What Lume Cube does

Lume Cube, Inc. is a San Diego-based private LED lighting company founded in 2014 that designs and sells portable, app-controlled lighting products for content creators, professional photographers, videographers, beauty artists, and remote workers. The product portfolio spans ring lights, studio panel lights, RGB tube lights (1ft, 2ft, 4ft), COB lights, desk and task lamps, creator kits, and specialty lamps, supported by an accessory ecosystem that includes Bowens mount adapters, softboxes, barndoors, magnetic mounts, and the Power Grip XL portable battery. Core technology centers on edge-lit LED design with built-in diffusion for soft, even illumination, Bluetooth-controlled operation through the proprietary Lume Control app, bi-color temperature range (2700K-7500K), RGB color mixing, and high color rendering index ratings (95-97+ CRI) targeted at professional photography and video applications.

The company operates a direct-to-consumer e-commerce-only business model through its owned Shopify storefront at lumecube.com, with no physical retail presence, marketplace listings, or distributor channels. Revenue is generated primarily through one-time hardware sales ranging from $49.99 consumer accessories to $599.99 professional units, augmented by accessory purchases, pre-configured bundles, and Lume Care extended protection plans. Marketing relies on content-driven channels including an owned blog, email newsletter with 10% first-purchase discount, organic social presence on YouTube, TikTok, Instagram, and gaming communities, plus earned media coverage in Forbes, People, Today Show, and WIRED.

Lume Cube serves a horizontally segmented customer base across content creators, photographers, videographers, remote workers, beauty and tattoo professionals, and podcasters, with no disclosed enterprise accounts, partnerships, or institutional investors. Leadership comprises CEO Riley Stricklin and President Michael Bieker. The company has remained privately held and bootstrapped, with no disclosed funding rounds, acquisitions, or M&A activity.

Name

Lume Cube

Legal name

Lume Cube, Inc.

Website

https://lumecube.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lume Cube is a San Diego-based private LED lighting company that designs and sells portable, app-controlled ring lights, panel lights, tube lights, COB lights, and desk lamps through its direct-to-consumer e-commerce site, serving content creators, photographers, videographers, beauty artists, and remote workers.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Photographic Equipment & Supplies (3861), Electric Housewares & Fans (3634)

akta.pro primary industry

Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels) (CRACAPAG)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• LED photography lighting
• Ring lights
• Video production lighting
• Content creator lighting
• Portable studio lights

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. LED Lighting Hardware Sales: Primary revenue stream from selling LED lighting products including ring lights, panel lights, tube lights, COB lights, desk lamps, and accessories. One-time hardware purchases with optional accessories and bundles. Products range from consumer ($59.99) to professional ($599.99) price points.
2. Accessories and Add-ons: Supplementary revenue from mounting accessories, light stands, softboxes, diffusers, batteries (Power Grip XL), cases, and replacement parts.
3. Lume Care Protection Plans: Extended warranty and accident coverage plans offered as add-on purchases for lighting products.
4. Bundle and Save Packages: Pre-configured multi-product bundles offering savings compared to individual purchases, driving higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Lume Cube designs, manufactures, and sells portable LED lighting products for content creators, photographers, videographers, and remote professionals. The product portfolio spans ring lights, panel lights, RGB tube lights, COB lights, desk/task lamps, creator kits, and a full accessory ecosystem, with proprietary edge-lit LED technology, Bluetooth app control, and high CRI (95-97+) color accuracy.

Product overview

Lume Cube is a professional LED lighting company offering a comprehensive portfolio of photography, videography, and content creation lighting solutions. The product lineup centers on several core categories: (1) Ring Lights including the flagship Cordless Ring Light Pro (18-inch, edge-lit, 96+ CRI) and standard Ring Light 18"; (2) Studio Panel Lights including Studio Panel Lighting Kit (two-light setup with barndoors and stands), Studio Panel 3-Point Lighting Kit, and individual Studio Panel units; (3) RGB Tube Lights available in three sizes - Tube Light XL (4ft), Tube Light Large (2ft), and Tube Light Mini (1ft), all app-controlled via Lume Control; (4) COB Lights featuring the Lume Cube XL (60W RGB Mini COB LED, 97+ CRI) with Mobile and Studio Kit configurations; (5) Panel Lights including Panel Mini, Panel Go, RGB Panel Pro 2.0, and Lume Cube 2.0 Waterproof; (6) Edge/Desk Lights encompassing Edge Light 2.0 (with clamp or base), Edge Light Go (cordless), and dual-pack options; (7) Creator Kits led by the Creator Essentials Kit combining LED light, tripod, microphone, and phone mounts; (8) Specialty Lamps including Rechargeable LED Table Lamp, Solar LED Outdoor Lamp, and Magnetic LED Reading Lamp; (9) Professional Lighting for tattoo and beauty artists via Flex Light Pro. All products share key technologies including edge-lit LED design, bi-color and RGB color capabilities, app control via Lume Control (Bluetooth), and high color accuracy ratings (95-97+ CRI). The ecosystem is supported by a comprehensive accessory line including Power Grip XL portable batteries, softboxes, Bowens mount adapters, barndoors, magnetic mounts, and adjustable stands.

Differentiator

Problem solved

Functional benefit

Brands

• Lume Control App: Mobile application for controlling Lume Cube LED lighting products via Bluetooth connectivity.

Products and services

• Cordless Ring Light Pro Professional 18-inch edge-lit LED ring light with 256 LEDs, 2700K-7500K color temperature, 96+ CRI, built-in rechargeable battery (up to 70 minutes at full brightness), wireless remote, and adjustable tripod stand for content creators, photographers, and remote professionals.
• Ring Light 18" Portable 18-inch LED ring light with adjustable brightness and included phone holder for photography, video, vlogging, and content creation.
• Studio Panel Lighting Kit Two-light edge-lit bi-color LED panel kit with 10.5" x 7.4" panels, 200 inward-facing LEDs, 2100 lux output, rechargeable batteries (80 minutes at max brightness), wireless remote, barndoors, and 70-inch stands for professional photo and video shoots.
• Studio Panel 3-Point Lighting Kit Three edge-lit LED panel lights with stands configured for professional three-point lighting setups in photography and videography.
• Lume Cube XL (60W RGB Mini COB LED) 60W RGB Mini COB LED light for stills and video production with 97+ CRI rating, Bluetooth app control via Lume Control, pre-set visual effects, Bowens mount compatibility, and compact portable design. Available in base unit, Mobile Kit, and Studio Kit configurations.
• RGB Tube Light XL (4ft) App-controlled 4-foot RGB LED tube light with full color range, adjustable brightness and color temperature, magnetic mounting, and Lume Control app integration for creative photography, videography, and content creation.
• RGB Tube Light Mini (1ft) App-controlled 1-foot RGB LED tube light with compact portable design, magnetic end caps, and extensive color capabilities via Lume Control app for on-the-go photographers and videographers.
• RGB Tube Light Large (2ft) 25W RGB LED tube light for photo, video, and film production with app control, high color accuracy, battery runtime up to 1.4 hours, priced at $249.99 USD.
• Panel Mini Bi-color LED panel light with compact design, adjustable color temperature and brightness, cold shoe mount compatibility for cameras, suited for smartphone and camera photography lighting.
• Panel Go Ultra slim bi-color LED video light with adjustable color temperature and brightness, designed for videographers and content creators requiring portable lighting solutions.
• RGB Panel Pro 2.0 App-controlled RGB LED panel light with full color spectrum, Lume Control app integration, high color accuracy, and various light-shaping accessories available.
• Edge Light 2.0 LED desk lamp with edge-lit technology, adjustable color temperature (2700K-7500K), CRI 95+, 700 lumens, five pivot points, 270-degree rotating head, USB charging ports, and aluminum clamp mounting for desks up to 3.3 inches thick.
• Edge Light Go Cordless rechargeable desk lamp priced at $200, featuring adjustable intensity and warmth, three-point adjustable design, edge-lit LED technology, and battery lifespan up to 12 hours at lower intensities. Versatile for reading, Zoom meetings, and product photography.
• Creator Essentials Kit All-in-one mobile creator kit combining LED light, aluminum tripod (15" to 60" adjustable), smartphone microphone with adapters, Bluetooth remote shutter, rotating phone mount, and zipper travel case for smartphone content creators at $179.99.
• Flex Light Pro Dual edge-lit LED panel lighting system with flexible positioning for tattoo, makeup, and beauty artist applications. Features adjustable arms and high-quality illumination for detailed work.
• Broadcast Lighting Kit Video conference LED light kit with adjustable stand and bi-color LED Panel Go for professional video meetings and content creation.
• Lume Control App Mobile application for iOS and Android enabling wireless Bluetooth control of Lume Cube lights including brightness, color temperature, color hue adjustment, and preset visual effects. Available on App Store and Google Play.

Quantifiable outcome

• 96-97+ CRI rating ensures accurate color rendering for professional photography and video production
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• GVM (Great Video Maker): GVM manufactures LED video lights, RGB panels, and ring lights targeted at videographers and YouTubers. Directly comparable product line and customer segment to Lume Cube's video lighting offerings.
• Aputure: Aputure is a leading LED lighting manufacturer for content creators, filmmakers, and photographers, offering high-CRI COB lights, tube lights, and panel lights at overlapping price points. Direct competitor to Lume Cube's COB, tube, and panel product lines with similar creator-economy customer base.
• Nanlite: Nanlite produces professional LED lighting fixtures including COB lights, RGB tube lights, and panels designed for filmmakers and content creators. Directly overlaps with Lume Cube's core product categories with similar app-control features and CRI specifications.
• Neewer: Neewer offers budget-friendly LED panels, ring lights, and lighting kits for entry-level creators and photographers. Competes with Lume Cube on accessible price points across overlapping product categories.
• Godox: Godox manufactures a broad portfolio of LED continuous lights, flashes, and modifiers for photo/video creators at competitive price points. Directly comparable product lineup (COB lights, tube lights, ring lights) targeting the same content creator and photography customer base as Lume Cube.

Broad incumbents

• Profoto: Profoto is a premium Swedish lighting brand serving professional photographers and studios with high-end strobes and continuous LED lighting. Represents the upper end of the category that Lume Cube's higher-tier COB and panel products aspire toward.
• Westcott: Westcott is an established photography lighting brand offering LED panels, ring lights, and lighting modifiers for content creators and photographers. Comparable product mix but with deeper distribution into retail photography channels.
• SmallRig: SmallRig manufactures a broad ecosystem of creator accessories including lighting, mounts, and rigs. Adjacent competitor in the creator production gear category with overlapping customer base and growing LED lighting offerings.
• Logitech Litra: Logitech's Litra line includes streaming and video conferencing lights targeting remote workers and streamers. Overlaps with Lume Cube's video conference lighting and content creator products as part of Logitech's broader peripheral ecosystem.

Emerging players

• Elgato (Corsair): Elgato produces streaming and content creation gear including the Key Light series aimed at streamers and YouTubers. Direct overlap with Lume Cube's content creator lighting products, particularly the Ring Light Pro and panel lights.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lumecube
• Facebookfacebook.com/lumecube
• LinkedInlinkedin.com/company/6611616

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lume Cube