What Spideo does

Spideo is a Paris-headquartered B2B SaaS company founded in 2010 that builds semantic-based content recommendation and personalization technology for streaming platforms, broadcasters, pay-TV operators, and telecom video providers. The platform serves an aggregate base of more than 70 million end-users across customer deployments, indexes over 1 million content titles, and serves roughly 1 million users per month, with the company operating with a team in the 11–50 employee band based in Paris.

The product portfolio is centered on the proprietary "Semantic Fingerprint" technology — a combination of natural language processing and human-supervised data curation — and is delivered through eight integrated modules: Personalize (profile-based recommendations), Discover (catalog exploration), Recommend (content-based recommendations), Search (including Search Beyond Catalog), Semantics (metadata enrichment), FAST (personalized ad-supported channels), Explore Analytics, and Dashboards. The Rumo sub-brand extends recommendation logic beyond video into cross-domain use cases including in-flight entertainment (in partnership with Thales FlytEDGE), video games, e-commerce, and travel. The platform is delivered API-first with developer documentation at developers.spideo.tv, and is also embedded through OEM-style integrations with Harmonic (VOS360), Viaccess-Orca, OTTera, and Broadpeak.

Spideo monetizes through quote-based B2B enterprise SaaS contracts, primarily via direct sales supplemented by technology-partner channel distribution. Named enterprise customers include Globo (Globoplay), Sky Switzerland, Canal+ (MyCanal), Televisa (Blim), Bouygues Telecom, Altice/SFR, France Télévisions, and ADN. The company was acquired by Mediagenix in September 2024 at IBC2024 and has since been integrated into Mediagenix's Content Strategy, Content Value Management, and Content Scheduling solutions, with full integration reportedly completed within a year of the deal.

Name

Spideo

Legal name

Spideo

Website

https://spideo.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Spideo is a Paris-based B2B SaaS company founded in 2010 that provides semantic-based content recommendation and personalization technology to enterprise streaming platforms, broadcasters, and pay-TV operators worldwide, processing more than 1 million titles and serving over 70 million end-users across named deployments with Globo, Sky, Canal+, and Televisa.

Ownership category

akta.pro rank

Product category

Content Recommendation & Personalization Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

RSS/Feed Readers & Subscription Aggregators (MPACAKAD)

Keywords

• Content recommendation engine
• Streaming personalization
• Semantic content discovery
• OTT recommendation platform
• Video personalization SaaS

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: B2B SaaS model providing personalization and recommendation technology as a service to streaming platforms, broadcasters, and pay TV operators. Pricing likely based on platform scale, user volume, or feature tiers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Spideo provides a B2B SaaS personalization and recommendation platform for streaming platforms, broadcasters, and pay-TV operators. The offering combines semantic metadata enrichment, AI-driven content discovery, and humanized recommendation engines into modular products (Personalize, Discover, Recommend, Search, Semantics, FAST, Explore Analytics, Dashboards) delivered via API and integrated into customer platforms.

Product overview

Spideo is a SaaS company providing a unified personalization and recommendation platform for streaming platforms. The product portfolio centers on semantic-based content discovery with eight integrated modules: Personalize (profile-based recommendations), Discover (catalog exploration), Recommend (content-based recommendations), Search (including Search Beyond Catalog), Semantics (metadata enrichment), FAST (personalized ad-supported channels), Explore Analytics, and Dashboards. The platform is complemented by Rumo, a sub-brand focused on cross-domain recommendation systems including in-flight entertainment. Built on proprietary semantic fingerprint technology that combines AI with human-supervised content indexing, Spideo's solutions process over 1 million titles in database across platforms serving over 1 million users monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Rumo: Spideo's recommendation system used for in-flight entertainment and cross-domain content discovery, featuring personalized recommendations for movies, TV shows, video games, e-commerce and travel experiences.

Products and services

• Personalize Profile-based recommendation module that delivers intuitive, personalized, and dialogue-driven user experiences based on individual user profiles, viewing history, and natural language preferences. Targeted at streaming platforms seeking humanized personalization.
• Discover Catalog exploration module that enables enhanced content discovery through multidimensional suggestions and humanized recommendations, helping streaming platforms surface relevant content from large libraries.
• Recommend Content-based recommendation module that builds knowledge on content to serve relevant and dynamic curation based on semantic content analysis, recommending related content through themes and semantic categories.
• Search Semantic search module including the Search Beyond Catalog feature that suggests semantically similar content when searched content is unavailable, plus autocomplete capabilities with large suggestion catalogs to improve user retention and engagement.
• Semantics Semantic metadata enrichment module that qualifies content with precise keywords across multiple dimensions (moods, themes, settings, format, time period) using AI-generated and human-supervised indexation, creating bridges between content taxonomy and contextual advertising.
• FAST Personalized Free Ad-Supported Streaming TV channels module enabling creation of thematic channels from VOD libraries with automatic scheduling, break-point identification for ads, and user-level or audience-cluster personalization.
• Explore Analytics Recommendation analytics platform providing business intelligence through user taste insights. Includes metric boards, performance metrics, interaction overviews, semantic analysis, and advanced predictive insights with over 30 metrics and charts.
• Dashboards Business intelligence dashboard module providing data visualization, monitoring tools, and KPI tracking for recommendation performance and user engagement metrics for streaming platform operators.
• Rumo Advanced cross-domain recommendation system extending beyond movies and TV shows into video games, e-commerce, and travel experiences, connecting entertainment choices to real-world destinations and contextual flight data for in-flight entertainment.

