Change Labs
Change Labs (changelabz.com) operates a Japanese-language WordPress blog offering productivity tips and tool recommendations for IT industry freelancers in Japan, covering laptops, dual monitors, cloud storage, task management, and accounting software workflows as a small content site.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Change Labs does
Change Labs, as evidenced by its first-party website changelabz.com, operates a Japanese-language WordPress content blog titled "仕事環境を快適に♪" (Work Environment Comfort). The site publishes articles targeting IT industry freelancers and self-employed professionals in Japan, covering productivity topics across six categories: dual monitors, laptops, mobile/on-the-go work setups, cloud storage, task management, and accounting software. It is not a software vendor; the platform aggregates recommendations for third-party productivity tools and hardware rather than offering its own product.
The site's business model is not explicitly disclosed, and no pricing, subscription, or direct monetization mechanism is visible. The only outbound commercial signal is a single link to freelance-efficiencyup.net, suggesting possible affiliate or cross-promotion activity, but no scale, traffic, or revenue data is available. The site runs on the commodity WordPress "Viral" theme by HashThemes, with content structured as standard blog posts and category archives.
A significant data conflict exists in the firmographic record, which describes Change Labs as a New York-based, award-winning AI company serving financial institutions, with leadership including Yaniv Levi (Founder & CEO) and Assaf Priel (Co-Founder & VP Product), and approximately $2.2 million in funding from Nielsen Innovate across 2015–2018. None of these attributes are corroborated by the website, which is a small Japanese-language personal content site with 1–10 employees and no institutional indicators. Per first-party-source precedence, the website content is treated as the authoritative description of the entity; the firmographic and funding records appear to describe a different entity also operating under the Change Labs name.
Change Labs firmographics
Firmographics- Name
- Change Labs
- Website
- https://changelabz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Change Labs (changelabz.com) operates a Japanese-language WordPress blog offering productivity tips and tool recommendations for IT industry freelancers in Japan, covering laptops, dual monitors, cloud storage, task management, and accounting software workflows as a small content site.
- Ownership category
- akta.pro rank
Where Change Labs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Change Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels1 record
Change Labs product offering
Product offeringCore offering
Change Labs operates a Japanese-language blog titled "仕事環境を快適に♪" (Work Environment Comfort) that publishes productivity tips, tool recommendations, and workflow guides for IT-industry freelancers and self-employed professionals in Japan. The blog covers topics including dual monitors, laptops, cloud storage, task management, accounting software, and mobile work setups, aggregating recommendations of third-party productivity tools and services.
Product overview
Change Labs operates a single content platform — the blog "仕事環境を快適♪" (Work Environment Comfort) — which publishes articles and recommendations on productivity tools and work environment optimization for IT industry freelancers. The site covers multiple topic categories including cloud storage, task management, dual monitors, laptops, accounting software, and mobile work setups. Rather than offering a standalone software product, the blog serves as an informational resource, aggregating and recommending third-party productivity services and hardware that freelancers can adopt.
Differentiator
Problem solved
Functional benefit
Products and services
- 仕事環境を快適に♪ (Work Environment Comfort Blog)
Companies that use Change Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Change Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Change Labs partnerships and signals
Strategic signalRecent moves4 records
Change Labs competitors and assessment
Company assessmentDirect peers
- Personetics: Personetics sells AI-driven personalized financial guidance and engagement tools to banks and financial institutions. It is directly comparable to Change Labs' stated mission of helping financial institutions improve the financial health of their retail customers.
- Kasisto: Kasisto provides conversational and generative AI platforms specifically built for banking and fintech customer engagement. The product focus (AI for bank retail customers) closely mirrors Change Labs' stated AI-for-financial-institutions positioning.
- Zest AI: Zest AI builds machine-learning underwriting and credit decisioning software used by banks and credit unions. Comparable to Change Labs as an AI software vendor serving regulated financial institutions seeking to improve retail customer outcomes.
Broad incumbents
- Upstart: Upstart is an established AI lending platform partnering with banks to improve consumer credit outcomes. Although larger and public, it represents the same AI-for-financial-institutions retail-customer-outcomes thesis attributed to Change Labs.
- Plaid: Plaid provides financial-data infrastructure that banks and fintechs use to serve retail customers. While infrastructure rather than 'financial health,' it is a broad incumbent in the AI/data-for-financial-institutions space Change Labs targets.
- MX Technologies: MX offers data aggregation, financial insights, and money management tools for banks and fintechs to serve retail customers. Its financial-wellness functionality overlaps with Change Labs' stated mission of helping banks improve retail customer financial health.
Emerging players
- Cleo: Cleo is an AI-powered personal finance and financial-wellness app. Though consumer-direct rather than B2B, its AI-first financial-wellness product is comparable to what Change Labs reportedly enables for retail customers via bank partners.
- Albert: Albert provides AI-driven financial planning and money-management tools for consumers. It is comparable to Change Labs at the financial-wellness/AI-for-retail-customers layer of the value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Change Labs social profiles
Digital presenceChange Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Change Labs leadership team
Management profileNumber of profiles
Profiles2 records
Change Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Change Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Change Labs
What does Change Labs do?
Change Labs operates a Japanese-language blog titled "仕事環境を快適に♪" (Work Environment Comfort) that publishes productivity tips, tool recommendations, and workflow guides for IT-industry freelancers and self-employed professionals in Japan. The blog covers topics including dual monitors, laptops, cloud storage, task management, accounting software, and mobile work setups, aggregating recommendations of third-party productivity tools and services.
Is Change Labs a public or private company?
Change Labs is a private company. It is classified as unknown and is currently operating.
When was Change Labs founded?
Change Labs was founded in 2015. It employs 1 to 10 people.
Where is Change Labs based?
Change Labs is headquartered in New York, United States, in the North America region.
Who are Change Labs's main competitors?
Direct peers on record are Personetics, Kasisto and Zest AI. Broad incumbents are Upstart, Plaid and MX Technologies. Emerging players are Cleo and Albert.
Does Change Labs have an API?
No public API is recorded for Change Labs.