Avid Ratings
Avid Ratings provides customer experience, AI-powered warranty, and post-move-in homeowner engagement software exclusively for residential homebuilders in the U.S. and Canada, sold as enterprise SaaS subscriptions to mid-to-large builders.
- Company typePrivate
- Founded2017
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Avid Ratings does
Avid Ratings is a vertical customer experience software provider exclusively serving the residential homebuilding industry in the United States and Canada. The company operates three core products on a subscription SaaS basis: AvidCX, a 360-degree customer experience platform that conducts over 100,000 home buyer/home owner surveys annually and provides benchmarking analytics; AvidWarranty, an AI-powered warranty claim management platform; and HomeKeep, a post-move-in home management and maintenance platform extending builder-buyer engagement beyond the warranty period.
The company monetizes through enterprise SaaS subscriptions to mid-to-large residential homebuilders, sold via a direct enterprise field sales motion gated by a 'Request Demo' call to action. Its customer base includes publicly named enterprise builders such as Richmond American Homes, Brookfield Residential, Stanley Martin Homes, Meritage Homes, Mattamy Homes, Taylor Morrison, and KB Home, with 127 builders publishing verified reviews on the platform. Avid also distributes through an exclusive partnership with Zillow, which surfaces builder reviews to in-market homebuyers, and runs the Avid Awards and Avid Service Awards programs as brand-authority and lead-generation assets.
Following ECI Software Solutions' acquisition announced on November 11, 2024, Avid Ratings operates as a subsidiary within a private equity-backed residential construction software platform, with its career, support, and product pages now hosted under the ecisolutions.com domain. The company was previously the acquirer of H2insight's homebuilder operations in January 2023. Founded in Madison, Wisconsin (with operating presence in Westlake, Texas under ECI), Avid Ratings has 51–100 employees and its founding year is stated variously as 1992 and 2017 across sources, with 2017 reflecting the launch of its current homebuilder-exclusive product positioning.
Avid Ratings firmographics
Firmographics- Name
- Avid Ratings
- Legal name
- Avid Ratings, Inc.
- Website
- https://avidratings.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Avid Ratings provides customer experience, AI-powered warranty, and post-move-in homeowner engagement software exclusively for residential homebuilders in the U.S. and Canada, sold as enterprise SaaS subscriptions to mid-to-large builders.
- Ownership category
- akta.pro rank
Where Avid Ratings is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avid Ratings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AvidCX Platform Subscription: SaaS platform providing customer experience measurement, analytics, and benchmarking tools for homebuilders on a subscription basis.
- AvidWarranty Platform: AI-powered warranty management platform for homebuilders, likely subscription-based.
- HomeKeep Platform: Post move-in home management platform, likely subscription-based for builders and buyers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Avid Ratings product offering
Product offeringCore offering
Avid Ratings provides a unified suite of customer experience software solutions exclusively for the residential homebuilding industry. Its core offerings are AvidCX (a 360° customer experience measurement, analytics and benchmarking platform for the homebuyer journey), AvidWarranty (an AI-powered home warranty management platform for homebuilders and buyers), and HomeKeep (a post-move-in home management and maintenance platform). Together these SaaS products enable homebuilders to systematically capture homeowner feedback, benchmark performance, manage warranty claims, and extend engagement beyond closing.
Product overview
Avid Ratings, now owned by ECI Software Solutions, provides a unified suite of customer experience solutions exclusively for the homebuilding industry. The portfolio consists of three core products: AvidCX (a 360-degree customer experience platform for measuring, analyzing, and benchmarking the homebuyer journey), AvidWarranty (an AI-powered home warranty management platform), and HomeKeep (a home management and maintenance platform for post move-in support). These products work together to help homebuilders drive sales, improve operations, and increase customer satisfaction throughout the entire homeownership lifecycle. The company also runs the Avid Awards and Avid Service Awards programs, and an AvidCX Survey Sweepstakes incentive program.
Differentiator
Problem solved
Functional benefit
Brands
- AvidCX: The only 360° industry-specific customer experience platform exclusively for homebuilders. Helps measure, analyze, benchmark and improve every step along the homebuyer journey.
- AvidWarranty
- HomeKeep
Products and services
- AvidCX The only 360° customer experience platform exclusively designed for residential homebuilders. Enables builders to measure, analyze, benchmark, and improve every step along the homebuyer journey through enterprise-level research, reporting, and customer engagement strategies.
- AvidWarranty A comprehensive, AI-powered home warranty management platform that redefines warranty management for homebuilders and buyers, offering efficiency and effectiveness in handling warranty claims and requests.
- HomeKeep A home management and maintenance platform for builders and buyers that enhances the post move-in experience by initially focusing on minimizing warranty costs and claims for homebuilders while continually educating homebuyers well beyond the warranty period.
