Neewer
- Company typePrivate
- Founded2011
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Neewer firmographics
Firmographics- Name
- Neewer
- Legal name
- Neewer
- Website
- https://neewer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Neewer industry classification
Industry- Product category
- Photography and Video Lighting Equipment
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
Keywords
Where Neewer is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Neewer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: One-time hardware sales of photographic equipment including ring lights, RGB lights, tripods, flashes, lenses, batteries, cages, microphones, teleprompters, and accessories. Products sold at various price points from approximately $15 to $2,600. No visible subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget/Basics Line - Entry-level products under $100 |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Pro Line - Professional equipment $100-$500 |
| One time/ perpetual license | Pay-as-you-go | High-End Professional Line - Flagship professional equipment $500+ |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Neewer product offering
Product offeringCore offering
Neewer manufactures and directly sells a broad catalog of photographic and videography hardware through its own e-commerce storefront and Amazon, including ring lights, RGB and COB LED continuous lights, studio and on-camera flashes, tripods, C-stands, light modifiers, camera batteries, phone rigs, microphones, teleprompters, monitors, sliders, and AI-enabled smart home lighting products. Its primary customers are individual content creators, photographers, streamers, and small studios seeking professional-grade equipment at lower price points than premium brands.
Product overview
NEEWER is a one-stop shop for high-quality video and photography equipment, offering ring lights, RGB lights, tripods, flashes, lenses, and more to elevate creative projects. The product portfolio includes core lighting products (Ring Lights, RGB Panel Lights, Continuous/COB Lights, Strobe Flashes, Light Tubes), camera support equipment (Tripods, C Stands, Light Stands), smartphone photography solutions (Phone Cages & Rigs), power solutions (Camera Batteries, V Mount Batteries), audio equipment (Microphones & Lavalier Systems), monitoring solutions (Teleprompters, Monitors), and smart home lighting (Smart Lights, Desk Lamps). The NEEWER Basics sub-brand offers entry-level affordable versions of core products. The company positions itself as a value-focused alternative to premium brands, providing professional-grade equipment at competitive prices with compatibility with major third-party systems like the Godox 2.4G X wireless flash system.
Differentiator
Problem solved
Functional benefit
Brands
- NEEWER Basics: Entry-level/budget product line featuring affordable photography and video equipment including desk lamps, LED lights, tripods, and accessories.
- NEEWER Life
Products and services
- Ring Lights Circular LED lighting fixtures providing soft, even illumination for portraits, live streaming, makeup application, and video conferencing, available in LED, RGB, and bi-color variants in sizes from approximately 3 to 20 inches.
- RGB Panel Lights Full-RGB LED panel lights with accurate color reproduction (CRI up to 97) for vlogging, portraits, weddings, product photography, gaming, and video calls.
- Continuous / COB LED Lights High-powered continuous lighting including COB (Chip on Board) LED lights ranging from 60W to 1200W output for studio and outdoor video production.
- Strobe / Studio Flashes Professional studio flash strobes including outdoor portable flashes (Q series, e.g. Q6 600Ws) and monolight studio flashes (S series) with TTL and HSS support, compatible with the Godox 2.4G X wireless system.
- Camera Flashes / Speedlites On-camera flash speedlites with TTL functionality, round-head designs (Z series: Z1, Z2, Z3, Z2II), and guide numbers from GN15 to GN60 for various camera brands.
- Light Tube / Light Sticks Portable RGB tube lights (TL series) with APP / 2.4G / DMX control for creative lighting effects, including battery-powered handheld light stick options.
- Smart Lights (AI-Powered Home Lighting) AI-powered smart home lighting including corner floor lamps (NF series), RGB LED strip lights (NS series), permanent outdoor lights (NR series), and TV backlights, powered by the NEEWER Smart AI Lighting Engine enabling voice-, text-, and image-based control.
- Tripods & Monopods Camera support equipment including carbon fiber and aluminum tripods, travel tripods, video tripods with fluid heads, mini tripods, and selfie sticks.
- C Stands (Century Stands) Professional stainless-steel studio C-stands with boom arms in varying heights up to 320 cm, designed for mounting lights, softboxes, and reflectors.
- Phone Cages & Rigs Protective cases and mounting rigs for smartphones (iPhone 17 Pro/Pro Max, Samsung Galaxy S26 Ultra, Xiaomi 15 Ultra) plus universal vlogging rigs with cold shoe mounts.
- Camera Batteries Replacement and compatible batteries for Sony, Canon, Nikon, and Fujifilm cameras including NP-FZ100, NP-FW50, NP-F550, NP-F750, NP-F970, and LP-E6NH models.
- V Mount Batteries Professional V-mount batteries ranging from 50Wh to 150Wh capacity, with APP control options and smart features for video production equipment.
- Microphones & Lavalier Systems Wireless lavalier microphone systems (CM28, CM31) with charging cases for content creators, compatible with phones and cameras.
- Teleprompters 2-in-1 teleprompters with integrated monitors (X11 series) supporting DSLRs, smartphones, and webcams for streaming, presentations, and video recording.
- Camera Sliders & Dolly Kits Motorized camera sliders including carbon fiber models (ER1) with app control and F750 battery integration for smooth video production.
- Field Monitors Touchscreen field monitors (F700 7-inch) for camera monitoring, with waveform features and HDMI connectivity.
