PatronManagement
Leap Event Technology (formerly Patron Technology) is a unified event technology platform serving enterprise and mid-market event organizers across sports, music, conventions, and attractions, with 25,000+ clients in 60+ countries and approximately $1B annual gross transaction volume.
- Company typePrivate
- Founded2017
- HeadquartersPittsburgh, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What PatronManagement does
Leap Event Technology (formerly Patron Technology, rebranded June 2023) is a unified event technology provider serving large- and mid-market event organizers across sports, music, fandom conventions, festivals, attractions, and comedy. The company delivers an integrated platform spanning six product modules: professional ticketing (formerly ShowClix, Ticketbooth), mobile apps and activations, marketing and analytics (formerly Fan Interactive Marketing), convention management (formerly GrowTix), photo ops and autographs (formerly Epic Photo Ops), and merchant services powered by Stripe. The platform processes approximately $1 billion in annual gross transaction volume, sells 23M+ tickets per year, and supports 25,000+ clients across 60+ countries with marquee relationships including the NFL, MLS, NASCAR, Madison Square Garden, Live Nation, UFC, New York Comic Con, and the Kansas City Chiefs. Headcount is 200+ across Dallas, Montreal, and Sydney, with team members also distributed across Europe and Australia.
The platform's core technology combines a professional ticketing engine with timed entry, virtual queuing, reserved seating, RFID wristbands, and real-time reporting; mobile event apps with interactive maps, gamification, and QR activations; CRM, digital advertising, and email automation; convention management for vendors, exhibitors, talent, and volunteers; celebrity photo ops management with ticketing, dashboards, and automated payouts; and integrated payment processing via Stripe with chargeback management and PCI compliance. Underlying the suite is a proprietary data layer of 53M+ unique fan profiles and 2.1B+ audience attributes that powers targeting and personalization. The stack was assembled through a series of acquisitions beginning in 2017 (ShowClix, TicketLeap, Greencopper, Thuzi, Ticketbooth, GrowTix, Fan Interactive Marketing, Epic Photo Ops), then consolidated under a single brand. In April 2026, ShowClix and Ticketbooth were officially unified under the Leap Event Technology name and the legacy PatronManager arts CRM was divested to sharpen focus on the core event technology platform.
Leap operates a hybrid revenue model blending transaction fees on professional and self-serve ticketing (TicketLeap charges $1 plus 2% per ticket, capped at $20), per-ticket and license fees negotiated in enterprise contracts (typically multi-year and exclusive), fixed pricing for mobile apps, professional services revenue from marketing and analytics engagements, and merchant services economics via Stripe. Go-to-market is a three-tier mix: enterprise field sales with dedicated account representatives and onsite event support for organizers selling 10,000+ tickets per year, inside sales for mid-market clients, and self-serve product-led growth via TicketLeap for smaller events. The company is privately held, headquartered in Dallas, and serves clients primarily across North America, Oceania, and Europe.
PatronManagement firmographics
Firmographics- Name
- PatronManagement
- Legal name
- Leap Event Technology
- Website
- https://leapevent.tech
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Leap Event Technology (formerly Patron Technology) is a unified event technology platform serving enterprise and mid-market event organizers across sports, music, conventions, and attractions, with 25,000+ clients in 60+ countries and approximately $1B annual gross transaction volume.
- Ownership category
- akta.pro rank
PatronManagement industry classification
Industry- Product category
- Arts CRM Software
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Attendee Acquisition & Delegate Marketing (THAHAGAE)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
Keywords
Where PatronManagement is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PatronManagement business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
Revenue model
- Professional Event Ticketing: Per-ticket fees negotiated in contracts, generally paid by ticket buyers. Also offers license fee model for enterprise clients. The ticketing platform handles high-demand onsales and high-volume sales for large-scale events.
- Self-Service Ticketing (TicketLeap): Free account signup with ticket fee of $1 plus 2% of ticket price, capped at $20 per ticket sold. Online transaction fees apply.
