Eloqua
Eloqua is a SaaS marketing automation and Revenue Performance Management platform founded in 1999, serving mid-market and enterprise B2B marketing organizations. Acquired by Oracle and delisted from NASDAQ, it now operates as a product line within Oracle's marketing cloud with 11-50 employees.
- Company typePrivate
- Founded1999
- HeadquartersVienna, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eloqua does
Eloqua is a SaaS-based marketing automation and Revenue Performance Management (RPM) company founded in 1999 and headquartered in Vienna, Virginia. The company developed a software platform that enabled B2B enterprises to automate, score, and measure demand-generation campaigns, lead-nurturing workflows, and revenue attribution across marketing and sales pipelines, serving primarily mid-market and enterprise marketing organizations seeking to operationalize the funnel between marketing spend and closed revenue.
The product suite centered on campaign management, lead scoring, prospect database segmentation, and revenue analytics, packaged as a multi-tenant SaaS offering delivered to B2B customers. Eloqua's go-to-market was a direct enterprise sales motion supplemented by channel partners, monetized through subscription licensing tied to users, contacts, and feature tiers typical of the marketing automation category. Prior to its delisting and acquisition by Oracle, the company had raised approximately $40.8M in aggregate venture funding across three rounds between 2005 and 2007, with Bessemer Venture Partners leading the final $23M Series C alongside Bay Partners and JMI Equity.
Today Eloqua operates as a product line within Oracle's marketing cloud, with the corporate web presence redirected to oracle.com and headcount reported at 11-50 employees, consistent with a managed product SKU rather than a standalone operating company. Revenue, customer, and product-roadmap data for the Eloqua line are not separately disclosed in the available source material and are consolidated within Oracle's broader reporting.
Eloqua firmographics
Firmographics- Name
- Eloqua
- Website
- https://oracle.com
- Company type
- Private
- Founded year
- 1999
- Headcount range
- 11–50 employees
- Short description
- Eloqua is a SaaS marketing automation and Revenue Performance Management platform founded in 1999, serving mid-market and enterprise B2B marketing organizations. Acquired by Oracle and delisted from NASDAQ, it now operates as a product line within Oracle's marketing cloud with 11-50 employees.
- Ownership category
- akta.pro rank
Eloqua industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Eloqua is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Markets served
Eloqua business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Eloqua product offering
Product offeringCore offering
Eloqua develops and delivers a SaaS-based marketing automation platform combined with Revenue Performance Management (RPM) solutions. The platform enables B2B marketers to design, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. The product is now delivered through Oracle's marketing cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Eloqua Marketing Automation and Revenue Performance Management Platform SaaS-based marketing automation and Revenue Performance Management software that enables B2B marketing teams to plan, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. Delivered as a cloud subscription and now operated as part of Oracle's marketing cloud.
Companies that use Eloqua
Customer profileIdeal customer profiles1 record
Eloqua technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eloqua partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Eloqua competitors and assessment
Company assessmentOthers
- Oracle Responsys: Oracle Responsys is a sibling Oracle-owned B2C marketing automation product within the same Oracle CX portfolio. Comparable in category but serves B2C large-enterprise use cases alongside Eloqua's B2B focus, making it a portfolio peer rather than a head-to-head competitor.
Direct peers
- Constant Contact: Constant Contact provides email marketing and basic marketing automation services to SMBs and mid-market customers, overlapping Eloqua's email campaign and automation functionality at a lower price point.
- Act-On Software: Act-On is a SaaS marketing automation platform targeting mid-market B2B companies with email, lead scoring, and campaign management features overlapping Eloqua's core functionality.
- HubSpot: HubSpot's Marketing Hub is a direct SaaS marketing automation and CRM platform comparable to Eloqua, targeting mid-market and enterprise B2B marketers with campaign automation, lead nurturing, and revenue attribution. Both compete for the same marketing operations buyer.
- Marketo (Adobe): Marketo, now part of Adobe, is one of the closest direct competitors to Eloqua in B2B marketing automation, lead management, and revenue performance. Both target enterprise marketing organizations with similar campaign orchestration and lead scoring capabilities.
- Pardot (Salesforce): Pardot, Salesforce's B2B marketing automation product, directly competes with Eloqua across email campaigns, lead nurturing, and CRM-integrated marketing workflows for Salesforce customers.
- SharpSpring: SharpSpring is a SaaS marketing automation platform for agencies and SMBs offering comparable email automation, lead nurturing, and CRM integration features directly competitive with Eloqua's offering.
- Mailchimp (Intuit): Mailchimp, owned by Intuit, provides email marketing and marketing automation for SMBs with comparable campaign management, segmentation, and CRM-lite features to Eloqua's lower end of the market.
- ActiveCampaign: ActiveCampaign offers marketing automation, CRM, and email marketing as a unified SaaS platform, competing with Eloqua for SMB and mid-market marketing teams with comparable automation and segmentation capabilities.
Broad incumbents
- Adobe Campaign: Adobe Campaign is part of Adobe Experience Cloud and offers cross-channel campaign management that overlaps with Eloqua's marketing automation capabilities. It is a broader incumbent suite rather than a focused B2B marketing automation competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Eloqua social profiles
Digital presenceEloqua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eloqua leadership team
Management profileNumber of profiles
Eloqua funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eloqua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eloqua
What does Eloqua do?
Eloqua develops and delivers a SaaS-based marketing automation platform combined with Revenue Performance Management (RPM) solutions. The platform enables B2B marketers to design, execute, and measure multi-channel marketing campaigns, score and nurture leads, and tie marketing activity to revenue outcomes. The product is now delivered through Oracle's marketing cloud infrastructure.
When was Eloqua founded?
Eloqua was founded in 1999. It employs 11 to 50 people.
Where is Eloqua based?
Eloqua is headquartered in Vienna, United States, in the North America region.
Who are Eloqua's main competitors?
Oracle Responsys is listed as an others. Direct peers are Constant Contact, Act-On Software, HubSpot, Marketo (Adobe), Pardot (Salesforce), SharpSpring, Mailchimp (Intuit) and ActiveCampaign. Adobe Campaign is listed as a broad incumbent.
Does Eloqua have an API?
No public API is recorded for Eloqua.
What industry is Eloqua in?
Eloqua's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.