Liberty Payroll and HR
Liberty Payroll and HR is a privately held, regional payroll and integrated HCM services provider based in Newark, New Jersey, serving small, midsize, and large businesses across the New Jersey and New York metropolitan area via subscription-based payroll, HR, time and attendance, and talent management solutions with dedicated account representatives.
- Company typePrivate
- Founded2004
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Liberty Payroll and HR does
Liberty Payroll and HR is a privately held, regional payroll and human capital management (HCM) services provider founded in 2004 and headquartered at 52-54 Rome Street in Newark, New Jersey. The company delivers a subscription-based, integrated HCM platform that unifies payroll processing and tax filing, HR services, time and attendance, talent management, employee onboarding, 401k reporting, workers' compensation reporting, applicant tracking, and expense management into a single product. It serves small businesses (1-49 employees), midsize businesses (50-249), and large businesses (250+), with additional vertical emphasis on hospitality and non-profit organizations in the New Jersey and New York metropolitan area.
The underlying technology is a conventional integrated HCM platform with automated tax filing, compliance reporting, employee recordkeeping, mobile time tracking, paperless onboarding, and real-time reporting with general ledger integration. There are no disclosed AI/ML capabilities, patents, or proprietary algorithms; the platform competes on integration and workflow consolidation rather than advanced automation. Pricing is quote-based and customized to client employee count and selected services, billed monthly.
The business model is recurring-revenue subscription with a sales-led go-to-market: dedicated account representatives acquire customers via website quote requests, live demos, phone outreach, an active CPA referral channel through the New Jersey Society of CPAs, a customer "Refer a Friend" program, and event marketing. Differentiators are relationship-based service with named, persistent account representatives and a regional brand identity — explicitly contrasted against large national providers such as ADP and Gusto.
Liberty Payroll and HR firmographics
Firmographics- Name
- Liberty Payroll and HR
- Legal name
- Liberty Payroll and HR
- Website
- https://lpspay.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liberty Payroll and HR is a privately held, regional payroll and integrated HCM services provider based in Newark, New Jersey, serving small, midsize, and large businesses across the New Jersey and New York metropolitan area via subscription-based payroll, HR, time and attendance, and talent management solutions with dedicated account representatives.
- Ownership category
- akta.pro rank
Liberty Payroll and HR industry classification
Industry- Product category
- Payroll and HR Services
- NAICS
- Payroll Services (541214)
- akta.pro primary industry
- Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll, Time & Attendance (BPACAPAB), Full-Service Payroll Processing (BPACAIAA)
Keywords
Where Liberty Payroll and HR is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liberty Payroll and HR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Payroll Processing Services: Recurring payroll processing and tax filing services for businesses of all sizes, with dedicated account representatives providing personalized support.
- HR Services: Human resources services including compliance reporting, employee recordkeeping, and HR support delivered as part of the integrated HCM solution.
- Time & Attendance Solutions: Mobile time tracking, employee scheduling, and time entry/reporting services integrated with payroll processing.
- Talent Management: Job requisition creation and paperless employee onboarding services.
- Additional Reporting Services: 401k reporting, workers comp reporting, applicant tracking, and expense management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on business size and service requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Liberty Payroll and HR product offering
Product offeringCore offering
Liberty Payroll and HR is a regional accounting and human capital management firm that delivers integrated payroll processing and tax filing, HR services, time and attendance tracking, talent management, and employee onboarding to businesses of all sizes. The company packages these capabilities within an HCM platform and supports them with dedicated account representatives, serving customers primarily in the New Jersey and New York metropolitan area.
Product overview
Liberty Payroll and HR offers a unified HCM platform that connects all people operations in one seamless system. The core offering includes Payroll & Tax Management as the flagship service, supported by Human Capital Management (HCM), Human Resources services, and add-on modules including Time & Attendance, Talent Management, Employee Onboarding, 401k Reporting, Workers Comp Reporting, Applicant Tracking, and Expense Management. The platform is designed to serve businesses of all sizes (1-49, 50-249, and 250+ employees) with personalized service.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll & Tax Management Payroll processing, automated tax filing and reporting, general ledger integration, and real-time reports for businesses of all sizes, delivered with a dedicated account representative.
- Human Capital Management (HCM) Comprehensive HCM solution that connects all people operations in one seamless platform, including employee recordkeeping, compliance reporting, and automated notifications.
- Human Resources HR services providing tools and support to create and maintain employee experiences throughout the employee lifecycle, including compliance and recordkeeping.
- Time & Attendance Mobile time tracking, customized time entry and reporting, and streamlined employee scheduling integrated with payroll processing.