Companies that use Avid Ratings
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Avid Ratings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Avid Ratings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- ECI Software SolutionscoreECI Software Solutions acquired Avid Ratings on November 11, 2024. The acquisition aims to expand ECI's offerings with advanced analytics and AI-powered platforms to improve customer satisfaction and operational efficiency for homebuilders.
- ZillowflagshipExclusive partnership allowing homebuilders to showcase their brand and reviews on Zillow, the most-visited real estate website in the U.S. This partnership provides builders with significant visibility to homebuyers on the leading real estate platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Avid Ratings competitors and assessment
Company assessmentDirect peers
- Buildertrend: Vertical SaaS platform purpose-built for homebuilders and remodelers covering project management, scheduling, customer communication, and select customer engagement workflows. Most directly comparable to Avid in targeting the same residential homebuilder buyer with a software suite, though Buildertrend is more weighted to project management than to CX measurement and benchmarking.
- CoConstruct: All-in-one project management and client communication software for custom home builders and remodelers. Comparable as another vertical SaaS targeting residential homebuilders with workflow software, with overlap in client communication and homeowner-facing engagement functionality similar to HomeKeep.
- MarkSystems (ECI): Homebuilder ERP software now part of ECI Software Solutions, the same parent company that acquired Avid Ratings. Directly comparable as a residential construction software suite selling to the same enterprise homebuilder buyer, and now a sister product that could either cross-sell with Avid or compete for the same software wallet share.
- Hyphen Solutions: ERP and operational software for production homebuilders, including warranty and customer service workflows. Directly comparable as a residential homebuilder software suite selling into the same enterprise buyer, with overlap in warranty management functionality similar to AvidWarranty.
Broad incumbents
- Procore: Largest construction management SaaS platform, historically focused on commercial construction but expanding into residential. Comparable as a broader incumbent selling project management and collaboration software into the construction ecosystem that overlaps with Avid's homebuilder buyer, even though it is not verticalized to CX measurement.
- Qualtrics: Enterprise customer experience and survey platform owned by Silver Lake / CPP Investments. Comparable as the broad incumbent in CX measurement that competes for the same customer experience budget within large homebuilders, with the structural risk that it could verticalize templates for homebuilders.
- Medallia: Enterprise customer experience and experience management platform. Comparable as a broad incumbent CX suite competing for enterprise CX budget and capable of being deployed in homebuilder contexts, representing the horizontal competition Avid explicitly differentiates against.
Emerging players
- Birdeye: Multi-location customer experience and reviews platform with strong presence in home services and real estate adjacent verticals. Comparable as an emerging player with overlapping review aggregation, CX measurement, and consumer-facing review syndication functionality that overlaps with AvidCX's Zillow review showcase and benchmark dataset.
- JobTread: Vertical SaaS for homebuilders, remodelers, and contractors covering estimating, project management, and client communication. Comparable as a smaller emerging vertical player targeting the same residential construction buyer with workflow software, representing the long-tail competition Avid has not deeply penetrated.
Others
- Trustpilot: Consumer review aggregation platform widely used across home services and adjacent verticals. Comparable as an adjacent reviews platform that competes for builder attention on consumer-facing review syndication, though it does not sell a B2B CX measurement suite to homebuilders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avid Ratings social profiles
Digital presenceAvid Ratings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avid Ratings leadership team
Management profileNumber of profiles
Profiles5 records
Avid Ratings funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avid Ratings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avid Ratings
What does Avid Ratings do?
Avid Ratings provides a unified suite of customer experience software solutions exclusively for the residential homebuilding industry. Its core offerings are AvidCX (a 360° customer experience measurement, analytics and benchmarking platform for the homebuyer journey), AvidWarranty (an AI-powered home warranty management platform for homebuilders and buyers), and HomeKeep (a post-move-in home management and maintenance platform). Together these SaaS products enable homebuilders to systematically capture homeowner feedback, benchmark performance, manage warranty claims, and extend engagement beyond closing.
Is Avid Ratings a public or private company?
Avid Ratings is a private company. It is classified as corporate owned and is currently acquired.
When was Avid Ratings founded?
Avid Ratings was founded in 2017. It employs 51 to 100 people.
Where is Avid Ratings based?
Avid Ratings is headquartered in Madison, United States, in the North America region.
How does Avid Ratings make money?
Three revenue lines are on record. AvidCX Platform Subscription is the primary driver. The others are avidWarranty Platform and homeKeep Platform.
Who are Avid Ratings's main competitors?
Direct peers on record are Buildertrend, CoConstruct, MarkSystems (ECI) and Hyphen Solutions. Broad incumbents are Procore, Qualtrics and Medallia. Emerging players are Birdeye and JobTread. Trustpilot is listed as an others.
Does Avid Ratings have an API?
No public API is recorded for Avid Ratings.