MEDIAGENIX

What MEDIAGENIX does

MEDIAGENIX is a Belgian-headquartered enterprise SaaS company that provides a modular platform for managing the content lifecycle of broadcast, cable, FAST, OTT, and streaming operators. Founded in 1992 and headquartered in Brussels, the company serves more than 200 media organizations across 35+ countries, managing over 2,500 channels and platforms reaching approximately 2 billion viewers. Its target customers span traditional broadcasters, cable networks, telcos, OTT platforms, sports networks, and studios, with named enterprise accounts including Globo, AMC Networks, A&E Networks, TelevisaUnivision, DirecTV Latin America, Sky Brasil, BBC, ITV, MBC Group, beIN Sports, DAZN, and France Médias Monde.

The platform is organized around four core solutions: Content Strategy (Strategic Planning, Content Budgeting, and the Ratings Artist ML ratings-prediction tool); Content Value Management (Title Management, Data Scan metadata harmonization, and a Production Portal co-developed with Limecraft); Content Scheduling (linear, FAST, VOD, and social scheduling via Scheduling Artist, FAST Scheduling Artist, and Scheduling Optimization, with claimed 80% faster channel creation); and Content Personalization (Spideo-powered recommendation and Humanized Semantic Search built on a dual-layer Knowledge Graph). Underlying AI capabilities include NLP semantic search, ML-based ratings prediction, recommendation engines, semantic intelligence for content ontologies, and emerging generative AI for scheduling workflows. Acquired technology brands BeBanjo (video distribution, 2022) and Spideo (AI personalization, 2024) were consolidated under a single Mediagenix brand in 2024.

MEDIAGENIX operates a quote-based enterprise SaaS licensing model with annual or multi-year contracts priced by channels, users, and feature modules, distributed through direct field sales with demand generation at NAB Show, IBC, CABSAT, and CSI events. Headcount exceeds 400 employees across offices in Brussels, Miami, Denver, London, Madrid, Paris, Singapore, Bangkok, Skopje, and Sydney. The company holds ISO 27001 (certified since 2018, renewed 2025) and SOC 2 Type 2 certifications, is a member of the AWS ISV Accelerate Program, and integrates with Snowflake for advanced analytics.

Name

MEDIAGENIX

Legal name

Mediagenix NV

Website

https://mediagenix.tv

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

MEDIAGENIX provides a modular SaaS platform that orchestrates the content lifecycle for broadcast, cable, FAST, and OTT operators globally. Serving 200+ media organizations across 35+ countries, it unifies AI-driven scheduling, personalization, and content management.

Ownership category

akta.pro rank

Product category

Broadcast Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industries

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)

Keywords

• Broadcast management software
• Content lifecycle platform
• Media scheduling automation
• OTT content personalization
• FAST channel scheduling

Headquarters

HQ city

Groot-bijgaarden

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licensing: Subscription-based licensing model for the WHATS'ON platform delivered as SaaS. Customers pay recurring fees for access to content management, scheduling, and recommendation capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MEDIAGENIX provides a modular SaaS platform that orchestrates the entire content lifecycle for broadcasters, cable networks, telcos, OTT, FAST, and sports operators. The platform is organized around four core solutions—Content Strategy, Content Value Management, Content Scheduling, and Content Personalization—and combines proprietary AI capabilities (Spideo recommendation engine, Humanized Semantic Search, Ratings Artist predictive modeling, and Scheduling Automation) to drive content ROI and audience engagement. It is sold as enterprise SaaS licensing with annual or multi-year contracts, deployed globally on AWS and integrated with Snowflake.