- Talent Management Tools to create job requisitions and conduct paperless onboarding for new employees.
- Employee Onboarding Paperless onboarding processes designed to streamline the integration of new employees into the business.
Companies that use Liberty Payroll and HR
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Liberty Payroll and HR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Liberty Payroll and HR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NJCPA (New Jersey Society of Certified Public Accountants)coreLiberty Payroll and HR is actively building partnerships with CPAs and accounting firms through NJCPA. The company attends the annual NJCPA Convention (2026) to develop referral relationships where accounting professionals recommend Liberty Payroll services to their small business clients. CPA partnerships represent a key channel for generating qualified leads in the SMB segment.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Liberty Payroll and HR competitors and assessment
Company assessmentEmerging players
- Rippling: Unified workforce management platform combining payroll, HR, IT, and device management. Targets the same mid-market and growth-stage SMB customer with an integrated, modern UX — a rising competitive threat.
Direct peers
- Justworks: PEO-style payroll, benefits, and HR platform focused on SMBs. Comparable subscription pricing, PEO-adjacent service model, and overlap on the SMB buyer segment Liberty targets.
- OnPay: SMB payroll and HR services provider with transparent subscription pricing and full-service payroll, benefits, and HR support. Direct overlap on small-business customers and bundled subscription model.
- TriNet: PEO providing payroll, benefits, and HR outsourcing primarily to small and mid-sized businesses. Closely comparable in service-led, full-service payroll/HR delivery for non-enterprise customers.
- Gusto: SMB-focused payroll, HR, and benefits platform serving similar small-business customers with bundled services and recurring subscription pricing — directly named in Liberty's own customer testimonials as a competitor Liberty wins against.
- Paycor: Mid-market HCM and payroll SaaS platform serving SMB through mid-market employers with payroll, talent management, time, and benefits. Closely comparable in target customer size and integrated platform positioning.
Broad incumbents
- Workday: Enterprise HCM and payroll platform increasingly moving downmarket. While serving larger customers, Workday's expanding mid-market push and integrated HCM positioning directly overlap Liberty's HCM value proposition at the upper end of its 250+ segment.
- Paychex: Major SMB and mid-market payroll/HR outsourcing provider with a strong regional-rep model overlapping Liberty's NJ/NY footprint. Comparable product breadth across payroll, HR, time & attendance, and benefits.
- ADP (Automatic Data Processing): Largest US payroll and HCM provider, serving SMB through enterprise. Liberty explicitly positions its high-touch service against ADP's scale and automation — the most prominent national incumbent in Liberty's competitive set.
Regional players
- Heartland Payroll (Global Payments): Regional SMB payroll and HR services provider competing in similar geographic and size segments. Comparable high-touch, service-led payroll model aimed at small businesses outside the largest metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Liberty Payroll and HR social profiles
Digital presenceLiberty Payroll and HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberty Payroll and HR leadership team
Management profileNumber of profiles
Profiles1 record
Liberty Payroll and HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberty Payroll and HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberty Payroll and HR
What does Liberty Payroll and HR do?
Liberty Payroll and HR is a regional accounting and human capital management firm that delivers integrated payroll processing and tax filing, HR services, time and attendance tracking, talent management, and employee onboarding to businesses of all sizes. The company packages these capabilities within an HCM platform and supports them with dedicated account representatives, serving customers primarily in the New Jersey and New York metropolitan area.
Is Liberty Payroll and HR a public or private company?
Liberty Payroll and HR is a private company. It is classified as unknown and is currently operating.
When was Liberty Payroll and HR founded?
Liberty Payroll and HR was founded in 2004. It employs 11 to 50 people.
Where is Liberty Payroll and HR based?
Liberty Payroll and HR is headquartered in Newark, United States, in the North America region.
How does Liberty Payroll and HR make money?
Five revenue lines are on record. Payroll Processing Services are the primary driver. The others are HR Services, time & Attendance Solutions, talent Management and additional Reporting Services.
Who are Liberty Payroll and HR's main competitors?
Rippling is listed as an emerging player. Direct peers are Justworks, OnPay, TriNet, Gusto and Paycor. Broad incumbents are Workday, Paychex and ADP (Automatic Data Processing). Heartland Payroll (Global Payments) is listed as a regional player.
Does Liberty Payroll and HR have an API?
No public API is recorded for Liberty Payroll and HR.
What industry is Liberty Payroll and HR in?
Liberty Payroll and HR's product category is Payroll and HR Services. Its primary akta.pro industry code is BPAAAHAA, Managed Payroll Services (Full-Service Payroll Outsourcing), with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214.