DoStuff Media

What DoStuff Media does

DoStuff Media (founded 2006, headquartered in Austin, Texas) operates a network of 22+ locally-branded event discovery websites across the United States and Canada (e.g., Do312 for Chicago, DoNYC for New York, Do604 for Vancouver), positioning itself as the local authority for the consumer question 'What am I doing tonight?' The company reaches 60 million event-goers per year, drives 250,000 daily spending decisions, and maintains a 2M+ subscriber newsletter base. Its proprietary technology stack comprises a Local Platform that powers the city-specific websites and a separate Festival Platform SaaS product licensed to major festival operators including Superfly (Outside Lands, Lollapalooza), Riot Fest, and Coachella Valley Music and Arts Association for custom schedule-building and artist pages. The company also operates DoMORE, a $7/month consumer subscription membership delivering personalized ticket drops to 80,000+ members across 18+ cities, which sent out 604,226 pairs of tickets (1.2M+ individual tickets) in 2024.

Name

DoStuff Media

Legal name

DoStuff Media LLC

Website

https://dostuffmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

DoStuff Media operates a network of 22+ locally-branded event discovery websites, a $7/month DoMORE ticketing membership, and a B2B Festival Platform SaaS product, serving live-event consumers, venues, promoters, and national brand advertisers across North America.

Ownership category

akta.pro rank

Product category

Local Event Discovery & Live Entertainment Media

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Broadcasting and Content Providers (516), Media Representatives (541840)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industries

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Local event discovery
• Live event marketing
• Ticketing membership platform
• Festival planning software
• Hyperlocal media network

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand/Advertising Solutions: DoStuff's primary revenue driver: integrated marketing campaigns for national and local brands (e.g., Michelob ULTRA, Jack Daniel's, Old Style, Dave & Buster's) across its network of 22+ local markets. Services include email sponsorships, display advertising, social campaigns, custom editorial, event production/promotion, and sweepstakes/flyaway contests. Revenue is generated through ad spend, campaign fees, and content fees from brands seeking to reach DoStuff's audience of live-event enthusiasts.
2. Venue/Promoter Advertising & Ticket Referral: DoStuff drives revenue by filling rooms for event promoters and ticket sellers through its event discovery platform. Venues and promoters pay for featured placement and promotional services. The company also supports ticketing partnerships with venues, earning referral value. In 2019, DoStuff drove $2.1 billion to local venues through 43 million attendees.
3. DoMORE Subscription Membership: Consumer subscription product at $7/month (or discounted annual tiers at $60-70 for bulk/corporate purchases) providing members with free tickets to live events at least monthly. The membership is designed to drive attendance to partner venues and promoters who provide ticket inventory in exchange for audience. Revenue is subscription-based from consumers.
4. Festival Platform SaaS Licensing: DoStuff licenses its Festival Platform software to major music festival operators (e.g., Superfly, Riot Fest, Coachella Valley Music and Arts Association) on a SaaS/licensing basis. The platform enables schedule building, artist pages, and fan experience management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

DoStuff Media operates a network of 22+ locally-branded event discovery websites (e.g., Do312, DoNYC, DoLA) connecting consumers to live events across North America, complemented by the DoMORE $7/month subscription ticketing membership and a B2B Festival Platform SaaS licensed to major music festivals. The company monetizes primarily through integrated brand advertising campaigns for national advertisers (Michelob ULTRA, Jack Daniel's, Dave & Buster's) and venue/promoter placements, reaching 60M event-goers and 2M+ newsletter subscribers annually.

Product overview

DoStuff operates a local entertainment media platform with multiple integrated products serving 20+ cities. The core offerings include Event Discovery (local event guides driving 60M event-goers annually across markets like Do312, DoNYC, DoLA), DoMORE (monthly ticketing membership at $7/month offering free event tickets with 80k+ members in 18+ cities), and the Festival Platform (interactive festival planning software trusted by major festivals like Outside Lands and Riot Fest). Brand Solutions provides integrated marketing services leveraging local relationships, while the DoStuff Amplification Project offers social equity media grants to underrepresented communities. These products work together to connect audiences with live events and provide marketing solutions for venues, promoters, and brands.

Differentiator

Problem solved

Functional benefit

Brands

• DoMORE: Monthly ticketing membership ($7/month) providing free event tickets to concerts, festivals, sports, theater, comedy, and more across 18+ cities.
• DoStuff Festival Platform
• DoStuff Amplification Project

Products and services

• Event Discovery / Local Event Guides Network of 22+ locally-branded event discovery websites and city guides (Do312, DoNYC, DoLA, DoSD, etc.) connecting consumers to live events across the US and Canada. Local teams curate content while proprietary technology surfaces relevant events. Drives 60M event-goers annually and influences 250,000 spending decisions per day.
• DoMORE Ticketing Membership Monthly subscription membership ($7/month, or $60-$70/year bulk for corporate gifting) providing members with 2 free tickets per personalized Ticket Drop, access to Last Minute Tickets every 7 days, and flyaway trip perks. Available across 18+ cities with 80k+ members. Members receive 4+ tailored event offers via text and email monthly based on music, artist, and venue preferences.
• Festival Platform

