Sparkle Grooming

What Sparkle Grooming does

Sparkle Grooming Corp. is a Scottsdale, Arizona-based dog grooming franchise that operates in the Quick-Service Pet Care (QSPC) category. Founded in 2022 by CEO Benjamin Crawford and COO Joe Aeppli, the company offers wellness-focused routine hygiene grooming (bathing, teeth brushing, ear cleaning, nail care, paw cleanup) and salon-style grooming (haircuts, trims, blow-outs) delivered by AKC S.A.F.E. Certified groomers in retail shopping center locations. Services are sold à la carte or, more strategically, through tiered monthly memberships (Essentials at $55, Essentials+ at $75, Unlimited at $135), with a $45 Guest Pass used as a customer acquisition tool. The first corporate salon opened in Gilbert, Arizona in October 2023.

The company operates a franchise-light, capital-efficient business model in which it sells multi-unit regional development agreements (5 to 67+ units per developer) to experienced multi-unit operators and earns franchise fees plus ongoing royalties. The technology stack is intentionally lean: integrated online booking via mytime.com, SMS marketing, and a website with location finder — there is no proprietary AI/ML capability disclosed. Sparkle generates revenue across three streams: recurring membership subscriptions, per-visit grooming sales, and franchise development fees/royalties. Unit-level KPIs reported by the company include 73% guest-to-member conversion and 7% annual membership attrition.

Sparkle has scaled its franchise footprint from zero in April 2024 to 600+ awarded licenses across 27 states by mid-2026, with active markets including Arizona, Colorado, Utah, Ohio, Florida, Texas, Tennessee, Georgia, New Jersey, South Carolina, Missouri, and the broader Mid-Atlantic and Northeast. The franchise program targets operators with backgrounds in fitness, healthcare, hospitality, and QSR — segments accustomed to recurring-revenue, membership-based unit economics. The company pursues a $11B U.S. pet grooming segment within a $150B total pet care industry, positioning against fragmented independent groomers rather than scaled national competitors.

Name

Sparkle Grooming

Legal name

Sparkle Grooming Corp.

Website

https://sparkledogcare.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkle Grooming is a Scottsdale-based dog grooming franchise operating the Quick-Service Pet Care (QSPC) category, offering wellness-focused routine grooming via tiered monthly memberships across 600+ awarded franchise salons in 27 U.S. states.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYHSANAAAA

Standard Full-Service Dog Grooming

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAAAC

Bath & Brush Packages

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAAAD

Haircut & Styling (Breed-Specific/Custom)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

SECONDARYHSANAAAL

Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

Keywords

• Dog grooming services
• Pet grooming franchise
• Membership pet care
• Canine wellness grooming
• Routine hygiene services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees providing tiered access to grooming services. Membership tiers include Essentials ($55/month for 1 visit), Essentials+ ($75/month for 2 visits), and Unlimited ($135/month for unlimited visits). Membership model drives recurring revenue with high retention rates.
2. Per-visit Sales: Non-member guests pay per service including $65 for Essentials, haircuts ($60), trims ($35), blow-outs ($30), and add-on treatments like nail grinding ($25).
3. Franchise Development Fees: Revenue from awarding franchise licenses and regional development agreements to franchise operators. Regional developers acquire multi-unit development rights for specified territories, with agreements ranging from 5 to 67+ units.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sparkle Grooming is a national dog grooming franchise operating wellness-focused pet care salons under the Quick Service Pet Care (QSPC) category. The company delivers routine K9 hygiene services, breed-specific salon-style grooming, and add-on treatments, sold through tiered monthly memberships (Essentials, Essentials+, Unlimited) and per-visit pricing, and delivered by AKC S.A.F.E. Certified groomers at retail salon locations. The franchisor also generates revenue by awarding regional development licenses to multi-unit operators across 27 states.

Product overview

Sparkle Grooming is a wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care (QSPC) category. The company operates a unified platform combining membership-based grooming services with salon-quality hygiene and grooming. The core product portfolio consists of K9 Hygiene services (routine wellness-focused maintenance care), Salon-Style Grooming (breed-specific professional cuts), and A-La-Care (add-on treatments). These services are offered through tiered membership subscription plans (Essentials, Essentials+, and Unlimited) plus a Guest Pass for first-time visitors. The membership model generates recurring revenue while the guest pass serves as a customer acquisition tool. All services are delivered by AKC S.A.F.E. Certified groomers in modern, low-stress salon environments.

