What Orangemonkie does

Orangemonkie is a private hardware-and-software company that designs and sells portable product photography equipment under the Foldio and Foldio360 brands. Its core offering is a line of foldable photo studios (Foldio1 at 10 inches, Foldio2 Plus at 15 inches, Foldio3 at 25 inches, and Foldio4 at 39 inches), each built around a magnetic structure with integrated dimmable high-CRI LED lighting and a seam-free backdrop. The company complements the studio line with 360-degree photography hardware (the Foldio360 Smart Turntable and the Foldio360 Smart Dome), a family of modular accessories (Halo Bars, tripods, backdrops, extension plates, spare parts), and a software stack that includes the foldio360 mobile app, foldio360 Control/Edit desktop apps, and the SPINZAM 360-degree image hosting platform.

The company monetizes primarily through one-time hardware sales on its Shopify-powered DTC website, with accessories and bundle configurations (e.g., 20% off via a BUNDLE code) driving larger basket sizes. A $2.99 one-time Pro upgrade inside the foldio360 app is its only disclosed software SKU, and certified refurbished units extend a secondary lower-priced channel. Customers are predominantly SMB e-commerce sellers on platforms such as Etsy, Shopify, and Amazon, as well as small-product photographers and jewelry sellers who need consistent, studio-quality imagery without permanent studio infrastructure. Distribution is global — packages ship from California and South Korea via DHL/FedEx/TNT/EMS, with a Distribution/Partnership program supporting international resellers and a limited Amazon marketplace presence.

Orangemonkie was founded in 2013 (or 2014, per company sources) and is incorporated in California as ORANGEMONKIE Inc., with a US sales and customer support headquarters in San Diego and primary logistics operations in South Korea. Reported headcount is 1-10 employees, no venture funding has been disclosed since small 2013-2016 rounds, and the leadership team comprises co-founders including SangGon Moon (CEO) and Andrew Park (Co-founder & CPO). Revenue, GMV, and unit shipment figures have not been publicly disclosed.

Name

Orangemonkie

Legal name

ORANGEMONKIE Inc.

Website

https://orangemonkie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Orangemonkie designs and sells portable product photography equipment — foldable LED studios (Foldio), 360° turntables, accessories, and the foldio360 software ecosystem — for SMB e-commerce sellers who need professional-grade product imagery without permanent studio infrastructure.

Ownership category

akta.pro rank

Product category

Product Photography Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

akta.pro secondary industries

Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE), Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• Portable photo studios
• Product photography equipment
• 360 degree photography
• Foldable light boxes
• Smart turntable photography

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (Photo Studios): One-time sale of portable photo studio products including Foldio1, Foldio2 Plus, Foldio3, and Foldio4. Various bundle configurations with accessories.
2. Hardware Sales (360 Studios): One-time sale of Foldio360 Smart Turntable and Foldio360 Smart Dome products for 360-degree photography.
3. Accessories: Sale of complementary products including backdrops, Halo Bars lighting, tripods, spare parts, front covers, and phone mount kits.
4. Software (In-App Purchase): foldio360 app offers Pro version upgrade for $2.99 one-time fee, unlocking background filter and higher resolution options.
5. Certified Refurbished Products: Sale of certified refurbished equipment at reduced prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Orangemonkie designs, manufactures, and sells portable foldable photo studios (Foldio line in 10", 15", 25", and 39" sizes) and 360-degree product photography equipment including the Foldio360 Smart Turntable and Foldio360 Smart Dome. The hardware is paired with companion mobile and desktop software (foldio360 App, foldio360 Control/Edit) and the SPINZAM hosting platform for creating, editing, and sharing professional-grade product photography and interactive 360° images.

Product overview

Orangemonkie is a product photography equipment company offering a portfolio of portable photo studios and 360° photography solutions. The core product line consists of four sizes of Foldio foldable photo studios (Foldio1 at 10", Foldio2 Plus at 15", Foldio3 at 25", and Foldio4 at 39") featuring magnetic structures, dimmable LED lighting systems, and seamless backdrop options. The 360° studio lineup includes the Foldio360 Smart Turntable (for use with Foldio3) and the Foldio360 Smart Dome (standalone 12" studio with built-in turntable). Accessory offerings include Halo Bars front fill lighting, the Foldio360 Extension Plate for larger items, tripods, dimming controllers, and various backdrop sets. The software ecosystem comprises the foldio360 App (mobile) for capture control and editing, SPINZAM for 360° image hosting and sharing, and foldio360 Control and Edit (desktop) for advanced management and post-processing. The portfolio is designed for ecommerce sellers needing professional-grade product photography without permanent studio setups.

Differentiator

Problem solved

Functional benefit

Brands

• Foldio: Line of portable foldable photo studios including Foldio1, Foldio2 Plus, Foldio3, and Foldio4 for product photography
• Foldio360
• SPINZAM
• Halo Bars

Products and services

• Foldio1 10" (25cm) portable foldable photo studio with dual LED light system, magnetic structure, and USB power supply (5V/1A). Includes white, black, gray, and green backdrops. Targeted at individual e-commerce sellers and small product photographers needing entry-level portable product photography.
• Foldio2 Plus 15" (38cm) portable foldable photo studio with magnetic structure, triple LED lighting (CRI 95+, 2800 lm), dimmable lighting, top and front cover options, and compatibility with Halo Bars accessory lighting. Designed for small e-commerce sellers and product photographers.
• Foldio3 25" (64cm) portable foldable photo studio with magnetic structure, dimmable triple LED lighting (96x0.5W, 4800 lm), and compatibility with 360° turntables and Halo Bars. Targeted at e-commerce sellers needing mid-size product photography.
• Foldio4 39" (99cm) portable foldable photo studio with magnetic structure, dimmable quadruple LED system (378 LED chips, 120W, 24,500 lumens, 98+ CRI, 5,700K daylight). Includes 2x Halo Bar Plus lighting accessories. The largest studio in the Foldio line.
• Foldio360 Smart Turntable Smart turntable for 360° product photography with smartphone app control, Halo Edge light for eliminating boundary lines, IR remote control for DSLR cameras, and support for items up to 11 lbs (5kg). Bluetooth 4.0/BLE connectivity for iOS and Android.
• Foldio360 Smart Dome 12" (30cm) 360° turntable studio with built-in smart turntable, customizable color temperature (2300K-5600K), dual LED ring light, bottom LED panel, detachable covers to minimize reflections, and support for items up to 6 lbs (2.8kg). Designed for jewelry and small product photography.
• foldio360 Mobile App

Quantifiable outcome

• Improved conversion rates for e-commerce products with better photography (per customer testimonial)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PhotoRoom: PhotoRoom is an AI-powered photo editing platform for e-commerce sellers that automates background removal and product scene generation. A potential substitute/alternative to physical photo studios — relevant because growth here threatens Orangemonkie's lower-end Foldio tier.

Direct peers

• Neewer: Neewer is a high-volume, affordable manufacturer of photography lighting, light tents, and tabletop studios. A close direct competitor in the SMB/hobbyist portable photo studio category, often at lower price points than Orangemonkie.
• Lume Cube: Lume Cube makes portable LED lighting panels and mounts for creators and mobile photographers. Strong functional overlap with Foldio's portable lighting and Halo Bars accessory line for SMB/creator use cases.
• ORBITVU: ORBITVU builds automated 360° product photography systems and turntables for commercial e-commerce studios. A direct peer in the 360-degree product photography hardware category, though typically serving larger commercial customers than Orangemonkie's SMB base.
• Elgato (CORSAIR): Elgato builds lighting, key lights, and creator-focused studio gear for streamers, YouTubers, and product photographers. Direct overlap with Orangemonkie in portable LED lighting solutions for content creators and small sellers, targeting a similar prosumer demographic.
• Godox (GODOX Photo Equipment): Godox manufactures continuous LED lighting, softboxes, and light tents widely used by product photographers and SMB sellers. Direct competitive overlap with Foldio's LED lighting systems and portable photo studios.

Broad incumbents

• Westcott (FJ Westcott): Westcott manufactures continuous LED lighting, softboxes, and tabletop studio kits used by product photographers. Comparable to Foldio's integrated studio + LED model in functionality, though Westcott operates at a more professional/pricing tier.
• AVer Information: AVer makes 360°/panoramic cameras and document cameras used in education, conferencing, and product visualization. Adjacent in 360-degree imaging technology that overlaps with Orangemonkie's Foldio360 turntable products.
• Manfrotto (Vitec Group): Manfrotto is an established leader in tripods, supports, and lighting accessories for photographers. Comparable to Orangemonkie on tripod/accessory SKUs (Travel Tripod, HD Carbon), though Manfrotto is a broader incumbent serving professional photo and video markets.

Others

• LimStudio (Sirv): Sirv provides 360° product viewer hosting and interactive imagery tools for e-commerce. Direct ecosystem overlap with Orangemonkie's SPINZAM platform — both compete for the 360° hosting layer that Foldio users need.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orangemonkie
• LinkedInlinkedin.com/company/orangemonkie-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orangemonkie