Quantifiable outcome

• 25% lift in user engagement
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• ThalesflagshipTechnology or Integration · 4 September 2024Spideo and Thales introduced the first real-time cross-domain recommendation system for in-flight entertainment (IFE). Hosted on Thales' FlytEDGE award-winning IFE solution, Spideo's Rumo recommendation system engages passengers with customized recommendations beyond movies and TV shows including video games, e-commerce and travel experiences, connected to real-world destinations and contextual flight data.
• MediagenixflagshipStrategic or Co-development Partner · 1 September 2024Mediagenix completed Spideo personalization and recommendation technology integration across its Content Strategy, Content Value Management, and Content Scheduling solutions. Spideo was acquired by Mediagenix at IBC2024, becoming the innovation engine for the combined portfolio.
• OTTeracoreTechnology or Integration · 13 April 2024OTTera will use Spideo's semantic enrichment and categorization services to help characterize content libraries and surface content in engaging ways via OTT applications and FAST channels. Collaboration enables content discoverability, viewer qualification by moods, audience clustering, and automated creation of relevant channels.
• HarmoniccoreTechnology or Integration · 17 April 2023Partnership bringing Spideo's Personalized FAST solution into Harmonic's VOS360 Media SaaS ecosystem. Enables content providers to leverage automatic break and channel scheduling as well as content personalization for FAST channels. Spideo enables creation of thematic channels from VOD libraries personalized to individual users or qualified audience clusters.
• Alpha NetworksminorStrategic or Co-development Partner · 30 September 2019Joint panel at IBC 2019 on 'Using User Intelligence to fight Churn' discussing how personalization and recommendation can reduce cord-cutting concerns for Pay TV providers.
• BecomtechminorOthers · 31 July 2019Partnership with Becomtech, a NGO that educates and inspires girls to get familiar with the tech industry. Spideo participates in Jump in Tech program, hosting workshops and mentoring sessions to inspire new generations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ContentWise: Milan-based provider of personalization, recommendation, and content discovery for OTT operators and broadcasters. Direct competitor to Spideo with a similar buyer profile (pay-TV operators, SVOD platforms) and overlapping product modules (recommendation, search, analytics).
• ThinkAnalytics: UK-based provider of content recommendations, real-time analytics, and personalized search for broadcasters, MVPDs, and OTT platforms. Competes head-to-head with Spideo for the same enterprise customers (e.g., Sky, large broadcasters) with comparable AI-driven personalization.
• Recombee: Prague-based AI recommendation engine offered via API to media, e-commerce, and streaming customers. Competes with Spideo on the developer-first, API-distributed recommendation layer serving digital content platforms.
• IRIS.TV: Los Angeles-based contextual video recommendation and content data platform for publishers and CTV/OTT platforms. Comparable to Spideo in the streaming personalization layer, with a particular focus on contextual AI and ad-targeting applications.

Broad incumbents

• Viaccess-Orca: Orange-owned TV platform vendor offering service delivery, targeted TV advertising, and increasingly semantic recommendation capabilities (demonstrated jointly with Spideo at NAB 2023). Adjacent rather than direct overlap; both sell into the same broadcasters.
• Algolia: Search-as-a-service platform increasingly expanding into personalization and recommendations. Comparable API-first, developer-led distribution model to Spideo, with broader enterprise footprint across media and e-commerce.
• Taboola: Public content-discovery and native advertising platform serving publishers and video platforms. Adjacent rather than directly competing — overlaps with Spideo in content recommendation but driven by sponsored placements and broader publisher monetization.
• Amazon Personalize: AWS-managed machine learning service for real-time personalization and recommendation. A hyperscaler alternative that competes with Spideo on price-sensitive segments where customers prefer to consume recommendation as a commodity cloud service.
• Google Cloud Recommendations AI: Google-managed personalization service based on the same technology powering YouTube and Google Play. Represents the in-house/hyperscaler alternative that streaming platforms may favor over specialized vendors like Spideo.
• Microsoft Azure Personalizer: Azure-managed reinforcement-learning personalization service. Another hyperscaler recommendation offering that competes with Spideo for enterprise workloads where customers prefer to consolidate AI/ML spend with their primary cloud provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SpideoMovies
• LinkedInlinkedin.com/company/spideo
• Facebookfacebook.com/SpideoMovies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spideo