Differentiator

Problem solved

Functional benefit

Products and services

• K9 Hygiene Routine hygiene services for dogs including wellness exam, bath, teeth brushing, ear cleaning, nail clipping, paw and sanitary cleanup, blow-dry and brush. Designed for dogs requiring regular maintenance care to support external health.
• Salon-Style Grooming Professional breed-specific grooming services including haircuts, trims, and blow-outs delivered by AKC S.A.F.E. Certified groomers in a calm, low-stress one-to-one salon experience.
• A-La-Care Add-On Treatments Additional grooming treatments available on an as-needed basis including nail grinding, blueberry facial, charcoal detox, moisturizers, plaque reduction, and leave-in conditioners. Recommended by groomers based on the dog's health, history, and lifestyle.
• Sparkle Grooming Guest Pass First-time visitor promotion priced at $45 (valued at $65) that includes an Essentials-level visit with wellness exam, bath, teeth brushing, ear cleaning, nail clipping, paw cleanup, blow-dry and brush. Valid for new guests and subject to surcharges for XL dogs or coat condition.
• Sparkle Regional Developer Franchise Program Franchise program offering multi-unit regional development rights to experienced operators, with development agreements ranging from 5 to 67+ units per territory, comprehensive training, and ongoing operational support. Designed for franchisees seeking a differentiated, recurring-revenue pet care concept.

Quantifiable outcome

• 73% of guests convert to members
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Friends for Life Animal RescueminorStrategic or Co-development Partner · 20 October 2023Sparkle partnered with Friends for Life Animal Rescue, a no-kill animal rescue organization in Gilbert, Arizona. The partnership supports K9 adoption and rehoming in the east valley community. Sparkle contributes a portion of every membership and grooming visit to fund services for animals in the organization's care. The collaboration strengthens community ties and demonstrates commitment to animal welfare beyond the salon.

Scale indicators8 records

Recent moves16 records

Expansion highlights5 records

Others

• Bark & Co (BarkBox): Subscription-driven pet products company (BarkBox, Bark Eats) with a large DTC member base. Not a grooming competitor but a useful comparable on subscription-based pet care economics, customer LTV, and consumer brand-building in the premium pet category.

Direct peers

• Woofie's: Mobile pet grooming, dog walking, and pet sitting franchise operating across multiple states. Comparable franchise-based, recurring-revenue model in pet grooming with a wellness and convenience positioning similar to Sparkle's.
• PetSuites: Pet resort and grooming franchise with multiple U.S. locations offering boarding, daycare, and grooming services. Comparable franchise model with multi-unit operators in the recurring-revenue pet care services category.
• Dogtopia: Fast-growing dog daycare, boarding, and spa franchise with 200+ locations across the U.S. and Canada. Closest direct peer—similar franchise-led, multi-unit regional developer expansion model and focus on wellness/repeat-visit pet services.
• Camp Bow Wow: Established dog daycare and boarding franchise with 200+ U.S. locations. Comparable franchise model, multi-unit operators, and recurring-revenue pet care services, with overlap on premium, membership-style pricing.
• Hounds Town USA: Dog daycare, boarding, and grooming franchise with 100+ locations and a strong franchisee growth trajectory. Comparable franchise-led expansion, multi-unit developer model, and recurring-revenue pet services category.
• Aussie Pet Mobile: Largest mobile pet grooming franchise in the U.S. with 100+ franchisees offering in-home dog grooming services. Directly comparable franchise-based recurring-revenue model targeting the same dog grooming category with multi-unit operator partnerships.

Broad incumbents

• Petco: One of the two largest U.S. pet specialty retailers with national in-store grooming salons. Competes with Sparkle on dog grooming services but at much broader scale; can leverage its retail footprint and supply chain to launch competing subscription grooming products.
• PetSmart: Largest U.S. pet specialty retailer operating grooming salons in nearly all of its 1,400+ stores. Significant incumbent with capital, marketing, and supply chain advantages; ongoing strategic shifts (IPO, private equity ownership) could enable new competitive moves against franchised grooming brands.

Emerging players

• Healthy Spot: Premium pet care retail and grooming concept with locations in California and other markets. Comparable wellness-focused, premium-service positioning targeting modern pet parents—emerging niche player in the same 'wellness grooming' sub-category Sparkle is defining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sparklegroomingco
• Instagraminstagram.com/sparklesantanvillage
• TikToktiktok.com/@sparklesantanvillage
• LinkedInlinkedin.com/company/sparklegroomingcorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkle Grooming