Product overview

Mediagenix is a modular SaaS platform that orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. The platform comprises four core solutions: Content Strategy (strategic planning, budgeting, ratings forecasting via Ratings Artist), Content Value Management (title management, metadata, production portal), Content Scheduling (linear/FAST/VOD scheduling, automation via Scheduling Artist and FAST Scheduling Artist), and Content Personalization (search, recommendation, explore via Spideo). These converge into one lean, company-wide collaborative flow revolving around one source of truth. Key acquired brands include BeBanjo (video distribution/VOD) and Spideo (AI personalization/recommendations). The platform is enhanced by sub-products including Ratings Artist, Data Scan, Humanized Semantic Search, Scheduling Optimization, and BI Studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy

Quantifiable outcome

• Processes 2,500+ channels and platforms globally
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and major.

• SpideocoreStrategic or Co-development Partner · 10 September 2024Acquired Spideo, a company specializing in AI-driven content recommendation and personalization technology. This acquisition strengthens MEDIAGENIX's semantic search and recommendation capabilities for broadcast and streaming customers.
• BeBanjocoreStrategic or Co-development Partner · 5 July 2022Acquired BeBanjo, a Madrid-based company specializing in scheduling and rights management solutions for broadcast operators. BeBanjo's technology complements MEDIAGENIX's content management platform.
• LimecraftcoreTechnology or IntegrationJoint solution partnership for Production Portal, combining MEDIAGENIX's scheduling capabilities with Limecraft's production workflow management technology.
• White Peaks SolutionsmajorStrategic or Co-development PartnerCollaboration to develop the Maraya content lifecycle management platform, combining White Peaks Solutions' expertise with MEDIAGENIX's content operations platform.
• Amazon Web Services (AWS)majorTechnology or IntegrationMember of AWS ISV Accelerate Program, providing cloud-based delivery of MEDIAGENIX solutions on AWS infrastructure for global customers.
• SnowflakemajorTechnology or IntegrationIntegration with Snowflake's data cloud platform enabling advanced analytics and data sharing capabilities for media customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ateme: Video compression, delivery, and OTT infrastructure vendor serving broadcasters and streaming operators. Adjacent to MEDIAGENIX's OTT and streaming-focused scheduling and personalization offerings.
• Evertz: Broad broadcast and media infrastructure provider with scheduling, playout, and content management solutions. Overlaps with MEDIAGENIX in enterprise broadcast workflows but operates at a much wider infrastructure level.
• Grass Valley: Long-standing broadcast workflow, playout, and content management vendor serving broadcasters and media companies. Comparable to MEDIAGENIX across broadcast scheduling and content operations, with broader infrastructure portfolio.
• Imagine Communications: Established broadcast technology vendor offering end-to-end playout, scheduling, and advertising management. Competes with MEDIAGENIX in content scheduling and management for broadcasters and cable networks.
• Vizrt Group: Broadcast graphics, content production, and newsroom technology vendor. Comparable to MEDIAGENIX in serving broadcast operators with content lifecycle and workflow tools, though with stronger graphics/production emphasis.

Direct peers

• Telestream: Media processing, transcoding, and workflow automation vendor for broadcast and streaming operators. Compares to MEDIAGENIX on content supply chain orchestration and production-side automation.
• Amagi: Cloud-native SaaS provider for broadcast and FAST channel operations including scheduling, playout, and monetization. Most direct comparable given MEDIAGENIX's FAST Scheduling Artist and Content Scheduling overlap with Amagi's FAST and cloud playout stack.
• Bitmovin: Video infrastructure provider offering encoding, player, and analytics for OTT and streaming platforms. Adjacent to MEDIAGENIX's Content Personalization and OTT scheduling capabilities for streaming-first customers.
• Deltatre: Digital media services and technology provider for sports, broadcasters, and OTT platforms. Comparable to MEDIAGENIX on content management and multi-platform scheduling for sports and media customers.

Emerging players

• Net Insight: Media networking and live contribution technology provider for broadcasters. Partial overlap with MEDIAGENIX in supporting broadcast workflows, particularly around live event and contribution use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediagenix-ng
• Xx.com/mediagenix_tv
• Facebookfacebook.com/MEDIAGENIX

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIAGENIX