MEDIAGENIX
MEDIAGENIX provides a modular SaaS platform that orchestrates the content lifecycle for broadcast, cable, FAST, and OTT operators globally. Serving 200+ media organizations across 35+ countries, it unifies AI-driven scheduling, personalization, and content management.
- Company typePrivate
- Founded1992
- HeadquartersGroot-bijgaarden, Belgium
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What MEDIAGENIX does
MEDIAGENIX is a Belgian-headquartered enterprise SaaS company that provides a modular platform for managing the content lifecycle of broadcast, cable, FAST, OTT, and streaming operators. Founded in 1992 and headquartered in Brussels, the company serves more than 200 media organizations across 35+ countries, managing over 2,500 channels and platforms reaching approximately 2 billion viewers. Its target customers span traditional broadcasters, cable networks, telcos, OTT platforms, sports networks, and studios, with named enterprise accounts including Globo, AMC Networks, A&E Networks, TelevisaUnivision, DirecTV Latin America, Sky Brasil, BBC, ITV, MBC Group, beIN Sports, DAZN, and France Médias Monde.
The platform is organized around four core solutions: Content Strategy (Strategic Planning, Content Budgeting, and the Ratings Artist ML ratings-prediction tool); Content Value Management (Title Management, Data Scan metadata harmonization, and a Production Portal co-developed with Limecraft); Content Scheduling (linear, FAST, VOD, and social scheduling via Scheduling Artist, FAST Scheduling Artist, and Scheduling Optimization, with claimed 80% faster channel creation); and Content Personalization (Spideo-powered recommendation and Humanized Semantic Search built on a dual-layer Knowledge Graph). Underlying AI capabilities include NLP semantic search, ML-based ratings prediction, recommendation engines, semantic intelligence for content ontologies, and emerging generative AI for scheduling workflows. Acquired technology brands BeBanjo (video distribution, 2022) and Spideo (AI personalization, 2024) were consolidated under a single Mediagenix brand in 2024.
MEDIAGENIX operates a quote-based enterprise SaaS licensing model with annual or multi-year contracts priced by channels, users, and feature modules, distributed through direct field sales with demand generation at NAB Show, IBC, CABSAT, and CSI events. Headcount exceeds 400 employees across offices in Brussels, Miami, Denver, London, Madrid, Paris, Singapore, Bangkok, Skopje, and Sydney. The company holds ISO 27001 (certified since 2018, renewed 2025) and SOC 2 Type 2 certifications, is a member of the AWS ISV Accelerate Program, and integrates with Snowflake for advanced analytics.
MEDIAGENIX firmographics
Firmographics- Name
- MEDIAGENIX
- Legal name
- Mediagenix NV
- Website
- https://mediagenix.tv
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MEDIAGENIX provides a modular SaaS platform that orchestrates the content lifecycle for broadcast, cable, FAST, and OTT operators globally. Serving 200+ media organizations across 35+ countries, it unifies AI-driven scheduling, personalization, and content management.
- Ownership category
- akta.pro rank
MEDIAGENIX industry classification
Industry- Product category
- Broadcast Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
- akta.pro secondary industries
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
Keywords
Where MEDIAGENIX is headquartered
LocationHeadquarters
- HQ city
- Groot-bijgaarden
- HQ country
- Belgium
- HQ region
- Europe
Offices10 records
Markets served
MEDIAGENIX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Licensing: Subscription-based licensing model for the WHATS'ON platform delivered as SaaS. Customers pay recurring fees for access to content management, scheduling, and recommendation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS licensing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
MEDIAGENIX product offering
Product offeringCore offering
MEDIAGENIX provides a modular SaaS platform that orchestrates the entire content lifecycle for broadcasters, cable networks, telcos, OTT, FAST, and sports operators. The platform is organized around four core solutions—Content Strategy, Content Value Management, Content Scheduling, and Content Personalization—and combines proprietary AI capabilities (Spideo recommendation engine, Humanized Semantic Search, Ratings Artist predictive modeling, and Scheduling Automation) to drive content ROI and audience engagement. It is sold as enterprise SaaS licensing with annual or multi-year contracts, deployed globally on AWS and integrated with Snowflake.
Product overview
Mediagenix is a modular SaaS platform that orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. The platform comprises four core solutions: Content Strategy (strategic planning, budgeting, ratings forecasting via Ratings Artist), Content Value Management (title management, metadata, production portal), Content Scheduling (linear/FAST/VOD scheduling, automation via Scheduling Artist and FAST Scheduling Artist), and Content Personalization (search, recommendation, explore via Spideo). These converge into one lean, company-wide collaborative flow revolving around one source of truth. Key acquired brands include BeBanjo (video distribution/VOD) and Spideo (AI personalization/recommendations). The platform is enhanced by sub-products including Ratings Artist, Data Scan, Humanized Semantic Search, Scheduling Optimization, and BI Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Strategy
Quantifiable outcome
- Processes 2,500+ channels and platforms globally
- +1 more outcomes
Companies that use MEDIAGENIX
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
MEDIAGENIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature8 records
MEDIAGENIX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- SpideocoreAcquired Spideo, a company specializing in AI-driven content recommendation and personalization technology. This acquisition strengthens MEDIAGENIX's semantic search and recommendation capabilities for broadcast and streaming customers.