- Merchant Services: Integrated payment processing powered by Stripe with competitive payment processing fees. Includes chargeback management and fraud protection services.
- Mobile Apps & Activations: Fixed price for mobile apps, with additional revenue from sponsor activations and in-app advertising opportunities.
- Marketing & Analytics Services: Expert marketing services including digital advertising, CRM optimization, and email campaigns executed by marketing experts on behalf of clients.
- Photo Ops & Autograph Experiences: VIP experience services for fans including celebrity photo ops and autographs, with revenue from ticket sales and photo fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | TicketLeap Self-Service Ticketing |
| Transaction based/ take rate | Multi-year contract | Professional Event Ticketing (Leap) |
| One time/ perpetual license | Multi-year contract | Mobile Apps |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
PatronManagement product offering
Product offeringCore offering
PatronManagement was a CRM platform dedicated to arts organizations, providing patron data management, donor cultivation, ticketing integration, and audience engagement tools. It operated as part of the Patron Technology / Leap Event Technology suite of event technology solutions, serving performing arts centers, museums, theaters, and other cultural institutions before being divested in April 2026.
Product overview
Leap Event Technology (formerly Patron Technology) offers a unified all-in-one event technology platform combining six integrated solutions: Event Ticketing (formerly ShowClix and Ticketbooth) for professional ticket sales and admissions; Marketing & Analytics (formerly Fan Interactive) for CRM, digital advertising, and email campaigns; Mobile Apps & Activations for attendee engagement with branded apps and experiential marketing; Convention Management (formerly GrowTix) for managing fandom events; Photo Ops & Autographs (formerly Epic Photo Ops) for celebrity experiences; and Merchant Services powered by Stripe for payment processing. The platform is complemented by TicketLeap, a self-service ticketing sub-brand for smaller events. All solutions share a unified data layer enabling organizers to capture attendee insights across every touchpoint.
Differentiator
Problem solved
Functional benefit
Brands
- ShowClix: Professional event ticketing platform for large-scale events (now unified under Leap)
- Ticketbooth
- TicketLeap
- GrowTix
- Epic Photo Ops
- Fan Interactive Marketing
- Leap Epic Experiences
Products and services
- PatronManagement CRM CRM platform dedicated to arts organizations providing patron data management, donor cultivation, ticketing integration, and audience engagement tools. Designed for performing arts centers, museums, theaters, and similar cultural institutions.
Quantifiable outcome
- $1 billion annual gross transaction volume processed
- +10 more outcomes
Companies that use PatronManagement
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles1 record
PatronManagement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
PatronManagement partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting and core.
- The Black Mirror ExperiencesupportingPartnership for the US debut of The Black Mirror Experience in New York City, providing comprehensive event technology solutions.
- Sensible WeathersupportingPartnership to offer weather guarantees to event organizers, enabling fans to receive refunds or credits for weather-affected events.
- SBX / The Smurf ExperiencesupportingPartnership for The Smurf Experience's North American debut, providing ticketing and event technology solutions.
- KOMOsupportingKOMO provides fan engagement technology integrated with Leap's mobile app, powering custom games, leaderboards, and interactive experiences for events like New York Comic Con's Bodega Battle gamification.
- StripecoreStripe powers Leap's merchant services solution, providing integrated payment processing for events. This partnership enables secure credit/debit card processing, Google Pay, Apple Pay, chargeback management, automatic payouts, and PCI compliance for event organizers using Leap's platform.
- Google AnalyticssupportingThird-party analytics integration enabling tracking of sales funnels, remarketing campaigns, and performance reporting.
- Meta AdssupportingAdvertising platform integration for social media campaigns, audience targeting, and conversion tracking.
- Google AdssupportingSearch and display advertising integration for targeted marketing campaigns and performance measurement.