Quantifiable outcome

• Drove $2.1 billion to local venues in 2019 through 43 million attendees
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Independent Venue Association (NIVA)coreStrategic or Co-development Partner · 9 June 2026DoStuff is an expanded partner of NIVA, the National Independent Venue Association, announced at NIVA's annual conference in Minneapolis in June 2026. The partnership supports independent venues across 20 markets through NIVA's certification programs, industry surveys, and touring tools. DoStuff will help elevate independent venues, festivals, and promoters to DoStuff's millions of fans nationwide.
• BandsintowncoreStrategic or Co-development Partner · 9 June 2026DoStuff is an expanded partner of Bandsintown as part of the NIVA coalition announced June 2026. Bandsintown provides tour discovery and artist tracking tools that complement DoStuff's local event discovery and venue support across multiple markets.
• ROSTRminorStrategic or Co-development Partner · 9 June 2026DoStuff is an expanded partner of ROSTR as part of the NIVA coalition announced June 2026. ROSTR is a touring and artist management tool integrated into DoStuff's ecosystem to support independent venues and promoters.
• MasterTourminorStrategic or Co-development Partner · 9 June 2026DoStuff is an expanded partner of MasterTour as part of the NIVA coalition announced June 2026. MasterTour provides touring logistics tools that complement DoStuff's local event discovery platform.
• National CineMediacoreGTM or Marketing Partner · 1 June 2025DoStuff launched a partnership with National CineMedia in summer 2025 to run promotional spots for the DoMORE subscription in movie theater preshows nationwide. The campaign featured member-generated content and a pitchman video with Chief of Staff Henri. Fall 2025 campaign focused on driving people out of their homes and into venues.
• C3 PresentscoreGTM or Marketing Partner · 1 January 2025DoStuff partnered with C3 Presents for Lollapalooza 2025 promotion, offering VIP tickets, $600 travel credit, and hotel stay across DoStuff's network. Campaign generated 3.6M impressions, 38K engagements, 53K page views, 16K entries, and 8K opt-ins.
• Danny Wimmer PresentscoreGTM or Marketing Partner · 1 January 2025DoStuff partnered with Danny Wimmer Presents for Bourbon & Beyond festival, offering a 4-day VIP experience across 15 metros. The campaign scored 30K entries and 17.5K opt-ins with a custom landing page, creative, and copy.
• SBG ProductionsminorGTM or Marketing Partner · 1 January 2025DoStuff teamed with SBG Productions to promote Telluride Jazz Festival VIP passes, lodging, and travel credit. In just two weeks, the campaign pulled 7K entries and 4.5K opt-ins, demonstrating DoStuff's ability to reach new cities outside its usual markets.
• West ElmminorGTM or Marketing PartnerDoStuff partnered with West Elm for the Plant Daddy Sweepstakes campaign, a LGBTQ-focused marketing initiative targeting plant enthusiasts in NYC, LA, and Chicago markets.
• Manscapers (Bravo TV / Backyard Envy)minorGTM or Marketing PartnerDoStuff partnered with Manscapers (from Bravo TV's Backyard Envy) for the Plant Daddy Sweepstakes, creating a prize package combining home/garden elements with DoStuff's live event expertise across NYC, LA, and Chicago.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Eventbrite: Eventbrite is a leading event discovery and ticketing platform serving consumers and event organizers globally. It directly overlaps with DoStuff's event discovery and ticketing referral business, particularly with local venues and promoters, though Eventbrite focuses more broadly on self-serve event creation while DoStuff emphasizes curated local editorial.
• Fever: Fever is a live experiences marketplace curating and selling tickets to concerts, immersive experiences, and local events across major cities worldwide. It competes with DoStuff for consumer attention in the live event discovery and ticketing category, particularly in tier-1 markets.
• Goldstar: Goldstar is a discounted live events ticketing marketplace specializing in underused inventory for theater, concerts, sports, and comedy. It is highly comparable to DoMORE's $7/month membership model, with a similar focus on filling venues through discounted/free ticket offers to engaged local consumers.
• Headout: Headout is a mobile-first marketplace for tours, attractions, and live experiences in major cities. It competes with DoStuff in consumer live event discovery and ticketing, though with a stronger focus on tours and attractions versus DoStuff's nightlife/music/festival orientation.
• Bandsintown: Bandsintown is a live music concert discovery platform tracking artist tours and helping fans find shows nearby. It is a direct peer through DoStuff's June 2026 NIVA coalition partnership, and overlaps heavily in concert discovery, artist tracking, and venue/festival promotion.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant primary ticketing platform for major live events in North America. As a broad incumbent, it competes indirectly with DoStuff's ticketing referral business for venue/promoter relationships and consumer mindshare, though it focuses on major tours and arena shows versus DoStuff's local venue focus.
• Time Out: Time Out is an established global media brand publishing local city guides on events, restaurants, and culture. It is a broad incumbent in local event discovery with a much larger editorial footprint, overlapping with DoStuff's local city websites (Do312, DoNYC, DoLA) at the editorial and brand solutions layer.
• Thrillist: Thrillist is a national digital media brand covering food, travel, and entertainment with strong city-level editorial. It overlaps with DoStuff at the local entertainment editorial layer and brand-sponsored content model, though Thrillist operates at much larger scale and broader lifestyle coverage.

Emerging players

• Sofar Sounds: Sofar Sounds curates intimate live music performances in unique venues across hundreds of cities. It is an emerging player in the live event discovery and ticketing category with a focus on local artist curation, overlapping with DoStuff's editorial curation model.

Regional players

• Resident Advisor: Resident Advisor (RA) is a global electronic music event discovery and ticketing platform with deep genre-specific credibility. It overlaps with DoStuff's local music event discovery for electronic/club music audiences but is concentrated in the UK/Europe and operates as a regional player in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dostuff-media
• Instagraminstagram.com/explore/tags/dostuffmore
• Xx.com/dostuffmedia
• Facebookfacebook.com/info

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoStuff Media