- Softboxes (Light Modifiers) Light modifiers including softboxes, parabolic softboxes (NS series), lantern softboxes, and umbrellas for diffusing and shaping studio lighting.
- Desk Lamps Architect and desk lamps (DL series) with adjustable light bars, video conference lights, and monitor light bars for workspace illumination.
- Beauty Lights Professional beauty lighting including esthetician lights (BH series), eyelash lights, nail tech arc lamps (HM series), and LED red light therapy face masks for skincare.
- Camera Lens Filters Optical filters including CPL, ND, mist/fog effect filters, macro filters for Insta360 cameras, and phone lens filters for various smartphone models.
- Camera Bags & Cases Camera bags including 2-in-1 rolling trolley backpacks, carrying cases, and protective covers for photography equipment transport.
- Grow Lights Indoor gardening solutions including hydroponics growing systems (HGS series) and full-spectrum desk grow lights (N29, N30) for plant cultivation.
- Ball Sports Training Equipment Tennis and pickleball training gear including ball collectors, hoppers, portable nets, LED ball sets, and retrievers.
- NEEWER Basics Sub-Brand Entry-level sub-brand product line offering affordable versions of core products including LED lights, tripods, filters, and accessories for beginners.
Quantifiable outcome
- $20 lens filters provide satisfactory cinematic results comparable to more expensive alternatives
Companies that use Neewer
Customer profileSegments6 records
Ideal customer profiles6 records
Neewer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Neewer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DJI (Ecosystem Partner)coreFull DJI OSMO Pocket 3 ecosystem accessories including cages, cases, mounts, adapters, lenses, and filters specifically designed for DJI devices. NEEWER markets 'Full DJI OSMO Pocket 3 ecosystem' as a product line category.
- AmazonminorAmazon marketplace presence for product distribution, leveraging Amazon's e-commerce infrastructure and customer base.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Neewer competitors and assessment
Company assessmentDirect peers
- SmallRig: Direct competitor in camera cages, rigs, and creator accessories for mirrorless, cinema, and action cameras. Targets the same content-creator and mobile-vlogging segments with overlapping phone-cage and rig SKUs.
- Aputure: Premium-tier direct competitor in COB LED video lighting, RGB panels, and light modifiers. NEEWER explicitly positions against Aputure on price-performance, making it a primary value-tier alternative in the same pro lighting category.
- Joby: Direct competitor in tripods, GorillaPods, and compact mounts — particularly strong in mobile vlogging and content-creator use cases that overlap with NEEWER's tripod and phone-rig categories.
- Manfrotto: Established competitor in tripods, monopods, light stands, and C-stands — categories where NEEWER sells a parallel lineup at lower price points. Targets overlapping professional photographers and videographers.
- Westcott: Direct competitor in lighting modifiers — softboxes, parabolic reflectors, umbrellas — and continuous LED lighting for portrait and commercial photographers, with overlapping product lines to NEEWER's modifier category.
- Rotolight: UK-based direct competitor in LED ring lights, panel lights, and on-camera lighting for video and photography. Competes in the same portrait and content-creation use cases that anchor NEEWER's ring-light line.
- Godox: Shenzhen-based lighting manufacturer that directly competes with NEEWER across strobes, speedlites, COB LED lights, and RGB panels. NEEWER's Q-series flashes are explicitly compatible with the Godox 2.4G X wireless system, confirming overlapping customer base and feature parity.
Emerging players
- Yongnuo: Chinese competitor in flashes, speedlites, LED video lights, and lenses. Competes with NEEWER on price across the budget-to-mid-tier lighting and accessory segments.
- Ulanzi: Shenzhen-based emerging competitor in creator accessories — phone cages, lights, mounts, and small tripods — with a similar value-tier brand identity. Strong overlap in mobile-content-creator SKUs.
- Viltrox: Chinese competitor expanding from camera lenses into LED panel lights, adapters, and monitors. Overlaps with NEEWER on lens filters, monitors, and entry-to-mid-tier LED lighting for creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neewer social profiles
Digital presenceNeewer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neewer leadership team
Management profileNumber of profiles
Neewer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neewer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neewer
What does Neewer do?
Neewer manufactures and directly sells a broad catalog of photographic and videography hardware through its own e-commerce storefront and Amazon, including ring lights, RGB and COB LED continuous lights, studio and on-camera flashes, tripods, C-stands, light modifiers, camera batteries, phone rigs, microphones, teleprompters, monitors, sliders, and AI-enabled smart home lighting products. Its primary customers are individual content creators, photographers, streamers, and small studios seeking professional-grade equipment at lower price points than premium brands.
Is Neewer a public or private company?
Neewer is a private company. It is classified as unknown and is currently operating.
When was Neewer founded?
Neewer was founded in 2011. It employs 101 to 250 people.
Where is Neewer based?
Neewer is headquartered in Shenzhen, China, in the Asia region.
How does Neewer make money?
One revenue line is on record: hardware Product Sales.
Who are Neewer's main competitors?
Direct peers on record are SmallRig, Aputure, Joby, Manfrotto, Westcott, Rotolight and Godox. Emerging players are Yongnuo, Ulanzi and Viltrox.
Does Neewer have an API?
No public API is recorded for Neewer.
What industry is Neewer in?
Neewer's product category is Photography and Video Lighting Equipment. Its primary akta.pro industry code is CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its NAICS code is 4492 and its SIC code is 3861.