls. It is a direct peer in Paciolan's performing arts segment with comparable unified ticketing, fundraising, and CRM capabilities.
- AudienceView: AudienceView provides ticketing, CRM, and commerce software for live entertainment venues, performing arts centers, and sports organizations. It directly competes with Paciolan in mid-market and enterprise venue accounts with similar SaaS-style subscription pricing.
- Patron Technology (SRO / AudienceView): Patron Technology provides CRM, ticketing, and digital engagement tools targeted at performing arts organizations. It competes with Paciolan and Tessitura in Broadway, symphony, and theater accounts with comparable marketing automation and patron data capabilities.
- Spectra (formerly Vendini): Spectra provides venue management, ticketing, and CRM software to arenas, theaters, and live entertainment venues across North America. It is a direct peer competing for similar mid-market performing arts and venue accounts with comparable ticketing and fan engagement modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Paciolan social profiles
Digital presencePaciolan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paciolan leadership team
Management profileNumber of profiles
Profiles7 records
Paciolan funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paciolan M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paciolan
What does Paciolan do?
Paciolan provides live entertainment organizations with an integrated software platform combining digital and mobile ticketing, fundraising/donor management, marketing automation, and customer data analytics. The platform powers NFC contactless venue entry, dynamic seat-level pricing, mobile ticket delivery via text and digital wallet (Apple/Google Pay), email campaign automation, donor cultivation with per-seat and priority points models, and unified customer data through Master Data Management and propensity scoring. It is delivered as a SaaS subscription to college athletics departments, performing arts venues, and professional sports arenas across North America.
Is Paciolan a public or private company?
Paciolan is a private company. It is classified as corporate owned and is currently operating.
When was Paciolan founded?
Paciolan was founded in 1980. It employs 251 to 500 people.
Where is Paciolan based?
Paciolan is headquartered in Irvine, United States, in the North America region.
How does Paciolan make money?
Five revenue lines are on record. Ticketing Platform Subscription is the primary driver. The others are transaction/Ticketing Fees, data & Analytics Services, marketing Services and fundraising Platform.
Who are Paciolan's main competitors?
Broad incumbents on record are Ticketmaster and AXS. Emerging players are SeatGeek and Eventbrite. Others are Learfield IMG College and Cvent. Direct peers are Tessitura Network, AudienceView, Patron Technology (SRO / AudienceView) and Spectra (formerly Vendini).
Does Paciolan have an API?
No public API is recorded for Paciolan.
What industry is Paciolan in?
Paciolan's product category is Live Entertainment Ticketing Software. Its primary akta.pro industry code is MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing, with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its SIC code is 7900.