- BeBanjocoreAcquired BeBanjo, a Madrid-based company specializing in scheduling and rights management solutions for broadcast operators. BeBanjo's technology complements MEDIAGENIX's content management platform.
- LimecraftcoreJoint solution partnership for Production Portal, combining MEDIAGENIX's scheduling capabilities with Limecraft's production workflow management technology.
- White Peaks SolutionsmajorCollaboration to develop the Maraya content lifecycle management platform, combining White Peaks Solutions' expertise with MEDIAGENIX's content operations platform.
- Amazon Web Services (AWS)majorMember of AWS ISV Accelerate Program, providing cloud-based delivery of MEDIAGENIX solutions on AWS infrastructure for global customers.
- SnowflakemajorIntegration with Snowflake's data cloud platform enabling advanced analytics and data sharing capabilities for media customers.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
MEDIAGENIX competitors and assessment
Company assessmentBroad incumbents
- Ateme: Video compression, delivery, and OTT infrastructure vendor serving broadcasters and streaming operators. Adjacent to MEDIAGENIX's OTT and streaming-focused scheduling and personalization offerings.
- Evertz: Broad broadcast and media infrastructure provider with scheduling, playout, and content management solutions. Overlaps with MEDIAGENIX in enterprise broadcast workflows but operates at a much wider infrastructure level.
- Grass Valley: Long-standing broadcast workflow, playout, and content management vendor serving broadcasters and media companies. Comparable to MEDIAGENIX across broadcast scheduling and content operations, with broader infrastructure portfolio.
- Imagine Communications: Established broadcast technology vendor offering end-to-end playout, scheduling, and advertising management. Competes with MEDIAGENIX in content scheduling and management for broadcasters and cable networks.
- Vizrt Group: Broadcast graphics, content production, and newsroom technology vendor. Comparable to MEDIAGENIX in serving broadcast operators with content lifecycle and workflow tools, though with stronger graphics/production emphasis.
Direct peers
- Telestream: Media processing, transcoding, and workflow automation vendor for broadcast and streaming operators. Compares to MEDIAGENIX on content supply chain orchestration and production-side automation.
- Amagi: Cloud-native SaaS provider for broadcast and FAST channel operations including scheduling, playout, and monetization. Most direct comparable given MEDIAGENIX's FAST Scheduling Artist and Content Scheduling overlap with Amagi's FAST and cloud playout stack.
- Bitmovin: Video infrastructure provider offering encoding, player, and analytics for OTT and streaming platforms. Adjacent to MEDIAGENIX's Content Personalization and OTT scheduling capabilities for streaming-first customers.
- Deltatre: Digital media services and technology provider for sports, broadcasters, and OTT platforms. Comparable to MEDIAGENIX on content management and multi-platform scheduling for sports and media customers.
Emerging players
- Net Insight: Media networking and live contribution technology provider for broadcasters. Partial overlap with MEDIAGENIX in supporting broadcast workflows, particularly around live event and contribution use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MEDIAGENIX social profiles
Digital presenceMEDIAGENIX compliance and trust
Trust signalCompliance2 records
MEDIAGENIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEDIAGENIX leadership team
Management profileNumber of profiles
Profiles11 records
MEDIAGENIX subsidiaries and ownership
Company hierarchySubsidiaries3 records
MEDIAGENIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEDIAGENIX M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEDIAGENIX
What does MEDIAGENIX do?
MEDIAGENIX provides a modular SaaS platform that orchestrates the entire content lifecycle for broadcasters, cable networks, telcos, OTT, FAST, and sports operators. The platform is organized around four core solutions—Content Strategy, Content Value Management, Content Scheduling, and Content Personalization—and combines proprietary AI capabilities (Spideo recommendation engine, Humanized Semantic Search, Ratings Artist predictive modeling, and Scheduling Automation) to drive content ROI and audience engagement. It is sold as enterprise SaaS licensing with annual or multi-year contracts, deployed globally on AWS and integrated with Snowflake.
Is MEDIAGENIX a public or private company?
MEDIAGENIX is a private company. It is classified as management employee owned and is currently operating.
When was MEDIAGENIX founded?
MEDIAGENIX was founded in 1992. It employs 251 to 500 people.
Where is MEDIAGENIX based?
MEDIAGENIX is headquartered in Groot-bijgaarden, Belgium, in the Europe region.
How does MEDIAGENIX make money?
One revenue line is on record: saaS Subscription Licensing.
Who are MEDIAGENIX's main competitors?
Broad incumbents on record are Ateme, Evertz, Grass Valley, Imagine Communications and Vizrt Group. Direct peers are Telestream, Amagi, Bitmovin and Deltatre. Net Insight is listed as an emerging player.
Does MEDIAGENIX have an API?
No public API is recorded for MEDIAGENIX.
What industry is MEDIAGENIX in?
MEDIAGENIX's product category is Broadcast Management Software. Its primary akta.pro industry code is MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation), with a secondary code of MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 513210 and its SIC code is 7372.