- ChoozlesupportingConnected to streaming platforms for Kansas City Chiefs, enabling targeted display ads to IP addresses of viewers who saw streaming ads, supporting last-minute ticket buyer targeting.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
PatronManagement competitors and assessment
Company assessmentDirect peers
- RainFocus: RainFocus is a direct competitor in enterprise event marketing and registration platforms. Both serve large trade shows, conferences, and corporate events with integrated registration, content, and sponsor management.
- Cvent: Cvent is a direct competitor in event management technology, particularly for conferences, trade shows, and corporate events. Both platforms provide registration, marketing, and event management capabilities for enterprise organizers.
- AudienceView: AudienceView is a direct competitor in ticketing, venue management, and event technology. Both serve performing arts venues, sports organizations, and live event organizers with integrated ticketing platforms.
- Bizzabo: Bizzabo is a direct competitor offering an event experience platform with registration, ticketing, and engagement tools. Both target enterprise B2B events and emphasize data-driven event ROI.
- Eventbrite: Eventbrite is a direct competitor to Leap's self-service ticketing (TicketLeap) and increasingly enterprise event platform. Both offer ticketing, registration, and event marketing tools to organizers of all sizes.
- Attendify: Attendify is a direct competitor in mobile event apps and attendee engagement. Both provide branded event apps with interactive features, networking, and data capture for in-person and hybrid events.
Emerging players
- Tito: Tito is an emerging competitor offering simple, modern ticketing and event registration. It competes with TicketLeap in the SMB and self-service organizer segment.
- Hopin (now RingCentral Events): Hopin/RingCentral Events is an emerging competitor in hybrid and virtual event technology with overlap to Leap's attendee engagement and mobile app offerings for B2B events.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant incumbent in primary live-event ticketing. Leap competes for enterprise music and sports ticketing contracts against Ticketmaster's scale, and Live Nation is simultaneously a Leap customer.
Others
- Stripe: Stripe is a key infrastructure/technology partner powering Leap's merchant services. While not a direct competitor, Stripe's broader ambitions in financial infrastructure and embedded payments create strategic dependency for Leap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PatronManagement social profiles
Digital presencePatronManagement compliance and trust
Trust signalCompliance1 record
PatronManagement financial estimates
Financial estimateRevenue estimate
Valuation estimate
PatronManagement leadership team
Management profileNumber of profiles
PatronManagement subsidiaries and ownership
Company hierarchySubsidiaries8 records
PatronManagement funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PatronManagement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PatronManagement
What does PatronManagement do?
PatronManagement was a CRM platform dedicated to arts organizations, providing patron data management, donor cultivation, ticketing integration, and audience engagement tools. It operated as part of the Patron Technology / Leap Event Technology suite of event technology solutions, serving performing arts centers, museums, theaters, and other cultural institutions before being divested in April 2026.
Is PatronManagement a public or private company?
PatronManagement is a private company. It is classified as unknown and is currently operating.
When was PatronManagement founded?
PatronManagement was founded in 2017. It employs 251 to 500 people.
Where is PatronManagement based?
PatronManagement is headquartered in Pittsburgh, United States, in the North America region.
How does PatronManagement make money?
Six revenue lines are on record. Professional Event Ticketing is the primary driver. The others are self-Service Ticketing (TicketLeap), merchant Services, mobile Apps & Activations, marketing & Analytics Services and photo Ops & Autograph Experiences.
Who are PatronManagement's main competitors?
Direct peers on record are RainFocus, Cvent, AudienceView, Bizzabo, Eventbrite and Attendify. Emerging players are Tito and Hopin (now RingCentral Events). Ticketmaster (Live Nation Entertainment) is listed as a broad incumbent. Stripe is listed as an others.
Does PatronManagement have an API?
No public API is recorded for PatronManagement.
What industry is PatronManagement in?
PatronManagement's product category is Arts CRM Software. Its primary akta.pro industry code is THAHAGAE, Attendee Acquisition & Delegate Marketing, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 56192 and its SIC code is 7990.